CENTRAL COLLEGES OF THE PHILIPPINES

HIGH SCHOOL DEPARTMENT

SENIOR HIGH SCHOOL DIVISION 1

Types of Marketing Strategies and Types of Consumers of Senior High

School Students in Central Colleges of the Philippines

A Research Paper
Presented to the
Faculty of Senior High School
Central Colleges of the Philippines

In partial fulfillment of
the requirements in RS12:
Practical Research 2

Xhyrille Angel L. Mantes

Glaiza Ericka Abrea
Jayann Delosninos
Jeric Delrosario
Nicole Aira Lariba
Hernaliza Layag
Sebastian Madrideo
Renalyn Perez

November 25, 2020

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TABLE OF CONTENTS

ABSTRACT ……………………………………… 5
…

ACKNOWLEDGEMENTS ……………………………………… 6
…

CHAPTER

I INTRODUCTION ……………………………………… 7
…
Background of the Study ………………………………………
…
Statement of the Problem ………………………………………
…
Hypothesis ………………………………………
…
Significance of the Study ………………………………………
…
Scope and Delimitations ………………………………………
…
Definition of Terms ………………………………………
…

II REVIEW OF RELATED ………………………………………

LITERATURE …
Theme 1 ………………………………………
…
Theme 2 ………………………………………
…
Subtheme 1 (if any) ………………………………………
…
Subtheme 2 ………………………………………
…
Theme 3 ………………………………………
…
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Synthesis ………………………………………
…
Theoretical Framework ………………………………………
…
Conceptual Framework ………………………………………
…
Research Paradigm

III METHODOLOGY ………………………………………

…
Research Design ………………………………………
…
Setting of the Study ………………………………………
…
Sampling Design ………………………………………
…
Instrumentation ………………………………………
…
Data Gathering Procedure ………………………………………
…
Statistical Treatment ………………………………………
…

IV PRESENTATION, ANALYSIS, ………………………………………

AND INTERPRETATION OF …
DATA

V SUMMARY, CONCLUSIONS, ………………………………………

AND RECOMMENDATIONS …
Summary of Findings ………………………………………
…
Conclusion/s ………………………………………
…
Recommendations ………………………………………
…

REFERENCES ………………………………………
…

APPENDICES
Appendix A: Research Matrix ………………………………………
…
Appendix B: Approval Letter ………………………………………
…
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Appendix C: Letter to Validators ………………………………………

…
Appendix D: Letter to Respondents ………………………………………
…
Appendix E: Profile of Respondents ………………………………………
…
Appendix F: Sample Tool/s and TOS ………………………………………
…
Appendix G: Score Interpretation ………………………………………
Guide …
Appendix H: Data for Reliability ………………………………………
Testing …
Appendix I: Raw Data ………………………………………
…
Appendix J: Curriculum Vitae ………………………………………
…
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LIST OF TABLES

TABLE

1 Age across Gender of

Respondents …………………………………………

2 Qualitative Interpretation …………………………………………

3 Level of …………………………………………

4 Level of …………………………………………

5 Relationship/Difference …………………………………………

LIST OF FIGURES

FIGURE

1 Research Paradigm ………………………………………

…
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Abstract

The abstract consists of 150 to 250 words in a single paragraph. After the

abstract on the same page and starting a new paragraph are keywords, in italics,

that will assist others in researching scholarly work related to your topic.

Remember there is no indention in this paragraph. The abstract should be

comprised of the following sentences: One to two sentence(s) covering the

general context of the research topic, one to two sentence(s) regarding the

specific research problem, one sentence regarding the research methodology,

and one to two sentences regarding the significant findings. Some instructors will

require a sentence regarding the conclusions and recommendations.

Keywords: Include topic, major theories, keywords others might use to find your

work, research methods.

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Acknowledgements

The researchers wish to extend their gratitude to the following:

God Almighty. Through His grace which surpasses understanding, the

researchers were able to complete this research paper.

Their Parents. With their…

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Chapter One

Introduction

Background of the Study

A marketing strategy alludes to the general or comprehensive game plan

of a business. It is a long term planning of the business’s goals and objectives

that the company wants to achieve (Dunlop, 2020). Juanico et.al (2020) stated

that in the Philippines, specifically, in the City of Valenzuela, small businesses

who engage in marketing strategy will be able to create a good image and

captivate more customers. Yet, there are numerous criteria that businesses must

consider first in developing their strategies to boost successful marketing. These

are the target customers, pricing, placing and also the quality of goods. Amurao

et.al (2014) also stated that in competing with mall organizations in the

Philippines, the marketing management in the City of Tarlac has focused on the

marketing strategies such as the marketing mix of product, price, place and

promotion. They acknowledge and admit the truth that they would not exist

without the customers. In Makassar City, Indonesia, (Razak, et.al, 2014)

asserted that there is a significant effect brought by a good marketing strategy on

increasing the satisfaction of customers. In meeting the customers’ expectations,

banks use relationship management strategy according to the study conducted

by (Azizi, et.al, 2014) in Dubai.

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Consumers differ from one another when it comes to purchasing or using

products and availing services. This is because consumers have dissimilar tastes

and behavior. The consumer differences cause the businesses to undergo a

change in their marketing game plan. (Bhalerao and Pandey, 2017) Generally,

consumers are typecast corresponding to their behavior and more. Loyal

consumers are those who have been using the business’s products or services

for a while already and have made a commitment to the goods or services of the

business. On the other note, a fancy or impulse shoppers simply browse

products and services without a specific purchasing goal in place. There are also

bargain hunters who seek the best deal and are much less likely to be persuaded

or swayed by others businesses’ upselling techniques. The wandering

consumers on the other hand, are somewhat alike to impulse shoppers but the

only difference is that they are much less likely to make2 purchases. And the

need-based consumers are those who only purchase products or services driven

by their specific needs. (Team, 2020) According to Beyond the Hedge (2019),  a

business needs to learn the effective marketing strategy and they can do this by

understanding the different types of consumers that they may encounter. Loyal

customers are likely to constitute a small part or segment of the consumer base

of the business yet they are a significant group of consumers. Discount

consumers are those who are always on eye for discounts. Impulsive consumers

are those who don't shop with specific products in mind. And the need-based

consumers are those who purchase to fulfill a need.

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The reason why this topic conspired is because of the following inaccuracies and

inadequacies of previous researches such as;  the study of Patel (2020) claimed

that businesses can  develop familiarity and trust through the unique creation of

content that fits to the needs of the target market. This can make the market

become loyal or more loyal to the company and its products. It can be a major

benefit to businesses to have loyal customers who purchase repeatedly.

Considering the fact that customers are dynamic people, the business changes

as their needs change. This explains why understanding the customer is

important to businesses for it can truly boost effective and successful marketing

strategy. 

The research of Ingwer (2014) stated that businesses understand the

meaning and importance of having a good relationship with their consumer. But

they rarely consider what it takes to make their market’s needs their priority.

More likely in most human romantic relationships, business-to-consumer

relationships also fall apart when the other one (the business) fails to provide and

track the evolving or changing needs of the partner (the consumer). That is the

reason why other companies don’t ponder and focus on understanding their

consumer as their marketing strategy.

Therefore, the researchers think that this topic may link the effects of types of

consumers as a side goal of this research. The researchers’  main goal is to

determine the correlation of types of consumers on types of marketing strategies.

The Central Colleges of the Philippines is an academic institution which adapted

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the K-12 curriculum in 2016. In accordance to this, the Central Colleges of the

Philippines offers three strands in the Academic Track which are; Accountancy,

Business and Management (ABM); Humanities and Social Science (HUMSS);

and Science Technology Engineering and Mathematics (STEM). The

researchers focused on studying the relationship between types of marketing

strategies and types of consumers which are connected to Business Marketing,

one of the major subjects of Accountancy, Business and Management and since

all the Senior High School students of Central Colleges of the Philippines use or

consume goods and services from various businesses.

This study is unique in the attempt to know the correlation between types of

marketing strategies and types of customers. The researchers want to show if

the types of consumers specifically, the Senior High students have any effects to

the marketing strategies that will be used by businesses. Consumers are those

who purchase goods and services. And generally, consumers’ preferences,

behaviors, opinions and differences have become part of every business’s

success and failures.

Statement of the Problem

Major Problem. This study aims to describe the relationship between the

types of marketing strategies and types of consumers of Senior High

School students in Central Colleges of the Philippines during S.Y 2020-

2021.
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Minor Problem. Specifically, this study seeks to answer the following:

1. What are the types of marketing strategies of Senior High School students in

Central Colleges of the Philippines during S.Y 2020-2021?

2. What are the types of consumers of Senior High School students in Central

Colleges of the Philippines during S.Y 2020-2021?

3. Is there any significant relationship between types of marketing strategies and

types of consumers of Senior High School students in Central Colleges of the

Philippines School Year 2020-2021?

Hypothesis

H0. There is no significant relationship between the types of marketing

strategies and types of customers of selected Senior Highschool students in

Central Colleges of the Philippines during S.Y 2020-2021.

Significance of the Study

This study focused on determining the relationship between the types of

marketing strategies and types of consumers of Senior High School students in

Central Colleges of the Philippines. Hence, the findings of this research will be

beneficial to the following:

Marketing Teachers. This study will be beneficial for marketing teachers

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because this might guide the teachers to have a better understanding about

marketing strategies and they may be able to teach the students more effectively

Senior Highschool students. This study will be beneficial for them

because this might help them to have a better knowledge regarding marketing

strategies.

Future researchers. Future researchers can use this study as a

reference or guide in conducting a new research.

Scope and Delimitations

The main focus of the study is to correlate the types of marketing

strategies and types of consumers in Senior High School students of Central

Colleges of the Philippines. The sample of this research is composed of selected

Senior High School Students from ABM/STEM11 - Umali, HUMSS12 Tiempo,

STEM12 – Javier, STEM12 – Nebres, of School Year 2020 – 2021.

The researchers only chose Grade 11 ABM/STEM, Grade 12 HUMSS and

Grade 12 STEM students because all Senior High School students of Central

Colleges of the Philippines use or consume goods and services from various

businesses.

The researchers focused on the Grade 11 ABM/STEM, Grade 12 STEM

and Grade 12 HUMMS who are enrolled at the current School Year 2020 – 2021.

In line with the research topic , Stratified Technique will be used to obtain a fair

number of samples from the total population.

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Definition of Terms

The following are operationally defined:

Consumers. Are persons who consume or use goods and services from a

business among the Senior Highschool students of Central Colleges of the

Philippines during school year 2020-2021.

Marketing Strategies. Are plans of action to promote and sell a product

or service that selected Senior Highschool students of Central Colleges of the

Philippines prefer during school year 2020-2021.

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Chapter Two

Review of Related Literature

This chapter contains local and foreign related literatures from different

authors and researchers that helped to clarify the topic of this study that was

chosen by researchers. The purpose of this literature review is to provide the

general overview of knowledge and findings from existing literature relevant to

the thesis topic. This will also present the synthesis of the art, theoretical and

conceptual framework to fully understand the research. Also, it helps to

determine and avoid duplication of studies from what has been done and

provides useful hypotheses and helpful suggestions for research papers.

Marketing Strategies

According to Dunlop (2020), a marketing strategy is a long term framing

of the main goal and purpose that the business desires to achieve or attain. The

implementation of marketing strategies is the business’ way of creating a good

image to their market and captivating the attention of consumers (Juanico et.al,

2020). Moreover, Razak et.al (2014) also stated that a good marketing strategy

has a significant effect on increasing customer satisfaction because a good

marketing means a quality facilities and infrastructures. Azizi (2014) also added

that the use of relationship marketing strategy in banks leads to customers’

satisfaction and gratification. According to Ebitu (2014), marketing strategies

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have brought significant positive impact on the satisfaction of their consumers

specifically in Calabar, Nigeria. Adesola (2013) stated that marketing strategies

such as, product, promotion, place, price, packaging and after sales service,

were significant joint predictors of business performance in terms of market

share, expansion, profitability, and return on investment. Arante et.al (2019)

stated the effectiveness and the main purpose of marketing strategies which is to

manipulate the variables of the marketing mix that is the place, price, products.

Balbaguio (2019) showed that marketing strategies are highly practiced by

businesses because it served as an aid for them to determine the direction and

goal of their company. Barone (2020) also stated that marketing strategies

should ideally have longer lifespans than individual marketing plans because

they contain value propositions and other key elements of a companys brand,

which generally hold consistent over the long haul. According to Daniel (2018),

the utilization of product strategies as marketing strategy enhances the level of

profit in a company. Improving the quality of products can increase the number of

buyers. (Aytekin, et.al, 2011) According to Citrus (2020), there are an estimated

74 million Facebook users in the Philippines. For business owners, this means a

new way to connect with customers and an easier way to implement the

businessmarketing strategies. According to Marie Kit (2013), Small businesses

should practice using social media such as facebook and others to help them

grow their business and reach their target market. Feliciano (2015) also added

that institutions need to improve their marketing program to be able to determine

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and develop much better marketing strategies. According to Ishaq & Hussain

(2016), creative marketing strategies and effective execution have a positive

impact on performance across diversified industries operating in Pakistan.

According to Amurao et.al (2014), businesses should focus on the marketing

strategies which include the marketing mix of product, price, promotion, and

place in order for them to deal with competitions.

Consumers

Bhalerao and Panley (2017) stated that, consumer purchasing products

and availing services varied to each other due to the uncommon share of taste

and behaviour hence making businesses critical in thinking for a marketing plan.

Team (2020) also stated that consumers are typecast corresponding to their

behavior and more. According to Beyond the Hedge (2019), an effective

marketing strategy includes the consideration of the different types of consumer

that are present in the market. According to Daniel Long (2020) There are

different types of consumers. Seasonal consumers shop at certain times when

the need for them arises. Personal consumers purchase goods for the purpose of

personal, family or household use. Organizational consumers purchase products

for organizations, governments or businesses, they often buy in bulk and may

place long-term recurring orders. Impulse buyers are consumers who make

unplanned buying decisions. Need based consumers are those types of

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consumers who buy goods and services when they only need them.Discount

driven consumers are the type of consumers who purchase goods and services

primarily for the discounts on offer. Habitual consumers are those who feel

compelled to use certain brands or types of goods. While Jon D, (2020) also

stated that there are 15 types of consumers. These are: Agreeable consumers

that do not like confrontation, so they often change their beliefs for everyone to

get along. Commercial consumers are those non-profit organizations and

governmental entities. Conscientious consumers are the first ones that often try a

new product and are high achievers. Discount consumers are those who are

constantly on the lookout for discounts of all types. Discretionary Spending

Consumers are those who have very unique buying habits. Extroverted

consumers are very enthusiastic about everything. Impulsive consumers are

those that have no particular goods or services in mind. Inferior Goods

Consumers are those who always tend to buy goods with lower prices because

of their low incomes. Loyal consumers are a small but significant consumer

group because they are loyal either to your product or your store. Luxury Goods

Consumers are those who consider the brand name of the item to be more

important than the price. Need-Based Consumers are customers who buy items

only to fulfill their needs. Neurotic consumers are those who do not trust your

product because they have depression, anxiety, and anger compared to other

consumer groups. Open consumers are the easiest to deal with because they

are appreciative and everything they say or do makes sense. Personal

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consumers are those who purchase items for household or personal use. Lastly,

seasonal consumers are those who shop for products which are only available at

certain times of the year.

Consumers and Marketing strategies

Businesses can segment their consumer markets by defining groups of

consumers with similar characteristics, but each of those segments will have

different types of consumers. Purchasers fall into one of several categories

depending on the stage of business development a business has reached in a

particular market segment. When businesses can recognize which type of

purchaser is most likely to buy their product, they can fine tune their marketing

strategy to increase its effectiveness according to Markgraf (2020). Olson &

Peter (2010) also define marketing strategy as the design and control of a plan to

influence exchanges to achieve organizational objectives. In consumer markets,

marketing strategies are typically designed to increase the chances that

consumers will have favorable thoughts and feelings about particular products,

services, and brands, and will try them and repeatedly purchase them.

Marketing strategies involve developing and presenting marketing stimuli

directed at selected target markets to influence what they think, how they feel,

and what they do.Patel (2020) claimed that businesses can develop familiarity

and trust through the unique creation of content that fits to the needs of the target
 CENTRAL COLLEGES OF THE PHILIPPINES
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market. This can make the market become loyal or more loyal to the company

and its products, and it can be a major benefit to businesses. Considering the

fact that customers are dynamic people, the business changes as their needs

change. This explains why understanding the customer is important to

businesses for it can truly boost effective and successful marketing strategy.

According also to Amurao, et.al (2014), businesses acknowledge the fact that

without the customers, they wouldn’t exist. Because of this premise, businesses

exert efforts and do a lot of things for their customers to keep their loyalty. But,

on the other note, Ingwer (2014) stated that although businesses understand the

meaning and importance of having a good relationship with their consumer, they

rarely consider what it takes to make their market’s needs their priority. More

likely in most human romantic relationships, business-to-consumer relationships

also fall apart when the other one (the business) fails to provide and track the

evolving or changing needs of the partner (the consumer). That is the reason

why other companies don’t ponder and focus on understanding their consumer

as their marketing strategy.

Synthesis

According to Dunlop (2020), Balbaguio (2019), and Barone (2020),

marketing strategy is a long term business’s game plan which main purpose is to

determine the direction and goal that the company desires to attain. Moreover,
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Razak et.al (2014), Azizi (2014), Ebitu (2014), and Juanico et.al (2020) stated

that an effective marketing strategy helps to create good image, attract more

market and increase consumers’ satisfaction. In addition, Adesola (2013), Ishaq

& Hussain (2016), and Daniel (2018) stated that marketing strategies brought a

positive impact on the performance of business and enhances the level of profit.

Furthermore, According to Citrus (2020) and Marie Kit (2013), businesses should

practice using social medias as their marketing strategy because it is accessible

and is easier for them to reach their target market. According to Bhalerao and

Panley (2017) and Team (2020), consumers are typecast according to their

behavior and more. Long (2020) and Jon D (2020) stated that there are different

types pf consumers which are the seasonal consumers, personal consumers,

need based consumers and discount consumers. According to Amurao, et.al

(2014), Olson and Peter (2010) and Patel (2020), businesses put a lot of efforts

for their consumers because it can make the consumers loyal to them and to

their products and services.

Patel (2020) claimed that the demand of the needs of people are the basis of

business on how their marketing strategies work. This explains how important the

relationship of customers and business in order to boost effective and successful

marketing strategy. Ingwer (2014) stated that businesses understand importance

of having a good relationship with their consumer, they rarely consider what it

takes to make their market’s needs their priority. Business and consumers

relationships also fall apart when the business fails to provide the changing
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needs of the consumers. Consumers being attracted to purchase depends on the

marketing strategies being used of a business.

Dissimilar to previous researches, this study aims to determine the relationship of

the types of marketing to the types of consumers of Senior High students in

Central Colleges of the Philippines. This research will also determine the effects

of marketing strategies to the students’ buying behavior. Mathematical formulas

and other instruments can help us strengthen the result of this research.

Conflicting findings. Conflicting findings. Conflicting findings. Conflicting findings.

Statement of uniqueness in case of similarities with previous research

Theoretical Framework

The key in marketing strategy is to provide more value to the targeted

customers than is provided by its competitors. Customer value is the difference

between all the benefits derived from total product and all the costs of acquiring

those benefits. (Hawkins, 2011) The company has to consider value from the

customer's viewpoint. Maybe a certain price is not a big deal for the company,

but it is a deal breaker for the customer. Pricing is difficult, because companies

have to optimize it for the best profits and also the more sales the better. A high

price doesn't mean a bigger profit. A huge number of sales is somewhat better,

but only if it keeps the company going and growing. Organizations have to

anticipate the reactions and needs of consumers so it can deliver the best value

for the best money, therefore achieving the most profits. This theory is
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appropriate for this research because it tells how Marketing Strategies and

Consumers are correlated.

Conceptual Framework

Conceptual definition of each variable based on the TOS of the instrument

used. Conceptual definition of each variable based on the TOS of the instrument

used.

Conceptual definition of each variable based on the TOS of the

instrument used. Conceptual definition of each variable based on the TOS of the

instrument used.

Conceptual definition of each variable based on the TOS of the instrument

used. Conceptual definition of each variable based on the TOS of the instrument

used.

Research Paradigm

Input Process Output

Types of Relationship
Marketing Surveys between
Strategies Types of
Marketing
Strategies and
Types of Person Types of
Consumers Consumers

Figure 1. Adherence to Research Format and Critical Thinking of Students in

Central Colleges of the Philippines Senior High School
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Chapter Three

Methodology

This chapter contains the research design, setting of the study, sampling

design, instrumentation, data gathering procedure and statistical treatment.

Research Design

This quantitative research will use correlational research design to avoid

bias thus making the research realible and credible. According to Bhandari

(2020), a quantitative research is a process of gathering and utilizing numerical

figures thay can be used to create patterns, averages, predictions it also test

casual relationships and total a result to a greater population. A correlational

research design is a type of design used in research that estimates relation

between the two variable without even interfering at them. Correlational design

had 3 possible result namely: positive correlation, variabs related changes in

same direction. Negative correlation which contrast positive, variables changes in

different direction and lastly, zero correlation, it does not have any relation to the

given variables(McCombes, 2019)

Setting of the Study

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This study was conducted in Central Collegs of the Philippines, located in

52 Aurora Blvd., Quezon City. Central Colleges of the Philippines is an academic

institution built in the year 1954. They offer three different strands in the

Academic Track which are; Accountancy, Business and Management (ABM);

Humanities and Social Science (HUMSS); and Science, Technology,

Engineering and Mathematics (STEM). Central Colleges of the Philippines

mission is to provide quality and relevant education accessible to all; train

individuals to develop personal discipline and critical and creative thinking; and

produce committed professionals imbued with the ideal necessary to serve the

welfare of the society. The Central Colleges of the Philippines is envisioned to

develop the intellectual, artistic, scientific and technological minds of students

essential to the attainment of the country's goals for rapid modernization and

global competitiveness. Central Colleges of the Philippines was chosen as the

locale because the researchers want to show the relationship between the types

of marketing strategies and types of consumers, which are connected to

Business Marketing, one of the major subjects of Accountancy, Business and

Management and since all the Senior High students in Central Colleges of the

Philippines use or consume goods and services from various businesses.

Sampling Design
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In this research, stratified sampling method will be used. Stratified

technique is a way of sampling that entails the division of a population into

smaller sub-groups known as strata.In stratified random sampling, or

stratification, the strata are formed based on individuals' shared attributes or

traits. (Hayes, 2020) By the usage of stratified sampling method, it will enable

the researchers to focus on a certain criteria, which, in this situation is the Grade

11 ABM/STEM, Grade 12 HUMSS AND STEM students of the Central Colleges

of the Philippines. For a sample to be considered match for this research, he/she

must fit the following criteria; a Grade 11 ABM/STEM student or a Grade 12

HUMSS or STEM student; have to be enrolled in the current School Year 2020-

2021 and a Senior High School student who consumes and uses services or

products from a business. The current population of the Senior High School in

Central Colleges of the Philippines is 169 total students. Consisting of the Grade

11 with the total of 41 students and Grade 12 with the total of 128 students. The

probability sampling technique that will be used is Sloving's formula.

Instrumentation
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Mention the type of instrument used per variable and the rationale for

using such.

Describe the instrument/s by stating the variables and attributes to be

measured, the number of items, item placement, response mode, scoring,

validity measures, and reliability measures.

Data Gathering Procedure

There are steps that are needed to follow in this study to gathering the

data. The researchers initially suggested some variables that they desire to focus

on. From these variables, one was chosen to be the first variable of this

research. After determining the first variable, the researchers presented it to their

research adviser and asked for approval. When the first variable got approved,

each member started to gather at least three to four related literature, and looked

for the gaps of these related literature. The researchers have gathered 20 related

literature in all. After discovering the gaps, the researchers decided what would

be their second variable for this study. They proposed their second variable

together with their research design for approval. When their second variable got

approved, they then presented the major problem, minor problem, and null

hypothesis of the study. The researchers collected another 10 related literature

regarding their second variable and few literature that concern the relationship of

their two variables. The researchers need the approval to the SHS head,

requesting for permission to allow the researchers to begin the study about the
 CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 28

types of marketing strategies that are preferred by types of consumers like the

senior high school students. If some students did not want to take

questionnaires, the researchers will not force the students and the researchers

will respect their decision without any hesitations. If the students are asking

something about the questionnaire, the researchers need to respond with

manners and respect for the concern about questionnaire. Lastly, the

researchers will respect the confidential information and the anonymity of the

respondents.

Statistical Treatment

In order to know the relationship between types of marketing strategies

and types of consumers of Senior High School students in Central Colleges of

the Philippines, the researchers will use the Pearson r test.

To test minor problems 1 and 2, the researchers will use the arithmetic

mean formula to treat the data gathered from the respondents.

Where:

A= Arithmetic Mean

S= Number of terms

N= Sum of numbers
 CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 29

To test the hypothesis and the third minor problem of this study, Pearson

Correlation Coefficient will be used. Pearson Correlation Coefficient (r) is a measure of

the strength of the relationship between the two variables. (learntech.uwe, 2020)

Where:
N = Number of pairs of scores
xy
 CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 30

Chapter Four

Presentation, Analysis, and Interpretation of Data

Intro to the chapter. Intro to the chapter. Intro to the chapter. Intro to the

chapter. Intro to the chapter. Intro to the chapter.

Presentation and explanation of result #1. Presentation and explanation of

result #1. Presentation and explanation of result #1. Presentation and

explanation of result #1.

Discussion of relevant literature. Discussion of relevant literature.

Discussion of relevant literature. Discussion of relevant literature. Discussion of

relevant literature. Discussion of relevant literature.

Table 1.

Level of Motivation of SHS Students in Central Colleges of the Philippines during

S.Y. 2017-2018

Attributes x́ Qualitative Interpretation

Intrinsic 3.65 High Level
Extrinsic 4.78 Very High Level
Over-all Mean 4.22 Very High Level

Presentation and explanation of result #2.Presentation and explanation of

result #2.Presentation and explanation of result #2.Presentation and explanation

of result #2.
 CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 31

Discussion of relevant literature. Discussion of relevant literature.

Discussion of relevant literature. Discussion of relevant literature. Discussion of

relevant literature. Discussion of relevant literature. Discussion of relevant

literature.

Table 2.

Extent of Compliance to Research Paper Format of SHS Students in Central

Colleges of the Philippines during S.Y. 2017-2018

Attributes x́ Qualitative Interpretation

Chapter 1 3.65 High Extent
Chapter 2 3.71 High Extent
Chapter 3 2.56 Low Extent
Chapter 4 4.57 Very High Extent
Chapter 5 4.78 Very High Extent
Over-all Mean 4.22 Very High Level

Presentation and explanation of result #3. Presentation and explanation of

result #3. Presentation and explanation of result #3.Presentation and explanation

of result #3.

Discussion of relevant literature. Discussion of relevant literature.

Discussion of relevant literature. Discussion of relevant literature. Discussion of

relevant literature. Discussion of relevant literature. Discussion of relevant

literature.

Table 3.

Difference in the Extent of Compliance to Research Format among SHS

Students with High and Low Self-Esteem

x T-Value Critical Value Decision Rule

 CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 32

Compliance of Failed to Reject

students with high the Null
self-esteem Hypothesis
Compliance of 0.33 1.71
students with low Rejected the
self-esteem Alternative
Hypothesis
 CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 33

Chapter Five

Summary, Conclusions, and Recommendations

Intro to the chapter.Intro to the chapter.Intro to the chapter.Intro to the

chapter.Intro to the chapter.Intro to the chapter.

Summary of Findings

Introductory sentence.

1. Minor Problem 1?

Answer.

2. Minor Problem 2?

Answer.

3. Minor Problem 3?

Answer.

Conclusion/s

One-sentence conclusion/s.

Recommendations

Introductory sentence.
 CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 34

Stakeholder. Recommendation. Recommendation. Recommendation.

Recommendation.

Stakeholder. Recommendation. Recommendation.

CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 35

References
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 36

Appendix A

Research Matrix
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HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 37

Appendix B

Approval Letter
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HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 38

Appendix C

Letter to Validators
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HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 39

Appendix D

Letter to Respondents
 CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 40

Appendix E

Profile of Respondents

Age across Gender of Respondents

Age fmale %male ffemale %female Total %

Total 100%

n=
 CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 41

Appendix F

Sample Tool and Table of Specifications

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HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 42

Appendix G

Score Interpretation Guide

Qualitative Scale to Interpret Mean Scores

Scale Qualitative Interpretation

4.21 – 5.00 Very High Level
3.41 – 4.20 High Level
2.61 – 3.40 Moderate Level
1.81 – 2.60 Low Level
1.00 – 1.80 Very Low Level
CENTRAL COLLEGES OF THE PHILIPPINES
HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 43

Appendix H

Data for Reliability Testing

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HIGH SCHOOL DEPARTMENT
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Appendix I

Raw Data
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HIGH SCHOOL DEPARTMENT
SENIOR HIGH SCHOOL DIVISION 45

Appendix J

Curriculum Vitae