Running head: MARKETING PLAN1

Marketing Plan: Power Cosmetics

Course: Business Plan

Banking Academy

Group 8

Nguyen Hong Hanh

Tran Trung Kien

Kieu Huyen Thanh

Pham Thi Le Quyen

MARKETING PLAN 2

Marketing Plan: Power Cosmetics

Production
Our store is a beauty product company focusing on skincare and beauty products. The
target segment is 18- to 40-year-old women. Products range in our marketing mix include over
15000 products.
Make-up
Face – Foundation, CC, and BB cream, Face Sets, Highlighter, Contour, Color Correct, Setting
Powder and Spray, Face Primer, Concealer, and Tinted Moisturizer.
Cheek – Highlighter, Contour, Bronzer, Blush and Cheek Palettes.
Lip – Lip Sets, Lip Treatment and Balm, Lip Liner, Lip Plumper, Lip Gloss, Lip Stain, Liquid
Lipstick, and
Eye – Eye Sets, False Eyelashes, Under-Eye Concealer, Eye Primer, Eyeshadow, Eyebrow,
Eyeliner, Mascara, Eye Palettes
Accessories – Blotting Papers, Makeup Removers, Eyelash Curlers, Make-up Bag and Travel
Bags
Brushes and Applicators
Skin Care
Lip Treatments and Lip Balms
Self-Tanners for Body and Face
Sun-care for Body and Face
Eye Care – Eye Masks and Eye Creams
Masks – Face Masks and Sheet Masks
Moisturizers – CC and BB Cream, Essences and Mists, Neck Creams, Face oils, Night Creams,
and
Treatments – Facial Peels, Acne and Blemishes Treatments, and Face Serums
Cleansers – Blotting Papers, Toners, Face Wipes, Makeup Removers, Exfoliator and Face Wash.
Bath and Body
Body Moisturizers – Body Lotions, Body Oils, Hand Cream and Foot Cream
Bath and Shower – Soap and Hand Wash, Bubble Bath and Bath Soaks, Exfoliator and Scrubs,
Shower Gel and Body Wash.
Self-Tanners for Body and Face
MARKETING PLAN 3

Sun Care for Lip, Body, Face

High-Tech tools – Teeth Whitening, Anti-Aging, Shaving and Hair Removal and Cleansing
Hair
Shampoo and Conditioner – Leave-in Conditioner, Conditioner, Dry Shampoo and Shampoo
Hair Tools – Hair Accessories, Hair Combs and Hairbrushes, Curling Irons, Hair Straighteners
and Hair Dryers
Hair Styling and Treatments – Hair Thinning Treatment, Scalp and Hair Treatment, Hair Primers,
Hair Masks, Hair Oil, Hair Spray and Hair Styling products
Fragrance
Women – Bath and Shower, Body Mist and Hair Mist, Oils and Lotions, Rollerballs and Perfume
Men – Bath and Shower, Deodorant and Body Sprays and Cologne
Tools and Brushes
High-Tech Tools – Cleansing, Teeth Whitening, Anti-aging and Hair Removal
Hair Tools –Hair Dryers, Straighteners, Curling Irons and Hair Accessories
Applicators and Makeup Brushes – Sponges, Brush Cleaners, Brushes for Eye and Face and
Makeup Brushes.
Apart from Tangible products, we also provide some services based on membership
programs which allows the members to access the products at a discounted range and also helps
the brand create awareness and spread word of mouth for its product. Makeup tutorials are also
part of services offered to the visitors inside the stores. We always update trends and trending
products in the market.
Price

Price plays an important role in positioning us as a unique and qualitative brand that

offers the best products at affordable prices. After analyzing the fees, the survey of customer

income we have come to release the price of the products:

Make-up 200,000 - 2,000,000 VND

Skin Care 300,000 – 5,000,000 VND

Bath and Body 200,000 – 2,000,000 VND

MARKETING PLAN 4

Hair 100,000 – 3,000,000 VND

Fragrance 500,000 – 10,000,000VND

Tools and Brushes 300,000 – 15,000,000 VND

Promotion

Power Cosmetics will concentrate on advertising on the internet, especially in Facebook

and Instagram. We will build a fan page in Facebook and post many pictures about our store

Besides, to increase the number of “shares”, “view” and “like”, we will run an advertisement in

Facebook which will help Power attract more customer. Furthermore, we will build an

interactive channel foundation, which is also our long-term source of use. To do this, Power

cosmetics has set up its own website to update the store's regular information this website will

later be the official website. It is also part of Power's brand identity with the domain name

www.powercosmetics.com. On the opening day, we also distributed 10 coupons VND 100,000

each for the first 10 customers. In this way, Power cosmetics can attract target customers as well

as increase its brand awareness.

Table of advertising cost:

Cost
Facebook Adv 6.000.000 VND/month
Google Adv 1.500.000 VND/month
Instagram Adv 5.000.000 VND/month
Operation event 1.000.000 VND
Website 2.000.000 VND/month