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  • Metrics - DSCM

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    sk aravind
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    The document discusses various metrics related to the health of a distribution channel, including off-take (sales from retail stores to customers), market share types (value and volume), and category development index versus brand development index. It presents poll questions to assess understanding of these key performance indicators.

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    Distribution channel metrics

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    The document discusses various metrics related to the health of a distribution channel, including off-take (sales from retail stores to customers), market share types (value and volume), and category development index versus brand development index. It presents poll questions to assess understanding of these key performance indicators.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    15 views16 pages

    Metrics - DSCM

    Uploaded by

    sk aravind
    The document discusses various metrics related to the health of a distribution channel, including off-take (sales from retail stores to customers), market share types (value and volume), and category development index versus brand development index. It presents poll questions to assess understanding of these key performance indicators.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 16

    Metrics

    Health of Distribution Channel

    MISSION VISION CORE VALUES


    CHRIST is a nurturing ground for an individual’s Excellence and Service Faith in God | Moral Uprightness
    holistic development to make effective contribution to Love of Fellow Beings
    CHRIST
    Deemed to be University

    Excellence and Service


    CHRIST
    Deemed to be University

    What is Offtake?

    ⓘ Start presenting to display the poll results on this slide.

    Excellence and Service


    CHRIST
    Deemed to be University

    Do you Know?
    •Off-take
    •Sales from the retail store to the customer
    •Closing Stock = Opening Stock + Purchase – Offtake
    •Offtake = Opening Stock + Purchase – Closing stock

    Note: Nielsen surveyor can have data regarding opening stock, closing stock and
    purchase ( How much a retailer has purchased from the brand since last audit)

    Excellence and Service


    CHRIST
    Deemed to be University

    What are the two types of


    Market Share?

    ⓘ Start presenting to display the poll results on this slide.

    Excellence and Service


    CHRIST
    Deemed to be University

    Excellence and Service


    CHRIST
    Deemed to be University

    Excellence and Service


    CHRIST
    Deemed to be University

    Excellence and Service


    CHRIST
    Deemed to be University

    Which type of market share


    is important for assessing
    performance?

    ⓘ Start presenting to display the poll results on this slide.

    Excellence and Service


    CHRIST
    Deemed to be University

    Excellence and Service


    CHRIST
    Deemed to be University

    Excellence and Service


    CHRIST
    Deemed to be University

    Excellence and Service


    CHRIST
    Deemed to be University

    What will you do when category


    development index is more when
    compared with the brand development
    index?

    ⓘ Start presenting to display the poll results on this slide.

    Excellence and Service


    CHRIST
    Deemed to be University

    Excellence and Service


    CHRIST
    Deemed to be University

    Excellence and Service


    CHRIST
    Deemed to be University

    Excellence and Service

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