BARD1013 – INTRODUCTION TO MARKETING

ASSIGNMENT 1
(20 MARKS)
Instruction
 Work in group of 3 – 4
 Presentation and submission of slides: Week 6

Theme: Branding strategy decisions: Private vs Manufacturer Label

a. Choose a retailer: Aeon, Guardian, Tesco, etc.
b. Choose ONE (1) product category (eg: Shoes, Clothes, Hand wash) and list
brand that that fall under the category of private brand and manufacturer
brand.
c. List example of Licensed brand and Co-brands.
d. Each group are required to prepare slide and present (No report required).

Example:
Retailer Product Category Private Brand Manufacturer Brand

Tesco Cola Can Drink

Guardian Tissue
Rubric as below:
4 3 2 1
Excellent Good Fair Need
Improvement
Hold attention of Reading notes Reading most of
Holds attention most audience once in while Notes
of
entire audience Speaks clearly Speaks with Speaks in low
Presentation Emphasize key satisfactory volume and/ or
Delivery Speaks with clear point variation of monotonous
voice and volume and tone, which
maintain inflection causes
audience interest audience
disengage.
Emphasize key
point

Excellent Good Basic visual, Show little effort

preparation, preparation, show some in
Visual attractive visual, attractive visual, effort is done preparing the
Content show many show many to prepare the content, no
Effort efforts were efforts visual, visual can consistency,
done, able to were done, able be improve visual
attract people to to attract people further. not attractive.
the visual/slides. to visual/slides.

Demonstrates Demonstrates Show little or Show no interest

strong enthusiasm mixed feelings in
enthusiasm about about topic topic presented,
about topic the topic during being Fails to increase
during entire entire presented, raises audience
presentation presentation, audience understanding
significantly Increase understanding and
Enthusiasm / increases audience and knowledge knowledge of
Audience audience understanding of some points. topic.
awareness understanding and knowledge
and knowledge of topic
of topic, .
convinces an
audience to
recognize the
validity and
importance of
the subject.
 Q&A Excellent in Good in provide Fair in provide Fails to provide
Session provide relevant relevant answer. relevant answer relevant answer.
answer.