Republic of the Philippines

Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
BONGA MENOR ELEMENTARY SCHOOL
Purok 4 Bonga Menor Bustos Bulacan

LEARNING ACTIVITY SHEET in ENGLISH 5

Name: ________________________________ Date: _________

Grade Level: ________________ Section: ______
Quarter: ____________________

Images/Ideas That Influences Viewers: Propaganda

MELC with code: Determine images/ ideas that are explicitly used to influence viewers: Propaganda
(EN5VC - IIg - 7.3)

Background Information for Learners:

Propaganda is a form of communication aimed for promoting or demoting certain views, perceptions or
agenda. Commercials or advertisements - be it a TV commercial or radio commercial- are some of the most
powerful tools used to create and shape ideas or opinions of people. Political and print advertisements like
posters on tarpaulins or billboards, brochures, flyers etc. are propaganda with their own purpose.

TYPES OF PROPAGANDA

1. Card Stacking
This is a propaganda technique where misleading or an unproved statistics are used to
convince the audience, to let them believe that it is a fact. It is a way of manipulating
information so that one product looks better than the other. This is often done by leaving out
the important facts or by comparing evidence in an unfair manner.
Example: Jollibee Fried Chicken or known as the Jollibee Chicken Joy is being compared with
other fried chickens where Jollibee Chicken Joy looks better that the other: or, Tide
Detergent powder is sided with brand X of detergent powders and Tide comes
better because it was added with the Downy fabric conditioner.
2. Testimonial
This is a very popular and string way used by companies to endorse their products. It is an
advertising technique wherein a famous person recommends or endorses a product or
service and says the big value of such for him or her.
Example: Mayor Koko of Manila endorses Lucky Me Products as if he really eats the
products; or Senator Manny endorses Alaxan FR Capsule.
3. Transfer
A technique used in advertising also known as association that shows positive or negative
qualities of a person, entity, object or value to another in order to make a second or the other
more acceptable or to discredit it.
Example: Alden Richards, a famous actor of GMA Kapuso Network serves as a model of
Avon products so as to attract buyers to buy such; or President Rodrigo Duterte
wears an army hat and jackets carrying a machine gun and dares every Juan to
join the fight against terrorism; or the Face of Jesus is made to endorse Sprite as
if He says, “Obey your thirst, Drink Sprite, Obey your thirst for goodness, seek
and follow me”.
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
BONGA MENOR ELEMENTARY SCHOOL
Purok 4 Bonga Menor Bustos Bulacan

4. Glittering Generalities
This is a propaganda that uses emotionally appealing thought or phrase so closely related or
associated with highly valued and accepted concepts and beliefs that it carries conviction
without supporting the information or reason, just to attract or get general approval or claim
by the people.
Example: President Donald Trump and President Rodrigo Duterte both says “Yes we can Do
It, we can fight COVID-19”, so the people will also say if they can do it then we
can do it; or, when Coca-Cola says, “ Open Happiness, Open Goodness, Open
Coca-Cola”; or when Sharon Cuneta-Pangilinan says in her Lucky Me noodles
advertisement “Tikman ang sarap ng pagkain kasama ang pamilya, tikman ang
Lucky Me noodles, Sarap na may pagmamahal”
5. Plain folks
This propaganda attempts or tries to convince the audience that they, and their ideas are
alike and “of the people”. This propaganda is usually used by politicians when campaigning
and is also known as political advertisement.
Example: Former Senator Mar says in his political ads recently when he run for the
senatorial race “Ramdam ko kayo, nanggaling din ako sa mahirap na pamilya” ; or
when former Vice-President Jejomar said “Sino pa ba ang magtutulungan
kung hindi tayo - tayo lang” ; or when President Rodrigo Duterte said during the
campaign period when he run for Presidency “My God, I hate Drugs, I love my
people and I love my country”.
6. Bandwagon
This is a propaganda which tries to get the attention and emotion of the audience or the
people to influence their opinions and behaviours. This is common when you want people to
“jump of the board” and be part of such because everyone is doing it.
Example: Joy Dishwashing liquids tells you that it’s the best dishwashing liquid for it can
wipe out “matinding sebo sa isang hugasan” in its famous line “isang patak,
bisang katutak”; or, Colgate Total care toothpaste gives you a 100% protection
against gingivitis’ or, safeguard bath soap gives you 99.9% germ protection.

7. Name Calling
This is a propaganda that is used to downgrade or create fear and arouse prejudice by using
negative words. It is also used to create negative or unfavorable opinion of a competing
product, group or idea. Name calling is used in place of arguing on the good points of an
idea, belief or proposal.
Example: The Face of President Donald Trump is being stumped with the slogan, “The
International Terrorist”; or, President Rodrigo Duterte is oftentimes called “The
second Marcos”; or, corrupt government officials are often called “mga buwaya
sa lipunan”.

Always remember that the purpose of propaganda is to benefit or help the sponsor.
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
BONGA MENOR ELEMENTARY SCHOOL
Purok 4 Bonga Menor Bustos Bulacan

Pre-test: Look closely and analyze the following pictures and identify what type of propaganda is shown.
Encircled words, phrase or pictures serve as clues. Write your answer on the space provided in each
number.

1. 2.

_______________________________ _____________________________

3. 4.

_____________________________ _____________________________

5.

____________________________
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
BONGA MENOR ELEMENTARY SCHOOL
Purok 4 Bonga Menor Bustos Bulacan

Individual Activity:
Activity 1. Read and analyze the following short situation and identify or classify what kind of propaganda
do each underlined phrase or statement fall. Choose from the words inside the box. Write your answer in
the blanks provided.

Political advertisement TV advertisement Radio Advertisement

Brochure Billboard Flyer

1. Mayor Crisanto dela Cruz is speaking in front of thousands of people because he has filed his
candidacy for the Senatorial race in the coming local and national elections.
___________________________
2. Mia, a local tourist is reading a travel guide given to her by her Ivatan tour guides for her to be
informed about something the things she need to know and for her also to know where to go and
what to do prior to her tour.
_____________________________
3. Sonny is an employee of the provincial capitol and while he is on his way to the office, he saw a
group of people hanging a big image of Ding Dong Dantes and Marian Rivera endorsing Nike
Products printed in a big tarpaulin posted in a high rising building like structure.
_____________________________
4. Billy loves to watch the advertisement of Selecta Cornetto ice cream shown or aired every now
and then on their TV screen.
_____________________________
5. Jimmy does not have television at home. He has only a radio for him to listen to his favorite
drama and McDo chicken advertisement.
____________________________

Activity 2. Match the statements in column A with the words/phrases in column B. (Options:)You may write
the letter of the best answer in the column or space provided at the middle of the table or make a line that
points out the best match.

COLUMN A COLUMN B
1. It is a type of propaganda that uses A. Card Stacking
emotionally appealing thought or words closely
related or associated with highly
valued and accepted beliefs that it carries
conviction without supporting the information or
reason,just to get the general approval of the people.

2. This is a technique in advertising also known B. Bandwagon

association that shows either positive or negative
qualities of a person, thing or value.

3. This type and technique of propaganda is C. Transfer

common when you want people to be a part of the
group because everyone is doing it.
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
BONGA MENOR ELEMENTARY SCHOOL
Purok 4 Bonga Menor Bustos Bulacan

4. This is a common type of propaganda which is D. Glittering Generalities

usually used by politicians (candidate for public
service) when campaigning.

5. This propaganda technique uses statistics E. Plain Folks

to convince the audience, to let them believe
that it is a fact. Best example of this is the
comparison of Chicken McDo with other fried
chicken where chicken Mcdo comes bigger
with 50% and tastier.

Activity 3. This activity is a modified TRUE or FALSE test. Read and analyze each statement then write T if
the statement is True. If the statement is False, write F and write the correct statement on the space
provided.

______1. Downy Perfume Collection Fabric Conditioners shown on TV commercials or advertisements is

an example of Card Stacking.
___________________________________________________________________________
______2. With Carlos Yulo - the champion in artistic gymnastics in the SEA 2019 Games- as the endorser
of Milo Chocolate and Energy Drink -Champion Formula, Nestle was able to convince the buyers that Milo
is a good energy booster drink, therefore this propaganda is Glittering Generalities.
___________________________________________________________________________
______3. Transfer is the propaganda used by DOH Secretary Francisco Duque III when he says, “We can
Fight COVID-19, We can DOH it, We heal as One”.
___________________________________________________________________________
______4. It is a Name Calling propaganda when advertisers use the face of Senator Chiko Manaloto with
the slogan “Ang Hari ng mga Buwaya”.
__________________________________________________________________________ _
______5. Ms. Maria Santisima is campaigning for presidency in their department. To get the sympathy of
her colleagues, he speaks very emotionally as if she feels very much what her colleagues feel. In this way,
Ms. Santisima used plain folks as propaganda.
___________________________________________________________________________
Self-reflection:

1. What I did ________________________________

2. What I learned __________________________________________

3. I need to learn more about ______________________________

4. I can apply my learning/s to ____________________________

Post-test:
Write a short essay about the product that made impact on you. Tell the reasons why did you avail this
product and why did you like it.
 Republic of the Philippines
Department of Education
REGION III
SCHOOLS DIVISION OF BULACAN
BONGA MENOR ELEMENTARY SCHOOL
Purok 4 Bonga Menor Bustos Bulacan

References:

English 5 – Quarter 2 Module 5

Answer Key:

Pre-Test Activity 1 Activity 2 Activity 3 Post

Test
1. Political 1.Glittering 1. Card Stacking Justifications may vary Answ
2. Advertise Generalities 2. Bandwagon 1. False (Bandwagon) ers
ment 2. Association 2. True may
3. Plain Folks Prepared by:
3. “jump of the vary
3. Brochure 4. Testimonial 3. False (Glittering Generalities)
4. Billboard board” 5. Card Stacking 4. True
5. TV 4. Plain Folks 5. True
Advertise 5.misleading or
ment unapproved
6. Radio
Advertise
ment

Prepared by: Noted:

MELVIN S. SANTOS JULIETA D. BULAONG

Teacher School Head