Android

Applications &
Android Market

May 2010
Android Market

20,000+ 50,000+
developers apps
registered on available
Android Market today

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Demand for Applications

Average number of app   High engagement

downloads per month –  Android users spend
10 ~80 min a day on apps
9 Paid
8 1.1 Free
1.8   Purchase intent
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–  21% Android users
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5
0.6 purchase at least 1 app
4 per month
7.6 7
3 –  These users purchase
5.1
2 an average of 5 apps
1 per month
0 –  Average spend per
Android iPhone webOS month is $8.36
Source: Admob February 2010 App Usage Survey Report
Publishing Android Apps

1. Develop 2. Register 3. Publish

http://developer.android.com http://market.android.com/publish/

• Android SDK • Create profile • Sign &

& register upload .apk
• Development
resources • Developer • Deployment
Distribution options
• Developer
Agreement
Advocates • Marketing &
• Setup merchant promotions
account
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Registration – Setting up for free apps

Basic Setup Distribution Countries

  Contact information   Launched in major
–  name, email, website, etc. markets throughout
Americas, EMEA and
  One-time fee
–  no limit on number of
JAPAC.
applications

  Developer agreements
–  Developer Distribution
Agreement
–  Content Policy Guidelines
Publishing Android Apps

  Upload at any time, as

many times as you want

  Publish whenever you are

ready

  Users have access to app

right away

  Update app at any time

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Targeting Options

  Device capabilities
–  SDK level: Minimum and Maximum
–  Screen size: Small, Normal, Large

  Location
–  Target countr(ies)
–  Operator(s) (if applicable)
–  Matched to user’s service provider

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Selling Android Apps
“Seller” Requirements
  Checkout merchant
account required
  Developer collects 70%
of application price
  Transaction fee is
equivalent to 30% of the
application price; goes to
operating costs.
“Seller” Countries
  9 countries supported
–  United States
–  United Kingdom
–  Austria, France, Germany,
Italy, Netherlands, Spain
–  Japan
  4 currencies supported
–  USD ($)
–  GBP (£)
–  EUR (€)
–  JPY (¥)
Buying Android Apps

“Buyer” Requirements “Buyer” Countries

  Google Checkout   Americas
account required –  Canada, United States

  Methods of payment   APAC

–  Credit & Debit cards –  Japan, New Zealand
–  Carrier billing (if available)
  EMEA
  Purchased apps are tied –  Austria, France, Germany,
Italy, Netherlands, Spain,
to buyer’s Google
Switzerland, United
account, may be Kingdom
installed unlimited times

  24 hour refund period

 Buying Android Apps

Prices are listed in Confirmation to Estimated price in Choice in payment

“Seller” currency buy “Buyer” currency method

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Other Options for Distributing Apps

  USB side-loading via

Android Debug Bridge
(adb)
–  Useful in development and
debugging

  Download from website

–  Useful for private
distribution
–  Website may be access
controlled
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How to Increase Exposure

Market Ranking

  Relevance

  Downloads

  Ratings

  Retention

  and other factors…

Featuring and Promotion

Promotion
Banner

Getting
Featured

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Partner Device Launches

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Events

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Copyrights and Trademarks

  Android, Google are registered

trademarks of Google Inc.
  All other trademarks and copyrights are
the property of their respective owners.

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