How To Craft A

Strategic Marketing Plan

Hello!
HA UMB
6+ years working in Brand Marketing

A language lover
A coffee enthusiast
A full-time dreamer, thinker, doer

‘Do more of what makes you happy’

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Let’s get to know where we can meet

Go to www.menti.com and use the code 3403 9324

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 “
“Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.”

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Marketing Strategy
Is the gameplan we use to win in the marketplace, it is how we size up
and identify our competition and quantify our niche.

Marketing Tactics
Are how we deliver and execute on our strategy to maximize and
optimize our opportunity.

Strategy tells us which tactics to use. Tactics are how we implement our strategy.

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 Strategy Tactics
who needs you Where you will utilize to do so
why they need you What to use to do so
how you’re going
to get there

Vision “to become the best”

Mission “to serve our customers well”

Objective “to double the sales”

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 “
Just because most marketing tactics today are digital,
does not mean strategy has died as an art!

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 Always bear in mind

Who Be Connect
matters different the dots

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 6 Steps
Start with Review Craft
Business review Competitive Landscape Marketing Plan

1 3 5

2 4 6

Identify Target Audience, create Define your Measure & Optimize

Customer Profiles & Customer Journey Marketing Mix Deployment

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 Start with
Business review Review
Competitive Landscape
Craft
Marketing Plan

1 3 5

2 4 6

Identify Target Audience, create Define your Measure & Optimize

Customer Profiles & Customer Journey Marketing Mix Deployment

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SWOT Analysis
Let’s have a quick SWOT analysis on Mango Bay

Awareness level of Mango Bay

Occupancy rate 50%

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 SMART GOALS
Let’s set goals for Mango Bay

Increase occupancy rate from

50% to 80% in 6 months

Increase awareness of Mango

Bay, +…% in reaching TA

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 Start with Review Craft
Business review Competitive Landscape Marketing Plan

1 3 5

2 4 6

Identify Target Audience, Define your Measure & Optimize

Marketing Mix Deployment
create Customer Profiles &
Customer Journey

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Why is this
crucial?
Gives us the opportunity to gain
more insight into our guests and
to be able to understand their
behavior, characteristics and
interests better.
It enables them to communicate
more effectively.

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Customer
Cycle

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Who are your customers?

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Look at their demographics (age, gender,
income etc.), psychographics (personality,
preferences, etc.) and their behaviour.

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Customers journey

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Customers journey

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 Start with Review Craft
Business review Competitive Landscape Marketing Plan

1 3 5

2 4 6

Identify Target Audience, create Define your Measure & Optimize

Customer Profiles & Customer Journey Marketing Mix Deployment

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 Competitor Matrix
HIGH VALUE 2

Competito
r
Comp
etitor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competito
r

Competito
Competitor
r

LOW VALUE 2

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 Start with Review Craft
Business review Competitive Landscape Marketing Plan

1 3 5

2 4 6

Identify Target Audience, create Define your Measure & Optimize

Customer Profiles & Customer Journey Deployment
Marketing Mix

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7Ps Marketing Mix
Let’s have a quick 7Ps development on
Mango Bay

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 Start with Review Craft
Business review Competitive Landscape Marketing Plan

1 3 5

2 4 6

Identify Target Audience, create Define your Measure & Optimize

Customer Profiles & Customer Journey Marketing Mix Deployment

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 Start with Review Craft
Business review Competitive Landscape Marketing Plan

1 3 5

2 4 6

Identify Target Audience, create Define your Measure & Optimize

Customer Profiles & Customer Journey Marketing Mix
Deployment

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Let’s craft your plan!

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 thanks!
ANY
QUESTIONS?
You can find me at:
@ha.umb93
hanguyen.umb@gmail.com

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