DESIGN THINKING

Tanaya D. Deo
Design Thinking is Human-
centred problem solving
tool which emphasizes on
empathy, collaboration, co-
creation and
stakeholder feedback to
unlock creativity and
innovation, which devises
feasible and
viable idea/solutions
Inspiration Ideation Implementation
WHAT DO YOU SEE??
 Desirability

Constraints

Feasibility Viability
 Insight

Empathy Observation
HOW DO THINK

HOW DO YOU SOLVE PROBLEMS

HOW DO YOU APPROACH A SITUATION

HOW DO YOU ARRIVE AT A SOLUTION

THANK YOU!!

OR OR
DEVELOPING A MIND-SET FOR
DESIGN THINKING

Tanaya D. Deo
 Tools For Developing A Mental
Matrix

Divergent Convergent Analysis and

Thinking Thinking Synthesis

Attitude of Culture of
Brainstorming
Experimentation Optimism

Visual Thinking
 EXERCISE – PER GROUP

 Choose any one object of your choice and find out

as many uses of that object as possible

 Constraints:
 The object should be a specific object like Spoon,
Plastic bottle, rubber band etc. It should NOT be a
generic object like wood, plastic, paper, cloth, rubber
etc.
 Computers/ laptops/ tablets/ smartphones/ other
digital devices should NOT be taken
 The object of your choice should have primary
functionality
EDWARD DE BONO’S SIX THINKING HATS
THANK YOU!!

OR OR
PROTOTYPING

Tanaya D. Deo
WHAT IS PROTOTYPING?

Trying something by actually

building it. It is thinking with
your hands.
FEATURES OF PROTOTYPING

It slows us down to speed us up

Should start early in project, be

numerous and quickly executed

Should be fast, rough and cheap

The goal of prototype is NOT to create a

working model.
 PROTOTYPING IN DIFFERENT PHASES

It is always Use prototypes to More complete,

Inspiration

Ideation

Implementation
inspirational as it build ideas so more refined and
inspires new that they expensive
ideas incorporate Sometimes
Low level of functional and indistinguishable
resolution emotional from the real
element product
Emphasis on
number and not Number goes
finesse down and
resolution goes up
 Sketches/
Diagrams

Physical
Legos
Model

Different
Methods of
Prototyping

Role-Play Post-Its

Storyboards
 PROTOTYPING EXERCISE

 Odd Groups (Groups 1,3,5,7,9,11) – Design a multipurpose

chair for use in small homes (a seat for one person that has a
back, usually four legs, and sometimes two arms)
 Even Groups (Groups 2,4,6,8,10,12) – Design a multipurpose
utensil that can be used by college students who stay away
from home (a tool, container, or other article, especially for
household use.)

 Note:
 Time provided for making prototypes: 60 minutes
 Mode of presentation: You can draw with a bold pen/marker, click
picks and put them on ppt/ you can make a working model/ you can
make a digital drawing/you can make a combination of above
 Ideate & draw as many prototypes as possible and then show the
Final Prototype
 DO NOT write and explain the prototype in a paragraph
THANK YOU!!

OR OR
IMPLEMENTATION PHASE

Tanaya D. Deo
 EXERCISE – PER GROUP

 Choose any one object of your choice and find out

as many uses of that object as possible

 Constraints:
 The object should be a specific object like Spoon,
Plastic bottle, rubber band etc. It should NOT be a
generic object like wood, plastic, paper, cloth, rubber
etc.
 Computers/ laptops/ tablets/ smartphones/ other
digital devices should NOT be taken
 The object of your choice should have primary
functionality
 STEPS OF
IMPLEMENTATION

Test & Taking

Prototyping Deliver
Refine Feedback
TEST AND REFINE: CHARACTERISTICS

Low-Medium
Evolutionary: On
Risk: Conducted
target to help you
with a safe audience
learn and refine the
idea
 DELIVER

Unfreezing

Moving

Refreezing
 CHARACTERISTICS OF FEEDBACK

Relevant Descriptive Verifiable

Timely Limited Comparative

 BUILDING DT INTO YOUR CULTURE

HUMAN
INSPIRATION
CENTEREDNESS
Do you spend enough time in
How do you and your teams get context with the specific people
inspired? your work aims to help and enable?

How do you effectively feed your

customer knowledge back into your
If inspiration is the fuel for organization?
innovation, are you actively seeking
it on a regular basis or running on
empty?
Are you telling good stories?

Is inspiration designed into your

work lives or are you waiting
passively for an apple to fall on What might you do to continually
your head? stoke your empathy?
 BUILDING DT INTO YOUR CULTURE

IDEATION EXPERIMENTATION

Are your teams prototyping early

What methods are you following and often enough?
for ideation?

Do you build prototypes to explore

fledgling ideas as they’re taking
shape, or only to communicate
formed ideas to others?

How might you deliberately &

clearly separate idea generation
from idea evaluation? Is failure embraced and built
upon?
 BUILDING DT INTO YOUR CULTURE

How should How can you

YOUR
your team change your
NETWORK
act? culture?
Keep users at the center.
Are you checking in with
The tools you use
sponsors early and often?

Build to think.

Is your team trying to do

Invite diverse
it alone or with The space you occupy
perspectives to the table.
stakeholders?

Who are your key
innovation partners and
do you compliment, push
and inspire each other?
Stay curious.
The norms you establish
Iterate quickly and
frequently.
THANK YOU!!

OR OR