UFI Global Barometer

UFI Global Exhibition
Barometer
Global India
27th Edition
Report based on the results of a survey
concluded in June 2021
Southern Africa Japan
United Kingdom Macau
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Spain MACEO S Malaysia

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Peru Russian Federation
Central &
Singapore
South America
South Korea US
Mexico Thailand
Argentina Brazil
Indonesia France
Australia
UFI Research: An Overview
Global Regional Topical

Reports Reports Reports
Analysing the global exhibition industry with Regular market overviews on UFI‘s Focused reports on challenges and
global comparisons. chapter regions. developments within the exhibition industry.
Global Barometer – Bi-annual report on Euro Fair Statistics – Annual list of certified COVID Related Research – Data, reports,
industry developments. data for Europe by country. and standards covering the exhibitions industry.
World Map of Venues – Report on trends The Trade Fair Industry in Asia – Annual Global Visitor Insights & Global Exhibitor
in venue space and project developments analysis of market developments for Asia & Insights – Data driven research reports on
globally. Pacific by country. visitor feedback and exhibitor expectations.
Economic Impact Study – Report on the The Exhibition Industry in MEA – Best Practices Compendiums – Case studies
value of exhibitions globally and regionally. Overview of the exhibition market in the of successful industry developments.
MEA region.
United Nations Sustainable Development Special Industry Topics – A wide ranging
Goals – Report on the economic, social The Exhibition Industry in Latin America selection of bespoke reports into specific
& environmental impacts of a number of – The first comprehensive overview by UFI industry topics.
exhibition industry projects. of the exhibition industry Latin America.
UFI Research Patron:

Freeman is the world’s leading brand experience company. They help their clients design, plan,
and deliver immersive experiences for their most important audiences. Through comprehensive
solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman
helps increase engagement and drive business results. What makes them different is their UFI Research is available at
collaborative culture, intuitive knowledge, global perspective, and personalized approach. www.ufi.org/research
27th UFI Global Exhibition Barometer / July 2021 © 2

Contents
Introduction 04
Results globally
Operations – Reopening Exhibitions 05

Turnover – Operating profits 08
Public Financial Support – Workforce – Perspectives 10
Most Important Business Issues 12
Digitisation 15
Format of Exhibitions in the Coming Years 18
Physical, hybrid and digital events 20
Regional and details results for selected markets
North America – Mexico and US 23

Central & South America – Brazil, Chile and Colombia 51
Europe – France, Germany, Italy, Russian Federation, Spain, Turkey and UK 86
Middle East & Africa – South Africa et UAE 149
Asia & Pacific – Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, South Korea and Thailand 177
Conclusion 254
Answers per country/region 256

Introduction
Welcome to the 27th edition of the “UFI Global Exhibition Barometer” Australasia) in Australasia, IECA (Indonesia Exhibition Companies
survey. This study is based on a global survey, conducted in June Association) in Indonesia, IEIA (Indian Exhibition Industry
2021. It represents up-to-date information on the status and outlook Association) in India, JEXA (Japan Exhibition Association) in Japan,
of the global exhibition industry as well as on 28 specific markets. MACEOS (Malaysian Association of Convention and Exhibition
Organisers and Suppliers) in Malaysia, MFTA (Macau Fair Trade
UFI launched the barometer on the back of a global crisis – the 2008 Association) in Macau, RUEF (Russian Union of Exhibitions and
Financial Crisis - and this edition updates and adds to the previous Fairs) in Russia, SECB (Singapore Exhibition & Convention Bureau)
ones released in the past 18 months to produce an assessment on in Singapore, SISO (Society of Independent Show Organizers) for the
the impact of the COVID-19 pandemic on the exhibition industry, as US, TEA (Thai Exhibition Association) in Thailand, UBRAFE (União
well as projections for the future. Brasileira dos Promotores Feiras) in Brazil and UNIMEV (French
Meeting Industry Council) in France.
With a record number of 474 participating companies, the reach of
this barometer is unprecedented. It enables us to share specific, Important remarks
vastly expanded insights into 23 markets and 5 regions. This is
the result of global collaboration, and we wish to thank all the The number of replies to the current survey (474 from 64 countries
following associations who take part in the project: AAXO (The and regions - see full list at the end of the document) provides
Association of African Exhibition Organizers) and EXSA (Exhibition representative results. However, the consolidated regional results
and Events Association of Southern Africa) in South Africa, AEO may not reflect the situation of specific countries in that region. This
(Association of Event Organisers) in the UK, AFE (Spanish Trade is why the report also includes a set of detailed results for the 23
Fairs Association) in Spain, AFEP (Asociacion de Ferias del Peru) markets where a significant number of answers were obtained.
in Peru, AFIDA (Asociación Internacional de Ferias de América) in Due to decimal rounding, the percentage values indicated in some
Central & South America, AKEI (The Association of Korean Exhibition charts may not exactly sum up to 100%.
Industry) in South Korea, AMPROFEC (Asociación Mexicana de
Profesionales de Ferias y Exposiciones y Convenciones) in Mexico, Questions related to this survey can be addressed to Christian
AOCA (Asociación Argentina de Organizadores y Proveedores de Druart, UFI Research Manager, at research@ufi.org
Exposiciones, Congresos, Eventos y de Burós de Convenciones)
in Argentina, EEAA (The Exhibition and Event Association of This research is available online at www.ufi.org/research
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Operations - Reopening Exhibitions
The 27th Barometer surveyed participants’ monthly operations, to Asia & Pacific) and 22% and 20% of “normal activity” (27% in Asia &
qualify their level of activity as “normal”, “reduced” or “no activity”, Pacific, 30% in Europe and 35% in North America).
from January 2021 and including their predictions until December
2021. These “company operations” include, for many companies While several markets reportedly reopened in June 2021, the majority
and while face-to-face events are not possible, working into the of companies in all regions expect both local and national exhibitions
development of digital solutions. to open again in the coming 12 months, and international exhibitions
to reopen in the first half of 2022.
Companies were also asked when they believed exhibitions would
open again in their city, and what element they considered most When asked what element would most help towards the “bounce-
helpful towards the “bounce back” of exhibitions. back” of exhibitions, the majority of companies rank “lifting of
current travel restrictions” (71% of answers), “readiness of exhibiting
Globally the situation is gradually improving: the proportion of companies and visitors to participate again” (58% of answer), and
companies globally expecting “no activity” for the last quarter of 2021 “lifting of current public policies that apply locally to exhibitions” (55%
has fallen from 53% in January to less than 10%, while the proportion of answers) as the key drivers. These “top 3” elements apply to all
of companies with “normal activity” has increased from 12% to close regions, except Middle East & Africa, where “mid-term visibility in
to 50%. terms of public policies, including travel restrictions” ranks third (with
45%). North America and Central & South America rank “readiness
These results vary depending on region and are primarily driven by of exhibiting companies and visitors to participate again” as the most
the currently confirmed or expected “reopening date” of exhibitions. important of these three elements.
Regional results indicate that the Middle East & Africa and Central &
South America regions are likely to be more affected than others with
a monthly average throughout 2020 of respectively 40% and 34%
of “no activity” (31% in Europe, 25% in North America and 23% in
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World
Reported levels of exhibition industry operations throughout 2021
%
I Don’t 5 6 9 9
Know
9 12
6 6
10
32 9
28 26
44 44 43
53 49
No 36 36
Activity
39 32
41
49 46
Reduced
40 40 40
37
35
49 49 47
42
Normal 27
19 22
13 16 16 17
12
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

World
When do you believe exhibitions What do you believe would most help the
will open again in your city? “bounce back” of exhibitions?
%
1 1 5
not clear 5 6
yet
12
later 26 Lift of current travel restrictions 71%

34
Readiness of exhibiting companies and

58%
2022-H1 visitors to participate again
50
Lift of current public policies that apply
38 55%
2021-H2 locally to exhibitions
43
Mid-term visibility in terms of public policies,
45%
already
including travel restrictions
open
24
Financial incentive packages (leading to
40%
29 reduced costs for the exhibitors)
16
9
Relevant hygiene measures 31%
Local National International
exhibitions exhibitions exhibitions
Other 9%

Turnover - Operating profits
The 27th Barometer surveyed the participants’ expectations for their

company’s 2021 gross turnover, when compared to 2019. The survey
also questioned the evolution of operating profits for 2020 compared
to the previous year.
The following charts present: Regional results indicate that:
• revenues from 2020, as declared in the previous survey conducted • The revenue drop anticipated for 2021 is highest in the Middle
in December 2020 and projections for the full year 2021 compared East & Africa and Central & South America (respectively only 35%
to 2019, on average for all companies, and also broken down per and 37% of 2019 revenues), followed by Europe (48%), Asia &
level of revenue realised (0% of last year, less than 25%, etc.). Pacific (50%) and North America (55%).
• the evolution of operating profits for 2020 and those for 2019 • In terms of profits, the percentage of companies who have seen a
(taken from the previous Barometer). loss for 2020 is 41% for North America, 44% for the Asia & Pacific,
51% for the Middle East & Africa, 55% in Europe, and 59% for
On average globally, it is currently expected that 2021 revenues Central & South America.
will represent 47% of those of 2019. In terms of profits, 51% of
companies reported a loss in 2020, and 24% a reduction of their
profit by more than 50%.
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Turnover - Operating Profits
World
Revenue compared to 2019 Operating Profits

%
Increase 3
of more 6
than 10%
5
Stable 11
(between 45
-10% and
+10%)
I don’t 24
know
Average for all
companies 43%
Reduced
2021: 48% 36% 35% by
11-50%
31% 36
Reduced
by more
than 50%
51
2020: 28% 16% 3

13% 14% Loss
8
3
5% 4% 5
3%
2019 2020
0% less than 25% 25-49% 50-75% more than 75%
2020 2021

Public Financial Support – Workforce – Perspectives
The 27th Barometer surveyed the impact of the COVID-19 crisis There was a higher reduction in workforce amongst companies in
regarding public financial support, workforce reduction, and their Central & South America (79%), the Middle East & Africa (73%) and
perspectives in case of no business for the next 6 months. North America (63%) than in Asia & Pacific (52%) and Europe (43%).
Overall, 48% of companies have benefitted from some level of public 10% of companies state they will have to permanently close if there
financial support; for the majority of these, this represented less than is no business for the next six months (5% in North America and
10% of their overall 2019 costs. Europe, 10% in Central & South America, 12% for the Middle East &
Africa and 16% in Asia & Pacific).
This public support is stronger in Europe (65%) and Asia & Pacific
(49%) than in North America (36%), the Middle East & Africa (18%) For 57% globally, “it will be hard, but we can keep our heads above
and Central & South America (8%). water”, while 34% of companies consider they will manage (this
proportion varies from 23% in Central & South America to 41% in the
57% of companies have had to reduce their workforce, over half of Middle East & Africa).
these have made reductions of more than 25%.
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Public Financial Support – Workforce –
Perspectives WORLD
Did your company benefit from Have you had to reduce your If there is no business for
public financial support? workforce? the next 6 months, which
best applies?
57%
52%
26% 26%
21%
14% 18% 16% 14%
12% 13%
9% 10%
5% 3% 5%
NO YES 48% NO 43% YES 57% WE’LL MANAGE WE'RE STRUGGLING

34% 66%
No No, thanks to savings It's okay, we have extended our offering to other
profitable work areas
Yes, for less than 10% of our 2019 overall costs No, thanks to governmental support/ short time work allowance
It's okay, we'll survive from our savings
Yes, for between 10% and 25% of our 2019 overall costs Yes, up to 10%
It will be hard, but we can keep our heads above water
I’m afraid we’d have to close down
Yes, for more than 50% of our 2019 overall costs Yes, up to 50%
Yes, up to 75%
Yes, we shut down to the minimum

Most Important Business Issues
Companies were asked to identify the most important issues for their Further insight is also provided by type of activity (for 3 main
business in the coming year from a pre-defined list of eight issues. segments: “Organiser”, “Venue only” and “Service provider only”).
Multiple choices were proposed to get further insights for some
answers. While “impact of COVID-19 pandemic on the business” remains the
main issue for all respondents, “internal management challenges”
In line with results from the last Barometer six months ago, “impact of and “competition from within the industry” are the second and third
the COVID-19 pandemic on the business” and “state of the economy main issues for service providers (respectively 18% and 16% of
in home market” are considered to be the two most important respondents). Meanwhile, “Internal management challenges” ranks
business issues, selected by 29% and 19% of respondents. third for venues (18%) and organisers (16%).
“Global economic developments” (15% of respondents) “impact
of digitisation” (10% of respondents) and “internal management
challenges” (9% of respondents) also remain high on the list of key
business issues.
The following pages show the consolidated results, for the world and
by region. “impact of COVID-19 pandemic on the business” ranks
higher in the Middle East & Africa (34%), “state of the economy in
home market” ranks higher in Central & South America (26%), and
“global economic developments” ranks higher in the Middle East &
Africa (20%).

Top Issues
World
Results from current survey - June 2021 Results from previous survey - Dec 2020
29% 29%
19% 19%
15% 16%
10% 11% 9% 7% 7% 5%
5% 4% 5% 5%
2% 1%
Impact of State of the Global Internal Competition from Competition Regulatory /

Impact of Stakeholders
Covid-19 pandemic economy in economic management within the with other Other
digitisation issues
on the business home market developments challenges exhibition industry media
58% 49% 61% 67%

38% 38% 46% 49%
16% 3% 25% 19% 6% 6%
Responding to New Internal Finance Human Business Other Virtual Trade Internet Social Other Health Sustainability Other
customer Digital Process Resources Model Show Media & safety
digitalization Products / Adjustments
needs Hybrid events
(multiple answers possible)

Most important issues: detail by region and type of
activity for the five top issues identified globally
North America Central & South America Europe Middle East & Africa Asia & Pacific
34
30
%
27 26 28 26
22
19 17 17 18 20
12 14 13 13
9 10 9 11 9 10
7 8
3
Impact of Covid-19 State of the Global Impact of Internal

pandemic on economy in economic digitisation management
the business home market developments challenges
Organiser Venue only Service provider only
29 28 29
%
20 19 18
15 16
13 14
11 10 9 10
8 8 7
5 5 4 4 4 3
2
Impact of State of the Global Impact of Internal Competition Competition Regulatory /

Covid-19 economy in economic digitisation management from within with other Stakeholders
pandemic on home market developments challenges the industry media issues
the business
26th UFI Global Exhibition Barometer / January 2021 © 14

Digitisation
With digitisation of product and services highlighted throughout 25% of survey participants stated that they have launched digital
the pandemic, the Global Barometer looked into the state of digital products not directly related to existing exhibitions and 22% reported
activity in the exhibition industry. The following pages show the global that they have developed a digital transformation strategy for the
results, followed by detailed results per region and industry segment. whole company.
58% of respondents said that they have added digital services/ 10% on average have created a designated function (like a Chief
products (such as apps, digital advertising and digital signage) to Digital Officer) in the upper/top management.
their existing exhibition offerings. This is especially the case in Asia &
Pacific (67%).
In addition, while 40% of respondents globally indicated that they

have developed a digital transformation strategy for individual
exhibitions and products, this number was higher in North America, at
57%.
And while 37% of respondents globally stated that they have digitised
internal processes and workflows, this number was again higher in
North America, at 54%).

Digitisation:
World
Actions put in place
Added digital services / products around our existing

exhibitions (like apps, digital advertising, and digital signage) 58%
Developed a digital / transformation strategy for individual
exhibitions / products 40%
Changed internal processes and workflows in our company
into digital processes 37%
Launched digital products not directly related to
existing exhibitions 25%
Developed a digital / transformation strategy
for the whole company 22%
Created a designated function in the upper/top management
(like a CDO, Head of Digital, etc.) 10%
Other 6%

Digitisation:
World
Actions put in place
North America Central & South America Europe Middle East & Africa Asia & Pacific
67
58 55 57 54
46 49 44 45
%
38 38
34 35 33 32 31
31
24 22 25 23
22 19
13 15 12
11 8
1 5
Added digital Developed a digital Changed internal Launched digital Developed a digital Created a
services / products / transformation processes and products not / transformation designated
around our existing strategy for workflows in our directly related to strategy for the function in the
exhibitions (like individual company into existing exhibitions whole company upper/top
apps, digital exhibitions / digital processes management
advertising, and products (like a CDO, Head
digital signage) of Digital, etc.)
80
65
%
47 45
34 37
24 24 25 24 24 23 20 20
18
12
7
4
Organiser Venue only Service provider only

Format of Exhibitions in the Coming Years
The 27th Barometer focussed on possible driving trends for the

format of exhibitions in the coming years, by asking companies to The results show no significant differences across regions.
assess four different statements. As the same question was in the
two previous editions of this research, the comparisons allow to
identify trends.
Global results indicate that:
• 78% of companies (up from 64% six months ago and 57%
12 months ago) of respondents are confident that “COVID-19
confirms the value of face- to-face events” anticipating that the
sector will bounce back quickly (39% “Yes, for sure” and 39%
“Most probably”), while 20% are “Not sure”.
• 46% - compared to 63% 6 months ago and 57% 12 months ago -

believe that there will be “Less international ‘physical’ exhibitions,
and overall, less participants” (6% “Yes, for sure” and 39% “Most
probably”), and 44% are “Not sure”.
• 6% of companies – 80% 6 months ago and 82% 12 months

ago - consider that there is “A push towards hybrid events, more
digital elements at events” (26% “Yes, for sure” and 50% “Most
probably”).
• 11% - down from 14% 6 months ago and 17% 12 months ago -
agrees with the statement that “Virtual events replacing physical
events” (3% “ Yes, for sure” and 8% “Most probably”), 36% are
“Not sure” and 53% are stating “definitely not”.

Format of Exhibitions in the Coming Years
World
Format of exhibitions in the coming years Yes, for sure Most probably Not sure Not sure at all Definitely not
Covid-19 confirms the value of face to face events - sector bounces back quickly 39% 39% 18% 2% 2%
Not
Lesssure at all
international “physical” exhibitions, and overall less participants 6% 39% 32% 12% 11%
Not sure
A push at all “hybrid” events, more digital elements at events
towards 26% 50% 13% 6% 4%
Not sure events

“Virtual” at all replacing “physical” events 3% 8% 18% 19% 53%

Physical, hybrid and digital events
The 27th Barometer introduced new questions to measure the There are no strong regional differences, although digital events
current and projected levels of activities related to hybrid or digital have a stronger relevance in Central & South America, where 31%
events in relation to physical events. It also questioned venues about of events organised in 2021 will be digital, and 53% of companies
their expended activities during these Covid-19 times. believe that digital events will represent more than 10% of their
income for the next two years.
Global results indicate that companies project that for the whole of
2021, 50% of the events they will have run will be physical (on-site), Most venues have expanded their range of activities as physical
30% “hybrid” and 20% digital. events were limited:
In terms of income for the next 2 years, 61% of companies that • 56% went for streaming of digital events, as broadcast studio
answered the survey declare that physical & “hybrid” events will • 49% ran vaccination centres
represent more than 50% of their income, and 59% consider that • 35% held sports and / entertainment events stage
digital events will represent less than 10%. • 26% proposed their site to generate brand activations
• And 20% were used as temporary hospitals.

Physical, hybrid and digital events
World
Number of fairs projected in 2021 Respective contributions from PHYSICAL Expanded activities
(ON-SITE) AND HYBRID ACTIVITIES / DIGITAL (for venues only)
ONLY (ONLINE) ACTIVITIES estimated for the
income of the next 2 years
Physical
56%
Less than Between 10% Between 30% More than 49%
10% and 30% and 50% 50%
20% 35%
Less than
30% 10% 6% 10% 6% 37%
26%
20%
Between 10%
and 30% 0% 6% 6% 21%
Digital
Between 30%
50% and 50%
0% 1% 2% 3%
More than
50%
0% 0% 1% – Streaming of digital events (broadcast studio)
Vaccination centre
Sports and / entertainment events stage
Site to generate brand activations

Digital Physical Hybrid
Hospital

Part 2:
Detailed results for 5 regions and 23 markets
North America: Mexico

US
Central & South America: Brazil

Chile
Colombia

Europe: France
Germany
Italy
Russian Federation
Spain
Turkey
United Kingdom

Middle East & Africa: UAE
South Africa

Asia & Pacific: Australia
China
Hong Kong
India
Japan
Malaysia
Singapore
South Korea
Thailand


North America

North America
Situation of industry operations in 2021 I Don’t

Know
No
Activity
Reduced Normal
North America World

3 3 3 6 3 5 6
6 3 9 9 9 12
15 9
20 6
10 6
23 32
33 9
28 28 26
46 43 34 44 44 43
50 53 49
30
64 48 36 36
39 32
53
57
41
49 46
50
40 74 40 40 40
40 66
39 37
60 58 35
25 49 49 47
42 42
32
23 27
19 22
14 17 17 13 16 16 17
11 11 12
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

North America
When do you believe North America World

exhibitions will open
again in your city? not clear
yet
1 1
1 4
4
1
5
1
6 5
12
%
27
later 34 26
34
2022-H1 57
50
36
2021-H2 38
44
43
already
open
29 24
35
29
19 16
6 9
Local National International Local National International

exhibitions exhibitions exhibitions exhibitions exhibitions exhibitions

North America
What do you believe would most help the “bounce back” of exhibitions?
North America World

visitors to participate again
69% Lift of current travel restrictions 71%

Lift of current travel restrictions 62% visitors to participate again
58%
Lift of current public policies that apply Lift of current public policies that apply
locally to exhibitions
57% locally to exhibitions
55%
Mid-term visibility in terms of public policies, Mid-term visibility in terms of public policies,
38% including travel restrictions
45%
Financial incentive packages (leading to Financial incentive packages (leading to

reduced costs for the exhibitors)
38% reduced costs for the exhibitors)
40%
Relevant hygiene measures 31% Relevant hygiene measures 31%
Other 14% Other 9%

Turnover
North America
Revenue compared to 2019

North America World
Average for all

companies Average for all
42% 42% companies 43%
2021: 52%
2021: 48% 36% 35%
33%
31% 31%
2020: 36%
22%
2020: 28% 16%

13% 14%
11% 11%
6% 5%
3% 3% 4%
0%
0% less than 25% 25-49% 50-75% more than 75% 0% less than 25% 25-49% 50-75% more than 75%
2020 2021 2020 2021

Operating Profits
North America
North America World
%
Increase 5 3
of more 6
than 10%
12 5
Stable 5 11
(between
5 45
-10% and
+10%)
55
I don’t 24
know
32
Reduced
by
11-50%
36
Reduced 31
by more
than 50%
51
41
3
Loss 2 8
2
10 3
5
2019 2020 2019 2020

Public Financial Support
North America
Did your company benefit from public

financial support?
64%
North America World 52%
26%
18% 15% 14%
No
Yes, for less than 10% of our 2019 overall costs

5% 3% 3%
0%
Yes, for between 10% and 25% of our 2019 overall costs
NO YES
Yes, for between 25% and 50% of our 2019 overall costs North America 64% North America 36%
World 52% World 48%
Yes, for more than 50% of our 2019 overall costs

Workforce
North America
Have you had to reduce your workforce?
North America World
No, thanks to savings 26% 18%

22% 24%
No, thanks to governmental support/ short time work allowance 16%
15%
Yes, up to 10% 12% 12% 14% 12% 12%
9%
5%
Yes, up to 25% 2%
Yes, up to 50%
NO YES
Yes, up to 75% North America 37% North America 63%
World 43% World 57%

Perspectives
North America
If there is no business for the next 6 months,

which best applies?
61%
57%
North America World
22%
18%
13% 12% 10%
It's okay, we have extended our offering to other 5%

WE’LL MANAGE WE’RE STRUGGLING
It will be hard, but we can keep our heads above water North America 34% North America 66%
World 34% World 66%

Most Important Business Issues -
Format of Exhibitions - North America
Most important business issues in the exhibition industry North America Global
29%
27%
19% 19%
16%
12% 13%
10% 11%
7% 7% 7% 5%
5% 4% 4% 4%
1%

digitisation issues
Covid-19 confirms the value of face to face events - sector bounces back quickly 35% 53% 10% 3%
Not
Lesssure at all
international “physical” exhibitions, and overall less participants 3% 49% 34% 14%
Not sure
towards 26% 45% 13% 11% 5%
Not sure events

“Virtual” at all replacing “physical” events 3% 8% 28% 62%

Digitisation
North America
North America Global
Digitisation: implementation in North America and globally
Developed a digital / transformation strategy for individual 57%

Changed internal processes and workflows in our company 54%

Added digital services / products around our existing 46%

Launched digital products not directly related to 32%

Developed a digital / transformation strategy 22%

16%
Other
10%
Created a designated function in the upper/top management 8%


Number of fairs projected in 2021
North America
North America World
14%
20%
30%
34%
52%
50%
Digital Physical Hybrid Digital Physical Hybrid

Respective contributions from PHYSICAL (ON-SITE) AND
HYBRID ACTIVITIES / DIGITAL ONLY (ONLINE) ACTIVITIES
estimated for the income of the next 2 years
North America World
Physical Physical
Less than Between 10% Between 30% More than Less than Between 10% Between 30% More than
10% and 30% and 50% 50% 10% and 30% and 50% 50%
Less than Less than

10% 3% 10% 0% 38% 10% 6% 10% 6% 37%
Between 10% Between 10%

and 30% 0% 0% 15% 28% and 30% 0% 6% 6% 21%
Digital
Digital
and 50%
0% 3% 0% 3% and 50%
0% 1% 2% 3%
More than More than

50%
0% 0% 3% – 50%
0% 0% 1% –

Expanded activities (for venues only)
North America
75%
56%
50% 49%
35%
25% 25% 26%

22%
0%
North America World
Streaming of digital events (broadcast studio) Streaming of digital events (broadcast studio)
Vaccination centre Vaccination centre
Sports and / entertainment events stage Sports and / entertainment events stage
Site to generate brand activations Site to generate brand activations
Hospital Hospital

Detailed results for Mexico
Situation of industry operations in 2021
%
I Don’t 6 6 6 6 6
Know
17 6 6
21
26
33 22 19
39
56 29 41
No
Activity
67
53
56
44
63
58
Reduced
50
50 72
59
39 53
28 35
28 31
Normal
17 16 16
11
6 6
27th UFI Global Exhibition Barometer / July 2021 © (21 answers in total) 37
not clear
yet
17
29
6
%
67%
later visitors to participate again
52 Lift of current public policies that apply

35 57%
43 Lift of current travel restrictions 52%

2021-H2

38%
already
open
48 35
33%
29 including travel restrictions
6
Other 10%

%
Increase 5
of more
than 10%
5
Stable
(between 43 25
-10% and
+10%)
Average for all I don’t

know
companies
44% 45%
2021: 53% 39% Reduced
35% by
11-50% 33
65
Reduced
by more
2020: 33% 20% than 50%
5
Loss
11% 19
6%
0% 0% 0%
2019 2020
2020 2021
best applies?
90%
60%
35%
30%
20% 5% 5%
15%
10% 10% 10% 10%
0% 0% 0% 0%
35% 65%
Yes, up to 75%
Most important business issues in the exhibition industry Mexico Global

29%
25%
20% 19%
16% 16%
13% 11% 11%
7% 7% 5%
4% 4% 4% 4% 4%
1%

digitisation issues
Covid-19 confirms the value of face to face events - sector bounces back quickly 26% 63% 11%
Not
Lesssure at all
international “physical” exhibitions, and overall less participants 47% 40% 13%
Not sure
towards 33% 56% 11%
Not sure events

“Virtual” at all replacing “physical” events 11% 32% 58%
Mexico Global
Digitisation: implementation in Mexico and globally




24%
Other
22%


Number of fairs projected in 2021 Respective contributions from PHYSICAL

(ON-SITE) AND HYBRID ACTIVITIES / DIGITAL
Physical
Less than Between 10% Between 30% More than

10% and 30% and 50% 50%
13%
Less than
10% 5% 16% 0% 32%
38%
Between 10%
and 30% 0% 0% 26% 16%
Digital
49% Between 30%
and 50%
0% 0% 0% 0%
More than
50%
0% 0% 5% –
Detailed results for US
%
I Don’t 7 6
Know 13 13
20 21 19
24
40
47
53 53 40
No 63
Activity
47
47
88
Reduced 40 79 81
33 71
27 27
19 53
40
33
Normal
19 20 20 20 20
%
2 2
not clear 2 9
yet

later 33

78%
2022-H1
60 visitors to participate again

56%
48
39%
already
open
26 Financial incentive packages (leading to

33 33%
15
6
Other 22%

%
Increase 6
of more
than 10%
Stable 28
(between
-10% and
+10%)
I don’t 71 6
know
Average for all 6
companies
43%
40%
2021: 50% Reduced
by
11-50%
29% 39
2020: 39% 27% Reduced
by more
20% 21% than 50%
24
Loss
17
7% 7% 7%
6
0%
2019 2020
2020 2021
best applies?
61%
44%
31%
25% 28%
17% 17% 17% 17% 17%
11%
6% 6% 6%
0% 0%
33% 67%
Yes, up to 75%
Most important business issues in the exhibition industry USA Global
27% 29%
18% 19%
16%
12%
10% 11% 10%
7% 8% 8% 7%
4% 5%
4%
2% 1%

digitisation issues
Not
Lesssure at all
Not sure
towards 24% 35% 6% 24% 12%
Not sure events

USA Global
Digitisation: implementation in USA and globally






6%
Other
6%

Physical

10% and 30% and 50% 50%
16%
24% Less than
10% 0% 0% 0% 44%
Between 10%
and 30% 0% 0% 6% 39%
Digital
60% Between 30%
and 50%
0% 6% 0% 6%
More than
50%
0% 0% 0% –
Central &
South America

Central & South America

Know
No
Activity
Reduced Normal
Central & South America World

5 6
11 11 11 13 9 9 9 12
13 16
6 6
10
8 6 32 9
39 17 28 26
10 44 44 43
49 49 51 30 49
55 34 53
58
36 36
39 32
44 43
42 42
41
49 46
47 38
38 40 40 40
39 39 36 37
35 35
32 49 49 47
42
36 38
31 32
27
21 19 22
14 17 13 16 16 17
11 12 12 13 12
9

When do you believe Central & South America World

yet
2
7
1
8
3
15
1
5
1
6 5
12
%
later 26
26 34
40
2022-H1
50
56
2021-H2 38
47
43
already
open 48
24
24 29
17 16
9
3 3


63% Lift of current travel restrictions 71%
Lift of current public policies that apply Readiness of exhibiting companies and
62% visitors to participate again
58%

Lift of current travel restrictions 51% locally to exhibitions
55%
Financial incentive packages (leading to Mid-term visibility in terms of public policies,

45%
Mid-term visibility in terms of public policies, Financial incentive packages (leading to

40%
Other 13% Other 9%

Turnover

60%
Average for all

companies 43%
38%
2021: 48% 36% 35%
31%
Average for all
companies 26% 27%
24%
2021: 32%
2020: 28% 16%
13% 14%
2020: 23%
8%
5% 6% 5%
4% 3% 3% 4%
2020 2021 2020 2021

Operating Profits
%
Increase
3 3
of more 8 6
than 10%
6 5
Stable 40 4 11
(between 45
-10% and
+10%)
21
I don’t 24
know
Reduced
by
11-50% 37
36
Reduced 59
by more
than 50%
51
4
8 3
Loss
8
6
3
6 5
2019 2020 2019 2020

92%
financial support?
Central & South America World 52%
26%
14%
No
8% 5%
Yes, for less than 10% of our 2019 overall costs 3%
0% 0% 0%
NO YES
Yes, for between 25% and 50% of our 2019 overall costs Central & Central &
South America 92% South America 8%
World 52% World 48%

Workforce
33%
No, thanks to governmental support/ short time work allowance
16% 16%
14% 14% 14% 14% 12%
Yes, up to 10%
9% 5%
Yes, up to 25%
5% 5%
Yes, up to 50%
NO YES
Yes, up to 75% Central & Central &
World 43% World 57%

Perspectives

which best applies? 68%
57%
18%
10% 13% 13% 10% 10%
It's okay, we have extended our offering to other

It will be hard, but we can keep our heads above water Central & Central &
I’m afraid we’d have to close down World 34% World 66%

Most Important Business Issues - Format
of Exhibitions - Central & South America
Most important business issues in the exhibition industry Central & South America Global
29%
26% 26%
19%
16%
9% 11% 11%
7% 7% 6% 7% 7%
4% 5% 5%
2% 1%

digitisation issues
Not
Lesssure at all
Not sure
towards 37% 49% 12% 1%
Not sure events


Digitisation
Central & South America Global
Digitisation: implementation in Central and South America and globally





8%
Other
10%


20%
29% 31% 30%
50%
40%

Physical Physical
10% and 30% and 50% 50% 10% and 30% and 50% 50%
Less than Less than

10% 5% 14% 5% 22% 10% 6% 10% 6% 37%

and 30% 1% 12% 10% 14% and 30% 0% 6% 6% 21%
Digital
Digital
and 50%
0% 1% 8% 3% and 50%
0% 1% 2% 3%
More than More than

50%
0% 1% 3% – 50%
0% 0% 1% –

63%
56%
49%
35%
32%
26% 26%
21% 21% 22%
Central &
South America World
Hospital Hospital

Detailed results for Brazil
%
I Don’t 7 8 8 8
Know
8 8 8
14
38 38 38
44 44 44 43 43
No 31 31
Activity 38
43
29 29
Reduced 44 44
50
44 44 44
54 54
46
36
Normal
29 29
19 19
13 13 13 13
%
not clear 4 4 5
yet 4 4
14
65%
31
42
59%
55
59%
2021-H2 including travel restrictions
50
already
open
50
23 29%
12
Other 12%

%
Increase
of more
than 10% 18
Stable
36
(between 12
-10% and
+10%)
55%
I don’t 12
know
Reduced
Average for all 36% 36% by 43
companies 11-50%
2021: 39% 27% 27% Reduced 59

by more
than 50%
Loss 14
2020: 23% 9% 9%
7
0% 0% 0%
2019 2020
2020 2021
100% best applies?
81%
67%
33%
13%
6%
0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
13% 88%
Yes, up to 75%
Most important business issues in the exhibition industry Brazil Global

29% 29%
24%
19%
17% 16%
11% 12%
7% 7% 7% 5%
5% 4% 5%
2% 1%
0%

digitisation issues
Not
Lesssure at all
Not sure
towards 38% 44% 19%
Not sure events

Brazil Global
Digitisation: implementation in Brazil and globally






0%
Other
6%

Physical

10% and 30% and 50% 50%
26% 24% Less than

10% 6% 0% 0% 25%
Between 10%
and 30% 0% 19% 13% 31%
Digital
Between 30%
and 50%
0% 6% 0% 0%
49%
More than
50%
0% 0% 0% –
Detailed results for Chile
%
I Don’t
Know
22 22 20 22
30 30
42
46 50
54 54
58
No
Activity
22 10 30
33
30 44
20
Reduced
42 33
38 29 23 22
31
33 50
40 40
33
Normal
21 23 22 22
15 15 17
8
not clear
yet 14 13
9
%
22 69%
later locally to exhibitions
32
Lift of current travel restrictions 63%
2022-H1 47

63%
2021-H2 reduced costs for the exhibitors)
52

43 56%
already
open
37
44%
17
11
3 Relevant hygiene measures 25%
Other 13%

%
Increase 7
of more
than 10%
Stable
21
(between
-10% and
+10%)
I don’t
know
Reduced
36% by
11-50%
71
27% 27%
Average for all Reduced
companies by more
than 50%
2021: 28%
Loss
9%
0%
2019 2020
2021
best applies?
87%
69%
24% 24%
18% 18% 19%
13% 12% 13%
6%
0% 0% 0% 0% 0%
19% 81%
Yes, up to 75%
Most important business issues in the exhibition industry Chile Global

29% 29%
24%
19%
16%
11% 11%
8% 7% 8% 7% 8%
5% 4% 5% 5%
3% 1%

digitisation issues
Not
Lesssure at all
Not sure
towards 36% 50% 7% 7%
Not sure events

Chile Global
Digitisation: implementation in Chile and globally





13%
Other
10%


Physical

10% and 30% and 50% 50%
24% Less than

10% 15% 8% 0% 8%
Between 10%
and 30% 8% 0% 15% 23%
59%
Digital
17%
Between 30%
and 50%
0% 0% 15% 0%
More than
50%
0% 8% 0% –
Detailed results for Colombia
%
I Don’t
Know 11 12 11 11 12 12
6
33 12 11 12 12
42 17
47
53
58
No 65
Activity 39
39 35
47
53
50
44
Reduced
47
32 42
32
44 41
30 39
29
Normal
22 22 24
16
11 11 11
5
%
3 4
not clear
yet
3 10
20 Readiness of exhibiting companies and

71%
39

52 71%

2021-H2 54

50 52%
already
open
31
33%
20
7 7
Other 14%

%
Increase
of more 10
than 10%
5
65%
Stable
(between
-10% and 20
+10%)
62
I don’t
50% know
Reduced
by
11-50%
Average for all
companies 28% 65
Reduced
by more
2021: 33% than 50% 31
2020: 25% Loss

11% 12% 12%
6% 6% 6% 6% 8
2019 2020
2020 2021
best applies?
91%
55% 55%
25%
15% 15%
9% 10% 10%
5% 5% 5%
0% 0% 0% 0%
30% 70%
Yes, up to 75%
Most important business issues in the exhibition industry Colombia Global

29%
23%
21%
19%
16% 15%
11% 11%
8% 9% 7% 9% 7%
4% 5%
2% 2% 1%

digitisation issues
Not
Lesssure at all
Not sure
towards 50% 33% 17%
Not sure events

Colombia Global
Digitisation: implementation in Colombia and globally





5%
Other
10%


Physical

10% and 30% and 50% 50%
26% Less than

0% 21% 5% 37%
10%
42%
Between 10%
and 30% 0% 11% 11% 5%
Digital
Between 30%
and 50%
0% 0% 5% 5%
32%
More than
50%
0% 0% 0% –
Europe

Europe

Know
No
Activity
Reduced Normal
Europe World
3 4 7 5 6
8 8 10 9 9 9 12
5 4
7 8 6 6
28 10
26 32 9
41 32 28 26
44 44 43
52 49 53 49
58 31 31
61 34 28 36 36
39 32
51 49 41
39 49 46
40
40 40 40
33
34 37
57 57 35
30 55
29 51 49 49 47
42
25 27
18 19 21 22 19 22
14 13 16 16 17
10 12 12

Europe
When do you believe Europe World

yet
2
4
2
5
4
9
1
5
1
6 5
12
%
later 27 26
30 34
2022-H1
43
50
35 38
2021-H2
44
43
already 29
open
24
32 29
18 16
14
9


Europe
Europe World
Lift of current travel restrictions 77% Lift of current travel restrictions 71%
Readiness of exhibiting companies and Readiness of exhibiting companies and

58%
55%
45%

40%
Other 6% Other 9%

Turnover
Europe

Europe World
47%
Average for all
Average for all companies 43%
companies
37% 36%
35% 2021: 48% 35%
2021: 45% 31% 31%
2020: 32%
2020: 28% 16%
13% 13% 13% 14%
12%
5% 5% 5% 4%
3% 3%
2020 2021 2020 2021

Operating profits
Europe
Europe World
%
2 3
Increase
of more
4 6
than 10% 5
5
11
Stable
43 11
(between 45
-10% and
+10%)
24
I don’t 24
know
Reduced
by
11-50%
42 36
Reduced
by more 55
than 50%
51
3
Loss 4
8
4
2 3
5 5
2019 2020 2019 2020

Europe

financial support?
Europe World 52%
35%
30%
26%
21%
14%
No 10%
5% 3% 3%
NO YES
Yes, for between 25% and 50% of our 2019 overall costs Europe 35% Europe 65%
World 52% World 48%

Workforce
Europe
Europe World
32%
18%
25% 26%
No, thanks to savings
No, thanks to governmental support/ short time work allowance 17% 16%
Yes, up to 10% 12% 14% 12%
6% 9% 3% 5% 4%
Yes, up to 25%
Yes, up to 50%
NO YES
Yes, up to 75% Europe 57% Europe 43%
World 43% World 57%

Perspectives
Europe

which best applies?
59% 57%
Europe World
27%
18%
13%
9% 10%
It's okay, we have extended our offering to other 5%

It will be hard, but we can keep our heads above water Europe 36% Europe 64%
World 34% World 66%

Format of Exhibitions - Europe
Most important business issues in the exhibition industry Europe Global

28% 29%
17% 19% 18%

16%
13% 11%
9% 7% 7%
5% 4% 4% 4% 5%
2% 1%

digitisation issues
Covid-19 confirms the value of face to face events - sector bounces back quickly 40% 44% 12% 3%1%
Not
Lesssure at all
Not sure
towards 23% 52% 13% 7% 5%
Not sure events


Digitisation
Europe
Europe Global
Digitisation: implementation in Europe and globally






6%
Other
6%

Europe
Europe World
15% 20%
29% 30%
56% 50%

Europe World
Physical Physical
10% and 30% and 50% 50% 10% and 30% and 50% 50%
Less than Less than

10% 5% 8% 8% 46% 10% 6% 10% 6% 37%

and 30% 1% 3% 2% 21% and 30% 0% 6% 6% 21%
Digital
Digital
and 50%
0% 1% 1% 2% and 50%
0% 1% 2% 3%
More than More than

50%
0% 1% 0% – 50%
0% 0% 1% –

Europe
57% 56%
54%
49%
35%
32%
26%
24% 24%
22%
Europe World
Hospital Hospital

Detailed results for France
%
I Don’t
Know 10 11 11 11 11
16
5 5
32
16
11 11
50 16
55 55 55
60
No
Activity 47
55
37
Reduced
74 74 74
32 68
32
25
40 40
42
35 32
Normal
15 18
14
5 5
not clear
yet
6
4
5
4 15 %
26 31

67%
39
30 62%
44
43%
already
open
29
34 33%
16
7
Other 0%

%
Increase
of more 10
than 10%
14
Stable
(between
-10% and
+10%)
55%
53%
I don’t
know 29
Average for all
companies
Reduced
2021: 49% 36% by
11-50%
Reduced
24% by more
than 50% 48
2020: 29%
Loss
12%
9%
6% 6%
0% 0%
2019 2020
2020 2021
best applies?
62%
48% 48%
29%
19% 19% 19%
14% 14% 14%
10%
5%
0% 0% 0% 0%
67% 33%
Yes, up to 75%
Most important business issues in the exhibition industry France Global

30% 29%
19% 20%
16%
11% 13%
11%
7% 7% 7% 7% 7% 5%
4% 4%
2% 1%

digitisation issues
Not
Lesssure at all
Not sure
towards 20% 50% 20% 5% 5%
Not sure events

France Global
Digitisation: implementation in France and globally





10%
Other
10%


Physical

10% and 30% and 50% 50%
10%
28% Less than

10% 5% 11% 5% 53%
Between 10%
and 30% 0% 5% 0% 21%
Digital
62% Between 30%
0% 0% 0% 0%
and 50%
More than
50%
0% 0% 0% –
Detailed results for Germany
%
I Don’t 5
Know 11
17 17 17 17
21
42 42 42 6 6
26
55 58
60
No
Activity
56 56
50
56
53
42
Reduced 37 37 37
25 21
20
Normal 28 28 28
20 20 21 21 21 21 21 21 22
not clear
yet
6 6
11
%
33

74%
60
68%
48
58 37%
already
open

29
18
16%
Other 11%

%
Increase
of more 11
than 10%
67% 11
Stable
(between
-10% and
+10%) 56
I don’t
26
know
44%
Average for all
companies Reduced
by
11-50%
2020: 45% 31%
Reduced
by more 31 53
2021: 35% than 50%
20%
13% 13% 13% Loss

6
6
0% 0% 0%
2019 2020
2020 2021
best applies?
61%
58%
37%
26%
21% 21%
16%
11% 11% 11%
6% 5% 5% 5% 5%
0%
37% 63%
Yes, up to 75%
Most important business issues in the exhibition industry Germany Global

29%
23%
21%
19% 18%
16%
11% 11%
9% 7% 7% 7%
4% 5% 4% 5%
2% 1%

digitisation issues
Not
Lesssure at all
Not sure
towards 28% 56% 11% 6%
Not sure events

Germany Global
Digitisation: implementation in Germany and globally





5%
Other
10%


Physical

10% and 30% and 50% 50%
28% Less than

10% 0% 6% 6% 44%
44%
Between 10%
and 30% 0% 0% 0% 33%
Digital
Between 30%
and 50%
0% 0% 0% 11%
28%
More than
50%
0% 0% 0% –
Detailed results for Italy
%
I Don’t 6
Know 10
33 33 35 35
39
50
55 55
No 65 65
Activity
83
85
Reduced
50
67 65 65
61
45
40 40
30 30
Normal
17
11
5 5 5 5 5 5
%
6 3
not clear
9
yet 7
later
30 29 27

53%

42%
2021-H2 33 34 locally to exhibitions
47
37%
already
open

30 26%
17
Other 16%

%
Increase 6
of more
than 10%
11
Stable
(between 11
-10% and
56% +10%)
63
I don’t
know
28
44%
Average for all
companies Reduced
by
33% 11-50%
2021: 43%
28%
Reduced
by more
than 50%
44
17% 38
2020: 26% Loss
11%
6% 6%
0% 0%
2019 2020
2020 2021
best applies?
79%
63%
53%
26%
21% 21%
11% 11%
5% 5% 5%
0% 0% 0% 0% 0%
21% 79%
Yes, up to 75%
Most important business issues in the exhibition industry Italy Global

29%
24%
22%
19%
16% 16%
10% 11% 10%
9% 7% 7%
4% 5% 5%
2% 2% 1%

digitisation issues
Not
Lesssure at all
Not sure
towards 28% 44% 22% 6%
Not sure events

Italy Global
Digitisation: implementation in Italy and globally



14%
Other
25%




Physical

10% and 30% and 50% 50%
13%
Less than
10% 6% 6% 11% 56%
50% Between 10%

0% 0% 6% 17%
and 30%
Digital
37%
Between 30%
and 50%
0% 0% 0% 0%
More than
50%
0% 0% 0% –
Detailed results for Russian Federation
%
I Don’t 6 6
Know 12 12
19 18 18 18 18
13 24
31 6
38 12
6
38 12 12 12
18
No
Activity 31 12
29
38
47
Reduced 81
76 76 76
63 65
56 59
50
41
31
Normal 24
not clear
yet
5
11
5
5
5
5 %
10
later
11
15
20 71%

53%

65 41%
already
open 55

29%
Other 6%

%
Increase 6
of more
than 10%
25 13
Stable
(between
-10% and
+10%) 19
Average for all 50% I don’t

know
companies
2021: 53% 50
Reduced
36% 36% by
11-50%
29%
27% Reduced 63
2020: 37% by more
21% than 50%
13
Loss
13
0% 0% 0% 0%
2019 2020
2020 2021
best applies?
88% 88%
35%
29%
13% 18%
12%
6% 6% 6%
0% 0% 0% 0% 0% 0%
6% 94%
Yes, up to 75%
Most important business issues in the exhibition industry Russia Global

29% 29% 27%
19% 18%
16%
11% 11%
7% 7% 5%
5% 4% 4% 4%
0% 2% 1%

digitisation issues
Not
Lesssure at all
Not sure
towards 41% 41% 12% 6%
Not sure events

Russian Federation Global
Digitisation: implementation in Russian Federation and globally






6%
Other
6%

Physical

10% and 30% and 50% 50%
21%
Less than
10% 6% 0% 0% 59%
Between 10%
and 30% 0% 0% 0% 18%
Digital
79% Between 30%
and 50%
0% 6% 6% 0%
More than
50%
0% 6% 0% –
Detailed results for Spain
%
I Don’t 7
Know 13 13
20
25 25
33
44 47 33
50
33
No
Activity
75
88 60
60
56
63
Reduced
67
50 60
50 53 53
Normal 25 27
19 20
13 13
6
%
4
not clear 8 8
yet
12
75%
33
38
2022-H1 40 Lift of current travel restrictions 69%

63%
31
38 20 Financial incentive packages (leading to

63%
already
open

50%
24
16
Other 6%

%
Increase 7
of more
than 10%
22
14
Stable
(between
-10% and 7
+10%)
I don’t
50% know
Average for all

45% 44
companies
Reduced
by
2021: 46% 11-50%
71
27% 27% Reduced
by more
2020: 34% than 50%
19% 19%
33
13% Loss
0% 0% 0%
2019 2020
2020 2021
best applies?
71%
53% 53%
20% 20% 21%

13% 13% 13%
7% 7% 7%
0% 0% 0% 0%
29% 71%
Yes, up to 75%
Most important business issues in the exhibition industry Spain Global

29%
24%
22% 20%
19%
16% 16%
12% 11%
7% 7% 6% 5%
4%
2% 1%
0% 0%

digitisation issues
Not
Lesssure at all
Not sure
towards 7% 71% 7% 14%
Not sure events

Spain Global
Digitisation: implementation in Spain and globally






6%
Other
6%

Physical
6% Less than
10%
and 30% and 50%
More than
50%
18%
Less than
10% 13% 13% 13% 33%
Between 10%
and 30% 7% 7% 0% 13%
Digital
76% Between 30%
and 50%
0% 0% 0% 0%
More than
50%
0% 0% 0% –
Detailed results for Turkey
%
I Don’t
Know 10 9 10 10 10 10
10
36 20 20
45 45 45 27
50 30
58 40
No
Activity 10
9
36
Reduced 80
36 36 25
70
64 60 60
25
50
45
Normal 27 25
17 18 18
not clear
yet
5
%
later 39
35

58%
22 33 Readiness of exhibiting companies and

25 50%

50%
already
open

35 33 25%

Other 8%

%
Increase
of more
8
than 10%
17
Stable
(between
-10% and
57% +10%)
I don’t
know
Average for all 33
companies
40%
2021: 50% Reduced
by
11-50%
29% 30%
Reduced
by more
than 50%
20% 42
14% Loss
2020: 24% 10%
0% 0% 0%
2019 2020
2020 2021
best applies?
64%
58%
42% 42%
36%
17%
8% 8% 8% 8% 8%
0% 0% 0% 0% 0%
42% 58%
Yes, up to 75%
Most important business issues in the exhibition industry Turkey Global

31%
29% 28%
25%
19%
16%
11%
6% 7% 7% 5%
3% 3% 4% 3% 3%
0% 1%

digitisation issues
Not
Lesssure at all
international “physical” exhibitions, and overall less participants 100%
Not sure
towards 10% 60% 30%
Not sure events

Turkey Global
Digitisation: implementation in Turkey and globally





17%
Other
10%


Physical

10% and 30% and 50% 50%
21% 22%
Less than
10% 0% 10% 10% 60%
Between 10%
and 30% 0% 10% 0% 10%
Digital
57% Between 30%
and 50%
0% 0% 0% 0%
More than
50%
0% 0% 0% –
Detailed results for UK
%
I Don’t 6 5 6 6
Know
11 11
16
33 22
44 47
56
61 61 61
No
33
Activity 72 32 17
44
Reduced
50
32
50
56
39 47 50
33 33 33
39
22
Normal
21
17
6 6 6 6 6 6
%
4 7
not clear
yet
9
3
22 9
78%
later 21 visitors to participate again
2022-H1
52
50%
59
50%
already
open

28%
10
Other 6%

%
Increase 6
of more
than 10%
18
Stable
(between
-10% and 50
+10%)
I don’t
know 29
Average for all
companies
2021: 50% 38% 38% Reduced

36% by
11-50% 21
Reduced
by more
21% 21% 21% than 50% 7 47
13% 13% Loss 14

2020: 21%
7
0% 0%
2019 2020
2020 2021
best applies?
56%
35% 35% 33%

28%
22% 22%
18% 17%
12% 11%
6% 6%
0% 0% 0%
44% 56%
Yes, up to 75%
Most important business issues in the exhibition industry UK Global

33%
29%
17% 19%
16% 15%
12% 11%
8% 7% 7%
6% 6% 5%
4%
2% 2% 1%

digitisation issues
Not
Lesssure at all
Not sure
towards 18% 59% 6% 6% 12%
Not sure events

UK Global
Digitisation: implementation in UK and globally






0%
Other
6%

Physical

10% and 30% and 50% 50%
10%
21%
Less than
10% 12% 6% 6% 24%
Between 10%
and 30% 0% 0% 0% 41%
Digital
69% Between 30%
and 50%
0% 0% 6% 6%
More than
50%
0% 0% 0% –
Middle East & Africa


Know
No
Activity
Reduced Normal
Middle East & Africa World

6 6 6 5 6
9 9 9 9 9 12
13
6 6
13 16 10
32 9
18 28 26
44 44 44 43
47 47 49
56 42 53
58 45 30
62
36 36
39 32
41 39
39
41
23 49 46
41 40 40 40
39 39 35 37
26 26 35 35
21
49 49 47
39 42
38
33 33
27
19 22
17 16 18 15 16 16 16 17
13 13 13 12 13

When do you believe Middle East & Africa World

yet
3 3 2
10
1
5
1
6 5
12
%
24
later 33 26
34
2022-H1 51
50
47 38
2021-H2
48
43
already
open 23
24
26 29
16 15 16
9


Lift of current public policies that apply Readiness of exhibiting companies and
58%
Mid-term visibility in terms of public policies, Lift of current public policies that apply
55%
Readiness of exhibiting companies and Mid-term visibility in terms of public policies,

45%

40%
Other 9% Other 9%

Turnover

50%
Average for all
companies 43%
2021: 48% 36% 35%

Average for all 32% 31%
companies
26% 26%
2021: 34% 21%
2020: 28% 16%

13% 14%
2020: 24% 12% 12%
9% 9%
5% 4%
3% 3%
2020 2021 2020 2021

Operating profits
%
Increase
3 3
of more 5 6
than 10%
10 5
Stable 39 11
(between 10 45
-10% and
+10%)
I don’t
21 24
know
Reduced
by 33
11-50%
36
Reduced
by more
than 50%
51 51
19 3
Loss
8
3 3
6 5
2019 2020 2019 2020

Did your company benefit from public 83%

financial support?
Middle East & Africa World 52%
26%
14%
No
8% 8%
Yes, for less than 10% of our 2019 overall costs 3% 5% 3%
0%
NO YES
Yes, for between 25% and 50% of our 2019 overall costs Middle East & Middle East &
Africa 83% Africa 18%
World 52% World 48%

Workforce

24%
No, thanks to governmental support/ short time work allowance 16% 20%
17% 14%
Yes, up to 10% 10% 10% 9% 12% 12%
7% 5%
Yes, up to 25%
Yes, up to 50%
NO YES
Yes, up to 75% Middle East & Africa 27% Middle East & Africa 73%
World 43% World 57%

Perspectives

which best applies?
57%
Middle East & Africa World 46%
29%
18%
12% 13% 12% 10%
It's okay, we have extended our offering to other

It will be hard, but we can keep our heads above water Middle East & Africa 41% Middle East & Africa 59%
World 34% World 66%

Format of Exhibitions - Middle East & Africa
Most important business issues in the exhibition industry Middle East & Africa Global
34%
29%
22%
19% 20%
16%
11%
8% 7% 7% 6% 5%
4%
3% 3% 2% 2% 1%

digitisation issues
Covid-19 confirms the value of face to face events - sector bounces back quickly 60% 20% 15% 3%3%
Not
Lesssure at all
Not sure
towards 10% 61% 12% 7% 10%
Not sure events


Digitisation
Middle East & Africa Global
Digitisation: implementation in Middle East & Africa and globally






5%
Other
6%

20%
27% 25%
30%
50%
48%

Physical Physical
10% and 30% and 50% 50% 10% and 30% and 50% 50%
Less than Less than

10% 11% 11% 5% 34% 10% 6% 10% 6% 37%

and 30% 0% 8% 11% 16% and 30% 0% 6% 6% 21%
Digital
Digital
and 50%
0% 0% 0% 5% and 50%
0% 1% 2% 3%
More than More than

50%
0% 0% 0% – 50%
0% 0% 1% –

86%
56%
49%
43%
35%
29% 29% 29%
26%
22%
Middle &
East Africa World
Hospital Hospital

Detailed results for United Arab Emirates
%
I Don’t 8 8 8 8 11 11
Know
20 17
33 33
40
44
No
Activity
58 56 56
50 67 67 67
53
Reduced
67 67
60
56
33 33 33 33
Normal 27 25 25 25
not clear
yet
8 7 7
%
later 25 29 32

53%

32 40%
32

33%
already
open

33 32 33%

Other 7%

%
75% Increase 8
of more
than 10%
Stable 23
(between
-10% and 50
Average for all +10%)
companies
I don’t
know
2021: 60% 23
Reduced
by
33% 33% 33% 11-50%
15
25
Reduced
by more
2020: 34% than 50%
31
13% 13% Loss 25
0% 0% 0% 0%
2019 2020
2020 2021
best applies?
92%
43%
29% 29%
21% 21% 21%
14% 14%
8% 7%
0% 0% 0% 0% 0%
64% 36%
Yes, up to 75%
Most important business issues in the exhibition industry United Arab Emirates Global
33% 31%
29%
21%
19%
16%
11%
7% 7% 7% 5%
5% 4%
2% 1%
0% 0% 0%
digitisation issues
Not
Lesssure at all
Not sure
towards 7% 60% 20% 13%
Not sure events

United Arab Emirates Global
Digitisation: implementation in United Arab Emirates and globally






0%
Other
6%

Physical

10% and 30% and 50% 50%
22% 24% Less than

10% 17% 0% 17% 33%
Between 10%
and 30% 0% 0% 0% 25%
Digital
54% Between 30%
and 50%
0% 0% 0% 8%
More than
50%
0% 0% 0% –
Detailed results for South Africa
%
I Don’t 7 7 7
Know 14 14
21
29 14 14
63 63
No
67
Activity 57
81 81 64
88
50
57
Reduced 64
57
31 31 27 29 14
21
Normal 13 13
6
14 14
6 6 6 6 6 7 7 7 7 7
not clear
yet
27
7
14
%

81%

44%
59
79
38%
already
open
14
25%
Other 13%

Operating Profits
%
73% Increase 7
of more
than 10% 7
25
Stable
(between 20
56% -10% and
+10%)
I don’t
know
45
Reduced
by
11-50%
25% 67
Reduced
by more
19% than 50%
15
Average for all
companies 13%
Loss 5
7% 7%
2020: 16% 10
2021: 15% 0% 0% 0%
0% less than 25% 25-49% 50-75% more than 75% 2019 2020
2020 2021
best applies?
67%
67%
47%
27%
20% 20%
13%
7% 7% 7% 7% 7% 7%
0% 0% 0%
13% 87%
Yes, up to 75%
Most important business issues in the exhibition industry South Africa Global
35%
29%
25%
19%
16% 15%
10% 11%
7% 7% 5%
4% 5%
3% 3% 3% 3%
1%

digitisation issues
Not
Lesssure at all
international “physical” exhibitions, and overall less participants 38% 62%
Not sure
towards 13% 67% 7% 7% 7%
Not sure events

South Africa Global
Digitisation: implementation in South Africa and globally






6%
Other
6%

Physical

10% and 30% and 50% 50%
23% Less than

10% 13% 20% 0% 27%
43%
Between 10%
and 30% 0% 7% 20% 13%
Digital
Between 30%
0% 0% 0% 0%
34% and 50%
More than
50%
0% 0% 0% –
Asia & Pacific

Asia & Pacific

Know
No
Activity
Reduced Normal
Asia & Pacific World

5 7 5 6
10 12 9 9 9 12
13 13
27 6 6
10 5 5 10
34 34 35 34 25 18 7 32 9
28 26
42 44 44 43
53 49
36 36
42 37 34 32
39
47
46
52 46 41
49 46
50 47 48
51
41 40 40 40
37
35
46 49 49 47
45 42
41
30 33
24 27
21 19 19 22
15 16 18 18 16 16 17
12 13

Asia & Pacific
When do you believe Asia & Pacific World

yet
1
7
1
7 9
1
5
1
6 5
12
%
16
later 26 26
35 34
2022-H1
50
36 51 38
2021-H2
39 43
already
open
24
30 18 29
18 16
6 9


Asia & Pacific
Readiness of exhibiting companies and Readiness of exhibiting companies and

58%
55%
45%

40%
Other 6% Other 9%

Turnover
Asia & Pacific

45% Average for all

Average for all companies 43%
companies 39%
2021: 48% 36% 35%
2021: 45% 32% 31%
25%
17% 17% 17% 16%

2020: 27% 2020: 28% 14%
13%
4% 5% 4%
2% 2% 3%
2020 2021 2020 2021

Operating profits
Asia & Pacific
%
Increase 4 3
of more 6 6
than 10%
4 5
Stable 11
(between 17 45
-10% and
48
+10%)
I don’t 24
know
25
Reduced
by
11-50%
34 36
Reduced
by more
than 50%
51
44
4 3
Loss
9 8
3
3 5
2
2019 2020 2019 2020

Asia & Pacific

financial support?

51% 52%
27% 26%
13% 14%
No

5% 5% 4% 3%
NO YES
Yes, for between 25% and 50% of our 2019 overall costs Asia & Pacific 51% Asia & Pacific 49%
World 52% World 48%

Workforce
Asia & Pacific
35%
No, thanks to governmental support/ short time work allowance 16% 16% 15% 14%
13% 13% 12%
Yes, up to 10%
9% 5% 6%
Yes, up to 25% 3%
Yes, up to 50%
NO YES
Yes, up to 75% Asia & Pacific 48% Asia & Pacific 52%
World 43% World 57%

Perspectives
Asia & Pacific

which best applies?
50%
57%
16%
18%
13%
10%
It's okay, we have extended our offering to other 18% 16%

It will be hard, but we can keep our heads above water Asia & Pacific 35% Asia & Pacific 65%
World 34% World 66%

Format of Exhibitions - Asia & Pacific
Most important business issues in the exhibition industry Asia & Pacific Global
30% 29%
17% 19%
16%
14%
11% 10%
9%
7% 6% 6% 7% 6% 5%
4% 3%
1%

digitisation issues
Not
Lesssure at all
Not sure
towards 27% 48% 15% 6% 4%
Not sure events


Digitisation
Asia & Pacific
Asia & Pacific Global
Digitisation: implementation in Asia/Pacific and globally






2%
Other
6%

Asia & Pacific
21% 20%
32% 30%
50%
47%

Physical Physical
10% and 30% and 50% 50% 10% and 30% and 50% 50%
Less than Less than

10% 5% 9% 7% 36% 10% 6% 10% 6% 37%

and 30% 0% 5% 5% 23% and 30% 0% 6% 6% 21%
Digital
Digital
and 50%
1% 2% 2% 5% and 50%
0% 1% 2% 3%
More than More than

50%
0% 0% 0% – 50%
0% 0% 1% –

Asia & Pacific
56%
52%
48% 49%
43%
35%
30%
26%
22%
9%
Hospital Hospital

Detailed results for Australia
%
I Don’t
9 8 8 8 8
Know 14 15
23 8 8 23 21
31
7
No
Activity
77
69
62 77
71 69 82
77 62
57
Reduced
77
69
Normal 23 23 23
14 15 15 15 14
9 8
not clear
yet
4
17
4
20 %

26 43%
40
22
36%

29%
already
open 52 27
43
21%
7
7
Other 14%

%
Increase
of more
71% than 10%
21
32
Stable
(between
-10% and
+10%)
I don’t
know 36
47%
Average for all
companies
Reduced
by
45
2021: 46% 11-50%
27% Reduced
24% by more
than 50%
5 43
13% 13% Loss 9

5
2020: 19% 6% 5
0% 0% 0%
2019 2020
2020 2021
best applies?
43%
40%
33%
27% 27% 29%
20% 20% 21%
7% 7% 7% 7% 7% 7%
0%
29% 71%
Yes, up to 75%
Most important business issues in the exhibition industry Australia Global

41%
29%
15% 19%
9% 16%
11% 12% 12%
7% 7% 5%
3% 4% 3% 3% 3%
1%

digitisation issues
Not
Lesssure at all
Not sure
towards 36% 29% 14% 14% 7%
Not sure events

Australia Global
Digitisation: implementation in Australia and globally






7%
Other
6%

Physical

10% and 30% and 50% 50%
11% 12%
Less than
10% 0% 0% 0% 69%
Between 10%
and 30% 0% 8% 0% 23%
Digital
Between 30%
76% and 50%
0% 0% 0% 0%
More than
50%
0% 0% 0% –
Detailed results for China
%
I Don’t
Know 13 13 13 13 13
19 18 18 18
27 25 25
7 7
19 6 13 13
20
No 29 18 13 27
Activity 31
25
47 19
38
40
Reduced
73
59 60 60
50 53 50 50 53
38 35
33
Normal
%
not clear 4 7
yet
3
19
60%
later
23 visitors to participate again
19 Mid-term visibility in terms of public policies,

9 50%
23
50%
2021-H2

already 59
open
14
43
45%
18

Other 5%

%
Increase
of more 10
than 10%
Stable 41 20
Average for all (between
-10% and
companies +10%)
I don’t 10
2021: 63%
know
47%
43%
Reduced 25
by
2020: 45% 33% 11-50%
41
29%
Reduced
24% by more 15
than 50%
14% Loss
10% 17 20
0% 0% 0%
2019 2020
2020 2021
best applies?
52%
48%
42%
37%
29%
19% 19%
14%
11% 11% 10%
5% 5%
0% 0% 0%
38% 62%
Yes, up to 75%
Most important business issues in the exhibition industry China Global

29%
27%
19%
17% 16%
13% 13%
11% 11% 11%
7% 7% 5%
4% 5%
3% 1%
0%

digitisation issues
Not
Lesssure at all
Not sure
towards 18% 71% 12%
Not sure events

China Global
Digitisation: implementation in China and globally






0%
Other
6%

Physical

10% and 30% and 50% 50%
10%
Less than
33% 10% 11% 11% 16% 42%
Between 10%
and 30% 0% 0% 0% 11%
Digital
57% Between 30%
and 50%
0% 5% 0% 5%
More than
50%
0% 0% 0% –
Detailed results for Hong Kong
%
I Don’t
Know
20 20 20 20 20
30 30 30 30 30
50 10
60
No
Activity
50 50 50
60 40
50 50
Reduced 60 60
70
40
40
30 30 30 30
Normal
20 20 20
10 10 10
not clear
yet
20 %

30 50%
82
50%

40%
already
open
50
30%
18
10
Other 0%

%
Increase
of more 10
than 10%
Stable 20
(between
60% -10% and
+10%)
I don’t
50% know
40%
Reduced
by
Average for all 11-50%
companies
30% 70
Reduced
2021: 37% by more
than 50%
2020: 27% Loss

10% 10%
0% 0% 0% 0%
2019 2020
2020 2021
best applies?
50%
30% 30% 30% 30%
20% 20% 20% 20%
10% 10% 10% 10% 10%
0% 0%
40% 60%
Yes, up to 75%
Most important business issues in the exhibition industry Hong Kong Global
32%
29%
21%
19%
16% 14%
11% 11%
7% 7% 7% 5%
4% 4% 4% 4% 4%
1%

digitisation issues
Not
Lesssure at all
Not sure
towards 20% 50% 10% 20%
Not sure events

“Virtual” at all replacing “physical” events 20% 80%
Hong Kong Global
Digitisation: implementation in Hong Kong and globally





10%
Other
10%


Physical

10% and 30% and 50% 50%
8%
Less than
32% 10% 0% 0% 0% 40%
Between 10%
and 30% 0% 10% 0% 30%
Digital
60% Between 30%
and 50%
0% 10% 10% 0%
More than
50%
0% 0% 0% –
Detailed results for India
%
I Don’t 6
Know 13
21 21 21 21
38 35
43
57 44 14 14 14
No 38
Activity
78 78 36
14 14
21
42 43
Reduced
39
31
38
29
33 50 50
43
13
Normal
21 22 22 19
17 14
9 10 13
%
2 6 2
not clear
yet
4
13
later
35
44
67%
48

2021-H2

46%
already
open
44
29
46%
11 8
42%
Other 4%

%
Increase
of more 10
than 10%
5
Stable 10
(between
-10% and
+10%)
I don’t 71
know 29
47%
42% 41%
Reduced
Average for all by
11-50%
companies
27%
2021: 38% Reduced
by more
than 50% 48
18% 14
14% Loss
11%
14
2020: 17%
0% 0% 0%
2019 2020
2020 2021
95%
best applies?
57%
43%
24%
19% 14%
14%
10%
5% 5% 5% 5% 5%
0% 0% 0%
29% 71%
Yes, up to 75%
Most important business issues in the exhibition industry India Global

30% 29%
22%
19%
14% 16%
11%
8% 7% 7% 8%
3% 6% 4% 5% 5% 5%
1%

digitisation issues
Not
Lesssure at all
Not sure
towards 10% 50% 30% 5% 5%
Not sure events

India Global
Digitisation: implementation in India and globally




4%
Other
22%



Physical

10% and 30% and 50% 50%
28% Less than

0% 5% 15% 35%
33% 10%
Between 10%
and 30% 0% 5% 5% 25%
Digital
Between 30%
and 50%
0% 0% 5% 5%
40%
More than
50%
0% 0% 0% –
Detailed results for Japan
%
I Don’t 8 8 8
Know
15 15 15 15 15
23 8
31
46
No 46
Activity
85 69
62 62
69 69 54
85 85
Reduced
62
54
46
Normal 23 23 23 23
15 15 15
8
%
not clear
3 3
yet 6 8 13

later
29
28
62%

62%
2021-H2 31 including travel restrictions
42
54%
already
open

31 17 15%
19
8
Other 8%

%
Increase
of more
8
than 10%
Average for all

companies Stable
(between
25
-10% and 50
+10%)
2021: 68%
I don’t
50% 50% know
47%
40%
Reduced
by
11-50% 50
25
2020: 40%
Reduced
by more
than 50%
6
6
13% Loss
6 17
6
0% 0% 0% 0% 0%
2019 2020
2020 2021
best applies?
46%
38% 38%
31%
23% 23%
15% 15% 15% 15% 15%

8% 8% 8%
0% 0%
46% 54%
Yes, up to 75%
Most important business issues in the exhibition industry Japan Global

35%
29%
19% 19% 19%

16%
11% 11%
8% 7% 7%
4% 5% 5%
3% 1%
0% 0%

digitisation issues
Not
Lesssure at all
Not sure
towards 31% 46% 15% 8%
Not sure events

Japan Global
Digitisation: implementation in Japan and globally






0%
Other
6%

Physical
6% 10% and 30% and 50% 50%
Less than
10% 0% 17% 0% 42%
46%
Between 10%
and 30% 0% 0% 0% 42%
Digital
48%
Between 30%
and 50%
0% 0% 0% 0%
More than
50%
0% 0% 0% –
Detailed results for Malaysia
%
I Don’t
Know 13
20 23
29 31 31
41 38
50
56
61 65
No
Activity
27 8 8
47
54 23 23
47 31
Reduced
41 33
20
44 22 33
24
38 38
31
Normal 24 20 20 23
17 18
12 11
6
%
not clear
3 3
yet 8
14 11
later
31 25
71%
33

65%

28 65%
already
open
25
17
8
47%
Other 18%

%
Increase 6
of more
than 10%
69%
Stable 25
(between
-10% and
+10%)
I don’t
know
25
Reduced
by
11-50%
Average for all
29% 29% 29%
companies
Reduced
by more
2021: 33% 19%
than 50%
44
14% Loss
2020: 18% 6% 6%
0% 0%
2019 2020
2020 2021
best applies?
53%
35% 38%
31%
29%
18% 18% 18% 19%

12% 12% 13%
6%
0% 0% 0%
31% 69%
Yes, up to 75%
Most important business issues in the exhibition industry Malaysia Global

29%
24%
20%
19%
16% 14%
10% 12% 11% 10%
7% 8% 7%
4% 5%
2% 1%
0%
digitisation issues
Not
Lesssure at all
Not sure
towards 44% 50% 6%
Not sure events

Malaysia Global
Digitisation: implementation in Malaysia and globally






0%
Other
6%

Physical

10% and 30% and 50% 50%
24% Less than

10% 14% 29% 0% 14%
43%
Between 10%
and 30% 0% 21% 14% 0%
Digital
Between 30%
7% 0% 0% 0%
33% and 50%
More than
50%
0% 0% 0% –
Detailed results for Singapore
%
I Don’t
Know
9 9 9 10
18
27 27 27 27 27 27
36
No
Activity
64 64 64
55 70
45 45
Reduced 64 64 64 64
55
Normal 27 27 27 27 27 27
20
9 9 9 9 9
not clear
yet
7 5 7
%
later
35

64%
79
55%
60

55 36%
already
open

36%
13 14
Other 0%

%
Increase
of more 9
than 10%
27 9
Stable
(between 9
-10% and
55% 56%
+10%)
9
I don’t
know
40 18
Reduced
by
11-50%
Reduced 7
Average for all by more
22%
companies than 50% 7 45
18%
2020: 26% Loss 13
11% 11%
9% 9% 9%
2021: 19% 7
0%
2019 2020
2020 2021
best applies?
64%
45%
27% 27% 27%

18% 18% 18% 18%
9% 9% 9% 9%
0% 0% 0%
36% 64%
Yes, up to 75%
Most important business issues in the exhibition industry Singapore Global

29% 28%
24%
19%
16%
14%
11% 10% 10%
7% 7% 7%
4% 5%
3% 3%
0% 1%

digitisation issues
Not
Lesssure at all
Not sure
towards 64% 27% 9%
Not sure events

Singapore Global
Digitisation: implementation in Singapore and globally






9%
Other
6%

Physical

10% and 30% and 50% 50%
Less than
10% 9% 0% 0% 36%
42%
51% Between 10%
and 30% 0% 0% 18% 36%
Digital
Between 30%
and 50%
0% 0% 0% 0%
6%
More than
50%
0% 0% 0% –
Detailed results for South Korea
%
I Don’t
Know
20 20
30
50 50
55 56 56 56
60
No
Activity
67 70
70 70
Reduced
70
50 50
45 44 44 44
40
33 30
Normal
10 10
not clear
yet 11 10
6
17
%
later
21

55%
21 24

45%

27%
already
open
47 48
9%
6
Other 0%

%
Increase
of more 10
than 10%
30
Average for all Stable 20
companies (between
60% -10% and
+10%)
2021: 67%
I don’t
know
30
38% Reduced
by
11-50% 60
31%
Reduced
23% by more
than 50%
20% 20%
2020: 30% 40
Loss
8% 10
0% 0% 0%
2019 2020
2020 2021
best applies?
73%
64%
45%
36%
27%
18%
9% 9% 9% 9%
0% 0% 0% 0% 0% 0%
36% 64%
Yes, up to 75%
Most important business issues in the exhibition industry South Korea Global
38%
29%
19% 19%
16%
11%
8% 8% 7% 8% 8% 7% 8%
4% 4% 5%
0% 1%

digitisation issues
Not
Lesssure at all
Not sure
towards 22% 33% 33% 11%
Not sure events

South Korea Global
Digitisation: implementation in South Korea and globally






0%
Other
6%

2% Physical

10% and 30% and 50% 50%
Less than
10% 0% 25% 13% 50%
38%
Between 10%
and 30% 0% 0% 0% 13%
Digital
60%
Between 30%
and 50%
0% 0% 0% 0%
More than
50%
0% 0% 0% –
Detailed results for Thailand
%
I Don’t
Know
9
18 18 20
40 40
45 45
50
55
No
Activity
55 70
80
55 55
70
Reduced
45 60 60
55
50
45
36
27 27 30
Normal
20
9 10
not clear
yet 13 14 %
later

82%
2022-H1 50 locally to exhibitions
64
55%

already
open

27%
21

27%
Other 9%

%
Increase
of more 10
than 10%
10
Stable
(between
-10% and
+10%) 20
I don’t
50% 50% know
75
Average for all

companies Reduced
by
11-50%
2021: 45%
30% 30%
Reduced 60
by more
2020: 34% 20% than 50%
13
Loss
10% 10%
13
0% 0% 0%
2019 2020
2020 2021
best applies?
55%
50%
40%
30%
27%
20% 20% 20%
9% 9% 10% 10%
0% 0% 0% 0%
40% 60%
Yes, up to 75%
Most important business issues in the exhibition industry Thailand Global

40%
29%
20% 19% 20%

16% 16%
11%
7% 7% 5%
4% 4%
0% 0% 0% 0% 1%

digitisation issues
Not
Lesssure at all
Not sure
towards 10% 80% 10%
Not sure events

Thailand Global
Digitisation: implementation in Thailand and globally






0%
Other
6%

Physical

10% and 30% and 50% 50%
22%
Less than
10% 0% 10% 0% 20%
45%
Between 10%
and 30% 0% 10% 20% 10%
Digital
Between 30%
33% and 50%
0% 0% 0% 30%
More than
50%
0% 0% 0% –
Conclusion
The Global Barometer survey has been measuring the pulse of the travel restrictions” (71% of answers), “readiness of exhibiting
exhibition industry since 2008. This 27th survey was concluded in companies and visitors to participate again” (58% of answer), and
June 2021 and includes data from 474 companies in 64 countries and “lifting of current public policies that apply locally to exhibitions” (55%
regions. The report delivers outlooks and analysis for 24 countries of answers) as the key drivers.
and regions. In addition, it analyses five aggregated regional zones.
On average globally, it is currently expected that 2021 revenues
While the results highlight the strong impact the COVID-19 pandemic will represent 47% of those of 2019. In terms of profits, 51% of
has had on the global exhibition industry in 2020, the situation is companies reported a loss in 2020, and 24% a reduction of their
gradually improving, and there is a strong belief that the sector, profit by more than 50%.
primarily driven by physical exhibitions and business events, will
bounce back quickly. Overall:
Globally the situation is gradually improving: the proportion of • 48% of companies have benefitted from some level of public
companies globally expecting “no activity” for the last quarter of 2021 financial support; for the majority of these, this represented less
has fallen from 53% in January to less than 10%, while the proportion than 10% of their overall 2019 costs.
of companies with “normal activity” has increased from 12% to close
to 50%. • 57% of companies have had to reduce their workforce, over half of
these have made reductions of more than 25%.
These results vary depending on region and are primarily driven by
the currently confirmed or expected “reopening date” of exhibitions. • 10% of companies state they will have to permanently close if
While several markets reportedly reopened in June 2021, the majority there is no business for the next six months.
of companies in all regions expect both local and national exhibitions
to open again in the coming 12 months, and international exhibitions • For 57% globally, “it will be hard, but we can keep our heads
to reopen in the first half of 2022. above water”, while 34% of companies consider they will manage.
When asked what element would most help towards the “bounce- In line with results from the last Barometer six months ago, “impact of
back” of exhibitions, the majority of companies rank “lifting of current the COVID-19 pandemic on the business” and “state of the economy
in home market” are considered to be the two most important

business issues, selected by 29% and 19% of respondents. “Global • 76% of companies – 80% 6 months ago and 82% 12 months
economic developments” (15% of respondents) “impact of digitisation” ago - consider that there is “A push towards hybrid events, more
(10% of respondents) and “internal management challenges” (9% of digital elements at events” (26% “Yes, for sure” and 50% “Most
respondents) also remain high on the list of key business issues. probably”).
The digitisation of products and services gained momentum • 11% - down from 14% 6 months ago and 17% 12 months ago -
throughout the pandemic, and 58% of respondents said they have agrees with the statement that “Virtual events replacing physical
added digital services/products (such as apps, digital advertising events” (3% “Yes, for sure” and 8% “Most probably”), 36% are “Not
and digital signage) to their existing exhibition offerings. In addition, sure” and 53% are stating “definitely not”.
40% have developed a digital transformation strategy for individual
exhibitions or products. THANK YOU TO ALL SURVEY PARTICIPANTS FOR YOUR
CONTRIBUTION! THE NEXT GLOBAL BAROMETER SURVEY
In terms of future exhibition formats, global results indicate that: WILL BE CONDUCTED IN DECMEBER 2021 – PLEASE
PARTICIPATE!
• 78% of companies (up from 64% six months ago and 57% 12
months ago) of respondents are confident that “COVID-19 confirms
the value of face- to-face events” anticipating that the sector
will bounce back quickly (39% “Yes, for sure” and 39% “Most
probably”), while 20% are “Not sure”.
• 46% - compared to 63% 6 months ago and 57% 12 months ago -

believe that there will be “Less international ‘physical’ exhibitions,
and overall, less participants” (6% “Yes, for sure” and 39% “Most
probably”), and 44% are “Not sure”.

Appendix: Number of survey replies per country
Total = 474 (in 64 countries/regions)
North America 42 Europe 159 Middle East 25

Canada 3 Belgium 2 Lebanon 2
Mexico 21 Bulgaria 1 Oman 3
USA 18 Croatia 2 Qatar 2
Czech Republic 1 Saudi Arabia 3
Finland 1 United Arab Emirates 15
Central & South America 82 France 21
Argentina 6 Georgia 1
Bolivia 2 Germany 20 Asia & Pacific 147
Brazil 17 Greece 4 Australia 15
Chile 16 Hungary 1 China 21
Colombia 21 Ireland 1 Hong Kong 10
Costa Rica 2 Italy 21 India 24
Cuba 1 Netherlands 5 Indonesia 9
Ecuador 3 Poland 2 Japan 13
El Salvador 1 Portugal 4 Malaysia 17
Guatemala 4 Romania 1 New Zealand 1
Panama 3 Russian Federation 17 Pakistan 1
Peru 3 Slovenia 1 Philippines 1
Uruguay 3 Spain 16 Singapore 11
Sweden 4 South Korea 11
Africa 19 Switzerland 1 Sri Lanka 1
Egypt 1 Turkey 12 Thailand 11
Libya 1 Ukraine 2 Vietnam 1
Rwanda 1 United Kingdom 18
South Africa 16

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UFI Global Exhibition

Southern Africa Japan

United Kingdom Macau

Font : Proxima Nova Alt

Spain MACEO S Malaysia

Peru Russian Federation

Global Regional Topical

UFI Research Patron:

27th UFI Global Exhibition Barometer / July 2021 © 2

Operations – Reopening Exhibitions 05

Regional and details results for selected markets

North America – Mexico and US 23

Answers per country/region 256

27th UFI Global Exhibition Barometer / July 2021 © 3

Reported levels of exhibition industry operations throughout 2021

27th UFI Global Exhibition Barometer / July 2021 © 6

later 26 Lift of current travel restrictions 71%

Readiness of exhibiting companies and

27th UFI Global Exhibition Barometer / July 2021 © 7

The 27th Barometer surveyed the participants’ expectations for their

The following charts present: Regional results indicate that:

Revenue compared to 2019 Operating Profits

2020: 28% 16% 3

27th UFI Global Exhibition Barometer / July 2021 © 9

NO YES 48% NO 43% YES 57% WE’LL MANAGE WE'RE STRUGGLING

Yes, we shut down to the minimum

27th UFI Global Exhibition Barometer / July 2021 © 11

27th UFI Global Exhibition Barometer / July 2021 © 12

Impact of State of the Global Internal Competition from Competition Regulatory /

58% 49% 61% 67%

(multiple answers possible)

27th UFI Global Exhibition Barometer / July 2021 © 13

Impact of Covid-19 State of the Global Impact of Internal

Organiser Venue only Service provider only

Impact of State of the Global Impact of Internal Competition Competition Regulatory /

26th UFI Global Exhibition Barometer / January 2021 © 14

In addition, while 40% of respondents globally indicated that they

27th UFI Global Exhibition Barometer / July 2021 © 15

Actions put in place

Added digital services / products around our existing

27th UFI Global Exhibition Barometer / July 2021 © 16

Organiser Venue only Service provider only

27th UFI Global Exhibition Barometer / July 2021 © 17

The 27th Barometer focussed on possible driving trends for the

Global results indicate that:

• 46% - compared to 63% 6 months ago and 57% 12 months ago -

• 6% of companies – 80% 6 months ago and 82% 12 months

27th UFI Global Exhibition Barometer / July 2021 © 18

Not sure events

27th UFI Global Exhibition Barometer / July 2021 © 19

27th UFI Global Exhibition Barometer / July 2021 © 20

Sports and / entertainment events stage

Site to generate brand activations

27th UFI Global Exhibition Barometer / July 2021 © 21

North America: Mexico

Central & South America: Brazil

27th UFI Global Exhibition Barometer / July 2021 © 22

27th UFI Global Exhibition Barometer / July 2021 © 23

Situation of industry operations in 2021 I Don’t

North America World

27th UFI Global Exhibition Barometer / July 2021 © 24

When do you believe North America World

Local National International Local National International

27th UFI Global Exhibition Barometer / July 2021 © 25