Department of Education MEDIA AND INFORMATION LITERACY

Region IV-A CALABARZON Communication as Influenced by Media and Information

Division of Quezon Module Title
Semester : First Quarter : First
Infanta National High School
Week No. : One LAS No. : 1
SENIOR HIGH SCHOOL
Revision No. : 1 No. of Copies : 740

Name : Date :
Grade & Section : Subject Teacher :

Score
Lesson 1
Introduction to Media and Information Literacy

Most Essential Learning Competencies:

• Describe how communication is influence by media and information.

General Instruction: Ang mga activities na nasa module ay isusulat ang sagot sa MIL-notebook.

WHAT’ I KNOW
Multiple Choice: Please take your time to read over the following questions. Write your answer the space provided before the number.

D 1. The necessary skills and competencies that enable people to effectively interact with the media and other sources
of information.
a. Computer and Technology Literacy c. Information and Technology Literacy
b. Information and Media Literacy d. Media and Information Literacy
D 2. Material entities used to communicate with or in mass communication via radio, television, computers, movies, and
other means.
a. Information b. Technology c. Literacy d. Media
C 3. Data, knowledge, or instruction sent via signals or symbols in a broad sense.
a. Communication b. Media c. Information d. Literacy
D 4. It is referred to as the source's tools for disseminating information to the recipients.
a. Information b. Literacy c. Media d. Technology
C 5. It is being considered as a message listener, reader, and viewer.
a. Media b. Message c. Receiver d. Sender
A 6. Communication style used in business meetings, conferences, academic seminars, political debates, and court
hearings.
a. Formal b. Informal c. Non-verbal d. Verbal
C 7. A form of communication that involves the use of spoken language.
a. Non-verbal b. Scripted c. Verbal d. Written
C 8. The ability to retrieve, analyze, evaluate, and communicate data in several formats, including print and non-print
messages.
a. Computer literacy b. Information literacy c. Media literacy d. Technology literacy
B 9. It is defined as the ability to recognize, comprehend, interpret, produce, communicate, and compute utilizing printed
and written materials in a variety of circumstances.
a. Information b. Literacy c. Media d. Technology
B 10. Whatever information that is shared via communication.
a. Media b. Message c. Receiver d. Sender

WHAT’S IN
Matching type: Match Column A to Column B. Write the letter on the space provided.

Column A Column B
D 1. A message should be conveyed by postures, gestures, and movement, A. Channel
among other things. B. Code
F 2. Any information that is communicated is referred to as communication. C. Content
A 3. Describes the medium through which information is sent from the sender. D. Element
E 4. It refers to conveying the message in a clear and concise manner. E. Knowledge
B 5. Make use of all the message's components. F. Message
H 6. Message's origins. G. Receiver
G 7. Refers to the person who is listening to the message. H. Source
I 8. The message is received in accordance with the sender's views. I. Structure
C 9. Thoughts of the sender must be understandable. J. Treatment
J 10. Understand the message to identify the best method of delivery. A. Channel

WHAT’S NEW
Illustration: Given the following elements of the Communication Process, illustrate it using the given diagram.

sender message
receiver
channel decode
feedback
encode barriers

Page 1 of 2
 9. What is the “Media” in the diagram? Channel
10. What is the “Information” in the diagram? Message

WHAT IS IT
Read: On your MIL module, read the topics about The Concepts and Nature of Communication; The Description of Media,
Information Literacy and Technology Literacy; and The Role of Media and Information in Effective Communication.

WHAT’S MORE
Answer: On your MIL module, do the following tasks on Independent Activity 1 and Independent Assessment 1. Answer these tasks
on your MIL Notebook.

WHAT I HAVE LEARNED

Completion: Complete the statement using the given words.

message decoding sender encoding channels mediums receiver

The communication process refers to a series of actions or steps taken to successfully communicate. It involves several
components such as the __________________ of the communication, the actual __________________ being sent, the converting or
__________________ of the message, the listener/reader or the __________________, and the interpreting or __________________
of the message. There are also various __________________ of communication to consider within the communication process. This
refers to the way a message is sent. This can be through various __________________ such as voice, audio, video, print or non-print.

WHAT I CAN DO
Answer: On your MIL module, create a Weekly Interaction Log with Information Providers and answer the questions on your MIL
Notebook.

ASSESSMENT
Identification: Read the following statements and write the appropriate word/s that describes by each number. Write your answer on
the space before the number.

Information 1. A comprehensive phrase that refers to data that has been processed, as well as knowledge
gained through study, experience, teaching, signals, and symbols.
Technology Literacy 2. It is defined as an individual's capacity to use technical tools ethically, appropriately, and
effectively, whether working alone or with others.
Information Literacy 3. The ability to detect when information is required, as well as the ability to locate, assess, and
effectively present information in its many formats.
Information Literacy 4. A combination of skills that requires people to “recognize when information is needed and be able
to locate, assess, and effectively utilize that information.”
Media Literacy 5. The ability to use, analyze, evaluate, and produce many types of media.

Prepared by:

MERICK R. MALONZO KRISTEL JOY P. TENA GUILMER S. ADORNADO ISRAEL S. ABARICIA

Subject Teacher Subject Teacher Subject Teacher Subject Teacher

Parent / Guardian’s Signature Over Printed Name Date

Page 2 of 2