COLLEGE OF HOSPITALITY EDUCATION

BS- TOURISM MANAGEMENT

Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

UNIVERSITY OF MINDANAO
College of Hospitality
Tourism Management Program

Physically Distanced but Academically Engaged

Self-Instructional Manual (SIM) for Self-Directed Learning

(SDL)
Course/Subject: THC 1- Macro Perspective of Tourism and
Hospitality

Name of Teacher: Dec Vincent M. Lafuente, MBA

THIS SIM/SDL MANUAL IS A DRAFT VERSION ONLY; NOT

FOR REPRODUCTION AND DISTRIBUTION OUTSIDE OF ITS
INTENDED USE. THIS IS INTENDED ONLY FOR THE USE OF
THE STUDENTS WHO ARE OFFICIALLY ENROLLED IN THE
COURSE/SUBJECT.
EXPECT REVISIONS OF THE MANUAL.

Course Outline: THC 1- Macro Perspective of Tourism and Hospitality
Course Coordinator:
Email:
Student Consultation:
Mobile:
Phone:
Effectivity Date:
Mode of Delivery:
Time Frame:
Student Workload:
Requisites:
Credit:
Attendance Requirements:
Course Outline Policies
Areas of Concern
Contact and Non-contact Hours
Assessment Task Submission
Turnitin Submission (if To ensure honesty and authenticity, all assessment tasks
COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131
Liwliwa B. Lagman,MM
liwliwa_lagman@umindanao.edu.ph
Done by online (LMS) or thru text or email.
09279677586
(082) 2977024 or 3005456 loc. 131
June 2020
Blended (On-line with face to face virtual sessions)
54 Hours
Expected Self-Directed Learning
None
3
A minimum of 95% attendance is required at all
scheduled Virtual or face to face sessions.
Details
This 3-unit course self-instructional manual is designed
for blended learning mode of instructional delivery, i.e.
online sessions through the LMS and the 2-days on-
campus/onsite face-to-face review and final examination.
The expected number of hours will be 54 including
review and examination days. The face to face sessions
shall include the summative assessment tasks (exams).
Submission of assessment tasks shall be on 3rd, 5th, 7th
and 9th week of the term. The assessment paper shall be
attached with a cover page indicating the title of the
assessment task (if the task is performance), the name
of the Course Facilitator, date of submission and name of
the student. The document should be emailed to the
Course Facilitator. It is also expected that you already
paid your tuition and other fees before the submission of
the assessment task.
If the assessment task is done in real time through the
features in the Blackboard Learning Management
System, the schedule shall be arranged ahead of time by
the Course Facilitator
Since this course is included in the licensure examination
for teachers, you will be required to take the Multiple-
Choice Question exam during the on- campus/onsite
sessions. This should be scheduled ahead of time by the
Course Facilitator. This is non- negotiable for all
licensure-based programs.
are required to be submitted through Turnitin with a
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

necessary) maximum similarity index of 30% allowed. This means

that if your paper goes beyond 30%, the students will
either opt to redo her/his paper or explain in writing
addressed to the Course Facilitator the reasons for the
similarity. In addition, if the paper has reached more than
30% similarity index, the student may be called for a
disciplinary action in accordance with the University’s
OPM on Intellectual and Academic Honesty.

Please note that academic dishonesty such as cheating

and commissioning other students or people to complete
the task for you have severe punishments (reprimand,
warning, expulsion).
Penalties for Late Assignments/ The score for an assessment item submitted after the
Assessments designated time on the due date, without an approved
extension of time, will be reduced by 5% of the possible
maximum score for that assessment item for each day or
part day that the assessment item is late.

However, if the late submission of assessment paper has

a valid reason, a letter of explanation should be
submitted and approved by the Course Facilitator. If
necessary, you will also be required to present/attach
evidences.
Return of Assignments/ Assessment tasks will be returned to you two (2) weeks
Assessments after the submission. This will be returned by email or via
Blackboard portal.

For group assessment tasks, the Course Facilitator will

require some or few of the students for online or virtual
sessions to ask clarificatory questions to validate the
originality of the assessment task submitted and to
ensure that all the group members are involved.
Assignment Resubmission You should request in writing addressed to the Course
Facilitator his/her intention to resubmit an assessment
task. The resubmission is premised on the student’s
failure to comply with the similarity index and other
reasonable grounds such as academic literacy standards
or other reasonable circumstances e.g. illness, accidents
financial constraints.
Re-marking of Assessment You should request in writing addressed to the program
Papers and Appeal coordinator your intention to appeal or contest the score
given to an assessment task. The letter should explicitly
explain the reasons/points to contest the grade. The
program coordinator shall communicate with the students
on the approval and disapproval of the request.

If disapproved by the Course Facilitator, you can elevate

your case to the program head or the dean with the
original letter of request. The final decision will come
from the dean of the college.
Grading System All culled from BlackBoard sessions and traditional
contact
Course discussions/exercises – 30%
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

1st formative assessment – 10%

2nd formative assessment – 10%
3rd formative assessment – 10%

All culled from on-campus/onsite sessions (TBA):

Final exam – 40%

Submission of the final grades shall follow the usual

Preferred Referencing Style (if APA 6th Edition.
the tasks require)
Student Communication
University system and procedures.
Students are required to create a umindanao email
account which is a requirement to access the
BlackBoard portal. Then, the Course Facilitator shall
enroll the students to have access to the materials and
resources of the course. All communication formats:
chat, submission of assessment tasks, requests etc. shall
be through the portal and other university recognized
platforms.

You can also contact your teacher/Course Facilitator via

traditional contact or social media for communication. For
related concerns, the students can contact the Dean,
Program Head, Library, and Guidance Help Desks.

For students who have not created their umindanao

account and LMS account, please contact the Course
Facilitator or Program Head for further instructions.
Contact Details of the Dean Florence Kristina M. Jimenez
fkmellina@yahoo.com
(082) 2977024 or 3050647 loc 131
Contact Details of the Program Amor B. Jangao
Head ajangao@umindanao.edu.ph
(082) 2977024 or 3050647 loc 131
Students with Special Needs Students with special needs shall communicate with the
Course Facilitator about the nature of his or her special
needs. Depending on the nature of the need, the Course
Facilitator, with the approval of the Program Head, may
provide alternative assessment tasks or extension of the
deadline of submission of assessment tasks. However,
the alternative assessment tasks should still be in the
service of achieving the desired course learning
outcomes
Instructional Help Desk Contact BSHospMgt@umindanao.edu.ph
Details
Library Contact Details Ms. Christina Perocho
0991022141
library@umindanao.edu.ph
Well-being Welfare Support Ms. Danica Baja
Held Desk Contact Details 09755604961
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Course Information – see/download course syllabus in the Black Board LMS

CC’s Voice: Hello future Regional Tourism Officers! Welcome to this course
THC 1: Macro Perspective of Tourism and Hospitality.

By now, I am confident that you have a deep yearning to

become a future tourism professional and have envisioned
yourself as one of the sought after tourism management
experts of Philippines’ tourism industry.

CO To become an effective tourism officer and to be sought after

tourism management expert, a deep knowledge about
environment issues and their impact upon the tourism
industry is a must. Understand the implications of tourism
effects, especially on socio-cultural and environmental
aspects will enable you as an officer to devise mitigating
solution. As well as to critically examines tourism planning as
a process and as a set of techniques for sustainable tourism
development.
The success of the tourism industry relies mostly on the
availability of tourism experts in the destination that possess
the mentioned characteristics.

The said attributes are engrained in the course outcomes (CO) of

this subject, thus, after you have finished this course you are
expected to evaluate the effect of tourism convergence with other
local industries, and explain how the tourism sustainable goals help
shape the global tourism and help mitigate tourism impacts.

I know you’re ready so… Let us begin!

 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Week 1-3: Unit Learning Outcomes (ULO): At the end of the unit, you are
expected to:

1. Explain the concept of tourism;

2. Discuss the historical changes which have affected the growth and
development of tourism industry.

Big Picture in Focus: ULOa. Explain the concept of tourism

Metalanguage

In this section, the most essential terms relevant to the study the concept of tourism
and to demonstrate ULOa will be operationally defined to establish a common frame
of reference as to how the texts work in your chosen field or career. You will
encounter these terms as we go through the study. Please refer to these definitions
in case you will encounter difficulty in understanding the concept of tourism.

1. Mass Tourism. This is under of tourism professional’s organization, and a

kind of travel by groups or pre-chedule tours.
2. Sustainable development. The ability of the natural system to provide
natural resources and ecosystem services depend on society and the
economy.
3. Tourism. Refers to the activity of the tourist in a destinations travelling,
touring, business attracting, tourist entertainment, and the tourist
accommodation.
4. Travel Management. Refers to the process of tracking and reporting,
controlling on a company’s travel expenses.
5. Tourism Operation. A tourism service and activity undertaken by a projects
companies for a purpose of the project in the concession area, includes
leisure facilities and activities, trading, access tocultural, services for the
operation and management of a project facilities, natural sites or historical
sites, etc.
6. Tourism Sector. This industry operate different forms of levels private, public,
and from national tourist boards, hotel chain, small scale businesses, and
local tourist enterprises.
7. Tourism Service. This transportation provides by the travel agencies and
tour operator services, tour guide services, hotels, and restaurants to the
passengers to reach the destination.

Please proceed immediately to the “Essential Knowledge” part since the first
lesson is also definition of essential terms.
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Essential Knowledge

To perform the aforesaid big picture (unit learning outcomes) for the first three (3)
weeks of the course, you need to fully understand the following essential knowledge
that will be laid down in the succeeding pages. Please note that you are not limited
to exclusively refer to these resources. Thus, you are expected to utilize other books,
research articles, and other resources that are available in the university’s library e.g.
ebrary, search.proquest.com etc.

Tourism Terms

1. Accessibility. The quality of being easy to obtain or use.

1.1 Accessibility having convenient transportation like seaports, private bicycle,
airports, and railways are designs for accessibility of the tourist.

2. Amenities or facilities. A useful facility or feature from the establishment.

Includes food, accommodation, local transport, entertainment, communications,
fitness gym, and spas.
3. Coastal tourism. They experiencing pressure from growth in lifestyles and
growing numbers of tourists who are visiting the destination.

3.1 Coastal environments are limited in extent consisting of only a narrow strip along
the edge of the ocean.
3.2 Coastal areas are often the first environments to experience the detrimental
impacts of tourism.

4. Domestic tourism. Refers to travel within the boundaries of a country.

5. Domestic travel form of travel within a destination in a country.
6.Ecotourism a form of tourism involved visiting fragile, pristine, and relatively

undisturbed natural areas, intended as a low-impact and often small scale alternative
to standard commercial mass tourism.

6.1 Its purpose to educate the traveller, to provide funds for ecological conservation,
to directly benefit the economic development and political empowerment of local
communities, or to foster respect for different cultures and human rights.

7. Events are also attractions that bring revenue and numbers of tourists to the area.

8.Event attraction. It is one in which tourists are drawn to destination solely

because of what taking place there.

9. Excursionist. A temporary visitors who do not stay in e country that they visit. 10.
Governments. Assessing the both needs of tourist and local, national, and

international destinations.
11. Humane tourism. This also considers as part of a movement of responsible

tourism and has an idea to empower local communities by travel-related businesses

around the world.
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

11.1 Humane tourism also focuses on the local community and the local people.

12.Independent tour. This tour design for free independent traveller or independent
tourists. The tourist buys these facilities separately.

13.International tourism. It is involves the movement of tourists across international

boundaries.

14. Local communities. A beneficiary of sustainable tourism through job creation,

infrastructure development, and economic development. 15. Man-made attraction.
Historical or architecture attractions made by man.

16. Natural attraction. This attraction created by nature include mountains,

beaches, and climatic features.

17. Non-governmental organizations. Support stakeholders in advocating

sustainable tourism.

18. Package tour. A list of packages that offer to the clients, maybe individual or
group travel.
19. Responsible hospitality. Is give better places for the people to travel, visit
and line in.
20. Responsible tourism a form of tourism to represents an approach to
engaging with tourism businesses, and tourists in a destination or any tourism
stakeholder.
21. Site attraction. Tourists visit a destination because of the natural beauty,
cultural value, entertainment, leisure and amusement, and historical
significance of the places.
22. Sustainable development. The ability of the natural system to provide
natural resources and ecosystem services depend on society and the
economy.
23. Sustainable tourism. Is the concept of tourist to visit somewhere and trying
to make a positive impact on the economy, environment, and society.
24. Tourism. The tourists travel for pleasure, touring, tourist entertainment,
business attracting, food, and accommodations.

23.1 Tourism a movement of people to travel in any destination outside the

places and normally live and work during their stay.
23.2 Tourism is the process of spending time away from home in pursuing
activities like relaxation, recreation, and pleasure.

23.3 Tourism used during the early 19th century that derived from the Hebrew

word Torah means learned, study, and search.

25. Tourism service. This transportation provides by the travel agencies and tour

operator services, tour guide services, hotels, and restaurants to the

passengers to reach the destination.
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

24.1 Tourist services consist of those provided by the travel agent and by the
tour operator.
24.2 Other tourist service: currency, demonstration, information, sightseeing
and shopping.

26. Tourist. Temporary visitors who make at least one overnight stay in a place.
27. Tourist attraction is a place where tourists visit because of the tourist

attractions, natural and cultural sites, museums and galleries, architectural

structures, zoos and entertainments, historical places, theme parks, festivals
and events, sports facilities, wildlife, monuments, and people.

28. Tourist destination. A geographical unit that is market itself as a place to

visit for touris.

27.1 The tourist destination depends on the success of the interrelationship of

three basic factors: attractions, amenities or facilities, and accessibility.

29. Tourist product. The sum of psychological and physical satisfaction and

provides tourists during travel to a destination.

 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Self-Help: You can also refer to the sources below to help you
further understand the lesson:

1. Bender, S. B., & Partlow, C. G. (2015). A profile of the hospitality industry.

Retrieved from https://search.proquest.com. “How the industry operates”
Pp. 7- 36; “Uniqueness of the Hospitality Product” Pp. 65-72.

2. PNoy launches 'Pilipinas Kay Ganda' as new tourism campaign slogan". Press
release. Philippine Information Agency. November 14, 2010.

3. USA Today (). What Is the Meaning of Sustainable Tourism?, by Jamie Lisse.
4.Vanzi, Sol Jose (June 8, 1998). "RP Wins Bid To Host World EXPO
2002". Philippine Hedline News Online. Retrieved October 19, 2016(PDF).
DBM. Retrieved January 22, 2015.

5. (Source - http://www.you2uk.com/natural-attractions.html )

6. (PDF). DBM. Retrieved January 22, 2015.

7. "New PH tourism slogan "Pilipinas Kay Ganda" fails to impress tourism

industry, netizens".

8. https://ecotourism.org/what-is-ecotourism/

9. https://www.lawinsider.com/dictionary/tourism-operations

10. https://www.stat.fi/meta/kas/kotimmatkailu-en.html 11.

https://www.travelperk.com/blog/travel-amagement.
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Let’s Check – To be posted in BB

Let’s Analyze

Activity 1. Select a local tourist attraction. It could be a historic site, museum, park,
beach area, or shopping center that caters to tourists. Write a one-page report
describing the features of this attraction that actually draw tourists.

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 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

In a Nutshell

Activity 1. It is very important to know the importance of tourism in a country.

Tourism the activity of the tourist in destinations traveling, touring, business
attracting, tourist entertainment, and tourist accommodation. Tourist temporary
visitors who make at least one overnight stay in a place. These two are play’s a big
role in the tourism sector.

Now. Cite your own understanding about the lesson:

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 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Q&A LIST. This section allows you to list down all questions and issues relative to
the lesson you would like to raise. You may also raise these questions thru the LMS.
You are also the one to write the answers after questions have been clarified.

Do you have any question for clarification?

Questions/Issues Answers
1.

2.

3.

4.

KEYWORDS INDEX. The following terms and concepts discussed in this unit of
lesson are important for you to remember. To help you review, please review the
terms below.

Tourist Tourism Travel Agency Excursionist Events

Event Attraction Tourist Destination Natural Attraction Domestic Travel
Sustainable tourism Sustainable Development Coastal Tourism
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Big Picture in Focus: ULOb. Discuss the historical changes which

have affected the growth and development of tourism industry,

Metalanguage

In this section, the most essential terms relevant to the study the definition of tourism
and to demonstrate ULOa will be operationally defined to establish a common frame
of reference as to how the texts work in your chosen field or career. You will
encounter these terms as we go through learning and understanding of the lessons.

1.Economics. Is the study of social science the production, distribution, and

consumption of goods and services.
l Economics also focuses on the interaction and behavior of how economic work,

and

economic agents.
l Economics is the study of human behavior of a relationship between ends and

scare.
2. Economic analysis. It is applied in society, business, real estate, health and care
finance, and government. It is also a diverse subject as education, crime, law, family,
religion, politics, social institutions, environment, war, and science.
3. Economy. It is an area of distribution, production, and the consumption of goods
and services in every different agent.
l Economy is also a social domain that practices, discourses, and material

expressions associated with the production, and management of resources'.

l Economy is a result of a set of processes that involve education, history, culture,
political structure, values, technological evolution, ecology, social organization,

geography, and natural resource endowment.

4. Transport or transportation. Is the movement of people, goods, and animals
from one place to another.
5.Transport infrastructure. Consisting of fixed installations, including railways,
airways, roads, canals, waterways, and pipelines and terminals such as railways
stations, airports, seaport, bus stations, trucking terminals, warehouses, and
refueling depots.
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Essential Knowledge

This unit of the lesson will provide you an overview of tourism. Specifically, this
lesson will introduce to you the history of tourism. Concepts and theories learned
from your previous major courses in hospitality management will also be reviewed
and are also relevant in understanding the importance of tourism.

The History of Tourism

th
l Tourism during 20 century- World War I brought about many changes which

influence the volume of tourism.

1. Early tourism. In 19th century the term is use derived from the Hebrew word
Torah means, learning, studying, and searching.

Two forms of Early Tourist

1. Travel for business- such as trading and religious travel.

2. The invention of money- Sumerians facilitate travel and exchange

of goods.

2. Tourism in the Medieval Period. Travel declined, travel became burdensome,

dangerous, and demanding during this time.

2.1 Thieves inflicted harm on those dared to travel, during that time no one
travelled for pleasure.

2.2 During medieval period Crusaders and pilgrims only ones who travel.
3. Tourism during the Renaissance and Elizabethan Eras. In the early 16th
century during the time of Elizabeth I , the travel for education become
popular many young men seeking positions in court they are encouraged to
travel to the continent to widen their education.
3.1 The education of a gentlemen should be completed by a Grand Tour of
the cultural centers of continent lasted for three years.
3.2 During the travel gentlemen experience sick sought and the remedy for
their illness in “spas” or medical baths. Travels immersed the in the healing
water.

4.Tourism during the Industrial Revolution. During this time not only about
technological changes, but also essential social changes that made travel desirable.

4.1 During the holidays the emerging middle class traveled to the countryside
or seashore.

4.2 Working class resorts near major industries center were created.
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

5. Tourism in the 19th century. Railroads created not only more business, but more
competition in various private companies invested heavily in resorts, hotels, and
entertainment facilities.

5.1 Steamers led to the popular day trip cruiser and coastal resorts growth
near the large industrial town. They also provide reliable and inexpensive
transportation.

5.2 During that time the tourism organization of travel institutions established.

5.3 Travel organization emerged. In 1974 the famous Thomas Cook

introduced the “circular notes” were accepted by hotels, banks, shops, and
restaurant.

6. Tourism in the early 20th century. World War I brought about many changes
which influence the volume of tourism.

6.1 New forms of mass communication stimulated curiosity about other

countries. The influence of posters and the press, the cinema, radio, and
television widened knowledge and the internet in travel. Motorized public road
transportation and improved road conditions led to the popularity of seaside
tours.

6.2 World War II also led to increased interest in travel. In 1958 the
introduction

of Boeing 707 jest. Air travel becomes faster, safe cheaper, and comfortable
compared to other forms of transportation. The age of air travel for the
masses arrived, the decline in sea travel has hasten. The ownership of a
private car is an increase, causing the switch to the use of private cars, and
this change affected both rail and coach services.

6.3 Hotels devise their programs from an overnight stay too short stay
holidays for the private motorist.

6.4 Governments created an ordinance for more vacation time and holidays
into the familiar long “weekends” throughout the year.

6.5 The 1970s have also seen the emergence of new patterns of tourism. As
economic power has shifted between countries, new tourism generating
countries arose. Europe, as well as the developing tourist-based economic of
Asia has benefited from this influx.

7. Origin of Tourism in the Philippines. - Traces origins in the ancient times when
the first group of people migrate through land bridges and followed by the second
group of migrations from the Malayan archipelago in the south and the north of
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Taiwan. A more recognizable from the tourism in the Philippines happened when
wooden boats sailed between Philippines and Mexico during the galleon trade.

7.1 In the 1920s the steamship and the airline pioneers, the “China Clipper”
and the “Manila Clipper,” brought some passenger to Manila via Hongkong.

7.2 Travelers from the U.S., China, Japan, and Europe were provided inland

tours by entrepreneurs with their unregistered private cars and coaches called
“colorum,” There were some offices like the American Express International
which informally arranged land tours for foreign travelers. There were only few
tourism attraction and destination.

7.3 In 1952, the first tourism association in the Philippines was organized. The
government organized the Board of Traveler and Tourist Industry (BTTI).

7.4 In the late 1950s, more hotels and restaurant and entertainment facilities
were established.

7.5 After the declaration of martial law in 1972, tourism proposed. The
Philippines become “ bargain destination” to foreign visitors. Tourism today is
the result of the continuous development and promotion of tourism 1950 to
present.

8. DOT Plan and Program. Increase visitor arrivals, especially from nearby market
and high spending. Increase tourism receipts, through longer stays and higher
spending per day. Expand domestic tourism through more promotions, cheaper tour
package, and new. Expand the capacity for tourism by promoting more private sector
investment, improve the standards of service through the expansion of training
programs for the professionalization of the tourism management and labor force.
Program major tourism infrastructure project.

8.1 Engage in major tourism estate and resort development, Classify facilities in
tourism sites according to international standards, Enforce strictly the tour facility
standards, Promote self-regulation within the different sector of the tour industry.

8.2 Complete the national tourism plan and a destination tourism plan. Encourage
consumer advertising in selected markets.

8.3 Work closely with the private sector product development. Develop and
strengthen linkages with the local governments, The private sector, and General
public.
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Structure of Organizational
Headed by the Secretary of Tourism (Philippines), with the
following four undersecretaries and assistant secretaries

Undersecretary for Administration and Special Concerns

Undersecretary for Public Affairs, Communications &
Special Projects
Undersecretary for Tourism Development Planning
Undersecretary for Tourism Promotions
Undersecretary for Tourism Regulation Coordination & Resource
Generations
Assistant Secretary for Administration and Special Concerns
Assistant Secretary for Public Affairs, Communications and Special
Projects
Assistant Secretary for Tourism Development Planning
Assistant Secretary for Tourism Regulation Coordination & Resource
Generation for Luzon and Visayas

Offices and Bureaus

l Office of Tourism Information.

l Office of Tourism Standards.
l Office of Tourism Development Planning
l Office of Product Development
l Office of Tourism Coordination
l Bureau of Domestic Tourism Promotions and Information
l Bureau of International Tourism Promotions

The Department of Tourism Slogan

Fiesta Islands Philippines

WOW Philippines (2002)
Pilipinas Kay Ganda (2010)
It's More Fun in the Philippines!
Experience the Philippines (2017)
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

The Tourism Projects

Visit Islands Philippines 1994

Miss Universe 1994
Florikultura '98 – international horticulture exhibition
Expo Pilipino 1998 – Philippine Centennial International
Exposition
1998 Philippine Centennial Celebrations
World Exposition 2002 Manila (cancelled due to financial
problems of the government)
Visit Philippines 2003
WOW (World of Wonders) Philippines
"Pilipinas Kay Ganda" slogan and campaign 2010
It's More Fun in the Philippines!
Visit the Philippines Year 2015
Visit the Philippines Again 2016
Miss Universe 2016 (65th Miss Universe)
Boracay Rehabilitation 2018
2019 Southeast Asian Games

9. The International Travel Patterns. Major travel flows occur between the United
Stated and Western Europe. Travel to Africa is usually one way, originating in
Europe. The heaviest flow of air traffic into Europe is between New York and
London. The cities in Europe most frequently visited by tourist are London, Paris,
Frankfurt, Amsterdam, Brussels.

9.1 The top ten countries generating international travel in rank order are:
United State, West Germany, United kingdom, Canada, Japan, France, The
Netherlands Mexico, Switzerland, Australia.

9.2 Travel between Europe countries has been very popular.

10. Factors that favor the growth of tourism.

10.1 Rising the income for large sections of the population.

10.2 Increase growth numbers of retired persons who have the desire to
travel both local and international.
10.3 Increase in the number of holidays and longer days for vacations and
shorter work weeks
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Self-Help: You can also refer to the sources below to help you
further understand the lesson:

1. Bender, S. B., & Partlow, C. G. (2015). A profile of the hospitality industry.

Retrieved from https://search.proquest.com. “How the industry operates” Pp. 7- 36;
“Uniqueness of the Hospitality Product” Pp. 65-72.
2. DFPC website

3. Official DOT Philippines website

4. Official DOT Philippines Twitter account
5. (Source - http://www.you2uk.com/natural-attractions.html ) 6.
https://en.wikipedia.org/wiki/Transport

KEYWORDS INDEX. The following terms and concepts discussed in this unit of
lesson are important for you to remember. To help you review, please review the
terms below.

Tourism Slogan Tourism Project Department of Tourism

Domestic Tourism Tourism Growth Transportation
International Pattern Travel Pattern
Travel Economic Economy
Tourism in the Medieval Period Migration
 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Let’s Check – To be posted in BB

Let’s Analyze

Activity 1. Getting acquainted with the key concepts of the history of the tourism are
not enough, what also matters is you should be able to explain its inter-relationships.
This time, you are required to explain thoroughly your answer.

1. Discuss extensively the two forms of travel tourism:

Travel Business
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 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Activity 2.

1. Enumerate and explain the top 10 countries generating international travel in the
rank order.

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 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

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 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

In a Nutshell

Activity 1. Tourism in the 19th-century railroads created. Businesses like Privates

Company invested in resorts, hotels, and entertainment facilities. Tourism in the
industrial revolution it brought technology changes and essential social changes that
made travel desirable. These transformations help the tourism sector develop.

This time, present your own perspective, argument, ideas on what have learned from
the unit lesson.

Your turn
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 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

Q&A LIST. This section allows you to list down all questions and issues relative to
the lesson you would like to raise. You may also raise these questions thru the LMS.
You are also the one to write the answers after questions have been clarified.

Do you have any question for clarification?

Questions/Issues Answers
1.

2.

3.

End of module
Week 1- 3

Consider it pure joy, my brothers and sisters, whenever you face trials of many kinds,
because you know that the testing of your faith produces perseverance. Let perseverance
finish its works so that you may mature and complete, not lacking anything.
– James 1:2-4

God Bless You

 COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131

COURSE SCHEDULES
This section calendars all the activities and exercises, including readings and
lectures, as well as time for making assignments and doing other requirements, in a
programmed schedule by days and weeks, to help the students in SDL pacing,
regardless of mode of delivery (OBD or DED).

Activity Week 1 - 3 Date Where to Submit

ULO 1. Let’s Check 1ST Week THC 1 course ULO 1 section - QUIZ
Let’s Analyze 2nd Week THC 1 course ULO 1 section – ASSIGNMENT
In a Nutshell 2nd Week THC 1 course ULO 1 section – FORUM
Q&A 2nd Week THC 1 course ULO 1 section – ASSIGNMENT
ULO 2. Let’s Check 3rd Week THC 1 course ULO 2 section - QUIZ
Let’s Analyze 3rd Week THC 1 course ULO 2 section – ASSIGNMENT
In a Nutshell 3rd Week THC 1 course ULO 2 section – FORUM
1st EXAM 3rd Week THC 1 course ULO 2 section – EXAM
Activity Week 4 -5
ULO 3. Let’s Check 4th Week THC 1 course ULO 1 section - QUIZ
Let’s Analyze 4th Week THC 1 course ULO 1 section – ASSIGNMENT
In a Nutshell 4th Week THC 1 course ULO 1 section – FORUM
Q&A 4th Week THC 1 course ULO 1 section – ASSIGNMENT
ULO 4. Let’s Check 5th Week THC 1 course ULO 2 section - QUIZ
Let’s Analyze 5th Week THC 1 course ULO 2 section – ASSIGNMENT
In a Nutshell 5th Week THC 1 course ULO 2 section – FORUM
2nd EXAM 5th Week THC 1 course ULO 2 section – EXAM
Activity Week 6 -7
ULO 5. Let’s Check 6th Week THC 1 course ULO 2 section - QUIZ
Let’s Analyze 7th Week THC 1 course ULO 2 section – ASSIGNMENT
In a Nutshell 7th Week THC 1 course ULO 2 section – FORUM
3rd EXAM 7th Week THC 1 course ULO 2 section – EXAM
Activity Week 8 -9
ULO 6. Let’s Check 8th Week TM 322 course ULO 6 section - QUIZ
Let’s Analyze 8th Week TM 322 course ULO 6 section – ASSIGNMENT
In a Nutshell 9th Week TM 322 course ULO 6 section – FORUM
4th EXAM 8th Week TM 322 course ULO 6 section – EXAM

Course prepared by:

DEC VINCENT M. LAFUENTE

Course Facilitator/Faculty

Course reviewed by:

JACQUELINE M. CENIZA
Program Head, BSHM

Approved by:

FLORENCE KRISTINA M. JIMENEZ

Dean, CHE
COLLEGE OF HOSPITALITY EDUCATION
BS- TOURISM MANAGEMENT
Ground Floor, HRM Building
Matina Campus, DavaoCity
Telefax: (082)297-7024/(082) 300-5456 Local 131