Competitive Priority

 The advantage of competition is determined by the presence of intelligent and

discerning intentions. Business organizations need to have strong strategies that use
their vital energy as a way to achieve a quality economy.

 The business plan of an organization should be based on operational efficiency. In

addition, successful organizations strive to create an environment in which they can
achieve their critical goals through powerful business processes and activities.

 Organizations need to be able to effectively use strategies that can take advantage of
new opportunities. In addition, they should be able to respond to complex situations
in an effective and efficient way.

 McDonald’s is an industry leader in the fast food industry. Its key competitive
advantages include nutrition, ease of use, accessibility, innovation, quality, hygiene,
and value-added services. The success of an organization has been its ability to
harness its key strengths in overcoming weaknesses.

 MCD strive to be cost leaders and offer their food at prices that cannot be matched
by their competitors.  In order to do this, they keep the stores efficient and everyday
operations costs as low as possible.  Doing so, they allow their stores to be superior
to other fast food restaurants and can serve the food at lower prices than any other
fast food company.

 Another important competitive priority that they have here at McDonald’s is the

speedy delivery of their food.
 Burger King and KFC are two of the organisation's competitors. Burger King was
successful because it was able to focus on product differentiation, reliable customer
service, and continuous innovation. KFC has been successful because of its emphasis
on high quality food and great restaurants that offer great prominence to its
customers.

 MCD’s unique supply chain model is based on an exceptional set of operating

principles that create long-term wealth and competitive advantage for everyone
involved by mitigating costs, preventing safety issues, and producing quality and
innovative products that delight customers in a uniquely McDonald’s way. The result
is increased customer value, better brand health and stronger business performance.

 Also, In 2016, Gartner’s named McDonald's Supply Chain System # 2 in the Major
Supply Chains. One of the main reasons McDonald's supply chain is successful is the
legitimate interest model. It's a model where suppliers get bigger chunks of the
proverbial pie by doing business with McDonalds.

 Engaging suppliers with a plan to help them make more profit and steady growth
McDonalds can ensure the supplies they need and keep costs low while making their
own profit. For example, suppliers do not have to worry about asking for price
increases for products that are already in the contract. Just as restaurants do well, so
do suppliers. Rather than seeing producers as mere suppliers, they are seen as
business partners and employees.