D Agencyprofile

dctrl —
studio for creative

technology
we’re building the future of digital transformation
dctrl — studio for creative technology
2 SECTION
01
About Us
We unite strategy, data, design
& technology to enable growth.

3 ABOUT US
Who we are
dctrl [di:ken’troul] is a digital consulting agency with a clear vision
and over 17 years of passion
dctrl is a small, flexible, fast-moving and skilled team, independently owned and
profitable since its inception.
dctrl combines experience in strategy, data science, interactive design, software
engineering for web and mobile, analytics, social media and digital growth.
dctrl is your data-driven partner for the digital age.

4 ABOUT US
What we do
We transform data into value and business impact.
Since inception, there has been one goal for dctrl — to work creatively, effectively
and above all, differently from anything else in the marketplace.
We develop solutions and experiences using technology in smart, interrelated
ways that support brand and communication strategies.
We work with open clients to clarify their stories and create tangible experiences
that will set them apart from the competition and connect with their customers.
We have extensive experience with mobile applications and data driven websites.

5 ABOUT US
Our Approach
The principles which shape our work and how we collaborate
We believe that data-based technology is the main driver of today’s

communication and culture.
We see our responsibility to constantly push the boundaries of what can be done
with digital technology.
We aim to build long term relationships with our clients and partners based on
transparency, collaboration and trust.
We believe in creative freedom, curiosity and quality over quantity.
We believe good products/services require good development.

6 ABOUT US
Our Values
Our values define who we are. How we work and grow together.
01 We make great technology. 07 We choose simple processes.
02 We are intolerant of intolerance. 08 We support openness & interoperability.
03 We default to transparency, truth & trust. 09 We work smarter, not harder.
04 We choose positivity & happiness. 10 We work everywhere we want.
05 We make time for reflection. 11 We give preference to autonomy.
06 We keep everything we do professional. 12 We pursue personal growth.

7 ABOUT US
Timeline 2000 Founded in Zurich, Switzerland by Roberto Eberhard and Andreas Lorenz
2003 Transformed into a private limited company (Ltd. / GmbH / Sarl)

Over 20 years of
passion. 2005 Founding member of “Swiss Flash User Group” (SFUG)
. 2006 dctrl gets a registered trademark (™)
2009 Co-organisator of international conference “Flash at the lake”, Zurich
2010 Founding member of “digitalMedLab”, a mHealth R&D company.
2012 Part of the “Achtgrad AG - Digital Excellence” agency network
2019 dctrl leaves Achtgrad AG and is again an independent digital agency

8 ABOUT US
Our Office
Get in contact.

Konradstrasse 17, 8005 Zurich, Switzerland
0041 - 44 - 271 9828

hello@dctrl.ch
https://dctrl.ch

9 SECTION
02
Services
Everything you need to make a
successful digital product, and
nothing more.

10 SERVICES
Business Fields
A full spectrum of services & consulting, founded on our four core competencies
Strategy UX Design Technology Growth

11 SERVICES
Strategy
We help organizations ● Business requirements development
see around corners ● Consumer research and user personas
and discover new ● Usability audits and expert reviews
opportunities. ● Digital brand strategy
● Social media strategy
● Digital marketing strategy
● Regulatory consulting (GDPR, MDI, HIPAA)
● Digital health consulting
● Security consulting

12 SERVICES
UX Design
We create cohesive ● Information architecture
visual identities and ● Identity and corporate design
scalable brand ● Interaction and visual design
strategies, that ● Interactive prototyping
connect with
● Design systems
audiences and support
● Visualisation
brand goals and
growth. ● UX-/UI-design
● Social media design
● Web & mobile design

13 SERVICES
Technology
Our approach is an ● Technical architecture & requirements
integrated, specialized ● Front- & backend development
process that focuses ● API design, development & monitoring
on making good ● Mobile app development (Android/iOS)
experiences great.
● WordPress theme & plugin development
● POS design & development
● Social media development
● Information security
● Quality assurance testing

14 SERVICES
Growth
Measure performance ● Grow hacking
to draw insights and ● Social media marketing
increase ROI. ● Search engine marketing (SEM)
● Search engine optimisation (SEO)
● Inbound campaigning
● Newsletter marketing (CRM)
● Measurement, monitoring & analytics
● Site maintenance and management
● Training

15 SECTION
03
Process
Data driven development flows
through everything we do.

16 PROCESS
Key Stages in our Project Lifecycle
STRATEGY DEVELOPMENT LAUNCH

Translate business Optimise your digital Executing product
needs into data- image, from front- to launch and start
driven solutions. backend. monitoring.
ANALYSIS DESIGN TESTING GROWTH

See around corners Transform strategies Automated testing to Measure performance
and discover new into innovative ensure the stability to draw insights and
opportunities. digital solutions. of the solution. increase ROI.
2 - 5 days 2 - 5 days 3 - 9 days 2 - 9 weeks 1 - 3 days 1 day unlimited

17 SECTION
04
Device Channels
Delivering effective digital user
experiences across browsers,
operating systems, wearables,
IoT and mobile devices.
18 DEVICE CHANNELS
Multi Screen Experiences

Delivering effective user experiences across all operating systems and devices.

19 SECTION
05
Partnerships
We're particular about the
quality of our work, so we're
also very selective about our
partnerships.
20 PARTNERSHIPS
A fluid network to help you scale

Offer a wider breadth of more sophisticated solutions
— Integration partners — Research partners — Marketing partners

21 PARTNERSHIPS

— Hosting partners — CRM partners — Analytics partners — Developer network

22 PARTNERSHIPS

— Service partners — API developer network

23 SECTION
06
Experience
Fusing digital strategy with
experience to accelerate
growth and effectiveness.

24 EXPERIENCE
Business Areas
We have successfully Advertising Insurance
developed and Architecture Life Science
executed digital
Culture Media
experiences in a wide
range of industries. Fashion NGO’s
Food Sport
Finance Technology
Government Telecom
Healthcare Tourism

25 SECTION
07
Clients
Clients who believe that
technology can make a
difference to their business
over the long term.
26 CLIENTS
dctrl + Client = One Team

We look for clients who are passionate about what they do.
Clients who are ready to go beyond practiced Clients who embrace change over
processes to achieve new goals. incrementalism.
Clients who believe in the power of creativity Clients who like healthy debate and are looking
and are ready to take a calculated risk to for a collaborative relationship.
achieve breakthrough results.

27 CLIENTS
Selected Brands*
Our clients. Our passion.
* of more than 128 clients

28 SECTION
08
Projects*
The following selection of
projects illustrate the range
of services we offer.
* of more than 277 projects

29 PROJECTS
Roger Federer
Credit Suisse
sponsoring website for
the world's best tennis
player.
Client Credit Suisse

Agency Noise, Zurich
Year 2013 - 2015
Role Design, Development,
Maintenance

30 PROJECTS
Novartis
Raise hypertension
awareness with a
mobile app for Android
and iPhone
Client Novartis Pharma, Rotkreuz

Agency Next AG, Zurich
Year 2014 - today
Role Strategy, Regulation, Design,
API, Development

31 PROJECTS
Alpiq
An interactive POS
System for external
sales team.
Client Alpiq, Zurich

Agency —
Year 2016 - 2018
Role Strategy, Design, API,
Development, Maintenance

32 PROJECTS
MAN
Website for Europe’s
leading transportation
company.
Client MAN, Munich

Agency —
Year 2015
Role Strategy, Design

33 PROJECTS
Osys
Interactive POS System
to show the company
services at trade
shows.
Client Osys, Zurich

Agency —
Year 2011
Role Design, Development

34 PROJECTS
Chr. Scherrer
Promoting ex-Alinghi
sailor and one of the
best swiss racing
skippers.
Client Christian Scherrer, Zurich

Agency —
Year 2012 - today
Role Strategy, Design,
Development

35 PROJECTS
Emmi
Ice-cream card editor
for the external sales
team to attract new
customers.
Client Emmi, Luzern

Agency Webmanufaktur, Bern
Year 2006 - 2010
Development

36 PROJECTS
Die Post
Campaign landing
page and online video
editor.
Client Die Post, Bern

Agency —
Year 2005
Development

37 PROJECTS
VMTG
A new website for the
music schools of the
canton of Thurgau.
Client Musikschulen TG, Frauenfeld

Agency —
Year 2020 (in development)
Role Strategy, Branding, Design,
Development

38 SECTION
09
Use Case
A new digital communication
strategy for Schweizer Brot.

39 SCHWEIZER BROT
Branding
Bold creative concepts
bring strategies to life
across multiple touch-
points (on- & offline).

40 SCHWEIZER BROT
Website & Blog

The central hub in the
digital marketing mix
of Schweizer Brot.
● Search engine optimized

● Social media optimized
● A/B tested
● Sharable content of high quality
● Localized in De/Fr

41 SCHWEIZER BROT
Landingpages
Deepen contacts,
establish dialogue.
● Catch traffic from social media

● Content generation (SEO)
● Call to action

42 SCHWEIZER BROT
Social Media
Supporting dialogue-
oriented
communication.
● Followers, sharing, likes,

comments (engagement)
● Consumer generated content
● Consumer engagement
● Content/Product promotion
● Drive traffic to campaign pages
● Brand awareness

43 SCHWEIZER BROT
YouTube
Spreading inspiration
for Swiss bread.
● Portraits
● Brotmoment
● Lifehacks
● Food waste
● Recipes

44 SCHWEIZER BROT
Newsletter
Maintaining and
intensifying
relationships.
● Personalized and A/B optimized

content
● E-Mail automation
● Lifecycle marketing
● Drive traffic to campaign pages

45 SCHWEIZER BROT
Inbound
Delivering the right
information at the right
time in the right place.
● Increases visibility
● Build brand awareness
● Educates consumers
● Increases trust and credibility
● Generate quality traffic

46 SCHWEIZER BROT
Advertising
Strengthen the brand in
industry-relevant
media.

47 SCHWEIZER BROT
Label
Multipliers in the
gastronomy with “Best
of Swiss Gastro”.
● Educate gastronomy industry

● Access opinion leaders
● Increase bread consumption

48 SCHWEIZER BROT
Key Figures (01.03.2020)
4’600’000 1’600’000 800’000 221’000

Impressions on Google Search Annual website page views Annual website visitors Annual YouTube video views
16’500 15’800 2’600 1’300

Follower on Facebook Newsletter subscribers Follower on Instagram Annual media clippings

49 SECTION
10
Spin-off
Reducing costs, increasing
access and improving quality
and efficiency in healthcare.

50 DIGITALMEDLAB
digitalMedLab
R&D of mobile based digitalMedLab was launched in 2010 as a joint lab between dctrl
digital healthcare — studio for creative technology and Sigam Public Health
solutions. (Basel/Switzerland) to harness the power of wireless
technologies to improve health outcomes.
We achieve this goal, by building easy to use and cutting-edge
software applications with a high design standard, which
requires minimal learning time and contains all the relevant
Client
features to make them essential clinical tools, thereby ensuring
Agency
high standards of security and privacy.
Year
Rolehttps://digitalmedlab.com
⟶

51 DIGITALMEDLAB
Advisory Board Dr. Martin Denz,

MD
Dr. Fridolin Marty
economiesuisse
President Swiss Health Policy
Association for
Guidance and TeleMedicine &
Health
long-term vision to eHealth
keep digitalMedLab
growing in the right
direction. Dr. Martin Denz,
MD
Ursula Stalder, lic.
phil. I/Prof.
President Swiss Lucerne University
Association for of Applied
Client TeleMedicine & Sciences and Arts
Agency Health Marketing &
eHealth Communication
Year
Role

52 DIGITALMEDLAB
Challenges in modern Wound Care

«It is a silent epidemic» — The WoundReach Foundation
63% of nursing time is dedicated to ● 400 million persons suffering from chronic wounds
wound management ● In the U.S., wound care is a $22 billion/year problem
● One episode of leg ulcer care costs more than
$40‘000
50% of nursing time is used for 3% of
population with chronic wounds ● 73’000 amputations are performed on people with
leg ulcer in the U.S. per year

53 DIGITALMEDLAB
+WoundDesk
Reduce costs, errors —
and get more time for
the patients.
● Mobile app
● Dashboard administration
● Wound analytics
● Wound report
● Open Health API
● Device management
● Support desk
● Translation center
Already +8000 nurses, physicians and wound care specialists

worldwide using +WoundDesk for the management of chronic wounds.
54 DIGITALMEDLAB
Mobile App
Wound documentation
at the point of care.
● Wound assessment and

documentation
● Semi-automated wound
measurement
● Decision support system
● Guidelines with updated medical
informations
● Secure data exchange with
external providers

55 DIGITALMEDLAB
Wound Report
Share wound
assessment data with
external specialists.
● Exchange of wound assessments

● Review of consultations
● Feedback from external
specialists

56 DIGITALMEDLAB
Administration
Manage health data in
one place from any
location.
● Team & patient data management

● Patient wound consultation review
● Team access rights management
● Push notifications
● Guidelines editor
● Product editor

57 DIGITALMEDLAB
Analytics
Better wound insights,
better outcomes.
● Data-based decision-making
● Real-time and location based
medical data
● Improved resources allocation
● Customised to your needs

58 DIGITALMEDLAB
App Store
Secure app distribution
& device management.
● Digital distribution of customised

+WoundDesk Mobile App’s
● Invite and notify your team about
new releases
● Track and manage downloads

59 DIGITALMEDLAB
Support Desk
Report and track
support queries from
anywhere.
● E-Mail support (business hours)

● Phone support (business hours)
● Online support center (24/7)
● Personal account manager

60 DIGITALMEDLAB
Translation
One point to translate
+WoundDesk in any
language.
● English
● German
● French
● Italian (in progress)
● Portuguese (in progress)

61 SECTION
11
Products
By developing internal products
we’re looking for ways to make
tech more friendly and
accessible, for our clients and
their ultimate users.
62 PRODUCTS
MonitR
Data analysis.
Simplified.
MonitR is the easiest and affordable

way to analyse your social media
accounts, campaigns and website in
real-time.

63 FIN
Thank you!
Andreas Lorenz
Founder & Head of Technology
al@dctrl.ch
For further information & insights please visit:
https://dctrl.ch
For up-to-date news follow us on:

64 SECTION
Annex

65 ANNEX
Selected Speaks & Lectures

Spreading ideas and knowledge.
Lectures
2010 SAE Institute Zurich 2004 Hochschule für Wirtschaft Luzern

lecture about rich internet application development Institute für Wirtschaftskommunikation IWK,
Multimedia Unit, diploma co-adviser
Hochschule der Künste Luzern
expert at MAS diploma 2002 Kunsthochschule Zürich
Interactive Design Unit, lecture
2005 - 2006 Hochschule für Wirtschaft Luzern
Online-Communication Unit, guest-lecturer for
it-engineering

66 ANNEX

Speaks
2020 2. Intern. E-Healthcare Application Summit, 2015 Health 2.0, “Tools for Provider Communication”,
Winterthur Barcelona
2018 Digital Connect, “The future of mobile health care”, SGO Herbsttagung “Digitale Transformation”, Zurich
Sierre
ZHAW, “CTI Entrepreneurship”, Winterthur
2016 Last Thursday @ ETHZ, “Connecting Dots between
ZHAW, “Startup Lessons learned”, Winterthur
Health and Technology”, UX-Design, Zurich
University of Basel, Workshop “Measurements in
SMAMA “Mobile Data and Data Security”, Zurich
Health & Sports”, Basel

67 ANNEX

Speaks
2014 SMAMA Fachevent #4, “Mobile Startups”, Zurich 2000 - 2009 Swiss Flash User Group, several lectures about
Flash, Flex, Action Script, ANT etc., Zurich
Mobile Monday, “Mobile Health & Wearables”,
Zurich 2005 Macromedia Academy School, “Flash 8 overview”,
Kloten
2013 Origo Innovation Congress, “Internet of Everything”,
Frauenfeld
2009 Flash at the Lake, “Flex - Continuous Integration”,
Zurich

68 ANNEX
Selected Publications
Our work is regularly mentioned in magazines and books.
Newspapers / Magazines
2016 MedInside, “Schweizer Innovationen an der Health 2006 Online PC, Die Internet- und PC-Zeitung der
2.0″, Zurich Schweiz, Zurich
SonntagsZeitung, “+WoundDesk: App der Woche”, PAGE, Das Magazin für Digitale Gestaltung &
Zurich Medienproduktion, Hamburg
2015 Medical Tribune Public, “Neue App für 2005 MX Magazin, Das Magazin für Macromedia
Hypertoniker”, Basel Anwender, Frankfurt
2012 NZZ/Scorecard, “Mobile Apps im medizinischen InfoWeek, Das Schweizer IT-Magazin, Zurich
Alltag”, Zurich

69 ANNEX
Selected Publications
Our work is regularly mentioned in magazines and books.
Books
2015 Reliability & Accuracy of Wound Surface 2002 Webdesign Index 3, The Pepin Press, Amsterdam,
Measurement using Mobile Technology, ISBN 90 5768 0459
International Society for Telemedicine & eHealth,
2002 E-Project 01 - The most creative websites around
Basel, ISSN 1998-5509
the world, HarperCollins Intern., Hong Kong, ISBN
2007 Webdesign Index 7, The Pepin Press, Amsterdam 0 06 008764 1
2004 Webdesign Index 5, The Pepin Press, Amsterdam, 2001 Inertia - Visual Culture, Budapest, Hungary, ISBN
ISBN 90 5768 0637 963 00 9451 7

70 ANNEX
Recognitions
Our efforts to provide our clients with outstanding services & innovative products.
Awards & Mentions
2020 2019 Global Digital Health 100, Journal of mHealth, 2015 Finalist Digital Health Innovation Award, Munich,
UK Germany
2018 Finalist IFAS Innovation Challenge 2018, Cosanum, Best application for overall healthcare system,
Zurich, Switzerland Hacking Health, Strasbourg, France
2017 2016 Global Digital Health 100, Journal of mHealth, 2006 Die besten 200 Websites der Schweiz, the website
Skipton, UK “Instant Karma” was nominated by the it magazin
Anthrazit as one of the 10 best corporate websites
2015 Finalist AppCircus @ ConHit/Messe Berlin, for 2006, Zurich, Switzerland
Berlin, Germany

71 ANNEX
Recognitions
Our efforts to provide our clients with outstanding services & innovative products.
Awards & Mentions
2004 American Design Award, silver award for the

website of the fashion label “Instant Karma”, USA
2001 Stiftung Jugend & Wirtschaft, gold award for the
website/cd- rom “Schadenfreunde” of the
Schweizerischer Versicherungsverband, Bern,
Switzerland

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dctrl —

studio for creative

dctrl — studio for creative technology

dctrl — studio for creative technology

dctrl — studio for creative technology

We believe that data-based technology is the main driver of today’s

dctrl — studio for creative technology

01 We make great technology. 07 We choose simple processes.

02 We are intolerant of intolerance. 08 We support openness & interoperability.

03 We default to transparency, truth & trust. 09 We work smarter, not harder.

04 We choose positivity & happiness. 10 We work everywhere we want.

05 We make time for reﬂection. 11 We give preference to autonomy.

06 We keep everything we do professional. 12 We pursue personal growth.

dctrl — studio for creative technology

2003 Transformed into a private limited company (Ltd. / GmbH / Sarl)

. 2006 dctrl gets a registered trademark (™)

2009 Co-organisator of international conference “Flash at the lake”, Zurich

2010 Founding member of “digitalMedLab”, a mHealth R&D company.

2012 Part of the “Achtgrad AG - Digital Excellence” agency network

2019 dctrl leaves Achtgrad AG and is again an independent digital agency

dctrl — studio for creative technology

dctrl — studio for creative technology

0041 - 44 - 271 9828

dctrl — studio for creative technology

dctrl — studio for creative technology

Strategy UX Design Technology Growth

dctrl — studio for creative technology

dctrl — studio for creative technology

dctrl — studio for creative technology

dctrl — studio for creative technology

dctrl — studio for creative technology

dctrl — studio for creative technology

Key Stages in our Project Lifecycle

STRATEGY DEVELOPMENT LAUNCH

ANALYSIS DESIGN TESTING GROWTH

2 - 5 days 2 - 5 days 3 - 9 days 2 - 9 weeks 1 - 3 days 1 day unlimited

dctrl — studio for creative technology

Multi Screen Experiences

dctrl — studio for creative technology

A ﬂuid network to help you scale

— Integration partners — Research partners — Marketing partners

dctrl — studio for creative technology

A ﬂuid network to help you scale

— Hosting partners — CRM partners — Analytics partners — Developer network

dctrl — studio for creative technology

A ﬂuid network to help you scale

— Service partners — API developer network

dctrl — studio for creative technology

dctrl — studio for creative technology

dctrl — studio for creative technology

dctrl + Client = One Team

dctrl — studio for creative technology

* of more than 128 clients

dctrl — studio for creative technology

dctrl — studio for creative technology

Client Credit Suisse

dctrl — studio for creative technology

Client Novartis Pharma, Rotkreuz

dctrl — studio for creative technology

Client Alpiq, Zurich

dctrl — studio for creative technology

Client MAN, Munich

dctrl — studio for creative technology