THE ROADTRIP

By
Shaunak Punjabi
Shiv am Kumar
Shaurya Paliwal
Shav ez A lam
Summary
Name of the Restaurant: The Roadtrip
Type of Outlet: Quick Serving Restaurant (QSR)
Location:
Operating Hours: 11 am to 11 pm
Type of Clientele: Working people, after work get-togethers, hangout for friends,
parties, celebrations
Cuisine: Street Food Fusion from all over India
Menu Description: Street Food Fusion, Appetizers, limited main course, bar and
limited dessert available
Type of Service: Casual
Brief Introduction
◦ ‘The Roadtrip’ is a quick service restaurant serving street food fusion and authentic
street food style food from all over India
◦ It specifically covers the authentic and classic flavours of Indian spices with a touch of
modification in the recipes.
◦ The fusions and combinations available are researched and developed in house.
◦ The working hours are morning 11 to night 11.
◦ The bar also has Indian styled cocktail options.
Market Analysis

◦ Target Market: Our target market is for the people who loves street food. Street food
culture in India is a very big sector in the food industry, and unorganized. The diverse
culture and variety brings a lot of option regionally, we aim to bring them together.

◦ Competition: There will be no major competitions in the market, there are no options
available with the kind of Menu we serve. The restaurant style experience with hygiene,
comfort and great ambience, stands us apart from other cafes.

◦ Market trend: A large chunk of people love grabbing a bite from the street food, but
avoid due to the informality, hygiene and lack of ambience setting. This is a great
place to come in the evening after work, hangout with friends and grab a bite of your
favourite street food.
Vision and Mission

◦ Vision:
We aim to keep the street flavours and the ‘Desi’ touch alive. With the
modifications and fusions, we still keep the authenticity intact to bring the flavours from
the diverse regions of India.

Mission:
To provide safe, healthy and classic flavours of Indian streets on the table.
Goals

Short term:
◦ Keeping Food costs to be less than 35-45% of the revenue.
◦ Continuous research and development of menu and dishes.

Long term Goals:

To expand ‘The Roadtrip’ concept as a unique QSR
To provide a variety with rotational menu
SWOT Analysis
Strength:
-Different from other QSR setups
-Variety of dishes
-Appealing ambience
Weakness:
-New in the market
-Huge store maintenance
Opportunities:
-Probably the first in the market with different
variety
- Increasing fanbase for street food
Threats:
-Store and indent setup because of
difference in the Menu and cuisines
-Less Spending Power
Legal Structure
◦ Business is on partnership based
◦ The location has been rented.
◦ The profit and losses will be shared on 1:1:1:1 ratio. All four partners are active members
sharing 25% each.
◦ Income tax will be made on the profits made.
Staffing
◦ Managers: 2
◦ Executive Chef: 1
◦ Cooks: 8
◦ Captain: 2
◦ Bartenders: 4
◦ Servers: 10
◦ Back of the House Staffing: 4
◦ Host: 1
◦ Housekeeping staff: 4
◦ Cashier: 1
Marketing
◦ Social Media Marketing on Facebook, Instagram and Youtube.
◦ Invitation to Food bloggers and critics for Lunches and Dinners.
◦ SMS, Email and Whatsapp marketing on the based of customers’ collected data.
◦ Celebration of food festivals on the basis of festivals and occasions from a specific
region of the country.
◦ Traditional marketing of leaflets and pamphlets with 15% discount coupon attached
(Minimum order Rs. 2500)
Preliminary Costs
◦ Rent- Location Rented
◦ License cost- FSSAI, Bar License, Health and trade license, Eating house license and Fire
license.
◦ Insurance
◦ Marketing
◦ Kitchen equipment
◦ Furniture and interior
◦ Cutlery and crockery
◦ Technology and F&B Software
Financial Sources
◦ Self Financing- All active partners will invest around 20,00,000 (5,00,000 each)
◦ Angel Investors ready to invest upto 10,00,000
◦ Necessary requirements will be arranged on debt and loan at affordable interest
External Help
Raw Material Supplier:
-Meat Supplier
-Vegetable Supplier
-Dairy Supplier

Marketing Partner:
-Dineout
-Zomato
-Sodexo
Menu
◦ Bambaiya Vadapav o Steamed momos • Galouti Kebab
◦ Kacchi Dabeli o Fried Momos • Tunday Kebab
o Tandoori Momos • Boti Kebab
◦ Pav Bhaji • Seekh Kebab
◦ Masala Pav • Kakori Kebab
o Aloo Chat • Dora Kebab
o Chole Kulche • Shami Kebab
◦ Sev Puri o Tandoori Chicken • Reshmi Kebab
o Amritsari Kulche • Neza Kebab
◦ Bhel Puri
o Churchur Naan • Kalmi Kebabm
◦ Dahi Puri
◦ Chana Chat o Pyaaz Kachori
o Samosa
◦ Sukha Bhel o Mutton Tikka
o Kathi Roll
o Mirchi Vada
Bar Menu
◦ Indian Rum & Coke
◦ Salty lime water with Tequila
◦ Jaljeera Mojito
◦ Indian Summer (mango Cocktail)
◦ Indian Winter (Cardamom Cocktail)
◦ Indian Mule
◦ Tamarind Whiskey Sour
◦ Black Widow
◦ Mumbai Margarita
Thank You