Concept mapping for Fitwithme Pvt Ltd

Fitwithme Pvt Ltd is the fitness studio based in Mumbai, Maharashtra that offers
comprehensive package to attain a complete fitness solution with professionally skilled and
certified trainers offering personal training, diet counselling, body transformation, and weight
loss programs under one roof. The business strategy of the company to attain an edge over
their competitors by preparing itself for the implementation of their sales and marketing
strategy supporting the development of their infrastructure facilities. The business
development strategies will focus on the areas such as import and logistics, distribution units,
customer service, repairing, training and development. The role of strategic business
development is to align business development processes and procedures with the overall
strategic business goals.

Product strategy
The business has heavily invested in real time analysis by using cutting edge technology by
using Real time analysis and artificial intelligence in their workouts feedback and tracking
the status of the workout. Using the cloud connected technology and thrilling world of
artificial intelligence helps with answering services, class registration, and even statistical
calculations to give you further insight into your business. The design and development of an
AI-based application coined as an Intelligent Virtual Fitness Trainer (IVFIT) as an attempt to
provide a personalized physical learning experience for school students has found effective in
stimulating higher levels of involvement in physical activity without any
supervision[ CITATION Mok20 \l 1033 ]

Marketing strategy and sales strategy

The marketing strategy that supports business development strategy to develop a network of
customers relationships:

 focus groups with high-end fitness centres

 Private presentations to distributors and high ends fitness centres.
  Meetings and presentations with personal trainers, physical therapists, and sports
medicine physicians and other specialists
 Tradeshows, Mailings and direct calling.
 Creating better programs based on the artificial intelligence that assemble data about
their members and their fitness habits.

Fitness and sport centre services has engaged new and existing customers by bringing a long-
term business sustainability in terms of profitability and financial indicators through customer
satisfaction, service quality, perceived quality and loyalty of high concern [ CITATION Qui201
\l 1033 ]

Social media strategy

By adopting technology acceptance model, the business will develop ground-breaking,

engaging technologies for some of the largest brands in the athletic, event, fitness/wellness
industry, including Nike, Bose, Equinox, and Samsung by using digitalization that provides
convenience and comfort anytime[ CITATION Rau181 \l 1033 ].

Milestones
Profitability
Sales
Distribution
services
Warehousin
g
Office setup
Business
plan
completion
Jan Feb April August September Oct November
Mind mapping of Fitwithme Pvt Ltd

References
Mokmin, N. A. (2020). The Effectiveness of a Personalized Virtual Fitness Trainer in
Teaching Physical Education by Applying the Artificial Intelligent Algorithm.
International Journal of Human Movement and Sports Sciences, 8(5), 258-264.
Quismondo, J. L., Unanue, J. G., & Burillo, P. (2020). Best Practices for Fitness Center
Business Sustainability: A Qualitative Vision . Sustainability.
Raut, S. (2018, August). Digitization in The Fitness Industry. Retrieved from
https://www.thedigitaltransformationpeople.com/channels/enabling-
technologies/digitization-fitness-industry/