Professional Documents
Culture Documents
1.1 Origin of The Study
1.1 Origin of The Study
1.1 Origin of The Study
Introduction
phenomenon in Bangladesh. Until early sixties, individual tailors made garments as perspecifications
provided by individual customers who supplied the fabrics. Since the late1970s, the RMG industry started
importance in terms of employment, foreignexchange earnings and its contribution to GDP. With the
growth of RMG industry, linkageindustries supplying fabrics, yarns, accessories, packaging materials,
etc. have also expanded.In addition, demand for services like transportation, banking, shipping and
insurance hasincreased. The total indirect employment created by the RMG industry in Bangladesh
isestimated to be some 65000 workers. The hundred percent export-oriented RMG industryexperienced
phenomenal growth during the last 15 with the government giving high priorityto the development of
RMG industry.
One of the largest garment manufacturers is Beximco Group who has widespread contributionto the
success of RMG sector in Bangladesh. This report is based on one of the nine strategicbusiness units of
Beximco Group which is called International Knitwear & Apparels Ltd., acomplete knit composite unit. I
have tried my level best to analyze the entire work process interms of departmental coordination of this
unit. I have also tried to identify majorshortcomings of various departments as well as potential risk
As a fresh graduate from the department of MBA of Prime University Bangladesh, I wasrequired to meet
the requirements of Project work as a part of MBA program. Consequently,my orientation to Beximco
Fabrics Ltd. to serve this purpose has given me the chance to makemyself familiar with the organizational
culture, behavior and other aspects. In addition, I amsupposed to conduct a research and submit it in the
form of a report in accordance with thecompany’s interest as well as the academic requisition. Hence, this
Manager,International Knitwear & Apparels Ltd. ) and approved by my academic supervisor Md.Azizur
Rahman (Lecturer, Department of Business Administration, Prime University). In thisregard, I would like
to add that this report is completely confidential and prepared with a viewto expose myself to the practical
Beximco Group is one of the market leaders in RMG sector of Bangladesh, started in 1991and since then
it has expanded its business from the Far East to the West with Europe,America and Canada. The Group
has nine units with 11456 skilled professionals, 227 set ofCircular Knitting Machine, 1213 set of Sewing
Machine and 465 set of Sweater Machine.Moreover, all the companies of Mondol Group are interwoven
in such a way that eachcompany if necessary will receive active supports in production from other
concerned. So,The Beximco Group never fears the heavy rush of orders from buyers. Beximco
Groupalways tries to keep confidence of buyers from around the world. The group has a team ofdedicated
professional workers (5,560) who are earnestly sincere and careful about theirresponsibilities to produce
garments products.
The product life cycle concept suggests that a product passes through four stages of
evolution:Introduction, growth, maturity and decline. As a product evolves and passes through thesesfour
stages profit is affected and different strategies have to be employed to ensure that theproduct is a success
advantages better and to overcome interdepartmental conflict. Decision support system arecomputer
systems develop to aid managerial decision making by employing state-of-the-artquantitative models that
analyze proposed actions by evaluating how those actions wouldaffect all primary areas of an
organization.
5.4 Product Life cycle
The product life cycle concept suggests that a product passes through four stages of
evolution:Introduction, growth, maturity and decline. As a product evolves and passes through thesesfour
stages profit is affected and different strategies have to be employed to ensure that theproduct is a success
Beside above, it has two more departments; one is Finance, which basically serves for entirenine SBU of
Beximco Group. This department performs accounts, HR, admin and otherfinancial tasks for the entire
group. Another department is IT (Information Technology) whichalso serves each units of Beximco
However, the business of RMG starts with buyer’s confirmation of an order (for example,50000 pieces T-
shirts) to Beximco Fabrics. Terms of payments and all transactions are settledby opening LC (letter of
credit) by both buyer and seller in their respective origin banks. Afterthat marketing department of
Beximco Fabrics receives order sheet and pass it tomerchandising department to create sample as per
buyer’s requirements. Once sample isapproved, production department starts production as per
instructions of merchandisingdepartment. Raw materials for production are ordered and purchased by
merchandisingdepartment from suppliers against back-to-back L/C against the original/master L/C. Limit
ofback-to-back L/C is up to 80% of the total value of original L/C. Once production completes,logistics
department pack the goods and send to buyer nominated forwarder/carrier to ship outthe goods towards
destination. Commercial department, in this occasion, prepares and provideall documentations of entire
shipment as per buyer and organizational requirements andspecifications. Once goods sailed, commercial
department submits all documents to the L/Copening bank who again endorse and send those to buyer’s
L/C opening bank for payment ofgoods being shipped out. Buyer needs to release necessary documents
from their bank bypayment of goods and use those documents for releasing goods from the
custom/carrier. Once
Project Report on International Knitwear & Apparels Limited of Beximco
Group
22
buyer paid to his bank, they instructed seller’s bank to pay the seller. Thus the seller gets their
payment through their L/C opening bank.
Above tasks are performed by major five departments of Beximco Fabrics, which are wellestablished and
work in great concert in carrying on each of its orders. From importing rawmaterials to production and
from packaging to ship out, Beximco Fabrics provides itscustomers highest value by ensuring quality
production and on time delivery with full securityand compliance. Behind the success of Beximco Fabrics
delivery.
Now let’s have a look at below departmental work processes and work coordination among all
of them:
6.1.1 Marketing Department
Marketing department of BFL plays the vital role for the entire business. Orders from buyerscame
through this department and all sorts of communication also pass through the marketingpeople. Thus
marketers of Beximco Fabrics must possess high quality and high knowledge ofthe entire operational
procedures as well as both exporting and importing countries’ laws andregulations.As involved in
International Marketing, BFL has two types of buyers, such asdirect buyers (who place orders directly
with Mondol) and buyers through buying agents (whoplace orders via buying agents). Beximco Fabrics
MFL marketing policy is to serve its existing buyers with priority as they have long termrelations with the
existing buyers (10 years with most of the buyers) and also to seek newbuyers through websites, trade
fairs and from other sources. Currently BFL has target USmarket which is emerging one.
However, Beximco Fabrics marketers approach a new buyer with a well-equippedpresentation. The
marketer needs high skills of communication, clarity, appealedconversation, leadership, technically and
analytically sound and must have knowledge of alreas in order to introduce the company in a confident
and realistic manner. A BFL marketer
for which its marketers must have commitment. To observe this commitments,marketers duty not only
ends by getting orders but also follow up with otheroperational departments to provide buyers confidence
and feel happy about BeximcoGroup. This practice also adds value to overall corporate image of the
organization
Project Report on International Knitwear & Apparels Limited of Beximco
Group
27
Organogram of Merchandising Department
Prime University
DIRECTOR
Bulding-01
Bulding-02
A.G.M.(Mr.Robiul
Alam)
G.M.(Mr.Abul
Kalam Azad)
Knitting (J)
Dyeing (J)
Sewing (A+J)
Quality (A+J)
Sample (A+J)
Merchandising (A+J)
Mr.Mannan & His Associates
(A+J)
Mr.Reza & His Associates
(A+J)
Knitt