Press Release

Nuvoco offers complete 360-degree concrete solutions for IHB Segment

Launches ‘Concreto Ecodure’ – a green concrete for durable foundations

Mumbai, November 27, 2020: Everyone aspires to have their dream abode but to build a strong and
durable home you need quality building materials. To help construct your dream home, Nuvoco Vistas
Corp. Ltd. (Nuvoco) a leading building materials company, presents a range of innovative concrete
products to cater to the various stages of house construction. The latest offering in this space is
‘Concreto Ecodure’ – a green concrete for durable foundations – launched through a virtual
programme. Concreto Ecodure provides a strong foundation by controlling thermal cracks in mass
concrete foundation and offering improved durability. The product has been designed and developed at
Nuvoco’s Construction Development and Innovation Centre (CDIC).

A durable and beautiful home starts with a solid foundation. Foundation is one of the most significant
elements that transmit the load of the structure to the ground. Foundations are vulnerable to the
presence of subsoil water, sulphates, chlorides, and other harmful chemicals. Salts present in the soil
ingress into concrete corroding the reinforcement and reducing the durability of the structure.

Concreto Ecodure addresses these challenges ensuring a very cohesive and uniform mix by providing
durable and impervious concrete for all types of substructure and foundations. Concreto Ecodure is
produced with high strength cement, pozzolanic materials, specialized admixture, and by carefully
proportioning all concrete ingredients, which is effective in reducing the permeability of concrete
thereby preventing chloride and sulphate ion attack on reinforcements.

After foundation come the column, staircases, repair, and interior work, and for this Nuvoco has
InstaMix range of concrete – a pre-mixed and wet ready-to-use concrete in 35 kg bags. A perfect mix of
durability and efficiency; Instamix is packed with Force Five Advantages namely easy to order; faster
construction, consistent quality, minimal wastage and easy to use.

Last but not least are the Reinforced Cement Concrete (RCC) slabs and beams of the house. Often
Individual Home Builder (IHB) faces the problem of micro-cracks on the concrete structure and
seepage of water leading to fungus and algae formation at surface level, resulting in health hazards. To
tackle this problem Nuvoco has “Concreto Permadure” which ensures dense and durable concrete
structure by providing resistance against water seepage and micro-cracks like plastic shrinkage. This
innovative solution is made with careful proportioning of all concrete ingredients along with specified
integral waterproofing compound and engineered fibers, with extended service life.

Sharing his views during the online product launch, Mr. Pranav Desai, Vice President R&D and Head
CDIC, said, “Nuvoco is a pioneer in advanced concrete technology solutions and has proven its
leadership by launching innovative Readymix products addressing the various stages of house
constructions in India and Concreto Ecodure is another step towards that direction. With this product,
we address the foundation problems of any structure by providing superior performance concrete in
aggressive environments. With the launch of Concreto Ecodure, we now have a complete 360 degree
offering for IHB’s thus giving them the comfort and guarantee of their dream home.”

About Nuvoco
Nuvoco Vistas Corp. Ltd. is a leading manufacturer and retailer of building materials in India with a vision to build a safer,
smarter and more sustainable world. The company started operations in India in 1999 via acquisitions, and since then it has
emerged as one of the major players in India. Today it offers a diversified business portfolio
under three business segments, namely, Cement, Ready-Mix Concrete (RMX) and Modern Building Materials (MBM). Nuvoco
is one of the top cement manufacturers in India, and the leading player in the East following the acquisition of Nu Vista Limited
(formerly Emami Cement Limited); offering high performance, premium, blended cement variants like Concreto, Duraguard,
Nirmax and Infracem. Its MBM product range, under the Zero M brand, comprises construction chemicals, wall fill solutions,
and cover blocks. Nuvoco's RMX business has a pan-India presence offering specialised products like Artiste and InstaMix
being proud contributors to landmark projects like Lodha World One, Amritsar Entry Gate, and the Metros (Delhi, Jaipur, Noida
and Mumbai). Through its NABL-accredited Construction Development and Innovation Centre (CDIC) based in Mumbai,
Nuvoco identifies latent gaps in the industry and offers customised solutions to its customers. Guided by the enduring
principles of safety for its employees and responsibility for the community and environment; the company is charting its course
to shape a new world. (www.nuvoco.com)