Introduction:

Honda:
Honda Motor Company, Ltd., Japanese Honda Giken Kgy KK, is a leading Japanese motorbike
manufacturer and a prominent global vehicle manufacturer. H eadquarters are in Tokyo. Honda
Soichiro, a mechanical engineer, created the Honda Technical Research Institute near
Hamamatsu in 1946 with the goal of developing tiny, efficient internal-combustion engines.
Honda Motor Company was founded in 1948 and began producing motorbikes in 1949. The
Honda C-100, a small-engine motorcycle, debuted in 1953 and by 1959 had become the world's
best-selling motorcycle. The business also formed a US subsidiary, the American Honda Motor
Company, in 1959, which began producing motorcycles in 1979 and automobiles in 1982 in the
United States. While Honda is a world leader in motorcycle production, vehicles, which the
company began producing in 1963, account for the majority of the business's annual sales.

Suzuki:
Suzuki Motor Corporation develops and manufactures automobiles, trucks, motorcycles, all-
terrain vehicles (ATVs), outboard motors, and other items. The corporation actively promotes
technical cooperation through a number of joint ventures around the world, and its primary
manufacturing facilities are currently spread over 23 nations and regions. Suzuki can now
function as a global company, covering 196 nations and regions, thanks to its developed
network. As a joint venture between Pakistan Automobile Corporation (PACO) and Suzuki
Motor Corporation, Pak Suzuki Motor Company Limited (PSMCL) was formed.

Suzuki
Memorability:
Suzuki as a brand has been present in the country for more than three centuries, creating a sense
of awe among clients through enjoyment. Suzuki has vowed to generate value for its consumers
by focusing on innovation, excellence, partnerships, creativity, openness, and learning.
Meaningfulness:
Suzuki's logo, which is used to transmit the expected meaning while avoiding adulteration or
slanting the expected image. The emblem is used to identify the Suzuki organization, which is a
hot topic in the community. This will assist the reader in recognizing the firm and ensuring that
they have reached the correct brand.
Likability:
Suzuki products are straightforwardly reasonable in price, with a wide range of options from
which clients can choose based on their budget. Customers trust Suzuki because it is a people-
friendly vehicle, and keeping one is as simple as maintaining a bicycle.
Transferability:
The brand afterwards had a problem transferring the product's price, which was later resolved in
Suzuki's favor. Suzuki intends to brand its premium vehicles only with the "S" logo.
Adaptability:
Suzuki, unlike other manufacturers, can create many vehicles on a single assembly line in a
seamless manner, one after the other, and transition a line to a newly designed vehicle within
hours. Honda's competitors, on the other hand, can take months to retool a facility for a new
vehicle.
Brand Awareness:
They have made an extra effort to raise brand awareness, particularly through marketing. These
commercials have helped to raise brand awareness in the target market. Furthermore, they
perform thorough research prior to releasing a new product or plan to ensure that whatever they
introduce meets the needs of their customers. They are also able to raise brand awareness in the
market using these tactics.
Product Strategy:
Suzuki's Marketing Mix examines the brand/company and discusses the Suzuki marketing
strategy, which includes the 4Ps (Product, Price, Place, and Promotion). Several marketing
techniques, such as product/service innovation, marketing investment, and customer experience,
have contributed to the brand's growth. Marketing strategy aids businesses in achieving their
goals and objectives, and the marketing mix (4Ps) is a popular framework for defining these
strategies.
Pricing Strategy:
Because price decisions are so delicate, more caution must be exercised in order to gain a
competitive advantage. Market conditions, vehicle construction costs, corporate profit, and
dealer profit are all elements that go into determining a car's pricing. Because of the company's
pricing policies, every customer can purchase a car or upgrade to one of his or her choosing. A
different model was available for a price difference of roughly 10,000 dollars. Suzuki employs a
price-point approach in which products are accessible at nearly every imaginable price point. A
proper evaluation will be carried out by looking at how much the consumer is willing to pay for
an automobile and what his requirements are. The organization's research team examines current
market trends, competition, raw material costs, market economic aspects, distribution costs,
advertising costs, dealer profit, and business profit.
Suzuki has always placed a greater emphasis on volume than on pricing, which explains their
continuous success. Despite rising prices, service is a significant source of revenue for the
organization. It generates 70% of its business from repeat customers who previously owned a
Suzuki vehicle. Suzuki's numerous service stations are run by franchisees and have become key
cash generators for the company. Suzuki Ltd.'s market penetration strategy It caters to all market
sectors and offers products at all pricing points. MS's pricing strategy is to give every client who
wants to upgrade his automobile a choice. The main purpose of having so many product
offerings is to be considered by everyone.

Honda
Memorability:
Honda has rendered it’s services in the society for many years. In 1993 and 1994, Honda spent
much of its efforts on research and development in order to compete in the harsh automobile
business environment. As a result of their efforts, the corporation garnered a significant quantity
of positive press. First, Honda's power product engines were the first to comply with new
California pollution laws in 1993.
Meaningfulness:
As the brand's insignia, the Honda emblem is a giant "H." Soichiro Honda, the founder of Honda
Motor Company, is represented by the letter "H."As though its arms are outstretched toward the
sky, the capital "H" is larger at the top and narrower at the bottom. "The Power of Dreams" is
Honda's official tagline, as well. The Honda logo is now one of the most well-known and well-
liked vehicle emblems in the world. It stands for the quality, dependability, and trustworthiness
of every car built under the company's name.
Likability:
Hondas are popular and well-liked because they are of high quality, have a low cost of
ownership, and are quite durable. Honda automobiles provide buyers with a good vehicle with
highly practical essential components.
Transferability:
Following that, the company had an issue transferring the product's price, which was eventually
resolved in Honda's favor.
Adaptability:
Honda company had been fortunate enough to expand in multiple continents and introduced new
motor lines. Expanding into new countries and capturing new target customers improved the
image of brand.
Brand Awareness:
Honda has won the confidence of people over no time. The brand does not religiously need to
create awareness among people because every launching model gets famous among people
undeliberately . Honda is leveraging its busiest year ever in terms of product launches to change
its... in people's thoughts, which helps them generate top-of-mind awareness.
Product Strategy:
In Honda's marketing strategy, the product strategy and mix are as follows:
Honda is divided into four business segments: cars, motorcycles, financial services, and power.
The following is Honda's marketing mix product strategy, which encompasses all parts of the
company. Honda makes automobiles, including passenger cars, minivans, and light trucks.
Pricing Strategy:
Every firm or organization that wishes to engage in the global market and become key players in
it must adhere to a specific structure and strategy. One of the most essential strategies is price
strategy, which refers to how this company sets the price for its product in a foreign country and
on the worldwide market in order to entice customers to buy it and raise profits. These tactics can
be divided into three categories: 1) ethnocentric or extension 2). Geocentric, 3) polycentric, or
adaptation.