Sweekar E Rickshaw

MARKETING PROPOSAL
CAMPAIGN OBJECTIVE

• Launch Sweekar E Rickshaw - a three-wheeled electric battery operated

vehicle.

• Create brand awareness and communicate the functional, aspirational,

and value for money benefits of the vehicle.

• Generate sales leads.

TOUCHPOINTS

• Auto Stands

• Mandis

• Key Market Areas / Business Clusters

• Metro Stations / Bus Stands

PREFACE

• The Indian auto industry has been very receptive to the idea of going electric.

• The EV segment in India is quite unique as the electric offerings compete with each
other directly due to similar features, yet the pricing sets them miles apart.

• Under the Make In India programme, the manufacturing of e-vehicles and their
associated components is expected to increase the share of manufacturing in India's
GDP to 25% by 2022.

• The future could very well be electric. And hence, it’s time to push the customers to
make a better choice for themselves and for the environment.
THE CAMPAIGN
FUTURE SWEEKAR KARO

• “Future Sweekar Karo” is a campaign to encourage the customers

to accept the future and adapt to the changing times.

• It is a launch and awareness campaign highlighting the key USPs

of the vehicle and take on the competition creatively.

• The campaign aims at positioning the vehicle as the best mobility

solution in it’s segment.
THE FUTURE TOWER

• The Future Tower is a customized battery

operated mobile phone charging station with fast
chargers.

• The tower displays a QR code which upon

scanning leads the customer to the product film
highlighting the key USPs of the vehicle.

• The Future Tower allows customers to recharge

their phones while they are take part in the
activity.
SWITCH TO SUCCESS

• An electric wheel of Fortune with numbers written

on it like 1 to 5.

• Participant has to turn on the switch to run the

wheel and turn off to stop it (works like a fan).

• Suppose wheel stops at no. 3, emcee will then take

the no. 3 cue card and ask a question about the
electrifying feature of the vehicle as written on the
cue card.

• Participant has to answer it correctly to win a prize.

ACTIVITY PLAN
• A launch setup with flowers and balloons along with brass diya, a
branded promotable, a promoter in brandwear, an emcee, and
the vehicle covered under a satin cloth is displayed at the various
touchpoints.

• A prominent personality such as the area corporator or the

transport stand president is called for the unveiling and lighting of
diya. The influencer is given a shawl and a gift.

• The promoter distributes leaflets containing the distinctive

features of the vehicle.
ACTIVITY PLAN
• The emcee invites the customers to be a part of the
activity and tells them about the various features
and benefits like:

1. Simple & Easy to drive

2. Last Mile Connectivity
3. 40 paisa per km economic
4. 12-month Warranty*
5. Mileage of 87 kmpc
6. Post Sales Service
TEST DRIVE & LEAD GENERATION

• The customers are invited for a test drive of the vehicle.

• Genuine leads are collected through an OTP mechanism.

• All the test drive takers are given a gift for gratification.
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