A

STUDY

ON

CONSUMER PREFRANCE TOWARDS COLGATE TOOTH

PASTE

Project report for the partial fulfillment of the degree

BACHELOR OF BUSINESS ADMINSTRATION

BY

P . THANUJA

(18598014019)

Under the esteemed guidance of

R . PRIYANKA MBA
Lecturer in Management Studies

DEPARTMENT OF BUSINESS MANAGEMENT

VASAVI MAHILA KALASALA

AFFILITED TO RAYALASEEMA UNIVERSITY

2018-2021
 A STUDY
ON

CONSUMER PREFRANCE TOWARDS COLGATE TOOTH

PASTE

Submitted in partial fulfillment of the

Requirement for the award of the degree of

BACHELOR OF BUSINESS
ADMINSTRATION BY

P . THANUJA

(18598014019)

Under the esteemed guidance of

R . PRIYANKA MBA

Lecturer in Management Studies

DEPARTMENT OFBUSINESSMANAGEMENT

VASAVI MAHILA KALASALA

AFFILITED TO RAYALSEEMA UNIVERSITY

2018-2021
 Vasavi Mahila Kalasal

Kurnool
Department of Business Management

CERTIFICATE

This is to certify that the Project Report titled “A STUDY ON COMSUMER

PREFERENCE TOWARDS COLGATE TOOTHPASTE”
was carried out by P .THANUJA, of Regd.No:18598014019.
This is submitted in partial fulfillment for the award of the Degree of Bachelor of
Business Administration (BBA) of Rayalaseema University during the
academic year 2018- 2021.

EXAMINER PRINCIPAL HOD

 PROJECT GUIDE CERTIFICATE

P . THANUJA, pursuing BBA of final year from Vasavi Mahila Kalasala, Kurnool

in partial fulfillment for the award of the degree has done her project entitled,

“A STUDY ON CONSUMER PREFERENCE TOWARDS COLGATE TOOTH

PASTE ”, under my guidance has furnished the details true to the possible extent of

my knowledge.

Place:

Date:

R . PRIYANKA

Lecturer in
Management Studies
 DECLARATION

I hereby declare that this Project Report titled “A STUDY ON

PREFRANCE TOWARDS COLGATE TOOTH PASTE”

submitted by me to the Department of Business Management,

Vasavi Mahila Kalasala, is a bonafide work undertaken by me and

it is not submitted to any other University or Institution for the

award of any degree/diploma/certificate or published any time

before.

Name of the Student :

Signature of the Student :

Date:
 ACKNOWLEDGEMENT

I, the researcher would like to express my thanks to all those who helped me

directly or indirectly to complete this project.

First, I take this opportunity to express my sincere thanks to our Principal

MR . MAHABOOB BASHA SIR and the college management for providing

an opportunity and facility in successful completion of my project.

I also thank Mrs. R . PRIYANKA MAM , Vasavi Mahila Kalasala, Kurnool for

his constant guidance and valuable advice.

My heartful thanks to the, Mrs. P. KALPAVALI Mam , Miss . SRAVANI

Mam , Mrs. C. JAFREEN SULTHANA Mam , who showed infinite interest

and helped me at all times with valuable suggestions and kind co- operation

without whom I could not draw multifarious sketch for my Project Work.

Finally, I am thankful to my parents who helped me directly in my phase of

completion of this project work.

P . THANUJA