Basic Content Guidelines

What Do Content Guidelines Mean?

• Content simply refers to the information you write about the product or
service you are selling on Daraz

• It's important to be consistent when writing for your brand, which is why
developing content guidelines and then abiding by them is a must

• Content must be accurate and completed according to the format on

Seller Center – depending on your category

• It is important to keep in mind that insufficient or incomplete content

will result in Quality Control Rejection

• Basic guidelines are the same, however quite a few things differ
category wise as shown in this presentation
Fashion Guidelines
Fashion Guidelines – Mandatory Fields

1 NAME 5 COLOR

2 PRODUCT DESCRIPTION 6 WHAT’S IN THE BOX

3 PRIMARY CATEGORY 7 HHIGHLIGHTS

4 BRAND 8 SHIPPING VOLUMETRIC WEIGHT

Fashion Category Guidelines
Color – Material - Type - Gender – Code
NAME For Example: Multicolor Khaddar Digital Printed Kurta For Women – 6768
Material (e.g. khaddar)
KEY FEATURES Size (e.g. regular fit)
Highlighting Quality (e.g. stylish andcomfortable)
Fashion Specification (e.g. digital print)

One or two paragraphs

DESCRIPTION Less than 6 lines per paragraph

First Image: Front pose shot on a model

IMAGE Second Image: Side pose shot on a model
Third Image: Back pose shot on a model
Fourth Image: Size chart required if the item has variations
Make sure category is tagged until the child category
CATEGORIZATION Example: Women’s Fashion → Women’s Clothing → Pakistani & Traditional Clothing → Kurtas & Shalwar
Kameez → Kurtas

Size chart will be required for apparel with variations. For eg, S, XS, XL, 36, 37, 38, 6, 7, 8 etc.
SIZE CHART For unstitched clothes dimensions and piece count arerequired

SHIPPING WEIGHT Acceptable Range: 2 - 4

(KG)
 Tips To Avoid Common Content Mistakes In Fashion

There are some very common mistakes made by sellers in the fashion category. It is wise to try and avoid
these errors in order to not have quality control issues. Listed below are some tips;

• Shrugs will be tagged in sweaters &
cardigans.
• Abayas will be tagged in Muslim
wear > outerwear
• Ethnic Wear is a category for Indian
dresses
• Buttons, laces, etc. will go in DIY
accessories & others
• Organizers will be tagged in Makeup
Bags & Organizers, not in Fashion
• Sports apparel which will be tagged
in sports and not in Fashion
• Accessories – only Fashion belts,
gloves, etc. will be approved
• Hair Accessories – only buns, hair ties,
clips, etc.
• Baby bags will not be tagged in
Fashion
• Smart watches with sim slot, GSM
supported sims are not allowed
• Ring size is mandatory unless it’s
adjustable
• Unstitched or stitched clothes are to
be strictly checked before going live
to ensure they don’t belong to
official sellers
• Products with scribbled out brand
names will be rejected
Fashion Guidelines
Image Format

► Mandatory Images: At least 2 (Front and Back Pose along with a size
chart)

► Lifestyle images are also acceptable

► Image formats allowed: JPG, PNG, GIF

► Image Dimensions: Best dimensions are 1000x1000 pixels but images in

the range between 1000x1000 and 2000x2000 pixels are also acceptable

► Maximum file size: 3 MB

► First image should be the main image and the front view of your product

► Background can either be white, off white, grey or ash

Fashion Category
Sample Web Page
Fashion Guidelines
Image Flexibility - Non Brand

The images shown below are the types that are acceptable for non-brand vendors to provide
if they do not want to get a photo shoot done by Daraz

Mandatory Images: At least 2, front and back pose along with a size chart

Front Pose Back Pose Mannequin Image Floor Shoot Image

Fashion Guidelines
Image Flexibility - Non Brand

Shown below are the types of backgrounds for images that are acceptable for non-brand
vendors of the fashion category to provide if they do not want to get a photo shoot done by
Daraz

Ensure your images follow the guidelines in order to avoid rejection by Quality Control

Lifestyle Background Image Light Background Image (off-white, ash, grey)

Health & Beauty Guidelines
Health & Beauty – Mandatory Fields

1 NAME 5 COLOR

2 PRODUCT DESCRIPTION 6 WHAT’S IN THE BOX

3 PRIMARY CATEGORY 7 HHIGHLIGHTS

4 BRAND 8 SHIPPING VOLUMETRIC WEIGHT

Health & Beauty Category Guidelines

Product Name - Volume

NAME For Example: Oud Najdia Arabic Perfume – 100ml

Volume (e.g. 100ml)

KEY FEATURES Usage/Benefit (e.g. long lasting fragrance)
Extra Features (e.g. eau de parfum)

One or two paragraphs.

DESCRIPTION Less than 6 lines per paragraph

IMAGE First Image: Front view of the product

RESTRICTED
PRODUCTS Enlargement products, performance enhancement products, vibrators, delay creams & sprays, etc.

Makeup/Beauty Tools/Personal Care/Men’s Care/Over the Counter Medicine/Hair

SHIPPING WEIGHT Care/Fragrances: 0.1-2
(KG) Medical Supplies: 0.1-10
Food Supplements: 0.1-1
 Tips To Avoid Common Content Mistakes In Health & Beauty

There are some very common mistakes made by sellers in the health & beauty category. It is wise to try and
avoid these errors in order to not have quality control issues. Listed below are some tips;

• Color should not be tagged as • Hair Styling Appliances is for

Random
• For fragrances, provide volume (ML)
• Contact lenses: Power and package
image is a must
• Electric hair removal tools such as
trimmers, shavers, wax heaters, etc.
must have the power input in content
• Hair Removal Tools for Women will go
in Hair Removal (Bath & Body), Hair
Removal Accessories & Hair Removal
Appliances (Beauty Tools)
• Hair Removal Tools for Men will be
tagged in Shaving & Grooming
straighteners, curlers, etc. and “Hair
Styling” is for styling sprays and creams
• All men’s products will go in Men’s
care
• High-end Makeup products such as
ABH, Kylie, Mac, Tarte and Huda
Beauty are all those brands that cost
more than 5000Pkr. The miniature
items like small pallets, lip colors cost
less. (Around 3500)
• Make sure to use the correct brand
names and match them with the
product you’re selling
Health & Beauty
Sample Web Page
Baby, Toys & Kids Guidelines
Baby, Toys & Kids – Mandatory Fields

1 NAME 6 TAX CLASS

2 PRODUCT DESCRIPTION 7 SHIPPING VOLUMETRIC WEIGHT

3 PRIMARY CATEGORY 8 HHIGHLIGHTS

4 BRAND 9 HMAIN MATERIAL

5 COLOR 10 WHAT’S IN THE BOX

Baby, Toys & Kids Category Guidelines

Product Type – Code/Volume/Pieces – Color

NAME For Example: German Jumbo Doll – 36 inches – Yellow

Age Limit (e.g. Suitable for kids aged 2 and above)

Area of Use (e.g. Perfect gift and an entertainment for kids)
KEY FEATURES
Material (e.g. Soft cloth and cotton)
Product Feature (e.g. 36 inches tall)

One or two paragraphs.

DESCRIPTION Less than 6 lines per paragraph

1 or 2 images depending on the product type.

IMAGE In case of apparel 2 images are required, front and back pose.
In case of any other item only 1 image with the front view of the product is also enough

Baby Care: 2-7

Baby Personal Care: 0.1-2
SHIPPING WEIGHT (KG) Baby & Toddler Toys: 0.1-6
Party Supplies: 0.1-1
 Tips To Avoid Common Content Mistakes In Baby, Toys & Kids

There are some very common mistakes made by sellers in Baby, Toys & Kids category. It is wise to try and
avoid these errors in order to not have quality control issues. Listed below are some tips;

• Color should not be tagged as • There is a separate sub-category for

Random
• Battery operated should be
mentioned (e.g. Remote Controlled
Toy)
• Battery requirement should be
mentioned (e.g. 2AA batteries
required)
• Age limit for toys should be specified
(e.g. for ages 3 and above)
• Check tagging of items in Mother
care and Baby care child categories
remote controlled toys
• Die-cast cars are tiny toy cars that
have a separate sub-category
• Legos is a separate brand of toy
blocks. Product is considered a
replica if brand is tagged as Legos,
however the image depicts a
different name on the box and price
varies from original brand
Baby, Toys & Kids
Sample Web Page
Home & Living Guidelines
Home & Living – Mandatory Fields

1 NAME 5 COLOR

2 PRODUCT DESCRIPTION 6 WHAT’S IN THE BOX

3 PRIMARY CATEGORY 7 HHIGHLIGHTS

4 BRAND 8 SHIPPING VOLUMETRIC WEIGHT

Home & Living Category Guidelines
Product Name Model Number - Capacity/dimensions/Volume – Color
NAME For Example: Pizza Pan SP-5204 – 40cm – Black

Capacity/Dimension (e.g. Diameter of the pan is 40cm)

KEY FEATURES Weight/Usage (e.g. Used for grilling, cooking and frying)
Product Features (e.g. Adjustable thermostat and anti stick coating)

One or two paragraphs

DESCRIPTION Less than 6 lines per paragraph
Minimum two images required
IMAGE First Image: Front view of the product
Second Image: Any unique angle
Home Appliances: 5-60
Appliance Parts & Accessories: 1-7
Kitchen & Dining: 0.1-10
Kitchen & Table Linen: 0.1-10
SHIPPING WEIGHT Furniture & Décor (Artificial Décor/Storage & Organization/Lighting): 0.1-5
(KG) Furniture & Décor (Furniture): 10-100
Bedding & Bath: 0.1-5
Vacuums & Floor Care: 8-10
Tools, DIY & Outdoor: 0.1-20
 Tips To Avoid Common Content Mistakes In Home & Living

There are some very common mistakes made by sellers in Home & Living category. It is wise to try and
avoid these errors in order to not have quality control issues. Listed below are some tips;

• Ensure tagging is done up to the child category

• Specify material, color, price, package weight, and warranty
of mattress, furniture and electronic items should be mentioned
• Differentiate between items that are cookware, bakeware and
cooking utensils
• Differentiate between Kitchen storage items and other furniture
storage
• Differentiate between lighting bulbs & lights, outdoor lights and
decorative wall & ceiling lights
Home & Living
Sample Web Page
Appliances Guidelines
Appliances – Mandatory Fields

1 NAME 5 COLOR

2 PRODUCT DESCRIPTION 6 WHAT’S IN THE BOX

3 PRIMARY CATEGORY 7 HHIGHLIGHTS

4 BRAND 8 SHIPPING VOLUMETRIC WEIGHT

Appliances Category Guidelines

Product Name Model Number - Capacity/Power – Color

NAME For Example: Dry Iron SHI-9002 – 1000W - White

Warranty Information (if any)

Capacity/Dimension/Power (e.g. 1000W)
KEY FEATURES
Weight (e.g. Light weight)
Product Features (e.g. Temperature control and an indicator light)

One or two paragraphs.

DESCRIPTION Less than 6 lines per paragraph

IMAGE First Image: Front view of the product

SHIPPING WEIGHT Acceptable Range: 1-7

(KG)
 Tips To Avoid Common Content Mistakes In Appliances Guidelines

There are some very common mistakes made by sellers in Appliances category. It is wise to try and avoid
these errors in order to not have quality control issues. Listed below are some tips;

• Specify Power outage

• Mention length of warranty for
appliance items
• Mention the region where
appliance can be used (e.g.
USA/UK)
• There are separate sub-
categories for manual and
automatic juicers
• Differentiate between blenders
and grinders
• Differentiate between the various
types of vacuums and tag in the
proper child category
• Product is considered a replica if
brand is tagged as Black &
Decker, however the image
depicts a different name on the
box and the price varies from the
original brand
Appliances
Sample Web Page
TV, Audio & Cameras Guidelines
TVs, Audio & Cameras – Mandatory Fields

1 NAME 5 COLOR

2 PRODUCT DESCRIPTION 6 WHAT’S IN THE BOX

3 PRIMARY CATEGORY 7 HHIGHLIGHTS

4 BRAND 8 SHIPPING VOLUMETRIC WEIGHT

TVs, Audio & Cameras Category Guidelines

Product Type Model Number – Mega Pixel – Optical Zoom – Color

NAME For Example: DSLR Camera SN-567 – 16.1MP – 60x - Black

Warranty Information (if any)

Screen Size
Megapixels and picture quality
KEY FEATURES Optical zoom
Video recording
Power
Any other important feature
Three paragraphs
DESCRIPTION Detailed technical specifications
Minimum two images required.
IMAGE First Image: Front view of the product.
Second Image: any unique angle of product
SHIPPING WEIGHT Camera – Optics/Camcorder/Mirrorless/Point & Shoot/Car Cameras/DSLR: 1-4
(KG) Camera – Lenses/Drones/Camera Accessories: 0.1-2
 Tips To Avoid Common Content Mistakes In TVs, Audio & Cameras

There are some very common mistakes made by sellers in TVs, Audio & Cameras category. It is wise to try
and avoid these errors in order to not have quality control issues. Listed below are some tips;

• Specify the warranty and provide image of warranty card

• Specify model numbers/codes of televisions and cameras
• Mention screen size of television
• Properly tag LED/Smart TV/UHD/3D television sets in the
correct sub-category
• Differentiate between Bluetooth Earphones and regular
earphones
TVs, Audio & Cameras
Sample Web Page
Computing & Gaming Guidelines
Computing & Gaming – Mandatory Fields

1 NAME 5 COLOR

2 PRODUCT DESCRIPTION 6 WHAT’S IN THE BOX

3 PRIMARY CATEGORY 7 HHIGHLIGHTS

4 BRAND 8 SHIPPING VOLUMETRIC WEIGHT

Computing & Gaming Category Guidelines
Product Type Model Number – Processor – Color
NAME
For Example: Ideapad 110 – Core i3 6100U 2.3GHz – Black
Warranty Information
Screen size and type
Memory (Storage and RAM)
Processor
KEY FEATURES
RAM
Operating system
Connectivity/Ports
Battery Capacity
Specific attributes, innovations & competitive advantages (take information on brand website)
Entertainment focus (touch screen, image, sound, weight.)
DESCRIPTION General performance & connectivity (memory /easy to use)
Detailed technical specifications
4 images are required (2 for gaming consoles)
First image: Front view of the laptop/device
IMAGE Second image: In any angle
Third image: Back view of the laptop/device
Fourth image: Warranty card sample
Acceptable Range: 0.1-4
SHIPPING WEIGHT (KG) TV, Audio / Video, Gaming & Wearables – Console Gaming: 3-7
Tips To Avoid Common Content Mistakes In Computing & Gaming

There are some very common mistakes made by sellers in Computing & Gaming category. It is wise to try
and avoid these errors in order to not have quality control issues. Listed below are some tips;

• Refurbished or new laptops needs to be clearly mentioned

• Differentiate between earphones, headphones and headsets by tagging
earphones, headphones and headsets in the correct sub-categories
• Properly tag gaming and regular mouse or keyboards in the correct sub-
categories
Computing & Gaming
Sample Web Page
Video Games Guidelines

Product Name – Compatibility

NAME For Example: Don Bradman Cricket 17 – PS4

Compatibility
KEY FEATURES Number of Players
Genre

One or two paragraphs

DESCRIPTION Less than 6 lines per paragraph

IMAGE First image: Front view of the product

SHIPPING WEIGHT Acceptable Range: 0.1-4

(KG)
Video Games
Sample Web Page
Phones & Tablets Guidelines
Phones & Tablets – Mandatory Fields

1 NAME 5 COLOR

2 PRODUCT DESCRIPTION 6 WHAT’S IN THE BOX

3 PRIMARY CATEGORY 7 HHIGHLIGHTS

4 BRAND 8 SHIPPING VOLUMETRIC WEIGHT

Phone & Tablets Guidelines
Product Name Model Number – Screen Size – RAM – ROM – Camera – Color
NAME
For Example: Galaxy Grand Prime Plus – 5.0” – 1.5GB RAM – 8GB – 8MP Camera - Gold

Warranty Information
Screen Size & Type
Storage + Memory Card Support
Camera (Front + Back)
KEY FEATURES
Processor + RAM
Operating System
Dual SIM/4G LTE/Any other feature
Battery
Paragraph 1: Specific attributes, innovations & competitive advantages (take information on brand website)
Paragraph 2: Entertainment focus (touch screen, image, sound, weight)
DESCRIPTION Paragraph 3: General performance & connectivity (memory/easy to use)
Detailed technical specifications
4 images are required.
First image: Full front view of the mobile phone.
IMAGE Second image: Side view.
Third image: Back view.
Fourth image: Warranty card sample
SHIPPING WEIGHT (KG) Acceptable Weight: 2
 Tips To Avoid Common Content Mistakes In Phone & Tablets

There are some very common mistakes made by sellers in Phone & Tablets category. It is wise to try and
avoid these errors in order to not have quality control issues. Listed below are some tips;

• Correctly specify megapixels of camera

• Correctly specify micro sim or nano sim
• Correctly specify single sim or dual sim feature on phone
• Differentiate between smartphones and feature phones
Phone & Tablets
Sample Web Page
Phone & Tablet Accessories Guidelines

Product Name - Model Number - Compatibility – Color

NAME For Example: Back Cover For Note 3 X601 - Transparent

Compatibility
KEY FEATURES Capacity/Power/Usage/Benefit
Product feature

One or two paragraphs

DESCRIPTION Less than 6 lines per paragraph

2 images are required

IMAGE First image: Front view of the product
Second image: Any unique angle

SHIPPING WEIGHT Acceptable Range: 0.1-2

(KG)
Phone & Tablet Accessories
Sample Web Page
Sports & Fitness Guidelines
Sports & Fitness – Mandatory Fields

1 NAME 5 COLOR

2 PRODUCT DESCRIPTION 6 WHAT’S IN THE BOX

3 PRIMARY CATEGORY 7 HHIGHLIGHTS

4 BRAND 8 SHIPPING VOLUMETRIC WEIGHT

Sports & Fitness Guidelines

Product Name Model Number - Capacity/dimensions/Volume – Color

NAME For Example: Chrome Dumbbells SN-567 – 2KG - Silver

Capacity/Dimension/Volume/Material (e.g. high quality chrome material )

KEY FEATURES Weight (e.g. 2 kg)
Product Features (e.g. Ideal for workout at home)

One or two paragraphs

DESCRIPTION Less than 6 lines per paragraph

2 images are required

IMAGE First image: Front view of the product
Second image: Any unique angle
Exercise & Fitness: 0.1-60
Team Sports: 0.1-5
SHIPPING WEIGHT Water Sports: 0.1-2
(KG) Sports & Outdoors - Outdoor Recreation: 0.1-15
Shoes & Clothing: 0.1-2
 Tips To Avoid Common Content Mistakes In Phone & Tablets

There are some very common mistakes made by sellers in Phone & Tablets category. It is wise to try and
avoid these errors in order to not have quality control issues. Listed below are some tips;

• Correctly label shipping weight for sports equipment and not

the actual weight
• Sports clothing should not be tagged in fashion category
• Check items labelled as Nike, Adidas, Puma are genuine -
because replicas will be rejected
Sports & Fitness
Sample Web Page
Content Not Allowed

Mobile Fidget Spinners

Walkie Talkies
Weapons
Antenna/Signal Boosters
Drugs
Daggers
Signal Jammers
NY Logo Caps
PCB & PCL Merchandise
HOPE YOU HAVE A HAPPY
SELLING JOURNEY!
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