Qualitative vs Quantitative Research
CATEGORIES QUALITATIVE RESEARCH
View of social reality
Language of research
Role of values in research
Focus of research
Goal of research
Type of data collected and analyzed
Process of data reduction
Limitation or weakness
Other Resources:
https://www.youtube.com/watch?v=69qP8kFJp_k
QUANTITATIVE RESEARCH
Subjective and multiple as seen by Objective, out there, singular and
research participants independent of the researcher
Informal, personal voice, and Formal, based on set definitions,
emphasis on understanding, impersonal voice, and focus on
discovery, and meaning relationship comparison
Research is value laden, including the Research is value-free and unbiased
researcher and the data collected
Meaning, words, natural settings Behavior, numbers, artificial settings
Theory building, contextual Theory-testing, generalization
understanding
Rich, deep data Hard, reliable data
Inductive, emerging design, context Deductive, cause and effect, static
bound design, context-free
Too subjective, difficult to replicate Heavy reliance on questionnaires and
and generalize, lack of transparency other instruments, respondents
reduced to numbers, less focus on
meanings of events to individuals
ACTIVITY 3: RESEARCH HUNT
Since you are already familiar with the difference between quantitative and qualitative research, look for at least 4
researches related to your field of interest from different sources. Identify them as quantitative or qualitative research. Write
the title of the research and explain why they are considered as such. But remember, as a student of this Dominican
university, VERITAS— cite your sources! Follow the format below:

RESEARCH TITLE QUALITATIVE OR QUANTITATIVE WHY?

1.
2.
3.
4.