HR at Enterprise – Rent a Car Company

Answers:
Facts:

1. Enterprise is new in the business.

2. Two market leaders: Hertz and Avis. Target customers for them are business
travelers
3. Enterprise is targeting different customers and expanding geography.
4. Unique HR Strategy: Recruitment, Performance expectation, Promotion

1. Would Enterprise’s approach to human resource management work in other

industries?
List the Advantages and Disadvantages of HRM Practices given in the case
i) Recruitment and Selection
ii) Performance Management
iii) Promotion

Enterprise is into rent-a-car industry. The merits of their recruitment and selection and promotion
practices can be used by any industry provided a rigorous training and development system
supports it. The company has a high-performance driven culture, which can be seen in several
industries. Such culture needs to be supported by i) fair and transparent HR practices ii) authentic
and visionary leadership.

2. Does Enterprise face any risks from its human resource strategy?
List 3/4 possible outcomes of such HRM practices, such as:
i) Mediocrity
ii) Burnout
iii) Stress
iv) Unethical practices etc

3. Would you want to work for Enterprise? Why or why not?

You can share your personal opinion. Give 3/4 reasons to support your answer.