MOUNT CARMEL COLLEGE

Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

CHAPTER I
THE PROBLEM AND ITS SETTING

Introduction

Small business is an independently owned and operated company that is limited in

size and in revenue depending on the industry.

Small and medium–sized businesses really need to understand the importance of

promotional and marketing strategies. Business promoting is an active process which

needs to be very closely scrutinized for obtaining the best results. You can utilize the

manpower that you have to the fullest and come up with strategies to promote your

business and let it flourish.

Promotional strategies and marketing go hand in hand. Marketing your brand or

product will include different aspects of manufacturing, promoting and selling products

to the customers. Promotion is a key element in putting across the benefits of your

product or service to the customers. Well–designed marketing and promotional strategies

ensure long–term success, bring in more customers and ensure profitability for

businesses.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

Promotion is the voice of your business which send out you product’s message

loud and clear to the audience. Various strategies can use to promote your business and

products like giving and posting flyers, quality of your products, and prices.

Various promotional strategies can be used to promote and market your business

depending on the goals, objectives and priorities of your business.

Without marketing promotions, your business would not be able to garner the

attention of pre–occupied customers.

Statement of the Problem

Small business is an independently owned and operated company that is limited in

size and in revenue depending on the industry.

The aim of this research is to investigate effective and appropriate strategies for

promoting small business in Baler, Aurora.

It will identify the most significant factors of effective and appropriate strategies

through survey and to conduct an experiment to measure its impact. It will prove that

having effective and appropriate strategies will be very helpful for promoting small

business. It will be the way to make a small business prominent and successful.

Therefore, it seeks to gather information and answer the following questions:

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

1. What are the possible effective and appropriate strategies for promoting small

business in Baler, Aurora?

2. What is the significance of having effective and appropriate strategies to improve

small business?

3. What are the benefits of having effective and appropriate strategies for promoting

small business to its owner?

4. What is the contribution of small business in Baler, Aurora to its development on

the economy?

Statement of the Assumption

Based on the statement of the problem, the assumption that the researcher

formulated from this study are the strategies of business of small businesses in Baler,

Aurora in promoting their business which can lead to its success.

Scope and Delimitation of the Study

This study focuses on the owners of small businesses in Baler, Aurora. This

included sari–sari store owners, stall vendors, and online sellers. This study consisted of

50 respondents and the researchers divided the respondents into 17 sari–sari store owners

and stall vendors, and 16 online sellers.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

This research is designed to have a thorough knowledge of effective and

appropriate strategies for promoting small business and how it can helped to make the

business prominent and successful.

Significance of the Study

The researchers thought that if this study would be successful, it would be able to

help the owners of small businesses on what are the effective and appropriate strategies to

promote it.

Having effective and appropriate strategies in promoting small business will be beneficial

to the owners and the business itself.

This study will be beneficial to the following people:

TO THE RESEARCHERS. This research will provide them significant information on

effective and appropriate strategies for promoting small business. They can have more

knowledge and ideas related to the study.

TO THE OWNERS OF SMALL BUSINESSES. They can give their strategies on how they

promote their business. This study can give them information and ideas about effective

and appropriate strategies to promote small business that they can use and adopt to make

their business successful.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

Definition of Terms

Economic Factors. Are the factors that affect the economy and includes interest rates,

tax rates, law, policies, wages, and governmental activities. These factors are not in direct

relation with business but it influences the investment value in the future.

Entrepreneur.  An individual who creates a new business, bearing most of the risks and

enjoying most of the rewards. Entrepreneurs who prove to be successful in taking on the

risks of a startup are rewarded with profits, fame, and continued growth opportunities.

Good Financial Management.  Will help your business to make effective use of

resources, fulfil commitments to your stakeholders, gain competitive advantage and

prepare for long-term financial stability.

Leadership. The arts of motivating a group of people to act toward achieving a common

goal. In a business setting, this can mean directing workers and colleagues with a strategy

to meet the company's needs. Put even more simply, the leader is the inspiration for and

director of the action.

Manpower.  The total of number of individuals who are employed in a company or

available for a particular project assignment or work.

Manufacturing Business.  Any business that uses components, parts or raw materials to

make a finished good. These finished goods can be sold directly to consumers or to

other manufacturing businesses that use them for making a different product.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

Marketing Planning.  A business document outlining your marketing strategy and

tactics. It's often focused on a specific period of time (i.e. over the next 12 months) and

covers a variety of marketing-related details, such as costs, goals, and action steps.

Motivational Strategies. Are tactics, techniques, or approaches to encourage learners or

students to participate in the teaching and learning process.

Online Selling.  A form of electronic commerce which allows sellers to

directly sell goods or services to a buyer over the Internet using a web browser.
Selling products and services online can help your business become more profitable and

more successful.

Operations Strategy.  Typically driven by the overall business strategy of the

organization, and is designed to maximize the effectiveness of production and support

elements while minimizing costs.

Organizational Factors.  The term given to all elements within a workplace that have an

influence on the people who work there. For example, workers and their equipment, work

procedures or their environment.

Physical Factor. A factor in the abiotic environment which influences the growth and

development of organisms of biological communities.

Pricing Strategy. Refers to method companies use to price their products or services.

There are several different pricing strategies, such as penetration pricing, price skimming,

discount pricing, product life cycle pricing and even competitive pricing.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

Primary Data.  Information collected through original or first-hand research. For

example, surveys and focus group discussions.

Profitability.  The ability of a business to earn a profit. A profit is what is left of the

revenue a business generates after it pays all expenses directly related to the generation of

the revenue, such as producing a product, and other expenses related to the conduct of

the business activities.

Promotional Strategy. It is to do with finding the appropriate market for a product or

service and utilizing all aspects of the promotion such as advertising and discounts used

to promote the product or service to a particular market.

Psychological factor. Include individual-level processes and meanings that influence

mental states.

Revenue.  The income that a business has from its normal business activities, usually

from the sale of goods and services to customers. Revenue is also referred to as sales or

turnover.

 Sari-Sari Store.  A small neighborhood retail shop that caters to members of that

community. The store usually carries basic goods such as canned food, instant noodles,

coffee, soda, and other things that Filipinos get on a daily basis.

Secondary Data. Information which has been collected in the past by someone else.

Small Business. An independently owned and operated company that is limited in size

and in revenue depending on the industry.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

Stall Business.  To stop or delay. If your car stalls, it comes to a stop. When you want a

horse to stop, you put him in a stall, or small enclosure inside a barn. The

word stall implies stopping something that will start again.

Time Management. The process of planning and exercising conscious control

of time spent on specific activities, especially to increase effectiveness, efficiency, and

productivity. Good financial management is vital for business survival and growth.

Venture Capital. Is a form of private equity and a type of financing that investors

provide to startup companies and small businesses that are believed to have long-term

growth potential. Venture capital generally comes from well-off investors, investment

banks and any other financial institutions.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

CHAPTER II
REVIEW OF RELATED LITERATURE

FOREIGN LITERATURE

Small business is an independently owned and operated company that is limited in

size and in revenue depending on the industry. This literature will identify what are the

most significant factors that businessman and businesswoman should consider in

promoting small business.

Why are some firms successful while other firms appearing to follow the same

path are not successful? It has been said that specific success strategies used in one

business may not work for another; as all business, like people, are different (Hand,

Sineath, and Howle, 2012). There are so many variables to sift through. It would appear

that the majority of studies in this area have found the most business that demonstrated

success were found to have characteristics or to use tools in three separate areas. These

are characteristics of the owners/entrepreneurs, demographic characteristics of the

business, or strategic tools used by the business.

Filley and pricer (2013) defined several tools for small business success. These

include good management techniques, such as appropriate. Operating strategies,

leadership, and time management. Other tool was good financial management and pricing

strategies, motivational strategies for employees, and ensuring only those employees with

ability are hired.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

Steiner and Solem (2010) reported key success factors in a small manufacturing business

would include an owner/manager with experience in the business or prior experience;

adequate financial resources; a competitive advantage based upon customer and product

specialization; and strategic planning. Dyke, Fischer, and Reuben (2014) found that

management experiences maybe a significant factor in achieving success or successful

performance in the small business environment. It stated that “would be business owners

should be concerned to gain related industry, management, and start-up experience,

regardless of the type of industry in which they plan to operate”. It was also noted,

however, that while experience was a significant factor, it could vary by industry in

importance. This would support Cochran (2011), who suggested that research for specific

industries in specific regions might prove more useful than national studies. This study

was referring to research regarding failures of small business; however, this may apply to

successes also.

LOCAL LITERATURE

Small business leaders should use social networks such as LinkedIn, Facebook,

and Twitter to filter marketing strategies and retain customers (Koutroumanis, 2011). To

remain competitive, small, independent business owners should explore new strategies to

survive and remain profitable.

Marketing planning is the systematic application of current marketing resources

carefully allocated overtime in order to promptly achieve desired marketing objectives.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

Marketing planning continuously monitors evaluates and measures the many external and

internal influences in the market place on its ability to achieve acceptable profitable sales

expectations. Furthermore, marketing planning provides an understanding and sense of

involvement throughout the organization to the smallest sections of the particular

competitive instance that an organization intends to take in the short term and long term

prospects of achieving objectives. In preparing the strategic marketing plan, a company’s

marketing mix of activities cannot be isolated from other business functional areas as

production, finance, purchasing, research and development, human resource; legal and

other units, because the marketing planning process should be based on corporate

planning system (Lao, 2010).

Creating marketing plans that contribute to effective expenditure of resources and

promote profitability is a task for small business leaders such as small. The challenge for

small business executives is relationship building with customers via marketing,

especially because of resource constraints (Fiore, Niehm, Hurst, Jihyeong, & Sadachar,

2013). Marketing strategies for small-medium enterprises are different from large

enterprises because of these limited resources (Harrigan, Ramsey, & Ibbotson, 2011).

Strategic execution of market and competitor analysis, and how to adjust marketing

strategies to meet target revenue and profitability goals are tasks for executives of small

businesses (Desai, 2013). The ability to react to changes in market 2 conditions is an

internal factor that influences business performance (Ciemleja & Lace, 2011).

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

Beery (2010) concluded that some firms will still require long term capital

financing to undertake investments as they did in The Old Economy. Some will require

venture capital to start up a new business because of the size and risk of the business.

Some will still require the availability of short term loans to continue their operations.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

CHAPTER III
METHODOLOGY

Population

The population of a study basically refers to the total number of people in the form of a

thorough headcount of all elements the findings of the study seeks to represent (Sekaran,

2011). A clearly defined population ensures that the results and findings apply to the

correct category of elements in the society. Considering that the study basically assesses

the factors of effective and appropriate strategies for promoting small business. The

population of the study is all of the owners of small businesses in Baler, Aurora. In order

to be able to pay closer attention to small business in a thorough assessment of promoting

factors, the multiple case study strategy presents the owners of small businesses are main

population under study.

Sampling Method

Due to limited resources, there is almost always the need to sample respondents for any

investigation (Saunders et.al. 2012). It may be added that it is not practical to use the

whole population to conduct the survey since that process takes a lot of effort and

consumes a lot of time. The term “sample” is part picked from the whole set of data,

which is called “population” to reflect the responses of the whole population

(Denscomble, 2010). Whereas a small sample size may not be representative, a sample

size too large can create the perception of significance of a non–existing relationship. It is

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

representative to select a sample size appropriate for the study with the use of a method

that offered each other equal chance of selection. This research will be using survey

questionnaire to ensure the regularity of information on all factors that affect the

promotion of small businesses. The questionnaire collects data in an organized and

structured way. The survey questionnaire covered 4 main dimensions of Physical,

Psychological, Economic and Organizational factors. All items and individual factors

measured were adequately discussed under the literature review section of the study.

Sources of Data Collection

Cooper and Schindler (2010) assert that two main sources of data exist. These sources of

data are primary and secondary data sources. The study implements both primary and

secondary data in answering research questions. Both data sources contribute to the

objectives and helped generate conclusions and recommendations. Primary data was

gathered from owners of small businesses in Baler, Aurora that is randomly selected

through purposive sampling. Primary data basically includes the data collected by

interacting with the owners of small businesses. Collecting primary data helped to

enhance understanding and implementation of direct evaluation of the subject using a

survey questionnaire. For the purpose of this study, information will be gathered from the

50 owners of small business. Secondary data for this study was acquired from a variety of

online databases of journals, books, year projects by past students of the institution, and

other such sources.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

CHAPTER IV
PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
GATHERED

Table 1.1 Samples and Percentage of the Different Strategies of Owners in

Promoting their Small Business.

This table shows the part I of a survey questionnaire where in the results are tallied and

analyzed based on the total of respondents agreed on each situation.

I. Strategies in promoting small business

A. Sari-sari Store
✔ X
17
1. I always maintain the quality of my products. 0
(100%)
2. I give a flyer that contains the information about my 17
0
business. (100%)
3. I offer low price of products compared to my 17
0
competitors. (100%)
10 7
4. I do sales talk.
(58.82%) (41.18%)
15 2
5. I have an organized business appearance.
(88.24%) (11.76%)

From the table above, strategies of owners of sari-sari store to promote their

business, 17 (100%) owners said that they always maintain the quality of their products

and no one disagreed. 17 (100%) owners said that they did not give flyers to customers

that contains the information about their business to promote it. 17 (100%) owners said

that they offer low price of products compared to their competitors and no one disagreed.

10 (58.82%) owners said that they do sales talk to promote their business while 7

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

(41.18%) said that they did not do it. 15 (88.24%) owners of sari-sari store said that they

have an organized business appearance and 2 (11.76%) said that they do not have.

B. Stall Vendors
✔ X
17
1. I always maintain the quality of my products. 0
(100%)
17
2. I always make sure that my products are clean. 0
(100%)
3. I offer low price of products compared to my 9 8
competitors. (52.94%) (47.06%)
5 12
4. I do sales talk.
(29.41%) (70.59%)
14 3
5. I have an organized business appearance.
(82.35%) (17.65%)

From the table above, strategies of stall vendors to promote their business, 17

(100%) vendors said that they always maintain the quality of their products and no

vendor disagreed. 17 (100%) vendors said that that they always make sure that their

products are clean and no vendors disagreed. 9 (52.94%) vendors said that they offer low

price of products compared to their competitors while 8 (47.06%) said that they did not

offer low price of products. 5 (29.41%) vendors said that they do sales talk while 12

(70.59%) said that they did not. 14 (82.35%) stall vendors said that they have an

organized business appearance while 3 (17.65%) said that do not have organized business

appearance.

C. Online Selling

✔ X
12 4
1. I create page to post my product.
(75%) (25%)
2. I always maintain the quality of my products 16 0

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

(100%)
15 1
3. I frequently post my products on Facebook wall.
(93.75%) (6.25%)
3 13
4. I offer low price of my products.
(18.75%) (81.25%)
5. I always make sure the availability of my 16
0
products. (100%)

From the table above, strategies of online sellers in promoting their business, 12

(75%) online sellers said that they created a page to post their product while 4 (25%) said

that they did not. 16 (100%) sellers said that they always maintain the quality of their

products and no sellers disagreed. 15 (93.75%) sellers said that they frequently post their

products on Facebook wall while 1 (6.25%) said that they did not frequently post their

products. 3 (18.75%) sellers said that they offer low price of their products while 13

(81.25%) said that they did not offer low price of their products. 16 (100%) online sellers

said that they always make sure the availability of their products and no sellers disagreed.

Table 2.1 Samples and Percentage of the significance of having strategies to improve
small business.
✔ X
49 1
1. My business will get many buyers.
(98%) (2%)
33 17
2. My business will meet its standard.
(66%) (34%)
21 29
3. My business will raise its monthly income.
(42%) (58%)
23 27
4. My business will become popular.
(46%) (54%)
50
5. My business will grow. 0
(100%)

From the table above, significance of having strategies to improve small business,

49 (98%) owners of small business said that through the strategies that they have, they

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

will get many buyers while 1 (2%) said that they will not get many buyers through the

strategies. 33 (66%) owners said that if they have strategies, they will meet their

business’ standard while 17 (34%) said that their business would not. 21 (42%) owners

said that those strategies will make their business raise its monthly income while 29

(58%) said that their business will not be able to raise its monthly income. 23 (46%)

owners said that their business will be popular through those strategies while 27 (54%)

said that their business will not be popular. 50 (100%) owners of small business said that

their business will grow and no one disagreed.

Table 3.1 Samples and Percentage of the benefits of having strategies on the

business to its owner.

II. Benefits of having strategies on the business to its owner.

✔ X
49 1
1. I am able to pay bills.
(98%) (2%)
2. I am able to develop lasting relationship with 35 15
my buyers. (70%) (30%)
3. I am able to think for a solution for my 31 19
business problem. (62%) (38%)
50
4. I am able to make my business grow. 0
(100%)
22 28
5. I am able to compete with my rivals.
(44%) (56%)

From the table above, benefits of having strategies on business to its owner, 49

(98%) owners said that through the strategies, they are able to pay bills while 1 (2%) said

that they are not able to pay their bills. 35 (70%) owners said that they are able to develop

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

lasting relationship with their buyers while 15 (30%) said that they are not able. 31 (62%)

owners said that through their strategies, they are able to think of a solution for their

business’ problem while 19 (38%) said that they cannot think of a solution quickly to

settle the problem of their business. 50 (100%) owners said that they are able to make

their business grow and no one disagreed. 22 (44%) owners of small business said that

they are able to compete with their rivals through their strategies while 28 (56%) owners

said that their strategies are not enough to compete with their rivals.

Table 4.1 Samples and Percentage of the contribution of small business to the

economic development

III. Contribution of small business to the economic development.

A. Sari-sari Store
9
Offering retail products.
(52.94%)
1
Job opportunity.
(5.88%)
5
Lending to people.
(29.41%)
2
Development of my business.
(11.76%)

From the table above, contribution of sari-sari store to the economic development,

9 (52.94%) owners said that it is through offering retail products, 1 (5.88%) said that it is

through job opportunity, 5 (29.41%) said that it is through lending to people, and 2

(11.76%) owners said that the contribution of their business in economic development is

through the development of their own business.

B. Stall Vendors

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

6
Giving low price of my products.
(35.29%)
4
Development of my business.
(23.53%)
6
Providing the needs of my family.
(35.29%)
1
Keeping the streets clean.
(5.88%)

From the table above, contribution of stall business to the economic development,

6 (35.29%) stall owners said that it is through giving low price of their products, 4

(23.53%) said that it is through the development of their own business, 6 (35.29%) said

that it is through providing the needs of their family, and 1 (5.88%) stall owner said that

the contribution of his/her business is through keeping the streets clean.

C. Online Selling
1
Less pollution in the economy.
(6.25%)
1
Less paper waste.
(6.25%)
4
It is not destructive of nature.
(25%)
10
Low price of my products.
(62.5%)

From the table above, contribution of online selling to the economic development,

1 (6.25%) online seller said that online selling lessen the pollution in the economy, 1

(6.25%) said that it lessen paper waste, 4 (25%) said that it is not destructive of nature,

and 10 (62.5%) online sellers said that the contribution of their business in economic

development is through giving low price of their products.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

CHAPTER V
SUMMARY, CONCLUSION, RECOMMENDATION

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

This chapter gives the summary of the study, the contribution drawn from the findings of

the study, and the recommendations based on the conclusions arrived at.

Summary

Generally, this research study aimed to determine the effective and appropriate

strategies for promoting small business in Baler, Aurora during the calendar year 2019-

2020 for significance of having strategies as realized by the owners of small businesses.

The researcher found out that the 75% of sari-sari store owners have strategies to promote

their business while 25% do not have, 80% of stall vendors have strategies to promote

their business while 20% do not have, and 90% of online sellers have strategies to

promote their business while 10% do not have. The researchers therefore conclude that

the owners of small businesses acknowledge significance of having strategies to promote

it.

Conclusions

Based on the findings of the study, the following conclusions were drawn:

1. The 75% of sari-sari store owners have strategies to promote their business while

25% do not have

2. The 80% of stall vendors have strategies to promote their business while 20% do

not have.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

3. The 90% of online sellers have strategies to promote their business while 10% do

not have.

4. The 90% of small business owners acknowledge the significance of having

strategies in promoting business.

5. The 90% of small business owners benefits on having strategies in promoting

their business.

Recommendations

Based on the conclusions drawn, the following recommendations were

formulated:

1. That all owners of small business must have strategies in promoting their small

business which can lead to its success.

2. That all owners of small business should know how to use their promoting

strategies.

3. That this study will help the students who are planning to make business.

4. That all owners should know the significance of having strategies in promoting

strategies.

5. That this study can encouraged readers to make their own business.

BIBLIOGRAPHY

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Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

Berry, Albert (2010) “Productivity and dynamics of Phil: Manufacturing SMEs in the

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Cochran, A. (2011). Small business mortality rates: A review of the literature. Journal of

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Cooper, C.R. and Schindler, P.S. (2010) Business Research Methods. 10th Edition,

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Denscombe, M. (2010). The Good Research Guide for Small Scale Research Projects

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Dyke, L., E. Fischer, and A. Reuben. (2014). An inter-industry examination of the impact

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Filley, A., and R. Pricer. (2013). Growing companies: Tools for small business success.

Madison: Magna Publications, Inc.

Fiore, A. M., Niehm, L. S., Hurst, J. L., Son, J., Sadachar, A. (2013). Entrepreneurial

marketing: Scale validation with small, independently-owned businesses. Journal of

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Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

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http://www.na-businesspress.com/jmdcopen.html.

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relationship to performance: A field study of retail service stations. Journal of Small

Business Management, 25(2), 55-63.

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the key capabilities of eCRM. Journal of Research in Marketing and Entrepreneurship,

14(1), 40-64.

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481.

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 MOUNT CARMEL COLLEGE
Baler, Aurora
INTEGRATED BASIC EDUCATION DEPARTMENT
Senior High School Level
S.Y. 2019-2020

Index Approval Sheet

This research study entitled “EFFECTIVE AND APPROPRIATE

STRATEGIES FOR PROMOTING SMALL BUSINESS IN BALER , AURORA ”

prepared , completed and submitted by the group of researcher form Grade 11

Accountancy Business and Management (ABM) students of Mount Carmel College-

Baler (MCCB), in partial fulfilment of the requirements in Practical Research 1, has been

examined and is recommended for approval and acceptance.

Roanne Mei Francisco Marjorie Mae Aragon

Starlou Valle Ella Mae Pajaroja

Johnn Russel Cordial

Approved by:

EDDIE LYN P. LUMASAC, LPT

Subject Teacher

Date_____________

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