Assignment: Environmental Science

Submitted to: Sir Khurram Bukhari

Submitted By: Asad Munir (BB-18-41)

“Natural Resource Based View Of The Firm”

Natural resource based view argues that firms possess resources, a
subset of which enable them to achieve competitive advantage, and a
subset of those that lead to superior long-term performance. Resources
that are valuable and rare can lead to the creation of competitive
advantage.
Due to increasing environmental challenges and rising concern for
environmental protection, companies have experienced a shifting focus
towards sustainable development. Within resource-based analysis, the
environmental impact of firm’s assets such as physical, human,
financial, organizational and reputational is explained.
In the past, we have witnessed many environmental problems such as
water, air and soil pollution, resource depletion, ozone depletion and
increased poverty etc. In early 1960’s, environmental scientists have
recognized some of these problems as consequences of irresponsible
economic activities, but business leaders and policy makers ignored
it and persisted on their existing practice to achieve growth
objectives.
Progress in understanding the interrelationship between human
activities and the environment has achieved, the methods for
identifying and measuring the pollution have become more
sophisticated and green technologies have evolved. Many activities that
have previously been considered as normal business operations are not
acceptable anymore and firms have to face challenge to achieve
sustainable development by improving economic, environmental and
social performance. Many companies realized that sustainable strategy
can help them to create competitive advantage.
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