,

By:Vipin Kumar
 Over view of Presentation
PART I:About the company’s PART II:About the Project work

1.Company’s profile 11.Project Title

2.History 12.Objective of the reserch
3.Mission /vision
13.About my Project Work
4.Introduction of coca-cola
14.Reserch tool –Sample EDS sheet
5.Products
6.coca-cola in india 15.Area covered
7.Products in India 16.Conclusion
8.Major competitor
17.Facts/Findings
9.segmentation model
18.Recommendations
10.swot analysis
19..Bibliography
 PART I COMPANY’S PROFILE

Type : Public
Founded : 1892
Headquarters : Atlanta, Georgia, U.S
Area served : Worldwide
Key people : MuhtarKent (Chairmanand CEO)
Industry : Beverage
Products : Coca-Cola Carbonated Soft Drinks,
Water& Other Non-alcoholic
beverages
(HEAD QUARTER OF COCA-COLA)
 HISTORY
• Coca-Cola was invented by Doctor John Pemberton a
pharmacist from Atlanta Georgia in May of 1886.

• The name Coca Cola was actually given to John

Pemberton by his bookkeeper Frank Robinson . He first
scripted "Coca Cola" into the flowing letters which has
become the famous logo we know and love today.

• Coca-Cola originated as a soda fountain beverage in

1886 selling for five cents a glass. Early growth was
impressive, but it was only when a strong bottling system Doctor John
developed that Coca-Cola became the world-famous Pemberton
brand it is today.
 MISSION & VISION
Mission & vision are outline who we are, what we
seek to achieve, and how we want to achieve it. They
provide a clear direction for our Company and help
ensure that we are all working toward the same
goals.

MISSION

To Refresh the World...in body, mind, and spirit.

 VISION
• Our vision serves as the framework for our Roadmap and guides every aspect
of our business by describing what we need to accomplish in order to continue
achieving sustainable, quality growth.

• People: Be a great place to work where people are inspired to be the best they
can be.
• Partners: Nurture a winning network of customers and suppliers, together we
create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and
support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our
overall responsibilities
 INTRODUCTION OF COCO-COLA

• The Coca-Cola Company is the world's largest

beverage company, largest
manufacturer, distributor and marketer of non-
alcoholic beverage concentrates and syrups in
the world.
• Coca-Cola currently offers nearly 400 brands in
over 200 countries and serves 1.5 billion
servings each day.
• Cocacola enjoys approx 65% market share in
Indian beverage industry.
 Products
COCO-COLA having about 400 brands all over the world which
were divided into following categories:

• Energy Drinks

• Juices/juice drink

• Soft drink

• Sports drink
 Cont…

• Tea and coffe

• Water

• Other drinks

Coca Cola’s brands also include

milk products, soup, and more…
 COCA-COLA IN INDIA

•Coca-cola entered in India market after 16 years from Hathras Dec 1993.
Cocacola became the undisputed leader of the Indian soft drink market coke
picked by five brands Thums up, limca, Goldspot, Citra& Maaza .

•The combination of local and global brands enabled Coca-Cola to exploit the
benefits of global branding and global trends in tastes while also tapping into
traditional domestic markets.

•Ever since, Coca-Cola India has made significant investments to build and
continually consolidate its business in the country, including new production
facilities, waste water treatment plants, distribution systems, and marketing
channels.
 President & CEO , Coca-Cola India
Atul Singh
• Atul Singh took over as the President &
CEO, Coca-Cola India .

• Prior to joining Coca-Cola, Atul worked for the

Colgate Palmolive Company for 10 years and held
several roles.

• Prior to Colgate, Atul worked as an Auditor with

Price Waterhouse in New York.
 PRODUCTS IN INDIA
• Coca-Cola
• Thums-up
• Fanta
• Limca
• Sprite
• Maaza
• Kinley
• Georgia
• Minute Maid
Major Competitor:

• The biggest competitor of coke is Pepsi.

• Pepsi is often second to Coke in terms of sales , but

outsells in some localities.

• In India, Coca-Cola ranked third behind the leader,

Pepsi-Cola, and local drink Thums Up. However, The
Coca-Cola Company purchased Thums Up in 1993.
As of 2004, Coca-Cola held a 60.9% market-share in
India.
 PRODUCTS OF PEPSI
• Pepsi

• Mirinda

• Pepsi Max

• Pepsi Lemon

• Pepsi Blue

• Mountain Dew

• 7up
MARKET SEGMENTAION MODEL OF COCA-COLA
 SWOT ANALYSIS

.World’s largest brand

.LOW EXPORT LEVELS
.STRONG DISTRIBUTION
NETWORK .Negative publicity

.STRONG BRANDS

.LARGE DOMESTIC • CHANGING OF

MARKETS CONSUMERS
.EXPORT POTENTIAL PREFERENCE
.HIGHER INCOME
AMONG PEOPLE •Intense competition
PART II PROJECT TITLE
“TO FIND OUT THE
POTENTIAL AREA FOR
SOFTDRINKS IN
UPCOUNTRY MARKET “
 Objective of the Reserch
• The main objective of this study is to expand
its market in rural areas.
• The next objective of this study is to estimate
the current dealer status in every village.
• To find out available opportunities in the
market by findings gaps in competitors
penetration.
• To find out major problems dealer facing from
company and its products.
• To collect data from retailers for the activation
of new channels.
• To enhance the market share of the company.
 About my Project Work
• My work was to collected the data from the Retailers.
• Reserch tool -EDS sheet
From the collected data my next work was to find out :
• Number of dry outlets
• Exclusive coke outlets
• Exclusive pepsi outlets
• Shared outlets
From the above data i had found the:
• % of area which is still not selling any soft drink
• Ratio between coke & Pepsi in the market
• Also to find out the major problems in the market.
• Finally I had to conclude all the collected data & found
out the overall status of the market.
EDS-SHEET
 Area covered
1.Allipur 12.Ghoshipur

2.Phaphunda 13.Kundla
3.Zahidpur 14.Bhavanpur
4.Lohia Nagar 15.Pachpeda
5.Nokza 16.Syal
6.Chandrasara 17.Chilora
7. Slampur 18.Rukanpur
8.Zallalpur 19.Abdullapur
9.Piplikheda 20.Jaiyee
10.Hazipur 21.Nagla
11.Kazipur 22.Aurangabad
 CONCLUSION
Total Exclusive Exclusive Shared Dry Outlet
Outlets coke Pepsi
375 228 12 46 89
W

dry outlet
24%

shared
Exclusive coke
12%
61%

Exclusive pepsi
3%

61% market is captured by coke, 3% market is captured by

pepsi, 12% market is in shared and 24% market still not
selling any cold drink. Therefore , this % of market yet not
covered by any soft drink company.
 FINDINGS
• The most popular flavour is Thums up! In the whole
market.
• Coco-Cola is demanded as a substitute of Thums Up!
• The second most popular flavour is Sprite.
• Thums Up! Has the highest sale from Coco-Cola
company.
• Pepsi provides more schemes then Coco-Cola.
• In rural market :
• Thums Up! , Sprite & Coca-Cola are in huge demand.
• Limca & Fenta were less demanded .
• Mazza & Minute pulpy orange having neglegeable sale.
 RECOMMENDATIONS
• The company must try to make different brands of coco-cola available at
every retail outlet whether it is large or small,otherwise the consumer may
go for substitute.
• Sales people and delivery persons should monitor the market whether stocks
are available or not and they deliver to each and every retailer of coke when
they do supply.
• Company can also provide the display items by this retailer feels that
company provide them other then revenue so,it becomes company’s
satisfied retailer Company should do this because it is also a mean of
Advertising/Promotion.
• Display material should be provided to the retailers on more regular basis to
increase the sales level.
• The company should take steps to replace damaged or unsellable & less
water content coco-cola goods frequently from the retailers.
BIBLIOGRAPHY
• www.google.com
• www.cocacola.com
• www.cocacolaindia.in
• www.scribd.com
• Company outlets
• Company employees
• Company’s guide
Thank You !