Open Edge Cloud for

Content Delivery
A new content delivery architecture and model for
communications service providers

May 2021
The shift to the future: The edge is crucial for
powering next generation content delivery

Immersive Retail Gaming IoT Smart Vehicles eHealth

• In Store Advertising • Live Game Streaming • Video Monitoring • In Car Entertainment • Remote Diagnosis
• Retail AR • Immersive gaming • Drone Video • Multimedia Streaming • Remote Surgery
• Retail VR • Cloud-based gaming • Remote Site • Ambulance
Inspections communications

2
 CDN is the first step towards a broader edge ambition

Content delivery Enterprise use-cases Industry enablement Developer ecosystem

3rd party apps

Leverage the Enable enterprise Deploy edge-enhanced Foster a vibrant

transformation of the use-cases requiring
use-cases to be developer ecosystem
video industry to enable convergence within and
deployed across a that will develop the next
significant backhaul across industries and a
modern, flexible, generations of use-cases
savings and monetize global footprint of edge
distributed compute leveraging the
content delivery locations
platform capabilities of the Edge
…

Static video, live video, Security, Collaboration, Mobile

SD-WAN, Private Gaming (emerging), Edge IaaS/PaaS
enhanced video,
5G/LTE/Radio connected mobility (nascent)
non-video content

animated
Demand for Streamed Content Is Skyrocketing
The industry needs to change the way content is delivered.

Streaming video
Live and on demand + New use cases
VR/AR, 360 video = New requirements
Massive peak capacity, very
low latency, extremely high
bandwidth streams

Qwilt Confidential & Proprietary 4

The Content Delivery Capacity Gap Is Coming
To address the gap, we need a new way to deliver content
By 2022, demand for streaming content will • New, highly distributed edge cloud architecture
likely exceed CDNs’ capability to manage it.1 • New business model: ISPs own/operate edge cloud and monetize delivery

ISP
CDN exchange/
peering point

Content too far Distribution too Result: Traffic

Content buffering
away from users centralized bottlenecks

1. Cisco VNI 2018, Akamai Investor Relations Deck 2018. Qwilt Confidential & Proprietary 5
Delivering the Future of Content Distribution

Open Edge Cloud and

Content Delivery Sharing

ISP
Stream content as close to the exchange/
consumer as possible and: peering point
Save money
Scale better
Deliver better quality

Edge servers Last mile/users

Qwilt utilizes ISP-owned servers placed The edge cloud layer supports media delivery
at the access side of their network deep inside the ISP last-mile network

1. Cisco VNI 2018, Akamai Investor Relations Deck 2018. Qwilt Confidential & Proprietary 6
Opening Up a Better Way to Deliver with Edge Computing

Traditional
Edge cloud
network
services
services

• Proprietary hardware • 100% software on COTS

A new framework, based
• Single-purpose network elements • Virtualized—shared resource
• Closed systems
on edge computing, is • Cloud-connected, open APIs
needed to solve the
capacity gap.
Shift from a network services mind-set to an open edge cloud mind-set, and
set your business model free.

Qwilt Confidential & Proprietary 7

 Qwilt’s Architecture Drives Better Results
Web scale ― Massively distributed edge delivery

Open Edge Cloud Today’s CDN Centralized cloud

100s of edge nodes 10s of nodes at core Regional sites

• Insertion point – Radio network,
neighborhood
• Node distribution highly distributed
1,000x vs. CDN
• Latency: Very low latency < 5 ms
• Insertion point – Peering, core, agg
• Node distribution distributed to 10s
of nodes at regional interconnect sites
• Latency: Moderate latency
50–100 ms
• Insertion point – Regional DC
• Node distribution – Semidistributed
1–2 regional sites
• Latency – Variable latency
50–100 ms

Access Aggregation Core Deep cloud

Last-mile ISP network

Qwilt Confidential & Proprietary 8

Qwilt’s Open Caching Platform
Service Provider Benefits

1. COST REDUCTION
Reduce Network Costs thanks
to its High Caching Efficiency
(+90%)

2. SINGLE SOLUTION
One operator owned, managed
& run solution for all content
sources

3. NEW OFFERING
New B2B Content Delivery
Service offering for the OTT
content providers & CDNs
Qwilt’s Open Caching Platform
Benefits to Content Publishers

1. IMPROVED QUALITY
Higher QoE and lower latency
from true edge delivery when
compared to traditional CDNs

2. MORE CAPACTY
Leverage ISP-funded true edge
delivery capacity for massive
live streaming events

3. VISIBILITY & CONTROL

CDNs can define content
delegations rules, control
delivery and measure results

4. GLOBAL SCALE
Single Cloud API for access all
open caching enabled service
provider networks worldwide
Open Edge Cloud ― Disrupting Content Delivery

Qwilt’s solution has

three elements:

Edge Node Software, which is

cloud-connected in ISP network

Qwilt Cloud service

Open APIs for content publishers

Qwilt Confidential & Proprietary 11

 Open Edge Cloud ― Streaming Closer to the Consumer

Qwilt nodes (QN) are

inserted in the ISP
network as an edge-
based vCDN in fixed
broadband and
mobile networks

Qwilt Confidential & Proprietary 12

Content Delivery Sharing ― A New Way to Deliver Media

Content Delivery
Sharing is unique:

Carrier-grade, in-ISP network

delivery

Deep partnerships with ISPs offer

better performance and cost

Based on SVA’s Open Caching

specifications

Qwilt Confidential & Proprietary 13

 The Flexibility to Be What You Need

Optimized for Runs anywhere Cloud APIs for easy access

Intel® on the network
architecture
• A single cloud API allows
Qwilt's edge node publishers to access Qwilt’s global
• Runs on Cisco software can run footprint of service provider edge
UCS hardware virtualized so cloud deployments
compute resources • Qwilt Cloud APIs can be used to
can be shared with deliver service provider managed
other tasks to content or third-party content
respond to changes • Enable a management/analytics
in demand. interface delivering quick insights

Qwilt Confidential & Proprietary 14

Solutions Happen Faster with Open Edge Cloud

Unified edge content delivery

A 3-in-1 solution for any media/transport

Cloud-based control plane

Open APIs enable an easy configuration portal

Rapid time to market

Simple deployment and cloud-hosted operational model for easy scaling

Simple integration with third-party analytics platforms

Live data feeds to QoE platforms, real-time delivery analytics

Qwilt Confidential & Proprietary 15

Our Ecosystem Is Open and Growing Fast

Qwilt is one of the founding members of the

Streaming Video Alliance

Qwilt Content Delivery Sharing and

Qwilt’s Open Edge Cloud are fully
compliant with Streaming Video
Alliance Open Caching specifications.

Qwilt Confidential & Proprietary 16

Streaming Video Alliance – Open Caching Functional Components

Request Content
Provisioning Logging Security
Routing Management
Sharing Success with Leading Content Publishers

A growing group of
the world’s best-
known content
publishing brands
are adopting the
Qwilt platform and
Content Delivery
Sharing.

Qwilt Confidential & Proprietary 18

Delivering Real Benefits with the Open Edge Cloud

Service providers Content providers

Do more with less Better customer experiences

Reduce cost of infrastructure Deliver the best streaming quality

Increase infrastructure efficiency Solve the capacity gap

Build a strategic edge cloud Connect directly with service

platform providers

Reduce delivery costs

Engage directly with content
publishers
Create new experiences

Qwilt Confidential & Proprietary 19

Performance and
Monetization Reports

20
CDN Analytics: Dashboards and APIs

Confidential and Proprietary to Cisco and Qwilt

CDN Monetization

1. Billing
○ Month over month comparisons of
revenue, bandwidth, volume and
capacity utilization
2. Business Case
○ A summary of Open Caching financial
targets organized by project phase
showing current status as well as expected
completion date
3. Business Intelligence
○ A summary of content publisher specific
reports (if more than one content
publisher) as pricing may differ by
content publisher.

Confidential and Proprietary to Cisco and Qwilt

Monetization Main Dashboard
Monetization Main Dashboard
Monetization Main Dashboard
Monetization Main Dashboard
Payment History View
Content Provider Pipeline

28
CP Customer Pipeline – May 2021

Signed Upcoming content In Discussions

• Amazon • BBC
• Disney (Hulu,
• BT Sport • Channel4
ESPN & Star) • Microsoft • ITV
• DailyMotion • Viacom/CBS • NBCU/VUDU
• Warner Media • OSN
• Globo
• Discovery+ • Sony
• Valve/Steam • Hotstar • Tik Tok
• Apple
Thank you

Qwilt Confidential & Proprietary 30