Year 1 Year 2

Revenue
ARR 299,383$ 1,456,191$

Costs
Costs of Good Sold 22.49% 67,331$ 9.84% 143,286$
Sales & Marketing 87.08% $260,688.27 49.08% $714,702.42
Research & Development 68.59% $205,333 26.12% $380,333
General & Administrative 61.46% $184,000 12.64% $184,000

EBIT -417,970$ 33,869$

Cash needed to cover costs -$575,172.58

Note: To edit the numbers, first make a copy of this sheet (File > Make a copy)

Made by Gary Gaspar

https://marker.io
t (File > Make a copy).
 Year 1 Year 2
Hypotheses Q1 Q2 Q3 Q4 Q1
Average
Monthly monthly price
growth rate in of subscriptions
number of new 70$ 70$ 70$ 70$ 70$
customer 13% 12% 11% 10% 10%
Monthly revenue churn rate 4.0% 3.5% 3.0% 2.5% 2.0%

Number of new customers added last month 30 Cannot be ZERO

Starting MRR $3,000
 Year 2
Q2 Q3 Q4
70$ 70$ 70$
9% 8% 7%
1.8% 1.5% 1.5%
Personnel Yearly Cost (tax
Name (optional) included) Starting month
CEO Founder 1 $50,000 1
CTO Founder 2 $50,000 1
Engineer Founder 3 $50,000 1
Engineer Founder 4 $50,000 1
Engineer Joe $70,000 5
Engineer Samantha $70,000 5
Engineer Fred $70,000 13
Engineer TBD $70,000 15
Customer success Mike $55,000 3
Customer success TBD $55,000 7
Support Lucie $45,000 8
Support TBD $45,000 5
Sales Toby $65,000 5
Sales TBD $65,000 10
Sales TBD $65,000 15
Sales TBD $65,000 3
Sales TBD $65,000 8
Marketing Kevin $55,000 12
Marketing TBD $55,000 15
Marketing TBD $55,000 18

Marketing spending
% of MRR
Adwords 5%
Social / display ads 5%

Cost of good sold

Payement Processing fees 3%
Hosting & Bandwidth $800.00

Miscellaneous
Technical Contractors (designer, developers..) $1,000
Marketing Contractors (writer, SEO agency...) $1,000
Lawyer, accountants... $1,000
Travel $1,000
Office rent & utilities $1,000
Telecommunications, internet, office supplies $1,000
Inssurance $1,000
Extra Item 1 $1,000
Extra Item 2 $1,000
Month Jan-2017 Feb-2017 Mar-2017
Month N 1 2 3
REVENUE

Revenue & customer Growth

Average revenue per new customer 70$ 70$ 70$
New customers 34 38 43
Churn Rate 4.0% 4.0% 4.0%
Month Recurring Revenue
New MRR 2,373$ 2,681$ 3,030$
Lost MRR 120$ 210$ 309$
MRR from last month 3,000$ 5,253$ 7,724$
Gross MRR 5,253$ 7,724$ 10,445$
MRR Growth rate 47.0% 35.2%
Payment Processing $157.59 $231.73 $313.36
Net MRR 5,095$ 7,493$ 10,132$

COSTS

Personnel
CEO - Founder 1 $4,167 $4,167 $4,167
CTO - Founder 2 $4,167 $4,167 $4,167
Engineer - Founder 3 $4,167 $4,167 $4,167
Engineer - Founder 4 $4,167 $4,167 $4,167
Engineer - Joe 0 0 0
Engineer - Samantha 0 0 0
Engineer - Fred 0 0 0
Engineer - TBD 0 0 0
Customer success - Mike 0 0 $4,583
Customer success - TBD 0 0 0
Support - Lucie 0 0 0
Support - TBD 0 0 0
Sales - Toby 0 0 0
Sales - TBD 0 0 0
Sales - TBD 0 0 0
Sales - TBD 0 0 $5,417
Sales - TBD 0 0 0
Marketing - Kevin 0 0 0
Marketing - TBD 0 0 0
Marketing - TBD 0 0 0
Total Payroll 16,667$ 16,667$ 26,667$
Marketing Spending
Adwords 263$ 386$ 522$
Social / display ads 263$ 386$ 522$
Total Marketing Spending 525$ 772$ 1,045$
Hosting
Hosting & Bandwidth $800.00 $800.00 $800.00
Total Hosting 800$ 800$ 800$
Miscellaneous
Technical Contractors (designer, developers..) $1,000 $1,000 $1,000
Marketing Contractors (writer, SEO agency...) $1,000 $1,000 $1,000
Lawyer, accountants... $1,000 $1,000 $1,000
Travel $1,000 $1,000 $1,000
Office rent & utilities $1,000 $1,000 $1,000
Telecommunications, internet, office supplies $1,000 $1,000 $1,000
Inssurance $1,000 $1,000 $1,000
Extra Item 1 $1,000 $1,000 $1,000
Extra Item 2 $1,000 $1,000 $1,000
Total Miscellaneous 9,000$ 9,000$ 9,000$

PROFIT & LOSS

Revenue
Gross MRR 5,253$ 7,724$ 10,445$
Costs of Good sold
Payment Processing 158$ 232$ 313$
Hosting & Bandwidth $800.00 $800.00 $800.00
Support $0.00 $0.00 $0.00
Total Costs of Good Sold 958$ 1,032$ 1,113$
18.23% 13.36% 10.66%
Gross Profit
Gross Profit 4,295$ 6,693$ 9,332$
81.77% 86.64% 89.34%
Operating Expenses
Sales & Marketing $1,525.30 $1,772.44 $12,044.55
% of Revenues 29.04% 22.95% 115.31%

Research & Development $9,333 $9,333 $9,333

% of Revenues 177.68% 120.83% 89.35%

General & Administrative $15,333 $15,333 $15,333

 % of Revenues 291.90% 198.51% 146.79%

Margins
Earning Before Interest & Tax -21,897$ -19,746$ -27,379$
EBIT Margin -416.84% -255.64% -262.11%
 Year 1
Apr-2017 May-2017 Jun-2017 Jul-2017 Aug-2017 Sep-2017 Oct-2017
4 5 6 7 8 9 10

70$ 70$ 70$ 70$ 70$ 70$ 70$

48 54 61 68 75 83 91
3.5% 3.5% 3.5% 3.0% 3.0% 3.0% 2.5%

3,394$ 3,801$ 4,257$ 4,725$ 5,245$ 5,822$ 6,404$

366$ 472$ 588$ 614$ 737$ 873$ 851$
10,445$ 13,474$ 16,803$ 20,472$ 24,583$ 29,091$ 34,040$
13,474$ 16,803$ 20,472$ 24,583$ 29,091$ 34,040$ 39,593$
29.0% 24.7% 21.8% 20.1% 18.3% 17.0% 16.3%
$404.21 $504.09 $614.16 $737.49 $872.72 $1,021.20 $1,187.80
13,069$ 16,299$ 19,858$ 23,846$ 28,218$ 33,019$ 38,406$

$4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167

$4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167
$4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167
$4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167
0 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833
0 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833
0 0 0 0 0 0 0
0 0 0 0 0 0 0
$4,583 $4,583 $4,583 $4,583 $4,583 $4,583 $4,583
0 0 0 $4,583 $4,583 $4,583 $4,583
0 0 0 0 $3,750 $3,750 $3,750
0 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750
0 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417
0 0 0 0 0 0 $5,417
0 0 0 0 0 0 0
$5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417
0 0 0 0 $5,417 $5,417 $5,417
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
26,667$ 47,500$ 47,500$ 52,083$ 61,250$ 61,250$ 66,667$
 674$ 840$ 1,024$ 1,229$ 1,455$ 1,702$ 1,980$
674$ 840$ 1,024$ 1,229$ 1,455$ 1,702$ 1,980$
1,347$ 1,680$ 2,047$ 2,458$ 2,909$ 3,404$ 3,959$

$800.00 $800.00 $800.00 $800.00 $800.00 $800.00 $800.00

800$ 800$ 800$ 800$ 800$ 800$ 800$

$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
9,000$ 9,000$ 9,000$ 9,000$ 9,000$ 9,000$ 9,000$

13,474$ 16,803$ 20,472$ 24,583$ 29,091$ 34,040$ 39,593$

404$ 504$ 614$ 737$ 873$ 1,021$ 1,188$

$800.00 $800.00 $800.00 $800.00 $800.00 $800.00 $800.00
$0.00 $3,750.00 $3,750.00 $3,750.00 $7,500.00 $7,500.00 $7,500.00
1,204$ 5,054$ 5,164$ 5,287$ 9,173$ 9,321$ 9,488$
8.94% 30.08% 25.23% 21.51% 31.53% 27.38% 23.96%

12,269$ 11,749$ 15,308$ 19,296$ 19,918$ 24,719$ 30,106$

91.06% 69.92% 74.77% 78.49% 68.47% 72.62% 76.04%

$12,347.36 $18,096.96 $18,463.86 $23,458.31 $29,325.73 $29,820.67 $35,792.66

91.64% 107.70% 90.19% 95.42% 100.81% 87.60% 90.40%

$9,333 $21,000 $21,000 $21,000 $21,000 $21,000 $21,000

69.27% 124.98% 102.58% 85.42% 72.19% 61.69% 53.04%

$15,333 $15,333 $15,333 $15,333 $15,333 $15,333 $15,333

113.80% 91.25% 74.90% 62.37% 52.71% 45.05% 38.73%

-24,745$ -42,681$ -39,489$ -40,496$ -45,741$ -41,435$ -42,020$

-183.65% -254.01% -192.90% -164.73% -157.24% -121.72% -106.13%
Nov-2017 Dec-2017 Jan-2018 Feb-2018 Mar-2018 Apr-2018
11 12 13 14 15 16

70$ 70$ 70$ 70$ 70$ 70$

101 111 122 134 147 161
2.5% 2.5% 2.0% 2.0% 2.0% 1.8%

7,045$ 7,749$ 8,524$ 9,377$ 10,314$ 11,242$

990$ 1,141$ 1,045$ 1,195$ 1,358$ 1,345$
39,593$ 45,648$ 52,256$ 59,735$ 67,917$ 76,873$
45,648$ 52,256$ 59,735$ 67,917$ 76,873$ 86,770$
15.3% 14.5% 14.3% 13.7% 13.2% 12.9%
$1,369.45 $1,567.68 $1,792.05 $2,037.51 $2,306.18 $2,603.10
44,279$ 50,688$ 57,943$ 65,879$ 74,567$ 84,167$

$4,167 $4,167 $4,167 $4,167 $4,167 $4,167

$4,167 $4,167 $4,167 $4,167 $4,167 $4,167
$4,167 $4,167 $4,167 $4,167 $4,167 $4,167
$4,167 $4,167 $4,167 $4,167 $4,167 $4,167
$5,833 $5,833 $5,833 $5,833 $5,833 $5,833
$5,833 $5,833 $5,833 $5,833 $5,833 $5,833
0 0 $5,833 $5,833 $5,833 $5,833
0 0 0 0 $5,833 $5,833
$4,583 $4,583 $4,583 $4,583 $4,583 $4,583
$4,583 $4,583 $4,583 $4,583 $4,583 $4,583
$3,750 $3,750 $3,750 $3,750 $3,750 $3,750
$3,750 $3,750 $3,750 $3,750 $3,750 $3,750
$5,417 $5,417 $5,417 $5,417 $5,417 $5,417
$5,417 $5,417 $5,417 $5,417 $5,417 $5,417
0 0 0 0 $5,417 $5,417
$5,417 $5,417 $5,417 $5,417 $5,417 $5,417
$5,417 $5,417 $5,417 $5,417 $5,417 $5,417
0 $4,583 $4,583 $4,583 $4,583 $4,583
0 0 0 0 $4,583 $4,583
0 0 0 0 0 0
66,667$ 71,250$ 77,083$ 77,083$ 92,917$ 92,917$
 2,282$ 2,613$ 2,987$ 3,396$ 3,844$ 4,338$
2,282$ 2,613$ 2,987$ 3,396$ 3,844$ 4,338$
4,565$ 5,226$ 5,974$ 6,792$ 7,687$ 8,677$

$800.00 $800.00 $800.00 $800.00 $800.00 $800.00

800$ 800$ 800$ 800$ 800$ 800$

$1,000 $1,000 $1,000 $1,000 $1,000 $1,000

$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
9,000$ 9,000$ 9,000$ 9,000$ 9,000$ 9,000$

45,648$ 52,256$ 59,735$ 67,917$ 76,873$ 86,770$

1,369$ 1,568$ 1,792$ 2,038$ 2,306$ 2,603$

$800.00 $800.00 $800.00 $800.00 $800.00 $800.00
$7,500.00 $7,500.00 $7,500.00 $7,500.00 $7,500.00 $7,500.00
9,669$ 9,868$ 10,092$ 10,338$ 10,606$ 10,903$
21.18% 18.88% 16.89% 15.22% 13.80% 12.57%

35,979$ 42,388$ 49,643$ 57,579$ 66,267$ 75,867$

78.82% 81.12% 83.11% 84.78% 86.20% 87.43%

$36,398.15 $41,642.28 $42,390.18 $43,208.36 $54,103.94 $55,093.66

79.74% 79.69% 70.96% 63.62% 70.38% 63.49%

$21,000 $21,000 $26,833 $26,833 $32,667 $32,667

46.00% 40.19% 44.92% 39.51% 42.49% 37.65%

$15,333 $15,333 $15,333 $15,333 $15,333 $15,333

 33.59% 29.34% 25.67% 22.58% 19.95% 17.67%

-36,753$ -35,587$ -34,914$ -27,796$ -35,837$ -27,227$

-80.51% -68.10% -58.45% -40.93% -46.62% -31.38%
 Year 2
May-2018 Jun-2018 Jul-2018 Aug-2018 Sep-2018 Oct-2018
17 18 19 20 21 22

70$ 70$ 70$ 70$ 70$ 70$

175 191 206 223 240 257
1.8% 1.8% 1.5% 1.5% 1.5% 1.5%

12,254$ 13,357$ 14,426$ 15,580$ 16,826$ 18,004$

1,518$ 1,706$ 1,637$ 1,829$ 2,035$ 2,257$
86,770$ 97,506$ 109,156$ 121,945$ 135,695$ 150,486$
97,506$ 109,156$ 121,945$ 135,695$ 150,486$ 166,233$
12.4% 11.9% 11.7% 11.3% 10.9% 10.5%
$2,925.17 $3,274.69 $3,658.34 $4,070.86 $4,514.58 $4,986.98
94,581$ 105,882$ 118,286$ 131,625$ 145,972$ 161,246$

$4,167 $4,167 $4,167 $4,167 $4,167 $4,167

$4,167 $4,167 $4,167 $4,167 $4,167 $4,167
$4,167 $4,167 $4,167 $4,167 $4,167 $4,167
$4,167 $4,167 $4,167 $4,167 $4,167 $4,167
$5,833 $5,833 $5,833 $5,833 $5,833 $5,833
$5,833 $5,833 $5,833 $5,833 $5,833 $5,833
$5,833 $5,833 $5,833 $5,833 $5,833 $5,833
$5,833 $5,833 $5,833 $5,833 $5,833 $5,833
$4,583 $4,583 $4,583 $4,583 $4,583 $4,583
$4,583 $4,583 $4,583 $4,583 $4,583 $4,583
$3,750 $3,750 $3,750 $3,750 $3,750 $3,750
$3,750 $3,750 $3,750 $3,750 $3,750 $3,750
$5,417 $5,417 $5,417 $5,417 $5,417 $5,417
$5,417 $5,417 $5,417 $5,417 $5,417 $5,417
$5,417 $5,417 $5,417 $5,417 $5,417 $5,417
$5,417 $5,417 $5,417 $5,417 $5,417 $5,417
$5,417 $5,417 $5,417 $5,417 $5,417 $5,417
$4,583 $4,583 $4,583 $4,583 $4,583 $4,583
$4,583 $4,583 $4,583 $4,583 $4,583 $4,583
0 $4,583 $4,583 $4,583 $4,583 $4,583
92,917$ 97,500$ 97,500$ 97,500$ 97,500$ 97,500$
 4,875$ 5,458$ 6,097$ 6,785$ 7,524$ 8,312$
4,875$ 5,458$ 6,097$ 6,785$ 7,524$ 8,312$
9,751$ 10,916$ 12,194$ 13,570$ 15,049$ 16,623$

$800.00 $800.00 $800.00 $800.00 $800.00 $800.00

800$ 800$ 800$ 800$ 800$ 800$

$1,000 $1,000 $1,000 $1,000 $1,000 $1,000

$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
9,000$ 9,000$ 9,000$ 9,000$ 9,000$ 9,000$

97,506$ 109,156$ 121,945$ 135,695$ 150,486$ 166,233$

2,925$ 3,275$ 3,658$ 4,071$ 4,515$ 4,987$

$800.00 $800.00 $800.00 $800.00 $800.00 $800.00
$7,500.00 $7,500.00 $7,500.00 $7,500.00 $7,500.00 $7,500.00
11,225$ 11,575$ 11,958$ 12,371$ 12,815$ 13,287$
11.51% 10.60% 9.81% 9.12% 8.52% 7.99%

86,281$ 97,582$ 109,986$ 123,325$ 137,672$ 152,946$

88.49% 89.40% 90.19% 90.88% 91.48% 92.01%

$56,167.24 $61,915.65 $63,194.48 $64,569.54 $66,048.61 $67,623.28

57.60% 56.72% 51.82% 47.58% 43.89% 40.68%

$32,667 $32,667 $32,667 $32,667 $32,667 $32,667

33.50% 29.93% 26.79% 24.07% 21.71% 19.65%

$15,333 $15,333 $15,333 $15,333 $15,333 $15,333

 15.73% 14.05% 12.57% 11.30% 10.19% 9.22%

-17,887$ -12,334$ -1,208$ 10,755$ 23,623$ 37,323$

-18.34% -11.30% -0.99% 7.93% 15.70% 22.45%
Nov-2018 Dec-2018
23 24

70$ 70$
275 294
1.5% 1.5%

19,264$ 20,613$
2,493$ 2,745$
166,233$ 183,004$
183,004$ 200,871$
10.1% 9.8%
$5,490.11 $6,026.14
177,513$ 194,845$

$4,167 $4,167
$4,167 $4,167
$4,167 $4,167
$4,167 $4,167
$5,833 $5,833
$5,833 $5,833
$5,833 $5,833
$5,833 $5,833
$4,583 $4,583
$4,583 $4,583
$3,750 $3,750
$3,750 $3,750
$5,417 $5,417
$5,417 $5,417
$5,417 $5,417
$5,417 $5,417
$5,417 $5,417
$4,583 $4,583
$4,583 $4,583
$4,583 $4,583
97,500$ 97,500$
 9,150$ 10,044$
9,150$ 10,044$
18,300$ 20,087$

$800.00 $800.00
800$ 800$

$1,000 $1,000
$1,000 $1,000
$1,000 $1,000
$1,000 $1,000
$1,000 $1,000
$1,000 $1,000
$1,000 $1,000
$1,000 $1,000
$1,000 $1,000
9,000$ 9,000$

183,004$ 200,871$

5,490$ 6,026$
$800.00 $800.00
$7,500.00 $7,500.00
13,790$ 14,326$
7.54% 7.13%

169,213$ 186,545$
92.46% 92.87%

$69,300.36 $71,087.12
37.87% 35.39%

$32,667 $32,667
17.85% 16.26%

$15,333 $15,333
 8.38% 7.63%

51,913$ 67,458$
28.37% 33.58%