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    Divisio N Revenue Profit EFE Scores IFE Scores

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    Cresenciano Malabuyoc
    The document contains a SWOT analysis and IE matrix for a restaurant business. The SWOT analysis identifies the business's strengths as its original recipes and established locations. Weaknesses include slightly high pricing and lack of foreign worker training. Opportunities are customer demand and expansion, while threats are competition and pricing competition. The IE matrix analyzes four divisions of the business based on revenue, profit, EFE and IFE scores. It recommends growing and building the first two divisions as they have high revenue and profit percentages with low risk. The third division should be harvested or divested due to higher risk. The fourth division should also be harvested or divested as it has the lowest percentages and highest risk.

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    Divisio N Revenue Profit EFE Scores IFE Scores

    Uploaded by

    Cresenciano Malabuyoc
    48 views3 pages
    The document contains a SWOT analysis and IE matrix for a restaurant business. The SWOT analysis identifies the business's strengths as its original recipes and established locations. Weaknesses include slightly high pricing and lack of foreign worker training. Opportunities are customer demand and expansion, while threats are competition and pricing competition. The IE matrix analyzes four divisions of the business based on revenue, profit, EFE and IFE scores. It recommends growing and building the first two divisions as they have high revenue and profit percentages with low risk. The third division should be harvested or divested due to higher risk. The fourth division should also be harvested or divested as it has the lowest percentages and highest risk.

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    Original Title

    Activity 3

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    The document contains a SWOT analysis and IE matrix for a restaurant business. The SWOT analysis identifies the business's strengths as its original recipes and established locations. Weaknesses include slightly high pricing and lack of foreign worker training. Opportunities are customer demand and expansion, while threats are competition and pricing competition. The IE matrix analyzes four divisions of the business based on revenue, profit, EFE and IFE scores. It recommends growing and building the first two divisions as they have high revenue and profit percentages with low risk. The third division should be harvested or divested due to higher risk. The fourth division should also be harvested or divested as it has the lowest percentages and highest risk.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    48 views3 pages

    Divisio N Revenue Profit EFE Scores IFE Scores

    Uploaded by

    Cresenciano Malabuyoc
    The document contains a SWOT analysis and IE matrix for a restaurant business. The SWOT analysis identifies the business's strengths as its original recipes and established locations. Weaknesses include slightly high pricing and lack of foreign worker training. Opportunities are customer demand and expansion, while threats are competition and pricing competition. The IE matrix analyzes four divisions of the business based on revenue, profit, EFE and IFE scores. It recommends growing and building the first two divisions as they have high revenue and profit percentages with low risk. The third division should be harvested or divested due to higher risk. The fourth division should also be harvested or divested as it has the lowest percentages and highest risk.

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    © All Rights Reserved
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    of 3

    Activity 3

    1. Create a SWOT Matrix for a restaurant business within your location


    2. Create an IE Matrix using below details and choose and explain a strategy that you will use for
    each division

    Divisio
    n Revenue Profit EFE Scores IFE Scores
    1 20,000.00 8,000.00 3.8 3.2
    2 50,000.00 12,000.00 3.2 3.8
    3 30,000.00 15,000.00 1.5 1.3
    4 1,000.00 500.00 1.3 1.2
    Total 101,000.00 35,500.00
    1. SWOT MATRIX FOR RESTAURANT BUSINESS “OME RESTAURANT”

    STRENGTHS (S) WEAKNESSES (W)


    1. Original recipes 1. Slightly high pricing
    2. Having established 2. Unprofessional
    restaurants chain customer service
    across san Antonio 3. Foreign worker lack of
    Santo Tomas Batangas training
    3. Certified restaurant

    OPPORTUNITIES (O) SO strategies WO STRATEGIES


    1. Customer demand  Introduce differentiation  Expansion of business
    2. Promotion strategy of being to be explored more and
    3. Expansion business to traditional fusion by employing foreign
    city restaurant to meet new staff can reduce cost
    4. Demand for delivery demand of customer (W2, O1)
    service (S1, O2)

    THREATS (T) ST STRATEGIES WT STRATEGIES


    1. Monopolistic  Utilize mobile marketing  Due to the price is quite
    competition to target customer in higher than other
    2. Pricing competition the area (S2, T1) restaurant, they should
    study market price and
    affordable for customer
    to pay (W1, T2)
    2. IE MATRIX
    STRONG AVERAGE WEAK

    4.0 3.0 2.0 1.0


    HIGH market development 33.8%

    3.0 22.5%
    MEDIU
    M

    2.0
    LOW harvest or divest
    42.3%
    1.4%
    1.0

    3. IE Matrix

    Divisio EFE Percent Percent Legend


    n Revenue Profit Scores IFE Scores sale profit
    1 20,000.00 8,000.00 3.8 3.2 20 22.5
    2 50,000.00 12,000.00 3.2 3.8 50 33.8
    3 30,000.00 15,000.00 1.5 1.3 30 42.3
    4 1,000.00 500.00 1.3 1.2 0 1.4
    100%
    Total 101,000.00 35,500.00

    STRATEGY

    1. GROW, BUILD IT LEADS TO MARKET PENETRATION WHERE THE RESULT IS LOW RISK.
    2. GROW AND BUILD WHERE THE PROFIT PERCENTAGE LANDED TO THE MARKET PENETRATION
    3. HARVEST OR DIVEST THIS THIRD DIVISION HAVE A HIGHER RISK THAT FALL INTO
    DIVERSIFICATION
    4. HARVEST OR DIVEST THIS RESULT OF 4TH DIVISION FALL INTO HIGHER RISK OF RETRENCHMENT
    BUT LOWEST PERCENTAGE.

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