TYPES OF MEDIA

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 CONTENTS OF THIS PRESENTATION
Here’s what you’ll learn in this
presentation:
1. Identify different types of media;
2. Identify media convergence;
3. Recognize media portrayals of
different issues
01. TYPES OF MEDIA
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about this.

02. MEDIA CONVERGENCE

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about this.

03. MEDIA PORTRAYALS

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about this.
TYPES OF MEDIA
 01
PRINT MEDIA
This refers to any written or pictorial form of
communication produced mechanically or
electronically using printing, photocopying, or
digital methods from which multiple copies can
be made through automated processes.
 Kinds of Print Media

BOOKS NEWSPAPER NEWSLETTER

Books are the oldest Newspapers are the Newsletter is a
form of print media. most popular form of publication that
They give opportunity print media. It is the mostly covers one
to writers to spread most inexpensive way main topic.
their knowledge about to reach a huge mass
a particular subject to of people quickly.
the whole world.
 Kinds of Print Media

MAGAZINES BROCHURE BILLBOARDS

Magazines provide Brochure, also known Billboards are large
detailed articles on as pamphlet, is a kind outdoor boards for
various topics, like of booklet that displaying
food, fashion, sports, contains the details of advertisements.
finance, lifestyle, and the company, or
so on. organization.
 Kinds of Print Media

BANNERS INVITATIONS FLYERS

Banners is a long strip Invitations is a written Flyers are small
of cloth bearing a request inviting handbills
slogan or design, hung someone to go advertising an
in a public place or somewhere or to do event or product.
carried in a something
demonstration or
procession.
 02
BROADCAST MEDIA
Broadcast media involves electronically and
simultaneously sending information containing
signals, print messages and audio or video
content to a vast group of recipients using
television and radio.
 MOVIE/FILM TELEVISION RADIO
Movie or film refers Television is a system Radio is a system of
to a story or event for transmitting visual sending sound over a
recorded by a images and sound distance by
camera as a set of that are reproduced transmitting electrical
moving images and on screens which is signals.
shown in a theater chiefly used to
or on television; a broadcast programs
motion picture. for entertainment,
information, and
education.
 03
DIGITAL MEDIA
Digital media is digitized content that can be transmitted over the
internet or computer networks. This can include text, audio, video,
and graphics.

It also refers to any kind of information broadcast through a screen.

This information might be found on websites or in applications,
software packages, video games, and more.
 Kinds of Digital Media

MOBILE PHONES COMPUTERS LAPTOPS

Mobile phones are Computers are Laptops are computers
wireless handheld electronic devices for that are portable and
devices that allows storing and processing suitable for use while
users to make and data, typically in binary traveling.
receive calls and to form, according to
send text messages, instructions given to it
among other features in a variable program.
 Kinds of Digital Media

INTERNET SOCIAL MEDIA

Internet is an electronic Social Media are
communications websites and
network that connects applications that
computer networks and enable users to create
organizational computer and share content or to
facilities around the participate in social
world networking.
 MEDIA CONVERGENCE
Media convergence refers to the merging of previously
distinct media technologies and platforms through
digitization and computer networking.
“For much of modern history,
the different types of media
— books, newspapers, radio,
television, cinema — were
distinct technologies. They
also existed in separate
industries. Digitization,
computer networking and
the rise of the Internet,
however, have resulted in
the breaking down of these
silos. This has led to the
integration of all media. It
enables the immediate and
global exchange of every
kind of content.”
 Since a diverse array of
content is now being accessed Convergence:
through the same devices, media
organizations have developed Information
cross-media content. For
example, news organizations no
longer simply provide just print
or audiovisual content but are
portals that make material.
available in forms such as text, video,
and podcasts, as well as providing links
to other relevant resources, online
access to their archives, and
opportunities for users to comment on
the story or provide links to relevant
material
Convergence has also made it easier to produce
media. Digitization allows consumers of media
content to produce and distribute their own content.
They could be everyday people using social media
sites. Or they could be professionals (e.g., designers,
filmmakers, musicians, writers, etc.) working in their
field.

Convergence:
Democratization
 Convergence:
Democratization
Some analysts see this as a
democratization of media.
Anyone with access to digital
media and a computer network
can produce, consume and
circulate media content.
MEDIA PORTRAYALS
 Nowadays. everyone is expected to have
an open mind in facing some societal issues.
In fact, it is encouraged to look through
various perspectives in addressing the issue. It
is not enough to see the reality in only one
lens. One may use these senses: political,
economic, social, technological, legal, and
environmental.

Media
Portrayals
 Media shapes the minds of the viewers.
These media stereotypes leave some negative
effects ta the sectors of the society being
portrayed.
lt is important to understand how media
portrays vulnerable groups in order for media
consumers themselves to be more critical with
what the media is feeding.

Media
Portrayals
 Media and the Stereotypes

Mass media have huge reach in society and are a key filter
through which people learn about each other, yet countless studies
demonstrate that these media continue to reproduce gender, ethnic
and racial stereotypes, with often harmful effects. In various mediums
– news, drama, and gaming – minority groups are typically
marginalized and overlooked. Very often, when they are
misrepresented, shown only in narrowly stereotyped roles.
 Media and the Stereotypes

For women, messages about gender still prioritise beauty over

brains. For example, the media may:

1. Praise women who are thin and fashionable, and put down those
who have other body shapes and styles
2. Treat women and girls as sexual objects
3. Portray women's key role in life as the caretaker or homemaker
4. Show women as dramatic, catty, and over-emotional

https://www.betterinternet.sg/Resources/Resources-Listing/Youth---gender-stereotypes
 Media and the Stereotypes

For men, these messages may be more nuanced, but they are
just as loud and clear. The media may:

1. Idealise a buff and toned body shape

2. Stigmatise boys who show emotion instead of bravado and "grit"
3. Depict boys who act recklessly, even at the expense of others, as
cool

https://www.betterinternet.sg/Resources/Resources-Listing/Youth---gender-stereotypes
 Media and the Stereotypes

In many forms of popular entertainment, gay men are

portrayed stereotypically as promiscuous, flashy, flamboyant, and
bold, while the reverse is often true of how lesbians are portrayed.
Media representations of bisexual and transgender people tend to
either be completely erase them, or depict them as morally corrupt or
mentally unstable. Similar to race-, religion-, and class-based
caricatures, these stereotypical stock character representations vilify or
make light of marginalized and misunderstood groups.
 Media and the Stereotypes

In various mediums – news, drama, and gaming – minority

groups are typically marginalized and overlooked. Very often, when
they are misrepresented, shown only in narrowly stereotyped roles.,
such as the model Asian migrant or the exotic Latina, or depicted
negatively as the problematic “other,” disproportionately represented
as violent or criminal, and “less than” dominant groups (i.e., less
intelligent, less wealthy, less powerful)
 Media and the Stereotypes

Persons with disabilities (PWDs) are often represented as the

victims/helpless, butt of the joke, eternally innocent, asexual
(incapable of romatic interaction) or inspirational/heroic characters.
Disabled characters have “super” qualities in order to elicit
respect from non-disbled characters.
COMBATING STEREOTYPES
 Combating Stereotypes

In recent years, there has been progress in TV, films and ads.
Nowadays, men are seen in “softer” roles in films and ads while
women are no longer used as “backgrounds” in scenes.
Films and TV are casting actors and actresses of “colors” and
races as protagonist.
PWDs are given equal and fair representations as well.
 SOURCES
● https://www.oxfordreference.com/view/10.1093/oi/a
uthority.20110803100346392#:~:text=Quick%20Ref
erence&text=(print%2Dbased%20media)%20Broadly
,be%20made%20through%20automated%20proces
ses.
● https://topagency.com/glossary/broadcast-media-d
efinition/
● https://www.igi-global.com/dictionary/digital-media
/7668
● https://www.britannica.com/topic/media-convergen
ce
● https://www.nyu.edu/classes/jackson/causes.of.gen
der.inequality/Readings/Wood%20-%20Gendered%
20Media%20-%2094.pdf
● https://womensagenda.com.au/latest/changing-the
-way-women-are-portrayed-in-the-media-a-caus
e-for-celebration/
●
THANKS!

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