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Big Box: Business Plan
Big Box: Business Plan
Big box
(flower shop)
OWNED BY:
GUANZON, JHONNEL BALDOZA
INTRODUCTION
The business intends to venture into a flower farm. The business name is BIG BOX
FLOWER SHOP the business will be located along high-way San Francisco Nabua,
Camarines Sur it aims to sell flowers to customers in town and even walk-in guests for
special occasions.
The main sources of funding are retained earnings, debt capital, and equity capital.
Companies use retained earnings from business operations to expand or distribute
dividends to their shareholders Business raise funds by borrowing debt privately from a
bank or by going public (issuing debt securities).
A Sweet True Story About a Real Business
Last night I was treated to one of those great true stories about a real business
that reminds me of the way some of the best possible businesses start and grow
organically, based on values, people doing something they like to do. This one is Luna
and Larry's Coconut Bliss.
It's a simple story. In 2004 Larry Kaplowitz and Luna Marcus spent $150 on a used
ice cream maker and started making ice cream from coconut milk. First, they shared with
friends. That led to neighborhood parties and then supplying the shelves of a couple of
neighborhood stores. People liked the product, word spread. and they expanded
production to a small licensed trailer More people wanted it, and more stores wanted it so
they raised $75,000 from friends and family to move into a rented building with a better
kitchen.
You can get the story in pictures, comic-book style if you want: Click on the preview
panels here to get the larger readable version Larry told this story last night to a full house
at our Eugene Oregon, startups group (snartups.org). He's now an angel investor, a
member of our local Willamette Angel Conference, and both he and Luna are happily still
very involved with the Coconut Bliss line of the merged company but are no longer in
charge of the day to day business.
Two side notes I found interesting. Somebody asked Larry if there were ever those
dark days that entrepreneurs suffer through as the company grew. He answered, with a
quick broad smile, "just about every day from one and a half years in through four years."
The group laughed. He explained: "We always thought we were in over our heads that
we needed more business knowledge and experience" my thought at the time, not when
you're making something a lot of people want.
At another point, he shared that a lot of knowledgeable people told them their idea
wouldn't work because coconut ice cream costs a lot more than regular ice cream.
Whether that worried them or not. Luna and Larry charged what they had to cover costs.
And people were happy to pay more.
My thought, at the time. Having the highest price and the highest value is often a
good strategy. Make sure the values match It's hard to grow a small business based on
a low price.