Professional Documents
Culture Documents
EFB ProJ
EFB ProJ
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2c ºowever, the company came in for severe criticism from activists and
environmental experts who charged it with depleting groundwater
resources in the areas in which its bottling plants were located, thereby
affecting the livelihood of poor farmers, dumping toxic and hazardous
waste materials near its bottling facilities, and discharging waste water
into the agricultural lands of farmers.
2c Coca-Cola India had a strong local cola brand Thums Up, the Kinley
brand of mineral water, energy drinks, and powdered concentrates.
2c Keeping in mind the fact that it was one of the largest beverage
companies in India, Coca-Cola India said it had made CSR an integral
part of its corporate agenda.
2c Since the company used large amounts of water and energy in its
beverage production and tons of packaging material for its products, it
had taken up several initiatives to act as a responsible company and
reduce its environmental impact, it said. In addition to water, ener gy, and
sustainable packaging, Coca -Cola India also focused on several
community initiatives in India as part of its social responsibility
initiatives
2c The Coca-Cola drink, popularly referred to as 'Coke', is a kind of cola, a
sweet carbonated drink containing caramel and other flavoring agents. It
was invented by Dr. John Smith Pemberton (Pemberton) on May 8, 1886,
at Atlanta, Georgia, in USA. The beverage was named Coca -Cola
because at that time it contained extracts of Coca leaves and Kola nuts.
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Corporate Social Responsibility is the action taken by a firm that appear to
further some social causes beyond the interest of the firm and that which is
required by law and ethics.
2c
(CSR), also known as corporate
responsibility, corporate citizenship, responsible business, sustainable
responsible business(SRB), or corporate social performance , is a form
of corporate self-regulation integrated into a business model.
2c The term "CSR" came in to common use in the early 1970s, after many
multinational corporations formed, although it was seldom abbreviated.
2c The scale and nature of the benefits of CSR for an organization can vary
depending on the nature of the enterprise, and are difficult to quantify,
though there is a large body of literature exhorting business to adopt
measures beyond financial ones.
2c The business case for CSR within a company will likely rest on one or
more of these arguments:
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2c The Company provides direct and indirect employment to more than
2500 people in its five bottling plants in Andhra Pradesh situated in
Ameenpur, Moula Ali (near ºyderabad), Vizag, Vijayawada, and
!ellore.
2c The Company has been recognized for Best ºR prac tices like K Role
Model -Deferred Rewards program, reinforce performance and behavior,
K Key Contributor - Cash reward for superlative performance (CE &
Solid Citizens) with citation & a gold pin, K Vacations - A program to
include the associate's family in celebrating his professional success by
sending them on a vacation, motivational programs like Surg e Beyond
100%.
2c These include blood donation camps, health camps for local communities
around the bottling plant, education support to local community, etc in
association with !Gs like Red Cross and ºyderabad Round Table.
2c They have been trained by the Company to observe the bottles and check
for any foreign particles during quality.
2c It was alleged that the substance was actually useless as a fertiliser. BBC
reporters also said they had seen waste leaving the factory to be dumped
directly into a local river.
2c Coca-Cola India stepped in to fund this project and helped SS save
funds from its budget for other use. The success of the project in terms of
professional implementation and impact on quality of life of SS
children prompted The Coca -Cola Foundation and Coca-Cola India to
join hands with SS for undertaking RWº projects in the remaining 39
SS locations.
2c Further, The Coca-Cola Company in India has been recognized for its
community programs and environmental practices by prominent global
organizations such as the Red Cross and has won prestigious Indian
environmental awards for environmental practices.The rainwater
harvesting technology it has established at many locations (including the
plants at Plachimada in Kerala, Kaledera in Rajasthan and Varanassi in
Uttar Pradesh).
2c State Government figures have confirmed that since a Coca -Cola plant
has been built, in some areas (including Kaladera in Rajasthan)
groundwater levels have shown lower levels of depletion than other areas
and in some areas (including Varanassi in UP) water levels have actually
risen since the plants were built. We believe this is due, in part, to the
rainwater harvesting technology employed at these plants .
2c In Kerala, where ground water levels have certainly decreased, the
rainfall has been well below average for several years. The Kerala State
Ground Water Department has said that any depletion in ground water
was due to poor rainfall and could not be attributed to the plant.
2c The Central Ground Water Authorities have also confirmed there were
no abnormal changes in groundwater levels around the plant that can be
attributed to the Coca-Cola operation. Most recently the interim report of
the Centre for Water Resources Development & Management (CWRDM)
groundwater depletion and the Coca -Cola plant in Kerala.
2c When you¶re serious about social change, the numbers speak for
themselves. For the Coca Cola, Corporate Social Responsibility (CSR) is
not just a duty. It's the unique way we work and live.