“Analytical Hierarchical Process”

Southcorp Development builds and operates shopping malls around the country. The
company has identified three potential sites for its latest project, near Atlanta (A),
Birmingham (B), and Charlotte (C). The company has identified four primary criteria on
which it will compare the sites:

1) the customer market base (including overall market size and population at different
age levels);
2) income level
3) infrastructure (including utilities and roads);
4) transportation

For customer market:

A preferred moderately over C

A preferred equally to moderately over B

C strongly preferred over B

For Income level:

A strongly to very strongly preferred over B

C moderately preferred over A

C extremely preferred over B

For infrastructure:

B moderately preferred over A

B very strongly preferred over C

C equally preferred over A

For Transportation:

B moderately preferred over A

B moderately to strongly preferred over C

C equally to moderately preferred over A

 Criteria scores

Market preferred moderately over infrastructure

Market preferred moderately to strongly over transportation

Income preferred strongly over market

Income preferred extremely strong over infrastructure

Income preferred very strongly over transportation

Infrastructure preferred equally to moderately over transportation