Spateveryone offer affordable day spa experiences. Their motto is “A Spa experience that everyone can afford!” The company seeks to provide its customers with an efficient, quality service, which is delivered by trained therapists, Spadeveryone provides beauty and spa treatments using beauty products that are reasonably priced to ensure the packages it offers remain affordable to a large portion of the market. The company's philosophy is to minimise all forms of waste in the use of resources and this is how it sees itself as supporting environmental sustainability. Spateveryone offers a limited number of Spa packages. The company has enjoyed considerable growth and financial success, and aims to continue to grow and deliver exceptional value for its shareholders. This expansion is to be financed by the funds it generates from its operations. Spadeveryone provides customers with efficient interactions. The company has broken down the various aspects of their service to ensure standardisation and efficiency in delivery. Spadeveryone makes it very clear to its therapists the importance of keeping all appointments to the allotted time. Typically, non-standard aspects of the service are considered as extras and charged separately. These extras constitute the most profitable part of the business and therapists are on commission for the amount of extra revenues they generate. Customers are offered a 20% discount on the next Spa experience for every referral to new customers that leads to a new booking. Most customers use the service a maximum of two times per annum, although some customers are regular users of the service and some others only use it once. Spadeveryone makes a deliberate effort to keep offerings stable over time, although occasionally variants of existing services are introduced to ‘refresh’ its offerings. The bulk of R&D spending has been put towards process innovations to drive efficiencies. The spa market is rapidly expanding, with growing demand from tourists and domestic customers. This growth has attracted new operators, although Spadeveryone has the advantage of being the largest provider, a position earned over its 15 years of existence. Spadeveryone is seeking to maintain its dominant market position. Management of Spadeveryone realises that, with the arrival of new competitors, there is a need for more sophistication in how the company manages its performance. There is particular concern on the part of management in ensuring the right balance is achieved between short-term performance and the long-term success and sustainability of the business. The company has decided to adopt a balanced scorecard, using the four traditional perspectives.Required: For each of the four balanced scorecard perspectives: (a) State the perspective; (b) Seta suitable objective for Spa4everyone spas; (©) For each objective set in (a), propose a suitable lag performance measure and a suitable lead performance measure; and; (@) Briefly explain the rationale behind your choices: choices of objectives - by linking the objectives to the information in the case, and; choices of performance measures. Objective Performance Measures Rationale PERSPECTIVE: 1. Lag: Lead: PERSPECTIVE: 2. | Lag: Lead:Objective Performance measures Rationale PERSPECTIVE: 3 Lag: Lead: PERSPECTIVE: 4 Lag: Lead: