Professional Documents
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JCC Association Annual Report 2010
JCC Association Annual Report 2010
Challenges
annual report 2010
Meeting Challenges: Annual Report 2010 1
t he JCC Movement has adapted to a new reality, one where organizations can
no longer take for granted that things will stay the same, that associates will
always remain connected, or that distinctions between agencies will forever retain
their clarity. We are entering a time of flux and rapid change when JCCs and
JCC Association must become more flexible and much more responsive. Today’s
environment has caused us to think about different ways of delivering our services so
we can effectively lead the JCC Movement in the 21st century.
Our board task forces have helped us reach these conclusions. Accordingly,
we spent 2010 devising entirely new approaches to wellness (DISCOVER@
JCC), to executive succession and the development of a new generation of lay
leaders, to doing a serious study of the Jewish impact of JCC day camps, and to
reinvigorating the JCC connection to Israel. A primary focus was to open up a real
conversation with our affiliate JCCs about our recommitting to our Jewish mission,
and to encourage them to begin similar conversations with their users about the
type of Jewish lives they want to lead, and how we can make it possible for them
to do so. We tried hard to listen more than to speak, and to understand more than
to prescribe.
This annual report follows that pattern. We consistently looked at things from the
point of view of our affiliated JCCs and asked ourselves what were the challenges
they faced in 2010, and how did we respond. We provided a wealth of meaningful
services to JCCs and their communities, but we know that we must constantly adapt
to the rapidly changing conditions, both Jewish and general, within which JCCs
operate. We want to hear from you through our different communications channels—
our 1000 Conversations blog, Facebook pages, Twitter feed, our new website, our
Listservs—and even old-world technology like the telephone. Make sure to look on
our website at the videos we have prepared to supplement this annual report and let
us know what you think. We always look forward to hearing from you.
1
Challenge:
How
provide staff with
The most effective way is to
to grow a
even for marketing and administrative staff.
vibrant Jewish
In 2010, we offered webinars and training conferences to 270 JCC
early-childhood teachers and directors so they could become even more
atmosphere deeply familiar with the classic Jewish wisdom of An Ethical Start®. We
created a beautiful family activity calendar based on the mishnayot
at the JCC? drawn from Pirke Avot, which forms the basis of the program, and sent it
to almost 7,000 families. In addition, our consultants trained more than
2,000 early childhood directors and teachers on the most current and
effective pedagogical practices.
Our Benchmarking data tells us We trained staff from 54 camps to use TAG: Jewish Values through
that JCC users appreciate a rich JCC Camping® and the Goodman Family Foundation: Yisrael Sheli
Jewish ambience and that they (My Israel), and we continued the intensive Jewish education of resident
are more likely to donate when camp directors through our Hemshech and Netivim programs, with
they feel the JCC is a vibrant
support from The AVI CHAI Foundation. JCCs comprise the largest
Jewish institution.
network of Jewish camps, serving almost 85,000 children.
How can JCCs ensure that they
We compiled extensive background resources for the staff leaders of
exude that Jewish vibrancy?
our JCC Maccabi Israel trips, and we sent monthly updates to JCC
executives and marketing directors on the contemporary situation
in Israel—not just the news that’s always in the headlines, but
information about Israeli business, music, movies, holiday
celebrations, food, and everything that makes the Jewish
State such an exciting place.
2Challenge:
How to
attract, develop,
and retain
the staff and
volunteer leaders
of tomorrow?
Our Benchmarking data clearly
shows that a satisfied, motivated
JCC staff is associated with greater
member retention and more
program participation. That means
a healthier bottom line for JCCs.
We also know that only half of JCC
professionals expect to be in their
jobs in three years.
3
What kind of Jewish lives do people
want to live... and how can we make it
possible for them do so?
With that question, Allan Finkelstein introduced the idea of engaging in “1,000
Jewish conversations,” a continent-wide discussion about major issues that
impact Jewish life, and how the work of JCCs can address those issues. The
conversation generated a number of ideas aimed at removing barriers to Jewish
Challenge: involvement among today’s young people — and informed much of the work of
How to
JCC Association throughout the year.
We gave the stage to two important young voices at the JCCs of North America
re-invent the Biennial convention in Atlanta. Sharon Brous, founding rabbi of the innovative
spiritual community IKAR, urged JCCs to raise the bar, not lower it, noting that
JCC for a new the more you challenge this generation, the more they respond. Ariel Beery,
generation?
CEO of PresenTense — a group that connects creative young minds with the
resources to make their Jewish social venture ideas a reality — described a
generation reaching out to make a difference, and saw that JCCs could become
ideal platforms to help them realize their potential.
Today’s younger generation communicates
We developed DISCOVER @ the JCC, a campaign of programming and
differently — and has other opinions about marketing resources that aim to posit JCCs as the total wellness leaders in
involvement — than their parents did. their communities. DISCOVER is piloting now at six JCCs. Its first phase will
Shaped by the digital age they grew focus on providing a holistic wellness model for soon-to-be parents and families
up in, they are accustomed to rapid with young children. Today’s young parents often feel disconnected from the
change, passionate about social issues, traditional support structures that guided previous generations through the
and skeptical about institutions. Their challenging early years of childrearing, creating a tremendous need for the
engagement in the Jewish community JCC to become their go-to spot. DISCOVER will offer them programming in
cannot be taken for granted, nor can everything from mommy-and-me yoga to health fairs, from financial planning
their association with the JCC. for young families to Shalom Sesame™ — and of course, all of it with a strong
foundation in Jewish values.
Jewish young adults and The tools of 21st century marketing and communications have changed — and are
parents with young children redefining community for a new generation. To keep JCCs on top of the curve,
are the future of Jewish we provided training at Biennial, at regional conferences, and via webinars,
community in North on how to evolve the JCC’s marketing strategy from advertising to creating
America. How can JCCs relationships, using new channels like FaceBook, Twitter, Google searches, and
evolve to connect with pay-per-click campaigns.
this generation, give
Real change is impossible without strong and informed leadership. Our task
them the services
force on executive succession advised JCCs to prepare now for the approaching
they want and need, turnover of top staff as the baby boomers near retirement, and prescribed steps
and inspire them to ensure JCCs find capable new professional leaders. On the lay side, our task
to map their own force on engaging a new generation provided a path for JCCs to reach out to
meaningful Jewish prominent young people in their communities and encourage them to bring their
journeys? expertise and viewpoints to the board.
b c
Mandel Center for Jewish Education: TAG: Jewish Values
through JCC Camping®
We added five new units, including one on sportsmanship, to our wealth of material in
TAG: Jewish Values through JCC Camping®, a program that gives JCC resident and day
camps serving 85,000 campers a way to incorporate Jewish enrichment into the camp d
day. An acronym of Torah, Avodah, and Gemilut Chassidim, TAG offers camp directors
more than forty units that address the weekly Torah portion, Israel, and daily life as seen
through Jewish values. e
g
These illustrations are h
from TAG unit Basic
Ideas in Jewish Life and
Thought: Torah. f
JCC Grows
Affiliated with the U.S. Department of Agriculture’s People’s Garden Initiative,
our program for social-justice gardens at JCCs continued to resonate with many,
and more JCCs told us about their gardening and other food-related projects.
Many JCCs now sponsor CSAs (community supported agriculture) and farmer’s
markets. Some participated in the fresh-food collections we encouraged around
the High Holidays, which were donated to local food pantries. Growing and eating
wholesome food in a sustainable way is an essential part of our new wellness
initiative, Discover @ the JCC.
During the past year, JWB had more than 300 points of contact
per month requesting help, guidance, materials, counseling and
intervention. Of these, approximately two-thirds come from
chaplains and lay leaders, one-sixth from active and reserve military
members, and one-sixth from families of Jewish military personnel.
revenues expenses
2010 by the numbers
11,101,000 10,950,000
Professional Leadership
8,0
1,37
,
00
00
503,0
00 Jewish Education & Israel Operations Biennial Convention
2,
42
8,0
57
00
5,
0
00
68
2,
00
5,
49
00
0
0
2,
742,00
National Federation/ 0
Affiliate Dues
Agency Alliance
Annual Giving & and Individual Federations 0
,00 2,
53
Foundation Grants 92
Corporate Sponsorship/Other 1,3 1,0
00
00
for Operations
1,70
• Creating and endowing the new Merrin Center for Teen Services, to benefit both Jewish teens throughout North America and the
professionals in JCCs who work with them;
• Enhancing the JCC Association general endowment, to enable us to meet the rising costs of our current initiatives, maintain the quality
of our signature programs, and to respond flexibly to new JCC needs as they arise; and
• Meeting the capital expenses of our relocation to offices at 520 Eighth Ave, necessitated by the changing real estate market in New
York. Our new headquarters are providing a fiscally responsible, cost efficient, technologically sophisticated home with room for growth
in the years ahead.
We thank the donors whose commitment and generosity have helped us pass the two-thirds mark of our $12,000,000 goal for this
campaign*. Their contributions will enable us to continue to help JCCs, YM-YWHA’s and JCC Movement camps provide programs of
excellence and inspire Jewish Journeys for the more than 2,000,000 members and participants who use their services every year.
Marvin J. Pertzik
Harriet L. and William Rosenthal Program Support Judith and Joseph D. Hurwitz
Irene and Edward H. Kaplan
Anita Rotman and Arthur Rotman k”z Ann P. and Stephen M. Kaufman
Eugenia and Irving Ruderman Merrin Center for Teen Services Carol and Leonard Lewensohn
Milton A. Shorr JCC Association is grateful to Anne Heyman Philanthropic Fund
David Sterling and Seth Merrin whose generosity established Barbara and Morton L. Mandel
Muriel and Myron Strober the Merrin Center for Teen Services, which Evelyn and Jerome B. Makowsky
Sharon and Edwin Toporek is dedicated to enhancing the work of teen Melanie Katzman and Russell Makowsky
Peggy and Philip Wasserstrom professionals and providing programming for Geri and Lester Pollack
H. S. Weil Estate the youth they serve. Laura Rubin and Leonard Rubin k”z
Linda Cornell Weinstein and
Sherwin Weinstein Support of JCC Association Endowed Scholarships
Roberta and Allan Weissglass Israel Office JCC Association scholarships enable students
Judith and Mark D. Litt who plan to make careers in the JCC Movement
Founders: $250,000 and above to pursue their education at the master’s
Guardians: $150,000 and above Jewish Education Programming level. We are grateful to the donors of these
Benefactors: $100,000 and above Geri and Lester Pollack scholarship funds:
Builders: $50,000 and above
Patrons: $25,000 and above JCC Association Scholars Fund
Sponsors: $10,000 and above Robert L. Adler Memorial Scholarship Fund
Syril Rubin and Leonard Rubin k”z Alumni Scholarship Fund
Lenny Rubin Israel Education Fund Ella and Gerrard Berman Scholarship Fund
This fund, named in honor of Lenny Rubin k”z Elayne and Julian Bernat Scholarship Fund
upon his retirement, supports the continuation Harold Dinerman Memorial Scholarship Fund
of Israel education for JCC Association staff. We Shirley and Royal H. Durst Scholarship Fund
Thank You
thank the generous donors who contributed to Joan and Jesse Feldman Scholarship Fund
this fund in 2010: Frances and Samuel Finkelstein Memorial
Scholarship Fund
vcr vsu` Harry Kosansky Frenkel Memorial Scholarship Fund
Israel Goldberg Memorial Scholarship Fund
Kate Obstgarten Private Foundation
Laura Rubin Goodstein-Kleitman Memorial Scholarship Fund
Edwin Hochstader Scholarship Fund
In addition, we thank the many people of the Irene and Edward H. Kaplan Scholarship Fund
JCC Movement—lay and professional—who Philip R. Kaplan Memorial Scholarship Fund
contributed to the fund to honor Lenny Rubin’s Bea D. Katcher Scholarship Fund
memory. Charles R. Katz Memorial Scholarship Fund
Mary and Solomon Litt Scholarship Fund
Lorraine Fay Linder Senior Citizens Fund Minnie and Louis Nathanson Memorial
Lorraine Fay Linder k”z Scholarship Fund
Pesses-Sachs Scholarship Fund
Esther Leah Ritz Next Generation Evelyn S. and Shaol L. Pozez Scholarship Fund
Memorial Fund Henry S. and Anne S. Reich Scholarship Fund
To honor the memory of Esther Leah Ritz k”z, Joanna S. and Daniel Rose Scholarship Fund
former continental chair and founder of the JCC Syril and Leonard Rubin Scholarship Fund
Association Endowment Fund, we established Michael-Ann Russell Memorial Scholarship Fund
the Esther Leah Ritz Next Generation Memorial Fedgie and Hy Schultz Memorial Scholarship Fund
Fund. Proceeds of this endowment underwrite Geraldyn and Henry Sicular Scholarship Fund
the cost of the Next Generation program, which Diana S. Simberloff Memorial Scholarship Fund
supports the development of lay leadership for Avraham Soltes Memorial Scholarship Fund
Jewish Community Centers. Sam Sulstan Memorial Scholarship Fund
Olga F. and Oliver B. Winkler Scholarship Fund
Helen and Harold O. Zimman Scholarship Fund
Thank Yo
u
vcr vsu
`
Meeting Challenges: Annual Report 2010 21
Torahs for Our Troops Ruth and Michael Fletcher Preferred Vendors
JCC Association and JWB Jewish Chaplains Lori Frank The following companies provide preferential
Council thanks those visionary donors whose Fort Belvoir Jewish Congregation continental account status or services to
commitment to the religious and spiritual Debra M. G. and Ronald S. Hunter affiliated JCCs and/or financial support to
wellbeing of Jewish U.S. military personnel The Jewish Federations of North America JCC Association programs:
led to their making the naming gifts for the Jewish Federation of Greater Middlesex Co.
first four small, portable Torahs for use by Jewish War Veterans of USA Manny Pevan AbCoaster
Jewish military chaplains. Three have been Post 65 Accrisoft Corporation
completed, and a fourth has been begun. Laurie and E. S. Katz Advecor, Inc.
Bernice C. and Maxim I. Kovel American Council on Exercise
The JWB Military Torah assigned to U.S. Air Dale L. and R. H. Latiff American Specialty Health
Force Central Command, Qatar: Jeffrey Marks Am-Finn Sauna & Steam Inc.
Anonymous Piassick Family Foundation Balance Body Inc.
The Leonard R. Strelitz Memorial Torah Raleigh-Cary Jewish Federation Bank of America Merchant Services
assigned to the U.S.S. George H.W. Bush: Donald and Sylvia Robinson Family BioAge
The Leonard R. Strelitz Memorial Foundation Carab Enterprises, Inc.
Talmud Fund Sharon and Stephen Seiden Clubcom, Inc.
The Memphis Jewish Community Torah Cynthia D. and David S. Shapira Crown Trophy
assigned to the U.S. Army Central Command, Elizabeth and Bradley Winer Cybex
Afghanistan: EnerNoc Inc.
The Jewish Community of Memphis, TN The San Diego Military Services Torah Fabiano Designs
The San Diego Military Services Torah: Congregation Beth Israel of San Diego: FreeMotion Fitness
Jerri-Ann and Gary Jacobs Claire and David Ellman GOJO Industries, Inc.
Lawrence Family JCC of San Diego County Landscape Structures
We also acknowledge and thank the more L. E. B. Enterprises, Inc. Les Mills West Coast, Inc.
than 600 donors who have contributed to Susan Shmalo Leslie’s Poolmart, Inc.
Torahs for Our Troops and recognize those Gloria and Rodney Stone Matrix Fitness Systems Corp.
individuals and organizations that made gifts Temple Emanu-El Maytronics US, Inc.
in 2010 of $500 or more: Jan Tuttleman Mondo America, Inc.
Sharon and David Wax National Academy of Sports Medicine (NASM)
The JWB Military Torah assigned to U.S. Air Network Services Company
Force Central Command, Qatar: Torah Fund Octane Fitness LLC
Koby A. Abels Brett C. Oxman Polar Electro Inc.
Harriet and George Blank Power Systems, Inc.
Lisa F. and Ron Brill Florence G. Heller-JCC Association Precor
Joanne and Donald W. Brodsky Research Center Retention Management
Tanya and Stephen A. Bodzin We thank the following donors whose Staples
Nancy I. and Peter Brown generous contributions support the Florence Sterling & Sterling, Inc.
Nancy and Irving Chase G. Heller–JCC Association Research Center’s Technogym ULSA Corp.
Judy and Jason Chudnofsky practice-oriented research for Jewish The Redwoods Group, Inc.
Central Nassau Committee JWB Community Centers and YM-YWHAs: TMI Salt Pure Corp.
Lori Frank
Dr. Sandra Gold Sandra and Arnold P. Gold Program Partners
Jewish Federation of Greater Middlesex Co. Judith and Lester Lieberman American Council on Exercise
Bryna Shuchat and Joshua H. Landes Frances and Bernard Marcus International Council on Active Aging
Richard F. Miller Toby and Robert Rubin Les Mills West Coast, Inc.
Fani Magnus Monson and Michael Monson
Karen Pack Corporate Sponsors
George and Ellen Rifkin We thank and acknowledge Loeb & Loeb
Vicki Roitman LLC for providing pro bono legal services
Thank You
Noreen Gordon Sablotsky Family Foundation regarding intellectual property for JCC
Paula L. Sidman Association’s signature programs.
Andrea and Alan P. Solow v c r v s u`
Mrs. Joyce H. Strelitz We gratefully acknowledge the following
Ronna and Michael Segal companies who provided support to JCC
Lori and Matthew Sidman Association continental programs:
Diana and Morton Tobin
Anne B. Tursky JCC Maccabi ArtsFest and JCC Maccabi
Arthur and Joan Weisberg Family Games
Foundation, Inc. The Coca-Cola Company
Just Born, Inc.
The Leonard R. Strelitz Memorial Torah
assigned to the U.S. Army Central Command,
Afghanistan:
Leslie Ainsman
David Brenner
Ellen and Daniel Dubin
Reception
Please note that if you are in our Community Consultants Odelia Sussman Janine Acevedo / Donald Credle
telephone system through the main Dori Denelle1 Program Associate, Mandel Center Receptionist
switchboard (212) 532-4958, you can Vice-President| Community for Excellence in Leadership and (212) 532-4949
contact additional staff members via Consultation Management and Community Services
their extensions (Last four digits of (651) 452-2219 (212) 786-5109 Financial Resource Development
their number below). Staff members dori@jcca.org osussman@jcca.org is responsible for JCC Association’s
can also be reached directly at their fundraising efforts, including annual
telephone numbers listed below. Ann F. Eisen2 Florence G. Heller-JCC support and designated giving,
Vice-President | Governance Association Research Center JCC Associates, grant-seeking,
Administration (504) 866-5090 Prof. Steven M. Cohen corporate sponsorship and preferred
Allan Finkelstein anneisen@jcca.org Director, Florence G. Heller-JCC vendor programs, special events
President and Chief Executive Officer Association Research Center and the MEETING THE CHALLENGE:
(212) 786-5082 Janet S. Elam3 scohen@jcca.org Securing Jewish Futures capital and
jccal@jcca.org Vice-President | Emerging Leadership endowment campaign.
(512) 241-1118 Finance and Administration
Yael Lubofsky janetelam@jcca.org Services oversees management Fani Magnus Monson
Coordinator of Board Relations of financial and human resources Vice-President and Chief
(212) 786-5084 Brandi Johnson record keeping, financial reports, and Development Officer
yael@jcca.org Administrative Assistant, information technology. Assists JCCs (212) 786-5135
Southeastern Office in developing data-processing plans Fanimm@jcca.org
Rabbi Alvin Mars (504) 866-5090 and in conducting financial reviews.
Senior Consultant to the President on bjohnson@jcca.org Ziva Davidovich
Educational Development Bob Kimsal Director of Annual Funds
(603) 292-6205 Professional Leadership Senior Vice President and Chief (212) 786-5099
amars@jcca.org Financial Officer zivad@jcca.org
Alan Goldberg
Vice President | Professional (212) 786-5141
Community Services consults bkimsal@jcca.org David Sobel
Leadership
with all communities to enhance Director of Corporate Partnerships
(212) 786-5122
the functioning of JCC boards, Accounting (212) 786-5148
gold@jcca.org
executives, and staff. Provides JCCs Pearl Magence Dsobel@jcca.org
with ongoing training in areas such Controller
JoyAnn Brand
as lay leadership development, staff (212) 786-5132 Elaine Vasquez
Associate Vice-President/Director of
development, programming, finances, pmagence@jcca.org Financial Resource Development
Training | Professional Leadership
etc. Helps JCCs improve their services Administrator
(212) 786-5114
by conducting research, gathering Irina Abramov (212) 786-5136
joy@jcca.org
statistical data, and strategic planning Accounting Assistant evasquez@jcca.org
studies, developing annual work (212) 786-5133
Lonny Friedman
plans, and providing seminars for IAbromov@jcca.org JCC Association’s Israel Office
Camp Consultant and Operations
management and lay leaders. represents the interests of North
Director, Merrin Center for Teen
Services Human Resources American JCCs and provides services
Mandel Center for Excellence for them in Israel. It also implements
(212) 786-5111 Irina Khomina
in Leadership and Management Israel-based Jewish educational
lfreidman@jcca.org Human Resources Manager,
in Jewish Community Centers is programs including training seminars
(212) 786-5131
transforming the field by allowing for JCC professional staff and
Tory Holland ikhomina@jcca.org
JCCs to assess their management lay leaders, JCC Maccabi Israel®
Program Associate/Registrar |
effectiveness and leadership needs, experience programs for teens, Taglit-
Professional Leadership Information Technology
to be more responsive to difficulties Birthright Israel for young adults,
(212) 786-5086 Andy Zhang
as they arise, and develop a partnership initiatives between JCCs
Tory@jcca.org Manager, Information Technology
practical approach towards and community centers in Israel, and
continuous self-improvement over (212) 786-5103 creates specialized Israel trips for
Strategic Performance andy@jcca.org
time. MCELM is helping JCCs meet JCC members.
the challenges of the future with David E. Posner
confidence and proficiency. Vice-President | Strategic Paul Niedbala Leah Garber4
Performance Associate, Information Technology/ Director, Israel Office
Gary S. Lipman Tel: 212.786.5124 System Administrator 011-972-2-625-1265
Executive Vice-President and Chief DPosner@jcca.org (212) 786-5094 lgarber@jcca.org
Operating Officer pniedbala@jcca.org
Director, Mandel Center for Deann Forman
Sara Sless
Excellence in Leadership and Director of Benchmarking | Strategic Production Program Director, Israel Office
Management Performance Franklin James 011-972-2-625-1265
(212) 786-5138 (212) 710-6432 Production Supervisor ssless@jcca.org
gslipman@jcca.org dforman@jcca.org (212) 786-5118
fuj@jcca.org Yaron Lipschitz
Gladys Goldman Jordan Zarin
JCC Maccabi Israel Operations
Executive Assistant Manager of Information Resources | Donald Credle Director
(212) 786-5088 Strategic Performance Production Assistant 011-972-2-625-1265
ggoldman@jcca.org (212) 786-5145 (212) 786-5113 yaron@jcca.org
jzarin@jcca.org dcredle@jcca.org