Questionnaire

A study on relationship between social media and customers.

I am Sweety Mithani (19BBA045) a student of Charotar University of Science and Technology who is
pursuing BBA. I am conducting survey for a project.

Note: All the information provided by you will be used for academic purpose only.

The objective of this research are:

To know how Social Media Brand Communities can strengthen the relationship with customers.

To know how Social Media Brand Communities can create an image on social media platforms.

Thank you for your precious time, that you took out to fill this survey.

1.Your Name *

2.Gender *
Female
Male
Prefer not to say

3.Age *
< 18
18 - 24
25 - 34
35 - 44
45 >

4.Marital Status *
Married
Unmarried

5.Current Profile *
Student
Business Professional
Home Maker
Service Professional
Other

6.Education *
Primary school or below
High school
Diploma
Undergraduate degree
Postgraduate degree
Doctorate

7.Did you knew about social media brand communities? *

Yes
No
Might be but I didn't knew what it was called

8.Have you ever followed a brand on social media? *

Yes
No

9.Do you think social media image of a brand is important? *

Yes
No
Maybe

10.Can social media be a platform where customers and brand can directly
connect? *
Yes
No
Maybe

11.What are the brands you follow/keep an eye on social media? *

12.Do you think brands should follow the latest trends on social media to stand
out? *
Yes
No
Maybe

13.Select the level of agreement with the following statements. *

Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I connect to social media of brands to know what are new products and services they offer.

I tag them on my stories or snaps when I buy something from a brand which has good social
media presence.

I see influencers promoting, and that makes me wanna visit the brand's page.

People in Brand Communities should also have the right to tell about their needs and new
ideas.

I have been inspired by the brand on social media so i bought the products.

A brand will go ahead only if it listens to the people in its brand community.

Positive or Negative response from the people in brand community should be taken into
consideration.

A brand should sometimes reply to comments or tweets so that customers feel that this
brand thinks about the customers.

Directly or Indirectly I was part of a brand community by commenting, tagging or following

them.

Brand communities are important in these days to connect customers directly to the brand.

I connect to social media of brands to know what are new products and services they offer.

I tag them on my stories or snaps when I buy something from a brand which has good social
media presence.

I see influencers promoting, and that makes me wanna visit the brand's page.

People in Brand Communities should also have the right to tell about their needs and new
ideas.

I have been inspired by the brand on social media so i bought the products.

A brand will go ahead only if it listens to the people in its brand community.

Positive or Negative response from the people in brand community should be taken into
consideration.

A brand should sometimes reply to comments or tweets so that customers feel that this
brand thinks about the customers.
Directly or Indirectly I was part of a brand community by commenting, tagging or following
them.

Brand communities are important in these days to connect customers directly to the brand.

14.Have you ever found yourself so completely hooked by a brand’s social

presence that you had to scroll through their profiles for several minutes, and
follow them just so you don’t miss out on what’s happening next? *
Yes
No

15.Have you ever engaged with a brand on social just because what they are saying
resonated perfectly with your state of mind? *
Yes
No

16.Have any brand's post inspired you or amused you to follow them? *
Yes
No
Maybe

17.Have you ever posted something good about a brand, defended the brand or
willingly associated yourself with it ? *
Yes
No
Maybe

18.Which of the following brands you have followed or would love to follow? *
Starbucks
Netflix
Lush Cosmetics
Redbull
The Walt Disney Company
Lululemon
Apple
PlayStation
Harley Davidson
Airbnb

19.How frequently do u visit socials of brands in a week? *

1-5 times a week
5-10 times a week
10-15 times a week
Very frequently

20.Do you post your comments and opinions about the brand? *
Yes, always
Yes, I do often
Yes, I do sometime
I do but very rarely
I never do

21.Do you participate within the community to get better understanding of the
products? *
Yes
No

22.Select according to your agreement to the sentence *

Extremely likely
Somewhat likely
Not sure
Somewhat unlikely
Not likely at all
Do Social Media Brand Communities help to strengthen the relationship with customer?

23.What can be the top goal of a brand on social media *

Boosting brand awareness
Increase web traffic
Growing audience
Increase sales
Connect to customers

24.Do you think Social Media Brand Communities are important for this
generation? *
Yes
No
Maybe

25.What platform do you use for searching your favorite brands? *

Instagram
Facebook
Snapchat
Twitter
Reddit
Youtube
26.Would you yourself in future would build up a social media brand community for
your brand? *
Yes
No
Maybe

27.Can social media brand community be a creative space for customers? *

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

28.Do you think Brand Community plays a role in building a sustainable digital
business strategy? *
Yes
No
Maybe

29.Can new customers join after they see how good and composed the structure of
social media of the brand is? *
Yes
No

30.Do you find this concept of social media brand community attractive? *
Yes
No
Maybe