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Manonmaniam Sundaranar University: Djc1A - Managerial Economics
Manonmaniam Sundaranar University: Djc1A - Managerial Economics
B.COM. - I YEAR
Unit I
Subject matter of economics – definition and meaning of business economics – basic
concepts – importance and limitations of business economics – goods – types of goods –
wants – law of diminishing utility – consumer surplus
Unit II
Demand analysis – meaning – kinds of demand – law of demand determination of
demand – types of demand – elasticity of demand – meaning – price elasticity – income
elasticity – cross elasticity – types – method of measuring elasticity of demand – demand
forecasting
Unit III
Production analysis – meaning of production – factors of production – production
function – isoquants – law of returns – law of variable proportions – returns to scale –
economics and diseconomies – cost of production – short run and long run – cost curves –
optimum firm
Unit IV
Pricing of the product – pricing in perfect competition – monopoly – meaning –
monopolistic competition – oligopoly – imperfect competition – pricing policy objectives –
factors influencing pricing policy – various pricing methods – pricing of new products
Unit V
Profit analysis – profit – functions of profit – profit policy – meaning – break even
analysis – break even point – assumption – limitations – uses – profit forecasting – methods
Reference Books
1. Managerial Economics – R.L. Varshney& K.L. Maheswary - Sultan Chand,
Publications, New Delhi
2. Economic Analysis – K.P.M. sundaram& E.N. Sundaram – Sultan Chand,
Publications, New Delhi
3. Business Economics by BaniMazumdar& V.G. Mankar – Himalaya Publishing
house, Bombay
4. Business Economics – A.R. Arya Sri, V.V. Ramamoorthy – Tata McGraw Hill
Companies
1
myF - 1
Kd;Diu
,yf;fzq;fs; Fwpg;gplj;jf;fit.
2
tprhuiz” (An Enquiry into the Nature and Causes of Wealth of Nations) vd;Dk; E}ypd;
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NkNyhq;fpapUe;jJ.
fUjpdH. [hd; ];^tHl; kpy;> nry;tj;jpd; ,ay;igg; gw;wpAk; cw;gj;jp> gfpHT> khw;W
3
nghUspay; nry;tj;ijg; gw;wp Muha;fpwJ vd;gij khH\y; Vw;Wf;
Vw;Wf; nfhs;stpy;iy.
,d;wpaikahjjhf fUJfpd;whH.
nghUspay; Mapw;W.
mwptpaNy nghUspayhFk;.
je;Js;shH.
tiuaiwf;Fl;gl;lit.
4
3. fhyk;> gzk; Mfpatw;iw ehk; khw;W topfspy; gad;gLj;jyhk;. (c.k;) Neuk;
ehk; gad;gLj;jyhk;.
rhKnty;rdpd; ,yf;fzk;
nghUspayhFk;.
$Wfpd;whH.
5
tUthiag; gfpHjy; Mfpait vy;yhk; nghUspaypd; gug;gstpy; mlq;Fk;. rhpahd
(m) EfHT (M) cw;gj;jp (,) khw;W (<) gfpHT (c) epjp vd;w Ie;J gphpTfshfg;
gFf;fpd;wdH.
khw;Wg;gFjp tpsf;Ffpd;wJ.
6
c) epjp (Finance): ,g;gFjpapy; jdp kdpjHfspd; epjp gw;wp Muha;tjpy;iy. murpd;
mbg;gilf; fUj;Jfs;
1. nry;tk;
nry;tj;jpd; gz;Gfs;
7
4. gzkjpg;G cilajhf ,Uf;f Ntz;Lk;.
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2. tUkhdk;
tUkhdkhFk;.
&.10/- ,g;NghJ vdJ tUkhdj;jpy; ehd; xU fpNyh mhprp thq;f KbAk; my;yJ
8
Vw;wj;jpd; fhuzkhf cz;ik tUkhdk; Fiwe;J tpl;lJ. Mf cz;ik tUkhdk;
3. kjpg;G
4. tpiy
xOq;FgLj;Jfpd;wJ.
9
5. re;ij (m) mq;fhb
6. gz;lq;fs;
10
nghUspay; gz;lkhfpwJ. mNj Nghd;W ,ytrg; gz;lkhfpa jz;zPH gw;whf;Fiw
gz;lkhfTk; fUjg;gLfpwJ.
tpUg;gq;fs;
11
vz;zpylq;fhjjhfTk;> rpf;fyhdjhfTk; khwptpl;ld. nghUspay; eltbf;iffshy;
tpUg;gq;fspd; ,ay;Gfs;
1. tpUg;gq;fs; vz;zw;wit
2. tpUg;gq;fs; epiwNtwf;$bait
nghJthf tpUg;gq;fs; vz;zw;wit. midj;J tpUg;gq;fSk; epiwNtwf;
3. tpUg;gq;fs; Nghl;bapLgit
kPJk; gfpHe;jspg;gH.
12
4. tpUg;gq;fs; xd;iw xd;W rhHe;Js;sd
epiwT nra;a Ntz;Lk;. tpUg;gk; jdpg;gl;l xd;whf ,Ue;jhYk; mij epiwT nra;a
fhgp my;yJ NjdPH mUe;jyhk; ehk; tpUk;Gk; ,lq;fSf;Fr; nry;y> NgUe;J my;yJ
13
,t;tpUg;gk; Njhd;Wk;. vdNt> tpUg;gq;fs; kPsj;Njhd;Wk; ,ay;Gilait vd;W
$WfpNwhk;.
tpUg;gq;fspd; tiffs;
1. ,d;wpaikahj gz;lq;fs;
2. trjpg;gz;lq;fs;
3. Mlk;gug; gz;lq;fs;
1. ,d;wpaikahj gz;lq;fs;
2. trjpg;gz;lq;fs;
Cf;Ftpf;fpd;wd.
Manonmaniam Sundaranar University, Directorate of Distance & Continuing Education, Tirunelveli.
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3. Mlk;gug; gz;lq;fs;
mbg;gil.
mstpy; jpfl;;Lk; epiy Vw;gl NkYk; yl;L Ntz;lhk; vd;W $WthH. njhlHe;J
fPo;fz;lthW mikAk;.
EfUk; yl;Lfspd;
nkhj;jg; gad;ghL ,Wjpepiyg; gad;ghL
vz;zpf;if
1 50 50
2 90 40
3 120 30
4 140 20
5 150 10
6 150 0
7 140 -10
15
,e;jg; gl;baypypUe;J rpy cz;ikfis mwpayhk;. Ie;J yl;Lf;fs;
tiuglk;
16
,e;jg;glj;jpy; njhlHe;J yl;Lfspd; gad;ghL Fiwe;J nfhz;L te;J
(DU) tiue;Js;Nshk;.
EfHNthH cghp
EfHNthH cghp vd;Dk; fUj;ij 1841 y; gpuhd;R ehl;ilr; NrHe;J A.J. bA+g;gpl;
EfHNthH
gz;lq;fspd; myFfs; re;ij tpiy EfHNthH cghp
nfhLg;gjw;F tpUk;Gk;
(l[d; fzf;fpy;) (&ghapy;) (&gha;f;Fr; rkk;)
tpiy (&ghapy;)
1 14 7 7
2 11 7 4
3 9 7 2
17
4 7 7 0
nkhj;jk; 41 28 13
18
myF - 2
Njit – tpsf;fk;
nrhy; tpsf;fk;
Njitapd; tiffs;
19
njhlHG ,Uf;fpd;wJ. tpiy Fiwe;jhy; Njit $Lk;. tpiy $bdhy;
Njit FiwAk;.
Njitiag; ghjpf;fyhk;.
20
6. fyitj; Njit : gytw;wpw;Fg; gad;gLj;j xU nghUSf;F ,Uf;Fk;
vLj;Jf;fhl;lhff; $wyhk;.
5 &gha; 1
4 &gha; 2
3 &gha; 3
2 &gha; 4
1 &gha; 5
21
mq;fhbapd; Njitg;gl;baiy> Ngdhtpw;Fhpa mq;fhbapd; fw;gidj;
5 &gha; 1000
4 &gha; 2000
3 &gha; 3000
2 &gha; 4000
1 &gha; 5000
22
,Uf;fpd;wnjd;gijAk; mwpayhk;. ehk; tiue;j Njitf;Nfhl;il tpiyj;Njit
Njit tpjp
Njittpjp ,ak;Gfpd;wJ.
EfHT $Lk;.
23
FspHghdq;fSf;Fj; Njit $Ltijf; Fwpg;gplyhk;. FspHfhyj;jpy;
NjitAk; $Lk;.
24
9. tpsk;guk; : tpsk;guk; xU nghUspd; Njitia caHj;Jk; jpwd;kpf;f
Njit nefpo;r;rp
$wyhk;.
Njit nefpo;rr
; pf;F %d;W tifahd fhuzq;fs; cs;sd.
25
khw;wj;jpd; fhuzkhfj; Njitapy; khw;wk; Vw;gLtJ tUtha; tpisT MFk;.
tiffs;
tpiyj;Njit nefpo;rr
; p (tp.Nj.ne) MFk;. tpiyj; Njit
nefpo;rr
; piaf; fPo;f;fz;l tha;g;ghl;bd; %yk; fzf;fplyhk;.
Njit nefpo;rr
; p (t.Nj.ne) vd;fpd;Nwhk;. ,jid>
26
tpiyj; Njit nefpo;r;rpapd; Ie;J tiffs;
1. epiwe;j nefpo;rr
; pAs;s Njit (Infonite Elasticity or Perfectly Elastic
epiwe;j nefpo;rr
; pAs;s NjitahFk;. mjDila Njitf;NfhL fPNo
27
,Uf;fpd;wnjd;why;> Njit nefpo;rr
; p 20%/10% = 2 mj;jifa
glj;jpy; fhzyhk;.
28
Njit nefpo;rr
; pia msj;jy;
Njit nefpo;rr
; pia ehd;F Kiwfspy; msf;fyhk;.
2. Gs;sp Kiw
3. tpy; Kiw
4. tpfpjhr;rhu Kiw
Method):
Njit nefpo;rr
; pia msg;gjw;F khH\y; mspj;j xU Kiw nkhj;j
29
2. Gs;spKiw my;yJ [pNahkpjpKiw (Method of Geometrical Method):
Gs;sp> nefpo;rr
; papypUe;J NtWgl;l MHf; my;y tpy; nefpo;rr
; p vd;W
tha;g;ghl;ilg; gad;gLj;Jfpd;Nwhk;.
Q Q1 P P1
my;yJ
Q Q1 P P1
tpiy
30
4. tpfpjhr;rhu Kiw (Proportional Method) : ,k;Kiwapy; tpiyapy;
mikAk;.
q p q p
my;yJ e vd;Wk; Fwpf;fyhk;.
q p q p
NjitiaAk;>
31
myF – 3
cw;gj;jp:
epyk;
32
rf;jpfspYk; vtw;wpw;Fg; ghpkhw;w kjpg;G ,Uf;fpwNjh mitnay;yhk;
33
,Uf;fpwNjh mq;F %yjdk; vLj;Jr; nry;yg;gLk;. Mdhy; tpiy
ciog;G
34
thridNa ,y;yhj ghkuj; njhopyhsp tiu gyd; fUjp Nkw;nfhs;Sk;
Kaw;rpahFk;.
ciog;gpd; rpwg;gpay;Gfs;
jf;fJ.
35
Fiwayhk;. mNj Nghd;W $yp FiwAk; NghJ (tUkhdf; Fiwit
%yjdk;
%yjdj;jpd; ,ay;Gfs;
36
5. cw;gj;jpj; jpwd; mjpfhpf;fpwJ. %yjdj;ijg; gad;gLj;jpg; gz;lq;fis
mikg;G
37
mbg;gil NtWghLfs; ,Ug;gij mikg;ghsH Nkw;nfhs;Sk; gzpfspypUe;J
eilKiwapy; fhzyhk;.
nfhs;fpd;wdH.
38
jhkjNkJkpy;yhky; vt;thW njhlHr;rpahf cw;gj;jpia Nkw;nfhs;StJ>
Kay;NthH gzpahFk;.
Kay;NthNu.
39
mjpfhpj;J ,yhgk; ngWjy; Mfpa gy nray;fis
vd;Wk; miof;fpNwhk;.
Fwpg;gpLfpd;Nwhk;.
40
4. rkNehf;F tisNfhl;L Ma;tpy;> xU gz;lj;Jf;Fg; gjpyhf ,d;ndhU
nfhLf;fg;gl;Ls;sJ.
cw;gj;jpr; rhHG
41
mwpitAk; epHthfj; jpwikiaAk; gad;gLj;jp> ntt;NtW tiffspy; cw;gj;jpf;
rkd;ghl;L tpsf;fk;
P = f(a, b, c, …., n)
Vw;gLfpd;wJ.
Manonmaniam Sundaranar University, Directorate of Distance & Continuing Education, Tirunelveli.
42
nghUshjhuj;jpy; njhFepiy cw;gj;jpr; rhHgpid Muha;tJ kpfTk;
nfhs;syhk;.
vLNfhs;fs;
Muha;fpd;Nwhk;.
tpisT tpjpfs;
43
mtHfs; tsHe;J nry; tpisT tpjpia Ntiyg; gFg;gpd;> rpwg;Gj; NjHr;rpapd;
Kf;fpaj;Jtk; ngw;Ws;sJ.
vd;W $Wfpd;Nwhk;.
44
,t;tpjpia My;gpul; khH\y;> “Ntshz;ik Kiwapy; Kd;Ndw;wk;
tpsf;Ffpd;whH.
gl;bay; fhl;Lfpd;wJ.
45
tiuglj;jpy; OX mr;rpy; ,Lkhdq;fisAk; OY mr;rpy; ,Wjpepiy
46
epiyf;Fg;gpd; vg;gbAk; nray;gLnkd;W $Wtijg;Nghy tsHe;Jnry;
1 100 20 20 100 5
2 200 45 25 100 4
3 300 78 33 100 3
47
Fwpg;gpl;l tpfpjj;jpy; cw;gj;jpg; gzpfis vy;yhk; $l;Lfpd;w nghOJ>
vd;Wk; $Wfpd;wdH.
nkhj;j ruhrhpr;
cw;gj;jpr; ,Wjp epiyr; ,Wjp epiy
cw;gj;jp nryT
nryT (&gha;) nryT &. cw;gj;jp
(ehw;fhypfs;) (&gha;)
1000 25 - - 40
1200 30 200 5 40
1400 35 200 5 40
1600 40 200 5 40
,t;tpjpapd; tpsf;fk;:
48
myFfs; mjpfhpf;fg;gLk; nghOJ cw;gj;jp Fiwfpd;w tpfpjj;jpy;
nghOJ>
Fiwaj; njhlq;Fk;.
ruhrhp
ciog;ghsH epyk; -
nkhj;j cw;gj;jp ,Wjp epiy
vz;zpf;if ciog;G
cw;gj;jp (3) (4) cw;gj;jp (5)
(1) tpfpjk; (2)
(3 / 1)
1 1:1 8 8 8
2 1:2 20 10 12 1 –k;
fl;lk;
3 1:3 36 12 16
4 1:4 48 12 12
5 1:5 55 11 7
2-k;
6 1:6 60 10 5 fl;l
k;
49
7 1:7 63 9 3
8 1:8 64 8 1
9 1:9 64 7.1 0
3-k;
10 1:10 60 6 -4 fl;l
k;
cw;gj;jp mjpfhpj;Js;sJ.
$wg;gLfpwJ.
50
%d;whk; fl;lk; : ,e;epiyapy;> ciog;ghsHfspd; vz;zpf;if 9 myfpypUe;J
tpsf;fg;gLfpwJ.
Gs;spf; Fwpf;fpd;wJ.
51
Mf nkhj;j cw;gj;jp ,ilepiyj; jpUg;gg; Gs;spia milAk;
nry;fpwJ.
Fiwe;J nry;fpd;wJ.
52
1. ,Lkhd tpfpjhr;rhu msTf;Fk; mjpfkhf mjpfhpf;fyhk;.
mstplKbAk;.
,Wjpepiy
epiyapd; nkhj;j
,Lkhd msT tpisT Fwpg;G
vz; tpisT
(myFfs;)
3 27 10 epiy tpisT
3 egHfs; +6 Vf;fH epyk;
4 38 11 khwh ,Wjp
4 egHfs; +8 Vf;fH epyk;
5 49 11 epiy tpisT
5 egHfs; +10 Vf;fH epyk;
6 59 10 Fiwe;J
53
tiuglj;jpd; %d;W gFjpfSk; ePz;l fhyj;jpy; cw;gj;jp msTf;Nfw;w
54
khwh tpisT
Njhd;WfpwJ.
gpugykile;jJ.
rpf;fdq;fs;
55
nryT Fiwfpd;wJ. khH\y;> ,e;jr; rpf;fdq;fis mfr;rpf;fdq;fs;>
mfr; rpf;fdq;fs;
nryT FiwAk;.
Gwr;rpf;fdq;fs;
56
kpFtijAk;> Jizj; njhopy;fs; tsHtijAk;> jpwik Nkk;gLtijAk;>
57
XusT Fiwe;j tpiyapy; thq;f ,aYk;. tpw;gid nra;tjpYk; mjw;Fr;
,Uf;Fk;.
NrHf;fyhk;.
58
,lj;jpypUe;J tUfpd;w nghUl;fspy; jlq;fy; Vw;gl;lhYk; gpw ,lq;fspypUe;J
59
jpDRfisAk; cw;gj;jp nra;tjpy; rpwg;Gj; NjHr;rpg; ngWtijf; fhzyhk;.
FiwAk;.
rpf;fdkpd;ikfs;
mfr;rpf;fdkpd;ikfs;
Gwr;rpf;fdkpd;ikfs;
cw;gj;jp nryTfs;
60
(K)> mikg;G(O) Mfpaitfis thliff;Nfh> tpiy nfhLj;Njh ngw;W>
X = f (N, L, K, O)
gzr;nryT
cz;ikr; nryT
61
Xl;lg; ge;jaj;jpy; Kjypy; tUgtH Kjy; ghprpidg; ngWfpd;whH. Kjy; ghpRg;
62
cs;shHe;j nryTfs;
cs;shHe;j nrythFk;.
jdpahH nryT
jdpahH Jiw epWtdq;fspd; ntspAW nryTfs;> cs;shHe;j nryTfs;
r%fr; nryT
63
mij cw;gj;jp nra;tJ ,d;gkhdJ vd;whYk; mt;tplj;jpd; ePHtsk; FiwtJ
tiuaiw nra;ayhk;.
fhymsTfSk;> nryTfSk;
khwhr; nryT
khWQ; nryT
cs;slq;Ftd:
Manonmaniam Sundaranar University, Directorate of Distance & Continuing Education, Tirunelveli.
64
1. %yg;nghUl;fs; thq;Ftjw;fhd nryT
guhkhpg;Gr; nryT.
cw;gj;jp.
65
jw;nghOJ> nkhj;j khwh cw;gj;jpr; nryT (TFC) ve;jtpj khw;wKk;
nrytpidr; rhHe;Js;sJ.
66
ruhrhp khwhr; nryT (TFC) = nkhj;j khwhr;nryT
khztH vz;zpf;if
TFC Rs.5,000
Q 50
= &.100
Kiwapy; kjpg;gplyhk;.
khztH vz;zpf;if
TVC
Q
= &.20>000/50 = &.400/-
ruhrhp nryT
khztH vz;zpf;if Q
= Rs.25,000/50 = Rs.500/-
67
Nkw;$wpa Ma;tpy;> me;j czT tpLjpapy; czT mUe;JNthhpd;
,J rpwe;j vLj;Jf;fhl;lhFk;.
,Wjpepiyr; nryT
68
myFfshFk;. NkYk; ,e;j 3 NgUf;F kl;LNk czT mspj;jpl MFk; nryT
,Wjpepiyr; nrythFk;.
njhlHG
69
fhyj;jpy; khWfpd;w cw;gj;jpf; fhuzpfs; XusT mjpfhpf;fg;gLtjhy;
khwhr; nryTk;> ruhrhp khWQ; nryTk; FiwAk;. vdNt nkhj;j ruhrhp nryTk;
nryit tpl mjpfkhf ,Uf;Fk; NghJ SMC > SAC > cw;gj;jpapd;
70
NfhLfis cs;slf;fpajhy;> ciw tbt tisNfhL my;yJ jpl;l tisNfhL
vdTk; miof;fg;gLfpwJ.
ruhrhpr; nryTf;NfhL LAC Fiwaj; njhlq;fpLk; fhiy> LMC < LAC, mNj
Nghd;W LAC> cauj; njhlq;Fk; NghJ LMC > LAC. Mdhy; LMC apd; kjpg;G
kPr;rpW epiyapy; cs;s NghJ LMC = LAC. mjhtJ LAC id> fPopUe;J Nky;
tiuglj;jpy; fhzyhk;.
71
cj;jk epWtdk;
mstpy; cw;gj;jp epfOk; NghJ ruhrhpr; nryT kpf kpff; Fiwthd mstpy;
cz;L.
72
U tbt ePz;l fhyr; ruhrhpr; nryTf; Nfhl;il khw;wpaikj;jy;
73
Manonmaniam Sundaranar University, Directorate of Distance & Continuing Education, Tirunelveli.
74
myF – 4
mq;fhb tpsf;fk;
mq;fhbapd; rpwg;gpay;Gfs;
J}a Nghl;b
75
eilKiw tho;tpd; #oiy xg;gplg; gad;gLtjhy;> mbg;gilapy; ,it xg;gPlL
;
tpw;wyhFk;.
76
nraw;iff; fl;Lg;ghLfs; ,y;yhik
jiyaPL fpilahJ.
KOikahf mwpe;jpUj;jy;
77
ciog;Gr; rf;jpAk; njhopw;rq;fk; rhHe;jjy;y vd;gJ ,q;F vLNfhshfpwJ.
Nghf;Ftuj;Jr; nrytpd;ik
tpiy NtWgLk;.
murpd; jiyaPbd;ik
,ufrpaf; $l;bd;ik
78
mbg;gilapy; epWtdq;fSk;> EfHNthUk; jd;dpr;irahf> jdpj;jdpahfr;
nray;gLfpd;wdH.
mwpe;jNj.
79
tiuglj;jpy; E vd;w Gs;spapy; epWtdk; rkepiyapy; cs;sJ. me;jg;
fpilf;Fk; ,yhgk; ES MFk;. epWtdk; <l;ba nkhj;j ,yhg msT =LP x ES.
kpif ,og;G
80
my;yJ ruhrhp tUtha;> ,Wjpepiy tUtha; tisNfhLfs;> ruhrhp nryTf;
81
epiwTg; Nghl;b – FWfpa fhyr; rkepiy - ,ay;G ,yhgk;
AR = AC mjhtJ>
ngWfpwJ. mg;nghOJ>
P = AR = MR = AC = MC mjhtJ>
epiyr; nryT.
82
,ay;G ,yhgk;
,yhgkhFk;.
epHzapj;jy;
mit
83
kw;WnkhU tiuaiw vd;dntd;why;> ruhrhp tUtha; my;yJ tpiyahdJ
LAC = P = AR = MR.
Kw;Whpik
84
vDk; nrhw;nwhlH jdpnahU cw;gj;jpahsH $l;lhsp epWtdk; xU $l;Lg;gq;F
njhlq;FfpwJ.
ngWfpwhH.
85
Kw;Whpikr; rkepiy : tpiy cw;gj;jpapd; msT epHzak;
PNRS MFk;.
86
Kw;Whpikapd; gad;fs;
Kw;Whpikapd; Fiwfs;
fpilg;gUikia cUthf;FfpwhH.
Kw;Whpikg; Nghl;b
87
fUjg;gLk; gz;lq;fis gy cw;gj;jpahsH cw;gj;jp nra;Ak; mq;fhb epiy
1. epWtdq;fspd; vz;zpf;if
2. gz;l NtWghL
88
,aYk;. mstpy; kpfTk; rpwpaitahf Kw;Whpik epWtdq;fs;
4. tpw;gidr; nryT
5. epWtdq;fSf;fpilNa rhHgpd;ik
epHzapj;jy;
nefpo;rr
; p mjpfk; cilajhfTk;> nkhj;j epWtdq;fspd; vz;zpf;if Fiwthf
89
mit nkJthfr; rhpfpd;wd. xt;nthU epWtdj;jpd; nryT tisNfhLfSk;>
<LgLthH. ,Wjp epiy tUtha; (MR)> ,Wjp epiyr; nryit tpl (MC)
OP = MQ ruhrhp tUtha;fF
; k; AR ruhrhp nryTf;Fk; AC ,ilNa cs;s
90
msTf;Fr; rkkhf ,Uf;Fk;. ,t;thW FWfpa fhyj;jpy; Kw;Whpikg; Nghl;b
rpy;NyhH Kw;Whpik
91
mNj Neuj;jpy;> xt;nthU epWtdKk;> cr;r ,yhgk; milaj;
92
tpiyg; Nghl;bAk; vspjhf epWtdq;fs; njhopypy; <LgLfpd;w epiyAk;
epiwe;jjhf ,Uf;fpd;wJ.
93
epWtdKk; OS msTg;nghUis cw;gj;jp nra;J QP tpiyapy; tpw;gid
epiyahdjhf ,Uf;Fk;.
94
mq;fhbAs;s epWtdKk; jdJ mq;fhbiaf; fhj;Jf; nfhs;s kw;iw epWtdk;
epiyahd tpiy
$wyhk;.
95
epWtdk; tpiyia khw;wpdhYk; gioa Nkhjy;fSk; cld;gbf;iffSk;>
tpiyaply;
tpiyaplypd; Kf;fpaj;Jtk;
Kf;fpaj;JtKk; mjpfhpj;Js;sJ.
1. ,yhgj;ij mjpfhpj;jy;
96
epHzak; nra;tjpy; ,uz;L nfhs;iffs; gpd;gw;wg;gLfpd;wd. m) FWfpa fhy
2. Nghl;biar; re;jpj;jy;
nfhs;s Ntz;Lk;.
3. KjyPlb
; w;Fhpa tUtha;
4. re;ijapd; gq;F
xU epWtdj;pd; Kd;Ndw;wk; vd;gJ me;j epWtdj;jpd; nghUs;
97
5. tpiyia epiyg;gLj;Jjy;
jtpHf;fg;gl Ntz;Lk;.
6. ePbg;G
7. thq;Fk; jpwd;
tpiyaplypd; tiffs;
xU nghUSf;Fhpa tpiyaply; fPNo nfhLf;fg;gl;Ls;s gphpTfshf
tifg;gLj;jg; gl;Ls;sd.
1. xw;iwg;gil tpiyaply;
xU rpy epWtdq;fs; jq;fspd; nghUl;fSf;Fhpa tpiyia epHzak;
98
(Phychological Pricing) vd;Wk; miof;fg;gLfpwJ. Vnddpy; cstpay;
2. tof;fkhd tpiyaply;
99
tpahghhpAk; rpy;yiw tpahghhpAk; ,t;tif Kiwiag; gpd;gw;WfpwhHfs;.
6. Kw;Whpik tpiyaply;
Kw;Whpik tpiyaplg;gLfpwJ.
7. epHtfpf;fg;gl;l tpiyaply;
100
nghUl;fs; tpepNahfpg;gjpy; Vw;glf;$ba nryTfisAk; fzf;fpy;
2. kz;ly tpiyaply;
2) kz;ly tpiyaply;
&.10 vdTk;> kw;nwhU kz;lyj;jpy; &.11 vdTk; tpiy epHzak; nra;tJ jhd;
kz;ly tpiyaply; vd;W miof;fg;gLfpwJ.
101
9. vjpHghHf;fg;gl;l tpiyaply;
1. CLUTk; tpiyaply;
2. fpufpf;Fk; tpiyaply;
Manonmaniam Sundaranar University, Directorate of Distance & Continuing Education, Tirunelveli.
102
1. CLUTk; tpiyaply;
NghJ>
2. fpufpf;Fk; tpiyaply;
103
nghUl;fis mwpKfk; nra;Ak; tiu nghUspd; tpiy mjpfkhf ,Uf;Fk;.
Fiwf;fg;gLfpwJ.
tpiyaply; nfhs;if
1. mlf;ftpiy mbg;gilapy;
2. Njitapd; mbg;gilapy;
104
3. Nghl;bapd; mbg;gilapy;
105
myF - 5
,yhgk;
,yhg Kd;fzpj;jy;
106
1. cldbg; Nghf;Ffs;
3. rhprkg; gFj;jha;T
1. cldbg; Nghf;Ffs;
nfhs;s Ntz;Lk;.
3. rhprkg; gFj;jha;T
107
,yhgj;jpw;Fk; nghUspd; cw;gj;jp mstpw;FkpilNaAs;s rhHG cwtpid
kl;Lk; gad;gLj;JfpwJ.
rhprkg;Gs;sp
108
tpiyapy; mlq;fpapUf;Fk;. ruhrhp khWk; nrytpw;Fk; Nkyhff; fpilf;Fk;
FwpaPl;by;>
TFC
BEP
SP - AVC
,jidg; gpd;tUk; vLj;Jf;fhl;L %yk; tpsf;fyhk;.
TFC
BEP
SP - AVC
3,20,000 3,20,000
BEP 40,000 myFfs;
20 - 12 8
ep&gzk;: &gha;
109
epfu tUtha; = 0
gq;F tpfpjk;
FwpaPl;by;>
TFC
BEP
Contribution Ratio
TR - TVC
gq;F tpfpjk;
TR
,jpy;>
TR = nkhj;j tUtha;
jPHT:
TFC
BEP
CR
TR - TVC
CR
TR
Manonmaniam Sundaranar University, Directorate of Distance & Continuing Education, Tirunelveli.
110
4,00,000 - 3,00,000
CR
4,00,000
1
CR
4
1,00,000
BEP
1
4
4,00,000
BEP
1
BEP = 4,00,000
ep&gzk;: &gha;
nkhj;jr;nryT = 4,00,000
epfu tUtha; = 0
rhprk tiuglk;
gutyhfg; gad;gLj;jg;gLfpd;wd.
111
tof;fkhf> ,uz;L topfspy; xU rhprk tiuglj;ij tiuayhk;.
mitahtd>
mwpf;iffs; xg;gplg;gLk;.
,g;glj;jpy;>
112
nkhj;jr; nryT (TC) tisT Nfhl;bw;Fk;> nkhj;j tUtha; (TR) tisT
113
,yhgk; <l;Ltij kl;Lk; fUj;jpy; nfhs;shky;> njhopiy elj;Jtjw;fhd
gphpf;fg;gl;bUf;Fk;.
tpw;gid
Manonmaniam Sundaranar University, Directorate of Distance & Continuing Education, Tirunelveli.
114
3. ,g;gFj;jha;tpy; tUk; nray;Kiwr;nryTr; rhHGfs; tzpfj;jpy;
gq;F vy;iy
mbg;gilia mspf;fpwJ.
gad;gLfpwJ.
9. ,g;gFj;jha;tpy; khwh tpw;gid tpiy kw;Wk; tpw;gidr;; nryT
kpfTk; gad;gLfpwJ.
115
1. ,g;gFj;jha;T epiyahd ,ay;Gj; jd;ikia nfhz;bUf;fpwJ. mjhtJ
gad;gLtjpy;iy.
Nfhl;il mDkhdpj;Js;sJ.
nfhs;sj; jtwptpLfpwJ.
116
nryT kw;Wk; tUtha;r; rhHGfis tiuaWf;fg;gl;l cw;gj;jpf;F
Prepared by
DR. M. MARIAMMAL
Assistant Professor of Commerce
Govindammal Aditanar College for Women, Tiruchendur – 628 215.
117