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Organization and Management Quarter 1: Module 3: The Firm and Its Environment
Organization and Management Quarter 1: Module 3: The Firm and Its Environment
Organization and Management Quarter 1: Module 3: The Firm and Its Environment
QUARTER 1
Assessment
1. Micro-environment factors include internal factors i.e. customers, suppliers,
competitors, etc. whereas macro-environment has external factors like political,
social, economic, etc. . in micro-environment, a firm's performance is
determined by the factors or elements in a firm's immediate environment which
affect its performance and decision-making. These elements include its
suppliers, competitors, marketing intermediaries, customers and publics while
on the other hand, macro-environment refers to the set of external elements
and forces that influence the company's development but are beyond the
company's control. It primarily consists of demographic, economic, cultural,
technical, legal, and political factors.
2. SWOT and PESTLE analyses are used to evaluate a new business or project in a
methodical and complete manner. The approach provides decision-makers with
a better knowledge of potential changes as well as the impact these changes
may have on their business.
3. SWOT analysis (strengths, weaknesses, opportunities, and threats) is a
framework for assessing a company's competitive position and developing
strategic plans. Internal and external elements, as well as existing and future
possibilities, are all evaluated in a SWOT analysis.
4. Because business does not operate in a vacuum: environmental influences can
have a beneficial impact on enterprises by driving sales, or they can have a
negative impact by raising the cost of items sold or increasing a company's
overhead. A company's ability to make profit is dependent on its ability to do so
regardless of external influences. While most environmental influences are
outside a company's control, it can still prosper if the possible consequences of
these forces are understood and a plan is put in place to mitigate their effects.
5. The environmental scanning is an important part of strategic planning since it
gives knowledge on future factors that will affect the firm. Leadership will be
able to respond to external influences more quickly with the knowledge
obtained.