SECTION 03 Indonesia Top 50  THE RANKING

BRANDZ™ TOP 50 MOST VALUABLE

INDONESIAN BRANDS 2015

BrandZ™ Top 50 Most Valuable Indonesian Brands 2015

Brand Brand Brand Brand
Brand Brand Brand Brand
Brand Value Brand Value Brand Value Brand Value
Contribution Contribution Contribution Contribution
(US$ Mil.) (US$ Mil.) (US$ Mil.) (US$ Mil.)

9,918 4 1,039 5 354 5 192 1

1 14 27 39
Banks Food and Dairy Airlines Banks

8,285 4 1,032 3 350 3 158 4

2 15 28 40
Banks Telecom Providers Real Estate Food and Dairy

6,373 4 1,012 3 331 1 157 1

3 16 29 41
Telecom Providers Telecom Providers Real Estate Banks

6,153 3 949 5 323 2 154 3

4 17 30 42
Banks Home Care Retail Food and Dairy

5,882 4 659 5 285 3 144 1

5 18 31 43
Tobacco Personal Care Personal Care Banks

2,145 4 659 4 279 4 142 2

6 19 32 44
Retail Soft Drinks Personal Care Personal Care

2,042 3 484 4 275 3 141 2

7 20 33 45
Banks Real Estate Personal Care Banks

1,939 4 483 2 272 2 132 1

8 21 34 46
Tobacco Real Estate Tobacco Banks

1,767 5 477 3 267 4 127 1

9 22 35 47
Dji Sam Soe Tobacco Real Estate Real Estate Banks

1,669 3 461 2 251 2 117 1

10 23 36 48
Tobacco Retail Real Estate Banks

1,640 3 455 4 249 3 113 1

11 24 37 49
Tobacco Real Estate Entertainment Banks

1,625 4 402 5 216 2 110 5

12 25 38 50
Gudang Garam Tobacco Soft Drinks Personal Care Food and Dairy

1,488 4 398 1
13 26 Source: BrandZ™ / Millward Brown
Personal Care Retail
Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 being highest.

74 BrandZ™ Top 50 Most Valuable Indonesian Brands 2015 75