Cisco Advanced Services Presentation

Cisco Expo Algeria 2011
Advanced Services
Jean Navarro
AS Delivery Manager North Africa & Levant
© 2010 Cisco and/or its affiliates. All rights reserved. 1

A comprehensive family of IT services offered by Cisco and our
partners to help you continually meet the needs of your business
Remote
Advanced Services Technical Services Management
Services

Cisco ® TAC Backbone Locations
Cisco.com Regional Locations
Software Support Satellite Locations

24-Hour Hardware
Advance Hardware Replacement Replacement coverage
 Coverage in over 120 countries

 80% of All Support Issues Solved Online
Cisco Advanced Services
Emerging Markets

Emerging Markets – Advanced Services workforce
hubs
•Algeria
•Egypt,
•Jordan
•Nigeria,
•Kenya
•South Africa
Total members Worldwide: 5800
Emerging West Emerging Emerging East

© 2010 Cisco and/or its affiliates. All rights reserved. Central 5
 Advisory  Security
 Application Networking  Server Networking
 Broadband Cable  Storage Networking
 Data Center  TelePresence
 Emerging Technologies  Unified Communications
 Interoperability Systems  Video
 Metro Ethernet  Virtualization
 Network Management  Voice
 Optical  Wireless
 Routing and Switching  Program Management

Business and Business
Business Network Technology
Technology Solution
Value Architectural Readiness
Strategy Architecture
Justification Planning Assessments
Alignment Planning
Advanced Network Advanced

Advanced Foundation
Technology Migration Network
Technology Technology
Planning and Planning Security
Strategy Support System Design
Design and Support Strategy
Ongoing Networking
Operational Software
Network Staff and Network
Readiness Analysis and
Performance Technology Change Support
Assessment Support
Tuning Education

 Advisory  Security
 Application Networking  Server Networking
 Broadband Cable  Storage Networking
 Data Center  TelePresence
 Emerging Technologies  Unified Communications
 Interoperability Systems  Video
 Metro Ethernet  Virtualization
 Network Management  Voice
 Optical  Wireless
 Routing and Switching

Small and
Medium-Sized Businesses Large Service Provider
Business

Sold by Cisco or Partner, Delivered Sold by Partners, Delivered by
by Cisco Partner and Cisco Collaboratively
Cisco Services Collaborative Services

Technology + Services = SOLUTION
Services Designed Services Designed

Services Designed Services Designed
for Different for Different
for Different Phases to Address Different
Business Models Technologies and
of the Lifecycle Business Needs
and Segments Solutions

Technology + Customized Services = CUSTOMIZED SOLUTION
Business
Objective
Advisory Services
•Service Transformation •Network Transformation • Operations Transformations
New Business Model

• BOT • Managed Capacity/Hosting
Assurance Services
Advanced Services Network

Transactional Engagement FTS
SmartNet
Optimization
Tech Support Services
Prepare Plan Design Implement Operate Optimize

Cisco Service Capabilities
Technology + Services = SOLUTION
People
Technical Specialization & Certification
Centers of Excellence (CoE)
Continuous learning & Development
Operational Transformation
Consumer / Business Experiences Web 2.0 Collaboration
Process
Methods & Procedure
Operational Best Practices
Program Management
Service Transformation
Video Mobile Cloud / Managed +
Services Services Services
Tools/Platforms
Median Mobile Internet USD Audit , Assessment & Migration Tools
et Network Health/Smart Analytics
Network Transformation
Assurance/Fullfillment Platform
Video Mobile Cloud/Managed IP NGN Lab/NoC/TAC
Enabler Enabler Enabler
Partners
IP NGN 2.0
Resale, Delivery & Technology Partners
Partner Certification & Audits
Pretested Solutions

People –
True AS Intellectual Capital
Continuous learning & Development
Technical Specialization & Certification
CCIE, double CCIE, PMP, ITIL, Prince
II
Expertise in various technologies 18+
Solution Architect !!!
Customer Satisfaction
Process & Methodology
Project Methodology
Gartner “80% of unscheduled service
outages are not caused by the
network” but are the result of lacks
or process, human errors, incorrect
execution.....
Operational Best Practices
Program Management

Customer Challenge
• New IP/MPLS to connect all universities and research centers
• Converged Voice, Video, Data, multiples services.
• International links with other universities Abroad
Services Solution
Presented on
• Engage AS SP Team – Algerian French Speaking Consultant
• Technical Workshop Network design Architecture (LLD)
Day 1 of
• Network Implementation Plan & Network Ready for Use Cisco Expo
Customer Feedback Algeria 2011
I am very grateful for your support and very satisfied
by the work done by Faycal Chabou, the Advanced
Services Consultant.

Large IP/MPLS Backbone - Algeria
Presale – Customer Requirement
Involvement of the AS Service Provider
Team – Algerian Network Consultant
involved
Kick off &Business & Technical
requirement workshop with end customer.
Design of the Network
Network Implementation Plan
Network Acceptance /Test Plan
Support to Implementation

Customer Challenge
• IPCC solution deployed by third party company unstable.
• Customer extremely unhappy with the situation •Solution Stable
• Request for Support to the Cisco account team, Cisco for more than a
Advanced Services involved.
year now
Services Solution
•Customer
• Assessment of the situation – Customer Requirement
confidence
• IPCC Audit – Phase 1
restored
• Recommendation report – Phase 1
• Implementation of the recommendation – Phase 2
•Considering
Customer feedback expansion of new
I will choose only Cisco AS not other company due to the Services
knowledge in the system implementation and Project
Management . they are very good and professional in their Job .
Yousef XXX

Customer Challenge
•Continued network infrastructure growth with added complexity
•Introduce new revenue-generating features on current network
•Enhance technical expertise and productivity of networking staff
•Minimize risk and ensure predictable outcome
Services Solution
Program in place
• AS NOS – Network Optimization Service – Annual Subscription
for a few years
• Delivered by a local AS Network Consultant in Algiers.
now with positive
feedback from the
Feedback. customer team.
Said: j'ai remarqué le bon suivi de la part de Cisco en terme de
conseils pour l'optimisation du réseau et le maintiens de notre
réseau.
Senior Manager: Bonne continuation je suis globalement satisfait du
service offert

Continued network infrastructure growth with added complexity
Introduce new revenue-generating features on current network infrastructure
Improve network availability, reliability and performance
Continually reduce operational costs (OpEx)
Enhance technical expertise and productivity of networking staff
Minimize risk and ensure predictable outcome

Cisco Optimization Services for SP
Network Assessment
Operational Assessment
Annual Assessments Security Architecture Assessment
Curriculum Planning Assessment
Network Audits
Configuration Best Practices
Network Health Checks Custom Configuration Analysis
Syslog Analysis
Proactive Advisory
Network Design Support

Implementation Plan Support
Network Support Network Change Support
Software Support
Network Improvement Plan
Knowledge Transfer & Mentoring

Continuous Learning Technical Knowledge Library
Formal Training

Optimization Services Drive Operational Improvement
Minimize risk and ensure predictable outcome

Annual Assessments
Continually reduce operational costs (OpEx)
Improve network availability, reliability and

Network Health Checks performance
Continued network infrastructure growth with

added complexity
Network Support
Introduce new revenue-generating features on
current network infrastructure
Enhance technical expertise and productivity of

Continuous Learning networking staff

Operational Improvements Drive Business
Improvement
Converge data, voice, Minimize risk and ensure predictable outcome

and video Continually reduce operational costs (OpEx)
Improve network availability, reliability and

Evolve Your Network performance
Continued network infrastructure growth with

added complexity
Migrate to New IP Services
Introduce new revenue-generating features on
current network infrastructure
Efficiently scale and deploy Enhance technical expertise and productivity of

diverse and complex technologies networking staff

Customer Challenge
• Migration of their core from GSR’s to CRS’s
• No Lab available on their premises & limited documentation
available
• Not end customer down time acceptable so smooth
migration expected
Services Solution
• Network design Architecture review
AS Service Provider
• Network Migration Plan
Team.
• Use of Cisco Advanced Service Lab to validate the migration Plan Local Network
and prepare the migration itself.
Consultant involved
Customer Feedback (Double CCIE)
Would Choose Cisco Advanced Svcs/Certified Partners For Other
Projects ?
Yes, actually, regarding this project we are in the execution phase
and up till now Cisco Advanced Services team and project
management are doing great efforts for gaining customer
satisfaction.

• 100X GSR’s
• 80X 7600 / Cat 4500 / 6500 Platforms
• 30X CRS’s
• Variety of Engine Types from Eng0 till En5+ (Sashimi’s, Tetra’s,,).
• Variety of Architectures (GE, ATM, POS, CHOC, Clear
channel,,).
• Variety of Card Fabrics Including:
• 4~16 X10GE, FWSM, ACE10, ACE20.
• DDOS Blades, 48X SFP, SIP 200/ 400 / 600 Jacket Cards.
• CRS OC768 DWDM / POS / FP40 / 42GE PLIM’s / 4-10G / 8-
10G
• ASR1000 / ASR9000
• SCE8000 / SCE2020 DPI Chassis / ASA5580
• Metro Ethernet Equipment i.e. 7600 ES20 / ES40+ card fabrics.
• Test Equipment By - IXIA, Agilent, Spirent (Packet Blast, Route
Emulation,
68 x Engagements Per quarter

Customer Challenge
WAN Network: to connect all buildings of the customer .
SDH Transmission network & .
This Network must be ready for Voice, Video, Data services.
The network must be ready to carry 1000 IP Phones.
Services Solution
• Customer Requirement
• Design, implementation, test execution, migration, transfer of
information , Handover Project delivered
by the AS Algeria
Team.
Status
Project completed, a few sites outstanding as the result of

Current situation

Customer Challenge
• Requirement from bank management to audit their network
• Review of QOS implementation in prevision of hosting Unified
Communication Solution & Data Center solution
Services Solution
• Network design Architecture review ( L2 – L3)
Cisco AS
• QOS design review for Lan/WAN
• Network Architecture Assessment Design report
involved for
expansion of the
Customer Feedback customer Data
I equally appreciate the knowledge and contribution of ASHRAF Center.
the AS Consultant to this project. As a professional with many
years of experience I would like to add that I am yet to find any
weakness on the delivery of the solution by him.
I also commend his excellent SOFT SKILLS. The soft skills are
key to his fast and advanced understanding of the requirement
of our network. XXXXX
Pan African Service Provider
Customer Challenge
• Customer CIO and IT infra manager pain points about their
current Data Centre:
No more space, high power consumption, under-ground
level and not able to move it, over-heating.
Services Solution
• Advanced Data Center team involved
• VMWare Capacity Planning & Virtualization Assessment Report
• UCS Design , installation & migration
• Storage Area Network design & remote implementation
Impact on Customer
• Extend DC space with new source of revenue established.
• Already in discussion are the future expansion plans as well as
a Disaster recovery site.

“Customer success and satisfaction are
at the heart of Cisco’s business
strategy and key drivers of our current
and future success”
John Chambers
President and CEO

Thank You
Jean Navarro (jnavarro@cisco.com)
AS Delivery Manager North Africa & Levant

Phase
Proof of Exit
Statement of Work
concept
Commercial & Legal
Analysis Feasibility &
(Deals Desk) Risk Analysis
Draft schedule & cost (Customer Network Commit)
estimate
Phase
Customer Requirements (CRD) Entrance

Network Ready for Phase
use Test Plan Exit
Project Site Survey Form

Schedule
Network Implementation
Task Responsibility Plan
Assignment Staging Site Requirement
Plan Specification
Task Sequencing &
Duration Estimation Low Level
Work Design
Breakdown Structure Technical
Risk Management Plan Workshops
Phase
Kick Off Meeting Entrance

TOI - Training
Phase
Acceptance Tests Exit
Schedule Monitoring
Updates
Migration
Change
Management Installation
Status Reporting Pilot
Status Meetings Site Survey

Phase
Staging Entrance

Phase
Exit
Final Acceptance
Administrative
Hand Over Phase
Close Out Entrance

Low Level Design Document (LLD)
Project Management Plan (PMP)
Site Requirement Specification (SRS)
Site Survey Form (SSF)
Network Implementation Plan (NIP)
Network Migration Plan (NMP)
Network ready for use Test Plan (NRFU)
* Please refer to the backup slides for a more detailed description

The purpose of a Low Level Design Document
(LLD) is to outline the Cisco recommended
Design for the Customer Network. It details the
physical and logical requirements and how
Cisco will fulfil this requirements. The LLD
consists of a number of components. These
include
- Customer Requirements
- Generic Content
- Best Practice Guidance
- Customer Specific Content
The purpose of this document is to compile the
outputs of the project planning meetings and to
create a consistent and coherent document that
is used to guide both the execution and control
of the project. This document further enhances
the detail of the projects deliverables, time
scales, organisational responsibilities and
controlling mechanisms as agreed with the
Statement of Work.

The purpose of this document is to
provide a detailed specification of the
physical, electrical and environmental
requirements for the equipment to be
Implemented. This document will be
referred to during the Site Survey and will
be attached to the Site Survey Form.

The purpose of this document is to provide
a checklist of all items that need to be
considered prior to a network
Implementation taking place. It will identify
the work that needs to be completed before
the Implementation can commence and
the responsibilities for completing this work.
This document should be used in
conjunction with the respective Site
Requirements Specification document.

The purpose of this document is to provide
the information necessary to carry out the
Implementation of equipment at a customer
location and to verify basic operation.
The documentation is written as a
guide for the Implementation Engineer
to follow. It contains node and site specific
information and records the tests and
actions carried out.

The purpose of this document is to
provide the information necessary to
complete the Migration of the defined
services. The document is written as a
guide for the Migration Engineer to follow
and contains low level detail that covers
the Preparation and Execution Phases of
the Migration.

The purpose of this document is to define
and record the specific actions that are
necessary to test the Customer network and
to declare that it is ready for use. The
Network Ready For Use (NRFU) tests will
demonstrate that the network equipment
has been correctly configured and that the
network will operate in a manner that will
enable the Customer to accept it as a
working system and proceed with the
process of adding production connectivity
and traffic.
 Responsible for succesful completion of the project
 Single point of contact for Customer
 Partner & Cisco project resources
 Work result- and acceptance reports
 Project status reporting
 Escalation management
 Change management
 Quality assurance
 Address all issues to the appropriate Cisco department
 Act as customers advocate

With everyone who's ever managed a project calling
himself or herself a "project manager," professional
credentials are increasingly important.
Cisco Project Managers go through a continuous

education programme. This programme incorporates
standard accreditations such as the PMI Project
Management Professional (PMP) and the Master
Certificate of the George Washington University

Priority, High-Touch Services for Faster Issue Resolution
Cisco High-Touch Operations Management Service

Dedicated operations manager eight hours a day, five days a week to
expedite Service Request issue resolution
Cisco High-Touch Technical Support Service

Access designated team of specialized Cisco engineers 24 x 7 for rapid
issue resolution and recommendations to improve network operations
Cisco High-Touch Engineering Service

Custom network diagnostics from assigned Cisco network engineer whose
expertise is aligned with your business needs and is available eight hours a
day, five days a week

3 High-Touch Service Levels High-
Touch
Engineering
 Premium network level
service
 Increasingly personalized
attention and service High-Touch
Technical Support
 Each service level extends
the coverage of the previous
offering level
Network-level issues High-Touch Operations

may be resolved up to 6 Management
times faster with the
three combined levels of
high-touch services.1 SMARTnet Contract on all Network Equipment
1. Results from statistical analysis of 160,000 case records, FTS Market Study, Fishman Consulting, August 2008
Expedited Issue Resolution of network-level issues
Challenge
Minimize the impact of network outages and reduce chances of the

same issues reoccurring
Solution
Utilize Focus Technical Support Services to aid Cisco IT in
troubleshooting network, compute and storage issues with
expert, expedited technical assistance
Benefits
Focus Technical Support Services has access to enhanced tools,
knowledge and experts to resolve incidents quicker and effectively
Achieve higher levels of network availability and reliability

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Cisco Expo Algeria 2011

© 2010 Cisco and/or its affiliates. All rights reserved. 1

© 2010 Cisco and/or its affiliates. All rights reserved. 2

Software Support Satellite Locations

 Coverage in over 120 countries

© 2010 Cisco and/or its affiliates. All rights reserved. 4

Total members Worldwide: 5800

Emerging West Emerging Emerging East

© 2010 Cisco and/or its affiliates. All rights reserved. 6

Advanced Network Advanced

© 2010 Cisco and/or its affiliates. All rights reserved. 8

© 2010 Cisco and/or its affiliates. All rights reserved. 10

© 2010 Cisco and/or its affiliates. All rights reserved. 11

Cisco Services Collaborative Services

© 2010 Cisco and/or its affiliates. All rights reserved. 12

Services Designed Services Designed

© 2010 Cisco and/or its affiliates. All rights reserved. 13

New Business Model

Advanced Services Network

Prepare Plan Design Implement Operate Optimize

© 2010 Cisco and/or its affiliates. All rights reserved. 14

© 2010 Cisco and/or its affiliates. All rights reserved. 15

© 2010 Cisco and/or its affiliates. All rights reserved. 19

© 2010 Cisco and/or its affiliates. All rights reserved. 20

Prepare Plan Design Implement Operate Optimize

© 2010 Cisco and/or its affiliates. All rights reserved. 21

© 2010 Cisco and/or its affiliates. All rights reserved. 22

© 2010 Cisco and/or its affiliates. All rights reserved. 23

Introduce new revenue-generating features on current network infrastructure

Improve network availability, reliability and performance

Continually reduce operational costs (OpEx)

Enhance technical expertise and productivity of networking staff

Minimize risk and ensure predictable outcome

Prepare Plan Design Implement Operate Optimize

© 2010 Cisco and/or its affiliates. All rights reserved. 24

Network Design Support

Knowledge Transfer & Mentoring

© 2010 Cisco and/or its affiliates. All rights reserved. 25

Minimize risk and ensure predictable outcome

Improve network availability, reliability and

Continued network infrastructure growth with

Enhance technical expertise and productivity of

© 2010 Cisco and/or its affiliates. All rights reserved. 26

Converge data, voice, Minimize risk and ensure predictable outcome

Improve network availability, reliability and

Continued network infrastructure growth with

Efficiently scale and deploy Enhance technical expertise and productivity of

© 2010 Cisco and/or its affiliates. All rights reserved. 27

© 2010 Cisco and/or its affiliates. All rights reserved. 28

© 2010 Cisco and/or its affiliates. All rights reserved. 30

Project completed, a few sites outstanding as the result of

© 2010 Cisco and/or its affiliates. All rights reserved. 31

© 2010 Cisco and/or its affiliates. All rights reserved. 33

© 2010 Cisco and/or its affiliates. All rights reserved. 34

© 2010 Cisco and/or its affiliates. All rights reserved. 35

© 2010 Cisco and/or its affiliates. All rights reserved. 38

Project Site Survey Form

© 2010 Cisco and/or its affiliates. All rights reserved. 40

Status Reporting Pilot

Status Meetings Site Survey

© 2010 Cisco and/or its affiliates. All rights reserved. 42

© 2010 Cisco and/or its affiliates. All rights reserved. 44

* Please refer to the backup slides for a more detailed description

© 2010 Cisco and/or its affiliates. All rights reserved. 46