SPECIALISED TRAIIG & ADVACEMET RECRUITMET (STAR)

PROGRAMME

CERTIFICATE IN EXECUTIVE DEVELOPMENT

Briefing for Prospective Employers

12.10/(1)

BACKGROUND
In line with the Government’s effort to assist unemployed graduates to gain employment
through the Graduate Employability Programme (GEP), this Certificate in Executive
Development is developed to equip graduates with the knowledge and skills expected of an
executive in a company.

It is intended that this training programme would enhance the graduates’ knowledge and
skills as well as increase their employability.

OBJECTIVES OF THE TRAINING PROGRAMME

• To enhance graduates’ employability by equipping them with competency of an
executive.

• To raise the level of self-confidence, communication and analytical skills of the

trainees.

TRAINING PROGRAMME DESCRIPTION

The training programme consists of 10 modules targeted for all unemployed graduates,
preparing them for employment. The training programme focuses on developing relevant
skills of an executive working in an organisation.

Upon successful completion of the training programme, trainees will receive a Certificate of
Achievement from Training Providers approved by the Pembangunan Sumber Manusia
Berhad.

DURATION
Total duration of the training programme is 2 months off-the-job and 2 months on-the-job.
 TARGET GROUP
This Certificate In Executive Development training programme is designed for graduates
from any field of studies.

BENEFITS FOR YOU AS A PROSPECTIVE EMPLOYER

1. Potential employees may be selected by you or recommended to you
2. The government will arrange to train them in specific employability skills
3. The government will pay them an allowance during their training period and their
period of attachment with you
4. You have the opportunity to interface with potential employees before taking them
on – giving both you and your potential staff the opportunity to know and
understand each other
5. You may choose to include specific assessments of candidates and or pass on
information to them. Our professional trainers will be able to accommodate this.

CURRICULUM STRUCTURE FOR

CERTIFICATE IN EXECUTIVE DEVELOPMENT

MODULE MODULE TITLE HOURS DAYS

CODE

SS 101 PERSONAL ENHANCEMENT AND WORK ETHICS 42 7

• Understanding and Developing Positive Self Image and Self
Motivation
• Understanding and Developing Positive Work Ethics
• Understanding the importance of good time management
• Understanding the importance of handling stress at work
• Writing Curriculum Vitae (C.V.)
• Preparing and attending job interviews

ED 1 INTRODUCTION TO EXECUTIVE DEVELOPMENT 12 2

• Understanding the roles and concepts of management
• Understanding the various theories and practices of
management
• Understanding the internal and external factors affecting
the organization
• Understanding the planning process in an organization
• Group Project : Developing a SWOT analysis
ED 2 COMMUNICATION AND INTERPERSONAL SKILLS 36 6
• Understanding the importance of good communication, the
process, the various forms and techniques for effective
communication
• Understanding what motivates individuals at workplace
• Understanding the concept and theory of effective
leadership
• Understanding the elements of effective delegation and
empowerment
• Understanding the factors that give rise to conflicts and
applying the various methods for resolving conflicts
• Case study: Resolving Conflicts In Relation to
communication & interpersonal skills

ED 3 PRESENTATION SKILLS 18 3
• A perspective on Presentations
• Designing format of presentation
• Dealing with questions
• Structuring a presentation
• Presentation assessment

ED 4 MANAGING CHANGE THROUGH TEAM ENHANCEMENT 24 4

• Understanding the elements of building an effective team
• Understanding the need for change in today’s turbulent
environment, the resistance and problems in introducing
change, and approaches to manage effectively
• Case study : Implementing Change In Organisation

ED 5 PROBLEM SOLVING 18 3
• Understanding the problem solving process and techniques
for effective decision making

• Group Project : Problem Solving

ED 6 PROJECT MANAGEMENT 12 2
• Understanding the elements of systematic project
management
• Understanding the role of a project manager
• Understanding the key factors to successful project
management
 • Group project: Project Management

ED 7 SALES AND MARKETING 42 7

• Understanding the marketing concept and the marketing
environment
• Understanding the consumer behaviour and its relevance
to market segmentation
• Understanding the elements of marketing mix and its
relation to decision making
• Understanding the process of developing a marketing and
sales plan
• Introduction to sales
• Understanding the selling process
• Understanding the non-needs selling
• Understanding duties of a sales person

ED 8 FINANCIAL MANAGEMENT 12 2
• Understanding the elements of the financial statements
• Understanding the budgeting process in relation to
financial planning
• Group Project : Evaluating Financial Performance of A
Company

ED 9 HUMAN RESOURCE MANAGEMENT 12 2

• Understanding the elements of HR functions and HR
planning in an organisation
• Understanding the importance of selecting the right
candidate for a particular position in an organisation
• Understanding the importance of staff development and
training
• Understanding performance management and its relation
to productivity
• Understanding good employee / industrial relation
practices

ED10 OPERATIONS MANAGEMENT 18 3

• Understanding the complexity and elements involved in
operations management
• Understanding the importance of capacity planning and
facilities location for efficient production
• Understanding the full support system required for an
efficient operation
 • Understanding the importance of maintenance
management for asset optimization
• Understanding the various components and their
relationships in a supply chain
• Understanding the various methods of improving
productivity
• Group Project : Improving Productivity of Operations

TOTAL 246 41

OPERATIONAL DETAILS :

To be advised

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