PLANT BASED INGREDIENTS MARKET

Science Market Regulation

UBIC
CONSULTING

2014

Marketing development Strategy consulting Partnership searches Information systems

 Technical & Competitive Scanning – Regulations – Manufacturers 350 pages

This comprehensive report is based on in-depth interviews with plant companies completed by a desk review.
It helps DECISION MAKERS by providing them a global understanding of the sector as well as an outlook on its
future.

MARKET ANALYSIS
MARKET SEGMENTS

New trends and perspectives

Plant manufacturers industry leaders
Food industry

Key success factors
Pharmacy

Most promising molecules
Oral care

Regulations
Cosmetics

Patents

FLAVORS COVERED
MARKETS COVERED

Phytosterols

European market

Flavonoids

North American market

Carotenoids

Asian and Pacific RIM market

Plant extracts

OBJECTIVES
M A R K E T
Plant extracts consumption
trends and expectations
Technical and Scientific
Scanning
Prospective
SUPPLIERS
Players in the plant extract
market
Products Portfolio
Market and Trends
RESEARCH
New researches and
new developments
PLANT BASED INGREDIENTS MARKET
Besides these “superstar herbs”, others herbs exist and
MARKET OVERVIEW
are currently used in Food Supplements:
The growing functional food trends, and increased Red clover (helps ease the symptoms of women going
consumer interest in natural health issues, are through menopause)
driving the use of natural plant-based ingredients in Aloe Vera (hydrates the body)
food products. Herbal ingredients have been used Blueberries (prevents cancer and slows down the
as food flavorings for hundreds of years; some effect of aging)
herbs have also been traditionally regarded as Maca (dubbed “ the herbal Viagra ”, from Peru)
natural remedies for common aliments, yet it is only Garlic (lows cholesterol and anti-hypertensive
in recent years that food producers have focused on properties)
the health benefits of such ingredients in food Saw palmetto (men’s plant)
products. Now, among the natural and herbal Pepermint (analgesic)
ingredients gaining the greatest widespread Chamomile (anti-inflammatory)
acceptance are the ones presented in the following Sabal (anti-androgenic, estrogenic, anti-oedema
table: activity)
...
Phytochemical familly Example of product
Digging for the new herb
Phytosterols Sitosterols
Flavonoids Isoflavones While "hot" ingredients continue to grow, suppliers are
Quercitin constantly looking for new molecules:
Bioflavonoids To date, the majority of the products containing these
Polyphenols
ingredients are in food supplements, drinks, notably
“ smart drinks ” and “ new age drinks ” containing
Genistein herbs and other ingredients for healthy, and also in
Carotenoids Lycopen
candies and chewing-gums, cereal and snacks,
Lutein energy bars, yoghurts, and their applications are set
Carotene to extend to bread, cakes, soups.
Plant extracts wort
Drivers of the market
Ginkgo biloba
Echinacea
Among the common critical factors to launch a new
product are:
Ginseng
Green tea ancient knowledge.
Kava Kava
Clinical studies
...

OBJECTIVES
M A R K E T
Plant extract sconsumption
trends and expectations
Technical and Scientific
Scanning
Prospective
SUPPLIERS
Players in the plant extract
market
Products Portfolio
Market and Trends
RESEARCH
New researches and
new developments
PLANT BASED INGREDIENTS MARKET
METHODOLOGY
•Trends and expectations
General synopsis
The work will be carried out from the facts and •UBIC will give trends and expectations of the
figures collected on the market. consumer and determine what are the
The main information data will result from interviews promoting and inhibiting factors in the
with the main players of the plant extract business development of the demand.
(distributors, plant extract producers, blenders, •UBIC will analyze the following aspect of the
brookers) in order to obtain a more in-depth consumer demand:
understanding of the trends and forces that will drive
the future market.
Analysis of consumer use and expectation in
terms of plant extract /as well as the factors
STEP 1 : Desk research : influencing the use of these ingredients
volumes and main actors on the market
Consumption and growth outlook

Consumer pattern
UBIC will gather information relative to volumes of
consumption and producers acting on the market.
Relation plant/health
Review of economical literature, specialized press,
Buying patterns
•annual reports and Data bases
Trends
•Professional organizations, experts of the sector
(consultants, associations, distributors, etc) Prospective
•Review of statistics, trade journals, newspapers,
governmental reports for collection of market figures. UBIC will set up a prospective of the market,
indicating:
•Process and innovation
Major Trade Exhibitions and congress. volumes and market value
price trends
STEP 3 The nutraceutical food chain : threats & opportunities
interviews of suppliers
This third part of the research scan the share-out
value along the chain for the ingredient supplier and
will describe the strategies of the major participants
along the chain.
 PLANT BASED INGREDIENTS MARKET

Interviews of key players in the plant extract

market, with a detailed profile for the main

actors, summarizing :
Company description
Revenues
Type of plant extract produced and grades
Market position
Production capacities
e-business share
Market and applications targetet
General opinion regarding the development of the plant extract market
global strategy: R&D programs, strategic alliances, concentration on
niche markets, product differentiation, etc.....

Profiles of the major distributors will be

Pharmaceutical & life
provided in the study, describing:
Food science companies
Ingredients companies
suppliers The company’s share of the plant extract business :

Volumes of plants used and grades

Prices and trends (supplying and retail prices)

Consumer expectations

global strategy: product supplying and purchasing policy, etc.....
e-business
Nutraceutical
Revenues
ingredients Supplements and Final
Number of customers
functional foods Retailers consumers
Average sales

If possible, breakdown by plant
Participants whose strategies and
experience will be analyzed
 PLANT BASED INGREDIENTS MARKET

OBJECTIVES
M A R K E T Sample : Major Retailers

Plant extracts consumption Food supplements retailers

trends and expectations 1. CVS PHARMACY e-business Mass Market
2. DRUG EMPORIUM
3. GNC MOTHERNATURE.COM WAL-MART
Technical and Scientific 4. NATURE’S BEST GREENMARKETPLACE.COM K-MART
Scanning 5. RITE AID ALLHERB.COM VONS
6. SUPERNUTRITION PEAKHEALTH.COM RALPHS
7. THRIFT DRUG DRUGSTORE.COM STATER BROS
Prospective
8. LONG’s DRUG STORE PLANETR.COM ALBERTSON’S
9. WALGREENS JOE WEIDER SAFEWAY
SUPPLIERS Retail pharmacists BJ’s WHOLESALE
10. TRADER JOE’s
SAM’s CLUB
Players in the sweet flavor COSTCO
market

Products Portfolio Sample : Plant producers

Market and Trends 1. ADM (USA) 1. Hauser (USA) 1. Rocky Moutain Ginseng (USA)
2. Beehive Botanicals (USA) 2. Hsu’s Ginseng Enterprise 2. Saw Palmetto Berries (USA)
3. Bio-Botanica (USA) (USA) 3. Tishon Corp (USA)
RESEARCH 4. Bottanicals International 3. Ital Nutrition (USA) 4. Warner lambert (USA)
(USA) 4. Monsanto (USA) 5. Arjuna Natural Extracts (IND)
New researches and 5. Cognis (G) 5. Natural Extract (USA)
new developments 6. DuPONT (USA) 6. Orcas International
7. Draco Natural Products (USA)
(USA) 7. Pacific Botanicals (USA)
8. Finzelberg (Martin Bauer 8. Pharmavite
USA) (blender)(USA)
9. Folexco (USA)
 PLANT BASED INGREDIENTS MARKET
Table of Contents

INTRODUCTION 6 FLAVONOIDS 38 4-4- Interactions 81

American market for plants extracts 7 2.2.1- Definition 40 4-5- References per health properties 81
Example: Phytosterols 8 2.2.2- The different flavonoids 41 4-6- Composition 85
The European Phytochemicals Market 8 1- Isoflavones 41 5- Ginseng 88
Herbs 9 1-1- Natural Dietary Sources 41 5-1- Part(s) used & Origin 88
3.4. Phytochemicals 11 1-2- Recommended Dietary Allowance 42 5-2- Active Compound(s) 88
3.3. Herbal Extracts 11 1-3- Interactions 42 5-3- Recommended Daily Allowance 88
St John’s wort 14 1-4- References per health properties 42 5-4- Interactions 89
Green tea 15 2- Quercetin 44 5-5- References per health properties 89
Kava 16 2-1- Natural Dietary Sources 44 5-6- Composition 92
Ginkgo biloba 17 2-2- Recommended Dietary Allowance 44 6- Guaraná (Paullinia cupana) 95
Ginger 17 2-3- Interactions 45 6-1- Part(s) used & Origin 95
Ginseng 18 2-4- References per health properties 45 6-2- Active Compound(s) 95
Echinacea purpurea 19 2.2.3- Metabolism and bioavailability 47 6-3- Recommended Daily Allowance 95
Spiruline 20 2.2.4- Flavonoids and health 47 6-4- References per health properties 95
3.3- Research : summary 20 Cardiovascular system 48 6-5- Composition 97
3.4- Suppliers 21 Cancer 49 7- Hawthorn 98
3.5- Regulation 21 Diabetes 50 7-1- Part(s) used & Origin 98
3.6- Trends and expectations 21 Anti-inflammatory effects 50 7-2- Active Compound(s) 98
Digging for the new herb 21 2.2.5- Applications 52 7-3- Recommended Daily Allowance 98
The combination question 22 Food supplements 52 7-4- References per health properties 98
BODY OF THE REPORT 23 PLANTS EXTRACTS 56 7-5- Composition 99
PHYTOCHEMICALS 24 1- Aloe Vera (Aloe barbadensis) 63 8- Kava Kava (Piper methysticum) 101
2.1- Definition 24 1-1- Part(s) used & Origin 63 8-1- Part(s) used & Origin 101
PHYTOSTEROLS 26 1-2- Active Compound(s) 63 8-2- Active Compound(s) 101
5.1- Phytosterol and health 26 1-3- Recommended Daily Allowance 63 8-3- Recommended Daily Allowance 101
Cholesterol lowering agents 26 1-4- Interactions 63 8-4- Interactions 101
Prostate hyperplasia 26 1-5- References per health properties 63 8-5- References per health properties 101
Colon cancer 26 1-6- Composition 66 8-6- Composition 103
Rheumatoid arthritis 26 2- Echinacea (Echinacea purpurea, angustifolia, 9- Psyllium (Plantago ovata, Plantago ispaghula)104
Skin Care 26 pallida) 69 9-1- Part(s) used & Origin 104
5.2- SUPPLIERS 26 2-1- Part(s) used & Origin 69 9-2- Active Compound(s) 104
CAROTENOIDS 27 2-2- Active Compound(s) 69 9-3- Recommended Daily Allowance 104
1- ß-carotene 28 2-3- Recommended Daily Allowance 69 9-4- References per health properties 104
1-1- Natural Dietary Sources 28 2-4- Interactions 69 9-5- Composition 107
1-2- Recommended Dietary Allowance 28 2-5- References per health properties 69 10- St. John's Wort (Hypericum perforatum) 107
1-3- Interactions 28 2-6- Composition 72 10-1- Part(s) used & Origin 108
1-4- References per health properties 28 3- Ginger (Zingiber officinale) 74 10-2- Active Compound(s) 108
2- Lutein 33 3-1- Part(s) used & Origin 74 10-3- Recommended Daily Allowance 108
2-1- Natural Dietary Sources 33 3-2- Active Compound(s) 74 10-4- Interactions 108
2-2- Recommended Dietary Allowance 33 3-3- Recommended Daily Allowance 74 10-5- References per health properties 108
2-3- Interactions 33 3-4- References per health properties 74 10-6- Composition 111
2-4- References per health properties 33 3-5- Composition 76 FO-TI (Ho Shou Wa) 113
3- Lycopene 36 4- Ginkgo Biloba (Maidenhair tree) 81 ONAGRE 114
3-1- Natural Dietary Sources 36 4-1- Part(s) used & Origin 81
3-2- Recommended Dietary Allowance 36 4-2- Active Compound(s) 81
3-3- References per health properties 36 4-3- Recommended Daily Allowance 81
 PLANT BASED INGREDIENTS MARKET

Table of Contents

MARKETS BY COUNTRIES 115

The European Phytochemicals Market
115
United Kingdom 115
2.2- Flavonoids 115
3.5. Carotenoids
116
MARKET BY SEGMENTS 117
Beverage 117
Bars 117
Confectionery
117
SUPPLIERS 118
KEY FACTOR TO SUCCEED ON THE NUTRACEUTICAL MARKET 118
Communication : A main issue for Lucas Meyer 118
Importance of analytical methodology 118
method to choose their nutraceutical ingredients 118
Clinical and biological research 118
3.4- Suppliers 119
PHARMANEX 119
INDENA Spa (Italy) 120
MARTIN BAUER (D) 122
VINYALS (SP) 123
DRT (France) 124
Cognis (Henkel - G) 125
MERCK AG 126
SUPLIERS 127
DANISCO (DK) 127
SOYLIFE (NL) 130
ADM (USA) 132
DuPont (USA) 133
Henkel/Central Soja (G/B&I) 133
 PLANT BASED INGREDIENTS MARKET

ORDER FORM

Cost by section

Volumes and Prospective

Sales by type of distribution :volume and value
Section 1 Prices and trends (supplying and retail prices) €2,500
Grades
Prospective 3-5 years
Sales breakdown by plants
Producers profiles
Section 2 expectation in terms of plant extract /as well as € 1,400
the factors influencing the use of these
ingredients

Consumer patterns and trends

Section 3 Analysis of consumer use and buying patterns € 800
Trends

Complete study €4,900

Study purchase includes one COMPANY ________________________________________________________________________

year update available on-line
on UBIC’s Extranet Name _________________________________ Position _________________________________

_______________________________________________________________________________
Assistance is also available
for specific questions _________________________________________________________________________________

______________________________________ Date _____________________________________

Signature__________________________________
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