Republic of the Philippines

Central Mindanao University

University Town, Musuan Maramag, Bukidnon

September 14, 2021

DR. DARRYL JANE A. CABALLERO

College of Business and management Dean
Central Mindanao University
University Town, Musuan Maramag, Bukidnon

Dear Dr. Caballero,

Greetings of peace and gratitude!

The undersigned are currently conducting a study entitled “Factors Influencing Purchase
Intentions Among Online Shopping Customers: Basis for Online Marketing Strategies”
in partial fulfilment of the requirements for the GEC15: Purposive Communication in Central
Mindanao University.

In line with this, we would like to request a permission from your good office to allow us to
conduct the research. Participation in this study is completely voluntary; therefore, participants
are free to withdraw from the study at any time without moral obligation to the researcher and to
the school. Further, the participants have the right to verify the data to be included in the final
manuscript. Rest assured that the data collected will be used for research purposes only.

Thank you very much and more power.

Very truly yours,

Bambie Bedua
Noted By:
Charles Christian Galido Mr. Tyrone Dean Saavedra

GEC15 Instructor
Christyl Mharie Lugod

Nica Pulido

Daffodil Tejares
 Republic of the Philippines

Central Mindanao University

University Town, Musuan Maramag, Bukidnon

Factors Influencing Purchase Intentions Among Online Shopping Customers: Basis for
Online Marketing Strategies

I, _____________________, agree to participate in the study in which purpose is to determine

the intention or purpose of the customers every time they purchase a product online. I am fully
aware that the study will be conducted by Bambie Bedua, Charles Christian Galido, Christyl
Mharie Lugod, Nica Pulido and Daffodil Tejares.

Before the onset of the study, the researchers explained to me the nature and extent of my
involvement in this project. Also during the orientation, participants were informed of the
following:

a. that there are no known risks in our participation;

b. that my participation will involve voluntarily and serious answering about the Factors
Influencing Purchase Intentions Among Online Shopping Customers: Basis for Online
Marketing Strategies;
c. that the information they obtained from me will be kept confidential and that only them will
have access on it; and
d. that my name will never be mentioned in the final report.

In this study, my participation is entirely voluntary and I am free to withdraw at any time without
affecting my relationship with the researchers.

For possible queries and complaints regarding the conduct of the study, contact details of the
research leader, Mr. Charles Christian Galido are provided.

______________________ ____________________
Participant’s signature Date