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Chapter No. 1
Introduction of the Study

1.1. INTRODUCTION:

Ceramics and ceramic substrates have certain properties like low electrical &
thermal conductivity, hard, corrosion resistance along with being resistant to plastic
deformation which is acted as a key factor for its applications across different industries
like aerospace & defense, automotive, military ,telecom and consumer electronics.
Ceramic substrates have great effects in microelectronics. Mechanical properties of
ceramics used in microelectronics offer themselves to carriers for components. Also, the
electrical properties of high dielectric constant and low electrical conductivity are useful
in today’s electronics. Increasing need for advanced architecture in electronic devices in
industry and high demand for ceramic substrates over traditional metal substrates are the
major driving factors behind the market growth. At the same time recyclability and
reparability concerns and high cost of raw material of ceramic substrates are factors
limiting the growth of ceramic substrate market.
In terms of volume of products, Alumina Substrates are the most extensively used
ceramic substrates as they meet all the necessities of insulating materials for applications
in electrical & electronics engineering. Alumina substrates are generally used in thick and
thin film applications as they are a low-priced option as compared to other ceramic
substrates. According to market share of product segment, Beryllium Oxide segment was
holding the largest market share of 48.39% in 2017 but expected to fall in 2026 by
0.91%. The high pricing of product will affect the growth of product in the forecast
period.
By application Consumer Electronics segments was holding largest market share
of 26.54% in 2017, rising demand from electronics industry will propel the demand for
ceramic substrate. At the same time automotive segment is expected to grow at the
highest rate during forecast period. Factors like high reliability, strong thermal and
dimensional stability as well as very high thermal conductivity make ceramic substrates
an appropriate choice for automotive manufacturers.
In terms of Region, Asia-Pacific region is the highest market for ceramic
substrates, as it was holding 30.77% market share in 2017 and expected to grow up to
31.64% by 2026, it is estimated that it will continue to dominate the market during
forecast period. It is also expected that the Asia-Pacific region will experience a growth
strategy in the market for ceramic substrates, owing to the strong demand for electronic
products in the developing countries of the region. China and Japan together represent
large market shares in the region. Market for ceramic substrates in Europe, North

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America and Latin America is expected to have a moderate growth during the forecast
period.

1.2. OBJECTIVES OF THE STUDY:

The objectives of study are as follows:
 To predict and forecast the key drivers for ceramic substrate market.
 To analyze the sales breakup of ceramic market as per the region and segment.
 To forecast the quality of ceramic substrate for the growth of market.
 To track and analyze the growth of ceramic substrate market in 2026.

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1.3. SCOPES AND LIMITATIONS:

The scope of study is that Ceramic Substrate enterprises in the daily marketing
activities must focus on the strategies such as product strategy, pricing strategy, channel
strategy, marketing strategy and use it to effectively improve product sales.The
worldwide market for Ceramic Substrate is expected to grow at a CAGR (Compound
Annual Growth Rate) of roughly 2.9% over the next five years, will reach 1650 million
US$ in 2024, from 1390 million US$ in 2019.This report focuses on the Ceramic
Substrate in global market, especially in North America, Europe and Asia-Pacific, South
America, Middle East and Africa. This report categorizes the market based on
manufacturers, regions, type and application.

Limitations:

 The finding of the survey are based on the subjective opinion of the respondents.
 Some respondents were reluctant to divulge personal information which can affect
the validity of all responses.
 In a rapidly changing industry, analysis on one day or in one segment can change
very quickly. The environmental changes are vital to be considered in order to
assimilate the findings.

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1.4. RESEARCH METHODOLOGY:

Bottom-up approach is used as a research methodology during the study of
project.

1.4.1. Research Design:

The research design was both exploratory as well as descriptive. Exploratory kind
of research was used for exploring the ceramic substrate market by global industry
analysis and forecasting. It also helped to know the impact of ceramic substrate market in
globe. Descriptive research was designed to know the different dimensions of ceramic
substrate market which are necessary to influence the client for final obtaining decisions
in industry. This research design helped in providing significant insight of the use of art
of ceramic substrate in present scenario.

1.4.2. SAMPLING DESIGN:

The study was conducted among the clients who use ceramic substrate in
industry throughout the globe. The researcher has collected the primary data from 5
countries. The researcher has used both primary data and secondary data. The primary
data was collected through the emails and calls by using survey technique. The
questionnaire was framed in such a manner so that the respondent can answer easily
without any difficulty.

1.4.3. SAMPLE SIZE:

North America: 11 companies
Asia-Pacific: 19 companies
Europe: 12 companies
Middle East and Africa: 8 companies

Sample size is of 50 organizations of different countries.

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1.4.4. DATA COLLECTION:

Both primary data and secondary data were used for the information generation.
The influences were drawn mainly from primary source. The information was collected
for
Knowing the impact of ceramic substrate market in global industry analysis and
forecasting.

Secondary data:
Secondary data was gathered from books, research papers, articles, and internet
and webportals of different retail organizations. It helped to understand the basic concept
of Ceramic substrate and what role it can play in increasing the client footstep in the
market.

Primary Data:
Primary data was the first hand information for fulfilling the objectives of the
study. Primary data was collected by survey method using questionnaires having both
open and closed ended questions. The data collected addressed to issue regarding client’s
profile, general perception regarding various attributes of Ceramic substrate and how it
influenced client to use ceramic substrate in industry.
Questionnaire: The questionnaire is the most common instrument used in collection
primary data. As the name suggests, it involves data collection by asking questions to
people who have desired information about the ceramic substrate.
The questions were framed systematically to enable the researcher to obtain the
information pertaining to research objectives. Mainly multiple choice, rating, ranking and
question were asked which were carefully developed and tested before they were
administrated on a large scale. Respondent’s opinions, feelings and preference towards
ceramic substrate market in industry reflected by the responses which they gave to the
questions asked. This method is more suitable as it is free from any bias and the
respondents fill them up without any interference of the researcher.
The data was collected through structured questionnaire. A sample size of 23
companies was chosen through random sampling techniques. The questionnaire was used
as the respondents had to give a specific answer to the questions. This also made it easier
for the respondents to give their opinion without too much time.

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1.5. SIGNIFICANCE OF THE STUDY:

Ceramic substrate consist of excellent insulation for both heat and electricity –
when used as substrates, bare wiring can be installed without any concerns about short
circuits. The surface also battles overheating.
It can be attributed to the availability of advanced features such as fingerprint
scanners, high-resolution display, and powerful camera systems followed by the cheaper
mobile data services across various regions. With the gradually declining prices of smart
phones, the number of users across various regions worldwide are increasing at a rapid
rate. Growing number of users coupled with a quiet replacement cycle of as low as two
years is further contributing to the consumer electronics market growth.

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Chapter 2
Company Profile

2.1. INTRODUCTION TO THE COMPANY:

2.1.1. Background and Inception of the company:

Maximize Market Research provides B2B and B2C market research on 20,000 high
growth emerging technologies & opportunities in  Chemical, Healthcare,
Pharmaceuticals, Electronics & Communications, Internet of Things, Food and
Beverages, Aerospace and Defense and other manufacturing sectors.
Since Companies across the globe struggle and keep themselves updated and are on their
toes to keep with the speed of changing market, industrial and technological scenarios,
‘Maximize Market research is positioned to analyze, estimate and forecast the market
size with competitive landscape of the industries. At the same time, our industry expert
analysts are positioned to predict and forecast product life cycles, disruptive technologies
and changes in the market environment. This enables the corporate leaders and decision
makers to arrive at unbiased and evaluated decisions to facilitate a visionary planning for
a minimum two decades of future.
Maximize Market Research, are a strong unified team of industry specialists and analysts
across sectors to ensure entire Industry ecosystem is taken in perspective, factoring all
recent development, latest trends and futuristic – the technological impact of uniquely
specific industries. In line with the agreed scope and objective of the study, there
approach is uniquely custom detailed.
At Maximize, we take care that we provide growth solutions for present corporate pain
areas such as:
 Increasing production cost
 Thinning profit margins

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 Market Saturation and Growing competition

 Incessant changes in technologies & hence the related processes
 Changing demographic structures of economies across the globe
 Changing business centers and Consumer segments
At the same time, predicting and forecasting future pain areas in specific sectors to enable
to take corrective action for corporate leaders and decision makers.
2.1.2. Nature of company:
Maximize market research company is private limited company.

2.1.3. Vision, Mission and Quality Policy:

Mission:
To act as an exclusive provider for the clients across the industries for syndicated
research, customized research and growth consulting services to provide them the
advantage of being updated on industry trends, opportunities, threats that will help them
in taking a decision with a competing view of at least two decades ‘ market scenarios.
 To maintain efficient relation with clients as well as our employees
 To act upon commitment based approach and respect work ethics to succeed in
our field
 To become a foremost market research organization.
 To bring intelligent work into the day to day practice and deliver results that
matter the most.

Vision
Our vision is to become Future Focused, creative, relevant, value based organization and
provides maximum satisfaction to our clients with our professionalism, high end
knowledge, accurate market research and flawless growth consulting services that
accomplish prosperity to clients ultimately creating a better society for a human being.
Our Values

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 Reliability
 Flexibility
 Integrity
 Excellence
 Wisdom

2.1.4. Product/ Services Profile:

Services
Syndicate Research Process Content Advisory and
Research Reports Outsourcing Management Growth
Consultancy
Market Estimation & Our team of industry Primary Research Technology Trends
experts study analyzes
Forecasting and Analysis
and
Market Intelligence Secondary Market Expansion
evaluates product life
Report Research Strategies
cycle, technological
Opportunity and Company Profiling Industry Analysis and
impact,
Threat Analysis forecasting
Market Entry and market size and Competitive Economic Analysis
Strategies derives the strategic Intelligence and and Monitoring
options Reporting
Market Positioning for growth, expansion in Dedicated Investment Research
new market as well as Research Analyst
Current market segments.

Competitive They also help in Competitive Product life cycle

Landscape and consolidating supply Benchmarking management and
Positioning chain and market Studies future market analysis
Product Positioning positioning by vendor Syndicated Patent Analysis and
management, Mergers Research Report monitoring
and Acquisition, Strategic with CATI and
Alliance and finding CAWI aided
facilities

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Market Assessment outsourcing partners M&A and Target

and Feasibility Study analysis and
introduction
Market Segment
mapping
 Solution provider:
We have a team of experienced consultants, efficient market researchers and
dependable data providers who work in complete sync to provide comprehensive
coverage and knowledge on various industries. We are more than just a market research
firm, we are solution providers.
 Research beyond boundaries:
Our reports provide industry players with crucial support to expand their customer
base within diverse market spaces. Our research methodologies are not restricted by
geographic boundaries. We offer recommendations to help you explore novel
opportunities and penetrate emerging markets.
 Setting higher standard:
We supplement traditional research methodologies with innovative approaches to
offer evidence-based insights. We identify best practices to enable companies to achieve
exceptional results. Through our latest research techniques, we demonstrate how top-
performing companies achieve their targets. We offer fundamental insights to help you
create winning strategies.
 Eye for excellence:
Maximize Marker Research fundamental mission is to offer recommendations that
not just match today’s fast-evolving business trends, but also allow companies to
capitalize on them. Furthermore, we offer suggestions that help enterprises identify and
mitigate risks.

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2.2. VARIOUS DEPARTMENTS IN ORIGINATION:

2.2.1. Research Department:

Marketing research is a key element within the total field of marketing
information. It links the consumer, customer and public to the marketer through
information which is used to identify and define marketing opportunities and problems;
generate, refine and evaluate marketing actions; improve understanding of marketing as a
process and of the ways in which specific marketing activities can be made more
effective. Marketing research specifies the information required to address these issues,
designs the method for collecting information, manages and implements the data
collection process; analyses the results, and communicates the findings and their
implications.
The company makes all the research about market such as IT and
telecommunication, Health Care, Electronics, Food and Beverages, etc. These market
research reports are also useful for foreign countries as it is international company.

2.2.2. Digital Marketing:

Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display
advertising, and any other digital medium.
Digital marketing's development since the 1990s and 2000s has changed the way
brands and businesses use technology for marketing. As digital platforms are increasingly
incorporated into marketing plans and everyday life, and as people use digital devices
instead of visiting physical shops, digital marketing campaigns are becoming more
prevalent and efficient.

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Digital marketing methods such as search engine optimization (SEO), search

engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media
marketing, social media optimization, e-mail direct marketing, Display advertising, e–
books, and optical disks and games are becoming more common in our advancing
technology. In fact, digital marketing now extends to non-Internet channels that provide
digital media, such as mobile phones (SMS and MMS), call back, and on-hold mobile
ring tones. In essence, this extension to non-Internet channels helps to differentiate digital
marketing from online marketing, another catch-all term for the marketing methods
mentioned above, which strictly occur online.

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Chapter-3
Theoretical background

3.1. INTRODUCTION TO MARKET RESEARCH:

Market research is the process of determining the viability of a new service or
product through research conducted directly with potential customers. Market research
allows a company to discover the target market and get opinions and other feedback from
consumers about their interest in the product or service.
This type of research can be conducted in house, by the company itself, or by a
third-party company that specializes in market research. It can be done through surveys,
product testing, and focus groups. Test subjects are usually compensated with product
samples and/or paid a small stipend for their time.
The purpose of market research is to look at the market associated with a
particular good or service to ascertain how the audience will receive it. This can include
information gathering for the purpose of market segmentation and product differentiation,
which can be used to tailor advertising efforts or determine which features are seen as a
priority to the consumer.
A business must engage in a variety of tasks to complete the market research
process. It needs to gather information based on the market sector being examined. The
business needs to analyze and interpret the resulting data to determine the presence of any
patterns or relevant data points that it can use in the decision-making process.
Definition:

“Marketing research is the inclusive term which embraces all research activities
carried on for the management of marketing wok, the gathering, recording and analysing
of all facts about problems relating to the transfer and sale of goods and services from
producer to consumer”-Harry Hapner
Marketing research serves the purpose of ‘intelligence wing of the marketing
management. Its scope is very broad as compared to market-research. It is concerned

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with the collection of market information systematically and impartially, analysis and
evaluation of relevant data and use such data for the benefit of the organisation.
It is a careful and objective study of various areas of marketing activities. What,
when, where and how to sell the end product and the services are four question to which
the marketing research wing provides an answer.

3.2. INTRODUCTION TO RESEARCH METHODOLOGY:

Research methodology is a means of taking decision from the results obtained
from the collective, natural or social phenomena. The primary goal of research
methodology is to understand immediate, distant and past social problems in order to gain
a better measure of control over them. Well designed and tested research techniques are
scientifically used for research purposes. Research in general sense can be regarded as a
search for knowledge. Research can be carried out in different fields via social,
economics, politics, education etc. Research is not a search that yields infallible truths;
rather it can be regarded as a search that provides knowledge for solution of problems.
The knowledge of research methodology is must for all those who desire to keep
themselves abreast of the latest techniques developed in the field of research.
Research has become an important aspect of human activity. It is through research
that knowledge grows and develops, ultimately leading to the extension of the boundaries
of knowledge and scholarship. It is considered that the progress made by our society is
due to the result of research.

Research methodology refers to:

 A systematic study
 Defining a problem
 Formulating a hypothesis
 Collecting and analyzing data
 Deduction and conclusion

Features of good research study:

1. It should be systematic
2. It should be logical
3. It should be Empirical
4. The designed should be planned to yield the result that are objective.

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5. The analysis of data must be adequate and the method of analysis should be
appropriate.
6. The research procedure should be well described in detail to permit replication.
7. The purpose of research should be clearly defined and common concepts used.

3.3. RESEARCH MEANING:

Research is a matter of raising a question and then trying to find an answer. In
other words, research, means a sort of investigation describing the fact that some problem
is being investigated to shed for generalization. Therefore, research is the activity of
solving problem which adds knowledge and developing of theory as well as gathering of
evidence to test generalization.
Research is composed of two words "re" and "search" which means to search
again, or to search for new facts or to modify older ones in any branch of knowledge. The
Webster's International Dictionary proposes a very inclusive definition of research as "a
careful critical inquiry or examination in seeking facts or principles diligent investigation
in order ascertain something"
A careful investigation carried out to understand or re-examine the facts or to
search for new facts or to modify older ones in any branch of knowledge. Research is an
academic activity. According to Coiffure Woody research comprises defining and
redefining problems, formulating hypothesis, collecting, organizing and evaluating data,
making deductions and reaching conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.
The term "research" refers to the systematic method consisting of enunciating the
problem, formulating a hypothesis, collecting the facts or data, analyzing the facts and
reaching certain conclusions either in the form of solutions towards the conceded
problem or in certain generalizations for some theoretical formulation.

Importance of Research Methodology:

 Research inculcates scientific and inductive thinking and promotes development
of logical habits of thinking and organization.
 Research plays a dynamic role in several fields and it has increased significance
in recent times, it can relate to a small business and also to the economy as a
whole.

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 Most of the Government Regulation and policies are based on and are result of
incentive research.
 It aids in decision making.

3.4. OBJECTIVE OF RESEARCH:

The objective of any research is broadly studied under two headings
Namely
(i) Academic
(ii) Utilitarian Manipulation the things, finding new Propositions or concepts
resulting to generalizations and discovery of truth.
The purpose of research is to discover answers to questions through the application of
scientific procedures. The main aim of research is to find out the truth which is hidden
and which has not been discovered as yet. The main objectives of research are given
below:
 Taste the difference between two variables.
 Find out certain conclusion.
 Draw out an exact nature of individual group or situation.
 To achieve new trends in the phenomenon.
Thus, research looks at people’s needs for information and literature of all kinds, and
is concerned with some problems.

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3.5. NEEDS OF RESEARCH:

The research deals with the broad range of human behavior which affect by
diverse influences like environmental, biological, Library and Information Science,
psychology, etc. As such, under these situations it is an arduous lack for scientist to
innovate or discover a solution to the problem or complexity nature of human beings. In
simple word what is the significance of research. The answer to this question explains by
itself that new scientific knowledge is like a new born baby, which holds great potential
of growth as well as development like new born-child, research gives us pleasure. It also
gives us satisfaction of knowing unknown that a scientist is self-justifying goodness of
scientific knowledge which may be small or big. So that research in library and
Information science has an important role to play in the educational process, creation of
new knowledge in L&IS, and solution of problems faced by librarians, documentaries,
Information scientists. It is considered that research programmers will enable the
profession to achieve greater academic and professional respectability. In order to utilize
information effectively, national and international information networks are being set up.
These require specialized manpower and research programmers. These can help to
sharpen existing methods, techniques, tools and also enable designing of new ones. In
other words, science is a two-face weapon. It cannot lead but can only serve. It has sharp
eyes for methods but blind to ends and values. This means the utility of research needs in
the L&IS. Due to increase in the price of documents and scarcity of resources, librarians
are faced tremendous problems, in the running of libraries. Research can help to improve
services to the users; lead to better utilization of documents, etc.
Research assists to think and act on the scientific base. It is a facts study. It is
useful to find out the solutions where various fundamental problems are arrived in
Industrial and Business structure. Research is useful to compare social relationships.
Research is useful to find out solution on the grounds of social problem. Research is an

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important guideline to each and every part of the society to develop their social standard
with a good manner.

3.6. RESEARCH PROCESS:

1. Formulating the research problem:

2. Extensive literature survey:
3. Development of working hypotheses:
4. Preparing the research design:
5. Determining sample design:
6. Collecting the data:
7. Execution of the project:
8. Analysis of data:
9. Hypothesis-testing:
10. Generalizations and interpretation:
11. Preparation of the report or the thesis:

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FF
FF
Review concept and theories
Formulate hypothesisDesign research Collect Data
Define research problem

19
Review previous research finding
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F
 Analyze data
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Interpret and report

Chapter No. 4

DATA ANALYSIS AND INTERPRETATION

1. Gender:

 Male
 Female

Table no. 4.1. Represent the gender of client who preferred ceramic substrate market
in industry.

Sr. no Percentage of
Gender No. of respondent respondent
1
Male 38 76
2
Female 12 24
Total  50 100

Chart no. 1.

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Gender
Male Female

24%

76%

Inference:
According to the above graph, the majority of the respondent is 76% preferred by
male gender. 24% preferred by female gender. In ceramic substrate market it is mostly
preferred by male category as they can be CEO, Manager of the industry.

2. Age:

 20-30 years
 30-40 years
 40-50 years
 50 and above

Table no. 4.2. Represent the age of the client who preferred ceramic substrate in
industry.

Sr. no No. of Percentage of

Age respondent respondent
1 20-30 6 12
2 30-40 20 40
3 40-50 14 28
4 50 and above 10 20
Total  50 100

Chart no. 2.
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Age

20
18
16
14
12
10
8
6
4
2
0
20-30 30-40 40-50 50 and above

Inference:
The client’s whose age is in between 30-40 years and percentage is 40% those clients are
more preferred to fill the survey form for the ceramic substrate market. 28% belongs to
40-50 years. 20% preferred to above 50 years. 12% belongs to 20-30 years.

3. Sales Breakup by Region:

 North America
 Europe
 Asia-Pacific
 Middle East and Africa
 Latin America

Table no. 4.3. Represent the sales breakup of ceramic substrate market by region.
Sr. no Percentage of
Sales Breakup No. of respondent respondent
1
North America 12 24
2
Europe 8 16
3
Asia-Pacific 20 40
4
Middle East and Africa 4 8
5
Latin America 6 12
Total  50 100
Chart no. 3.

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Sales Breakup by Region

North America
12% Europe
24%
8% Asia-Pacific
Middle East and Africa
Latin America
16%
40%

Inference:
In the above graphical pie chart, mostly it is focused on Asia-Pacific region because its
sales breakup is more i.e. 40% for the ceramic substrate market during the forecast
period. It will increase the growth of CAGR for this market and North America will
follow the market after Asia-Pacific region i.e. it preferred to 24 %. 16% belong to
Europe country. 8% and 12% preferred to Middle East and Latin Africa.

4. Segment Breakup:
 Telecommunication
 Industrial
 Military and Avionics
 Consumer electronics
 Automotive

Table no. 4.4. Represent the segment breakup of revenue generation from ceramic
substrate market for 2018.

Sr. no
Segment Breakup No. of respondent Percentage of respondent
1
Telecommunication 11 22
2
Industrial 10 20
3
Military and Avionics 7 14
4
Consumer electronics 18 36
5
Automotive 4 8
Total  50 100
Chart no. 4.
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SEGMENT breakup by apllication

Automotive Telecommun
8% ication
22%

Consumer
electronics
36%
Industrial
20%

Military and
Avionics
14%

Inference:
In the segment breakup by application, consumer electronics have been preferred more
i.e. 36% and it will increase the demand of consumer electronic for ceramic substrate
market during forecast period. 22% and 20% is preferred by telecommunication and
industrial respectively. Military and avionics have 14% and 8% is of Automotive.

5. Product Type:

 Aluminum Nitride
 Alumina Oxide
 Silicon Nitride
 Zircon Oxide
 Beryllium Oxide

Table no. 4.5. Represent that which segment constitute majority of market share for
ceramic substrate.

Sr. no
product type No. of respondent Percentage of respondent
1
Aluminium Nitride 7 14
2
Alumina Oxide 19 38
3
Silicon Nitride 6 12
4
Zircon Oxide 3 6
5
Beryllium Oxide 15 30
Total  50 100

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Chart no. 5.

Product Type
20
18
16
14
12
10
8
6
4
2
0
Aluminum Alumina Oxide Silicon Nitride Zircon Oxide Beryllium Oxide
Nitride

Inference:
In the above bar graph, it is said that Alumina Oxide have been used more to meet all the
necessities of insulting material for applications in electrical and it have low price as
compared to other ceramic substrate and its percentage is 38%. After aluminium oxide,
Beryllium Oxide is preferred by 30%. 14% and 12% belongs to Aluminium nitride and
silicon nitride respectively. 6% is preferred by zircon oxide.

6. Quality:

 Poor
 Average
 Good
 Best

Table no. 4.6. Represent the quality of ceramic substrate preferred by client in ceramic
substrate.

Sr. no.
Quality No. of respondent Percentage of respondent
1
Poor 2 4
2
Average 26 52
3
Good 9 18
4
Best 13 26
Total  50 100

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Chart no. 6.

Quality
Poor Average Good Best

Inference:
Quality has been preferred to average i.e. 52% by client in ceramic substrate. This will
help to increase the demand for ceramic substrate in coming years.26% preferred to best
quality. Poor quality preferred only to 4% are good belongs to 18%.

7. Growth:

 High
 Low
 Medium
 Average

Table no. 4.7. Represent the growth of Ceramic Substrate market to take shape till
2026.

Sr. no.
Growth No. of respondent Percentage of respondent
1
High 29 58
2
Low 1 2
3
Medium 12 24
4
Average 8 16
Total  50 100

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Chart no. 7.

Growth
35

30

25

20

15

10

0
f

High Low Medium Average

Inference:
The bar chart shows that 58% is to a high growth of ceramic substrate market because of
quality, low price, and increasing demand towards it. 24% belongs to medium growth and
low growth is of only 2%. Average growth referred to 16%

8. Key Driver:

 Demand for electronic in automobile

 Demand for consumer Electronic
 High Temperature Stability
 Restraint to Plastic Deformation

Table no. 4.8. Represent the key driver for ceramic substrate market.
Sr. No.
key Driver No. of respondent Percentage of respondent
1
Demand for electronic in automobile 13 26
2
Demand for consumer Electronic 20 40
3
High Temperature Stability 8 16
4
Restraint to Plastic Deformation 9 18
Total  50 100

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Chart no. 8.

Key Driver

Demand for electronic in

18% automobile
26%
Demand for consumer
Electronic
16% High Temperature Stability
Restraint to Plastic
Deformation
40%

Inference:
The key driver is been increased by demand for consumer Electronic i.e. 40% which will
lead to increase the growth of ceramic substrate market during forecast period. 26%
referred to demand for electronic in automobile. 16% and 18% is preferred to high
temperature stability and restraint to plastic deformation respectively.

9. Types:
 Aluminum Nitride
 Alumina Oxide
 Silicon Nitride
 Zircon Oxide
 Beryllium Oxide

Table no. 4.9. Represent the type of ceramic substrate market.

Sr. no. Type No. of respondent Percentage of respondent
1 Aluminum Nitride 7 14
2 Alumina Oxide 17 34
3 Silicon Nitride 5 10
4 Zircon Oxide 6 12
5 Beryllium Oxide 15 30

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Total  50 100
Chart no. 9.

Types
17
15

7
6
5

Aluminum Alumina Oxide Silicon Nitride Zircon Oxide Beryllium Oxide

Nitride

Inference:
In this bar chart Alumina Oxide is mostly used as it is type of ceramic substrate market
which helps to increase the demand for this market by this type of ceramic. It is mostly
used as it has low price. Its percentage is 34%. 30% preferred to Beryllium Oxide and
Aluminium Nitride referred to 14%. 12% and 10% belongs to Silicon Nitride and Zircon
Oxide.

10. Investment in R&D:

 Less than 10 %
 10-20 %
 20-30 %
 Above 30%

Table no. 4.10. Represent the investment has your company done in R&D for ceramic
substrate market.

Sr. no.
Investment in R&D No. of respondent Percentage of respondent
1
Less than 10 % 13 26
2
10-20 % 21 42
3
20-30 % 9 18

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4
Above 30 % 7 14
Total  50 100
Chart no. 10.

Investment in R&D

14% Less than 10 %

26% 10-20 %
20-30 %
18% Above 30 %

42%

Inference:
By taking the survey it came to know that most of the companies invest their investment
in R&D for better performance and increase the wealth of the company towards ceramic
substrate market which referred to 10-20% and percentage is 42%. 26% referred to less
than 10%. 18% referred to 20-30% and above 30% belongs to 14%

11. Patent:

 Yes
 No

Table no. 4.11. Represent that company have any patents in the field of ceramic
substrate.

Sr. no
Patent in ceramic substrate No. of respondent Percentage of respondent
1
Yes 39 78
2
No 11 22
Total  50 100

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Chart no. 11.

Patent in Ceramic Substrate

22%

78%

Yes No

Inference:
Most of the companies have an authority for the ceramic substrate. This companies work
legally in the market. Patent in ceramic substrate preferred to 78% to yes. No belongs to
22%.

12. Planning Expansion:

 Green Field (New Production)

 Brown Field (Existing Production)

Table no. 4.12. Represent that planning expansion in near future for ceramic substrate
market.

Sr no.
Planning Expansion No. of respondent Percentage of respondent
1
Green Field 15 30
2
Brown Feild 35 70
Total  50 100

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Chart no. 12.

Planning Expansion

35
30
25
20
15
10
5
0
Brown Field Green Feild

Inference:
Most of the companies are planning for brown field i.e. they are planning expansion of
ceramic substrate market in future as demand is increasing for this market and its
percentage is 70%. 30% referred to green field.

13.Brand Awareness Rating:

 KYOCERA Corporation
 Murata Manufacturing Co. Ltd.
 Coors Tek Inc.
 Ceram Tec.
 MARUWA Co. Ltd.

Table no. 4.13. Represent the brand awareness of ceramic substrate.

Company No. of respondent

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Poor Average Good Very good Average

KYOCERA 2 19 9 12 8
Corporation
Murata 5 16 15 5 9
Manufacturing
Co. Ltd.
Coors Tek Inc. 1 21 11 7 10
Ceram Tec. 4 26 9 5 6
MARUWA 3 23 8 7 9
Co. Ltd

Chart no. 13.

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Brand Awarness Rating

30

25

20

15

10

0
Poor Average Good Very Good Excellent

KYOCERA Corporation Murata Manufacturing Co. Ltd. Coors Tek Inc.

Ceram Tec. MARUWA Co. Ltd.

Inference:
In the above graph, brand awareness of ceramic substrate is averagely known by the
client. Mostly Ceram Tec belong to 52%. It is higher known by client. 38% preferred to
KYOCERA Corporation which is average to brand awareness and also Coors Tek Inc.
referred to 42%. 46% is referred by MARUWA Co. Ltd..

14.Overall Dealer’s Experience Rating:

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 KYOCERA Corporation
 Murata Manufacturing Co. Ltd.
 Coors Tek Inc.
 Ceram Tec.
 MARUWA Co. Ltd.

Table no. 4.14. Represent the overall Dealer’s Experience of ceramic substrate.

Company No. of respondent

Brand Timely Urgent Cash Dealer
Availability Delivery Supply Discount Ranking
KYOCERA 13 12 9 5 11
Corporation
Murata 11 16 8 9 6
Manufacturing
Co. Ltd.
Coors Tek Inc. 8 12 17 8 5
Ceram Tec. 15 13 7 7 8
MARUWA 10 15 9 6 10
Co. Ltd

Chart no. 14.

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Over all dealer 's exper ience

KYOCERA Corporation Murata Manufacturing Co. Ltd.
Coors Tek Inc. Ceram Tec.
MARUWA Co. Ltd.
80
70
60
50
40
30
20
10
0
Brand Avalability Timely Delivery Urgent Supply Cash Discount Dealer's Ranking

Inference:
Overall dealer’s experience is that all the industry delivery the product timely and brand
availability is in average. Overall high rating is for timely delivery and 30% preferred to
MARUWA Co. Ltd. 26% referred to Ceram Tec. 32% is for Ceram Tec. 24% for Coors
Tek Inc.

15.Overall Client Experience Rating:

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 KYOCERA Corporation
 Murata Manufacturing Co. Ltd.
 Coors Tek Inc.
 Ceram Tec.
 MARUWA Co. Ltd.

Table no. 4.15. Represent the overall Client Experience of ceramic substrate.

Company No. of respondent

Poor Average Good Very good Average

KYOCERA 3 9 15 18 5
Corporation
Murata 4 12 14 12 8
Manufacturing
Co. Ltd.
Coors Tek Inc. 3 15 10 18 4
Ceram Tec. 2 12 12 12 12
MARUWA 4 8 14 15 9
Co. Ltd

Chart no. 15.

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Overall Client Experience

80
70
60
50
40
30
20
10
0
Poor Average Good Very Good Excellent

KYOCERA Corporation Murata Manufacturing Co. Ltd.

Coors Tek Inc. Ceram Tec.
MARUWA Co. Ltd.

Inferences:

Overall client experience is good for the KYOCERA Corporation i.e.30% and
also Coors Tek Inc. 28% referred to good overall experience for Murata Manufacturing
Co. Ltd. 24% belong to Ceram Tec.

Chapter no. 5

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FINDING AND OBSERVATION

1) From the analysis it was observed that majority of the clients belong to the male
category i.e. 76% as they can be CEO, manager of company who has given the
survey of ceramic substrate market.
2) From the analysis it was observed that majority of respondent belong to 30-40
years i.e. 40%. Therefore the demographical profile of clients is matching with
the countries median age with highest using of ceramic substrate in industry.
3) More than 40% of the sample respondent expressed that more sales breakup is in
Asia-Pacific as it was holding 30.77 % market share in 2017 and expected to
grow up to 31.64 % by 2026. It is projected that this region will experience a
growth strategy in the market for ceramic substrate, owing to the strong demand
for electronics product in the developing country of the region.
4) Most of the clients are satisfied with consumer electronics which belongs to 36%
and it was holding largest market share of 26.54 % in 2017 and rising demand
from electronic industry will propel the demand for ceramic substrate.
5) Almost all the client agreed that alumina oxide i.e. 38% of product type which is
mostly used ceramic substrate market as they are generally used in thick and thin
film application as they have low priced as compared to other ceramic substrate.
6) From the analysis it came to know that quality for ceramic substrate is average i.e.
52% in the global market quality preferred by alumina oxide and Beryllium oxide.
7) From the analysis it was observed that growth of ceramic substrate is high by the
percentage of 58% owing to growing demand for electronics in automotive
industry, high temperature stability.
8) Most of client has preferred key driver as growing demand for consumer
electronics for 40% as it is rising demand for the electronic industry in forecast
period.
9) As per the information taken through the survey it came to know that alumina
oxide and beryllium oxide type have preferred more in ceramic substrate market
mostly aluminum oxide is preferred to 34%.
10) More than 10-20 % investment is invested in Research and development for better
performance of the industry and to know demand in ceramic substrate and it
belongs to 42%.
11) 78% of the industries are authorized in ceramic substrate i.e. they work legally in
the market.
12) 70% of the industry is planning expansion for the brown field as it is increasing
demand in forecast period i.e. in future.
13) 52% belongs to Ceram Tec which preferred to average for brand awareness for
ceramic substrate market.
14) 32% of Murata Manufacturing Co. Ltd. Refers to overall dealer’s experience
which is for timely delivery.

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15) KYOCERA Corporation and Coors Tek Inc. referred to very good overall client
experience which belongs to 30% both.

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Chapter no. 6
CONCLUSION
The prospect and the future of ceramic substrate lies not only in Asia-Pacific region but it spread
across the country. I would like to produce some of the evidences aligning with this and with this
I would like to conclude my project-

 It stated that the growth in demand for ceramic products has been further strengthened by
the boom in the Asia-Pacific region, which is registering 30 per cent growth per annum,
for the last few years. The growth in the electronic industry support to the growth of
ceramic substrate in market.

 The industry can reap the benefit of its low cost of production, which is 25-30 per cent
lower compared to the in Asia-Pacific, US and Europe, primarily owing to low cost of
types of ceramic substrate. As ceramic substrate is metal plate are bonded to both side of
insulting ceramic substrate as this is likely to enhance the consumer electronic in future
as it is increasing demand for electronic industry.

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BIBLOGRAPHY
BOOKS:
 Research Methodology- CR Kothari
 Marketing Research- G.C. Beri
 Principle of marketing- Philip Kotler

WEBSITES
 www.scribd.com
 www.quora.com
 www.academia.edu
 www.researchgate.com

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ANNEXURE

Name of company:
Name of person:
Gender: Male / Female
Age: 1) 20-30 years
2) 30-40 years
3) 40-50 years
4) 50 above

Q.1. Kindly provide the sales breakup of ceramic substrate market by region?
North America Europe

Asia Pacific Middle East and Africa

Latin America

Q.2. Kindly provide the segment breakup of revenue generation from ceramic substrate
market for 2018?
Telecommunication Consumer electronics

Industrial Automotive

Military and Avionics

Q.3. As per your observation which segment constitute majority of market share for
ceramic substrate?
Aluminum Nitride Alumina Oxide

Silicon Nitride Zircon Oxide

Beryllium Oxide

Q.4.What are the quality of ceramic substrate preferred by client and is there any
substitute to this market?

Poor Average

Good Best
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Any substitute:
Q.5. How do you see the growth of Ceramic Substrate market to take shape till 2026?

High Low

Medium Average

Q.6.What are the key driver for ceramic substrate market?

Demand for electronic in automobile industry Demand for consumer Electronic

High Temperature Stability Restraint to Plastic Deformation

Q.7.Which of the type of ceramic substrate market?

Aluminum Nitride Alumina Oxide

Silicon Nitride Zircon Oxide

Beryllium Oxide

Q.8. How much investment has your company done in R&D for ceramic substrate
market?

Less than 10% 20-30 %

10-20 % Above 30 %

Q. 9. Does your company have any patents in the field of ceramic substrate?

Yes No
Q. 10. Are you planning expansion in near future for ceramic substrate market?

Green Field (New Production) Brown Field (Existing Production)

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Q.11. Brand Awareness Rating?

Poor Average Good Very Good Excellent

KYOCERA Corporation
Murata Manufacturing Co. Ltd.
Coors Tek Inc.
Ceram Tec.
MARUWA Co. Ltd.

Q.12. Overall Dealer’s Experience Rating?

Brand Timely Urgent Cash Dealers

availabilit Delivery supply discount ranking
y
KYOCERA Corporation
Murata Manufacturing Co.
Ltd.
Coors Tek Inc.
Ceram Tec.
MARUWA Co. Ltd.

Q.13. Overall Client Experience Rating?

Poor Average Good Very Good Excellent
KYOCERA Corporation
Murata Manufacturing Co. Ltd.
Coors Tek Inc.
Ceram Tec.
MARUWA Co. Ltd.

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