Nowadays everything is online or can be done from home and only by using a cellphone we can do

anything from ordering food to placing an order or booking a hotel reservation only from an application
platform. This can happen because everyone is avoiding direct contact with other people, and by
booking a room or booking online through a platform, the price will also be slightly more expensive than
coming directly to hotel.

no exception if they book a hotel room through the hotel's official website, because usually there are
discounts and discounts provided by the hotel, unfortunately this kind of advantage also has a
drawback, namely promotions and discounts cannot be predicted by potential visitors. Through OTA
(online travel agent) they have their own particular strategy to help market or sell a hotel room. In
addition, the discounts and promos provided by these travel agents do not just appear, the calculations
are not only based on margins, profits, and financial benefits, but also the lifetime customer value which
is the main factor.

Online booking sites provide low prices compared to prices offered on hotel sites or come or book
directly, because the hotel and OTA cooperate in marketing by considering the advantages and
disadvantages of each hotel. In addition, online travel agents who dominate the online market are more
targeted by prospective customers, by running all businesses online, the online travel agents will find it
easier to innovate in terms of promotions and discounts.