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Winstock: Losing The Battle Team: Ankit Agarwal Shardul Umrajkar Shobhit Snehal Mendhe
Winstock: Losing The Battle Team: Ankit Agarwal Shardul Umrajkar Shobhit Snehal Mendhe
Team:
Ankit Agarwal
Shardul Umrajkar
Shobhit
Snehal Mendhe
1. Facts sheets
2. Porter’s five forces
Table of contents
3. Root cause analysis for
problems
4. Marketing Mix
5. Marketing Plan
6. Suggestions
2
Business
Overview of
Pinaculo Tech.
3
Business
Overview of
Winstock
4
Customers’ bargaining Suppliers’ bargaining
power power
PORTER’S 5 • Strong brand image of • Only national suppliers
competitors i.e. BVRJ & Bovespa
Market • Engaging User • Common business
Forces to interface by competitors news suppliers
Analyse
Competiton Potential of new Competition Threat of
in the entrants among rivals substitutes
6
Product Price Place
Product
• Core: Financial • Penetrating • Channel: Pull
• Online
Advisory services pricing model Marketing (tax
campaigns for
& information (compensating consultancy,
promotions and
Marketing Mix • Formalization:
Sound user
loss in revenue
by selling data)
business
consultancy &
increasing
social media
interface, License • Differential certifications)
presence
acquisition from pricing for top • Online platform
existing stock customers for business
• Blogs, news
exchanges, data • Bundled pricing operations,
Brick articles by top
from other global (basket of and mortar
management,
stock exchanges services Eg: stores for query
research paper
like NASDAQ, Business resolution
publications,
NYSE etc., consulting+ risk
webinars
auditing by sharing advisory)
• Endorsements
competent
by renowned
authority.
people (Experts
• Augmentation:
in allied sectors,
Tax consultancy,
Certification
economists,
courses,
professors,
Business
CFOs of
consulting,
reputed firms
workshops, risk
etc.)
sharing model
7
Marketing Plan Targeting
Small and medium
business
Segmentation firms(Finance
advisory) Positioning
New Risk
sharing
B2C:Surveys entrants(Business model(We
consider
B2B: Customer consulting) your money as
ours)
specific requirements Investors with non- Business
Consulting
finance background Tax
Consulting
(tax consulting)
Educational institutes
(Workshops/certificat
ions)
8
1) Increase in product line depth by providing additional
services
▪ Business financial feasibility study, derivatives, bonds
market,
trading account, commodities, risk sharing advisory services
etc.
Suggestions 2) Diversification in portfolio by leveraging the strengths of
parent
Organisation
▪ Healthcare, real estate, insurance services, referrals to
investment
banks
3) Online campaigns for promotions and increasing social media
presence
▪ Blogs, news articles by top management, research paper
publication,
webinars
4) Endorsements by renowned people
▪ Experts in allied sectors, economists, professors, CFOs of
reputed
firms etc.
5) Free online Certification courses for corporates/individuals
6) Affiliations with educational institutes for workshops,
certificate courses
7) Monetizing consumer behaviour data collected through data
feeds by furnishing to Mutual fund agencies
9 8) Spill-over to the portal’s products by providing quarterly tax
consultancy
Thank you
10