Professional Documents
Culture Documents
Sneaker
Sneaker
Periods 0 1 2 3 4
Year 2012 2013 2014 2015 2016
(1) New Product Sal 0 138,000,000.00 $184,000,000 $161,000,000 $2,760,000,000
(2)Cannibalization ($35,000,000) ($15,000,000)
(3) net sales 173,000,000.00 199,000,000.00 161,000,000.00 2,760,000,000.00
(4) variable costs (%) 95,150,000.00 109,450,000.00 88,550,000.00 1,518,000,000.00
(5) S&A (given; $7m/year) $7,000,000 $7,000,000 $7,000,000 $7,000,000
(6) endorsement cost $2,000,000 $2,000,000 $2,000,000 $2,000,000
(7) Adv & promo 25000000 15000000 10000000 30000000
operation expenses 129,150,000.00 133,450,000.00 107,550,000.00 1,557,000,000.00
59,150,000.00 22,575,000.00
112,350,000.00 112,350,000.00
(53,200,000.00) (89,775,000.00)
(21,280,000.00) (35,910,000.00)
(31,920,000.00) (53,865,000.00)
80,430,000.00 58,485,000.00
170,000,000.00 170,000,000.00 salvage tax(cash inflow in vast period)
(31,402,500.00) (41,402,500.00) nwc=current
Revenue goes10,000,000.00
up, ∆NWC increases;
nwc=(8%*net
Revenue
sales)+(25%*#4)-(20%*#4),
goes down, ∆NWC decreases
∆NWc P1
(58,167,500.00) (70,112,500.00)
+(25%*#4)-(20%*#4), ∆NWc P1=p1$-I/o, ∆NWC p2 = #P2-#P1
Slike pep = Cap Ex/years = $ Dep exp /year
Slike w/ salvage = (Cap Ex -stavage)/year= Dep Expense
p0 P1 p2 p3 p4 p5
3% 5% 5% 4.50% 4.30%
150,000,000.00 3,900,000.00 7,500,000.00 7,050,000.00 6,750,000.00 6,450,000.00
20% 32% 19% 12% 11%
20,000,000.00 4000000 6400000 3800000 2400000 2200000
(I/Outlay prepary +plant + Instal cost)
book value of PP
book value of E
salvage of PP=102;book=$112.35; book>salvage>tax benefits = $102 + [Tax * (book -salvage)] 106,140,000.00
salvage of E =$3m; book=$0; book(salvage) tax expenses=$3m*(1-tax)= 1,800,000.00
p6 p0-Sum(p1-p6)
4%
6,000,000.00 112,350,000.00 (A)
6%
1200000 0 (B)
112,350,000.00 112.35m
0
Period 0 1 2 3
Years 2012 2013 2014 2015
1) New Product Sales 52500000 72450000 92575000
2) Cannibali 0 0 0 0
3) Net Sales
4) Val cost 38% 19950000 27531000 35178500
5) S&A 12% 10% 8%
6) technology $50,000,000
7)Adv. And promo 3,000,000.00 20 20
8) EBITDA
9) Dep Expense 1600000 2560000 1520000
10) EBIT(negetive at period 0) -50000000
11) Tax expense 20000000
12) Net op profit -30000000
13) Ad back Dp--> #12+#9 -30000000 1600000 2560000 1520000
14) Cap Ex 8000000 $2.32
15)NWC 15000000 -15000000
16) FCF
Period 0 1 2 3
Years 2012 2013 2014 2015
mkt share: $350m 350000000 402500000 462875000
Mkt growth 15% 15% 15%
market share (saget) 15% 18% 20%
market share $$ 52500000 72450000 92575000 this row should be net prodcut s
implicated # units 972222.22 1341666.7 1714351.9
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