E-commerce

Semester-2

Submitted to: Mr. Rahul Singhal Submitted by: Tushar Nandwani

Answer 1: The Three major reasons for the success of fabindia are:

1. The craftsmen
 With a strong belief that there was a need of a medium that could spread vast
and diverse crafts of India at every nook and corner of the country as well as
aboard, Fabindia links over 55,000 craft based rural producers to the urban
market.
 The products are sourced from villages all over the country.
 Fabindia works closely with artisans by providing vario us inputs including
design, quality control, access to raw materials and production coordination.
 Maximising handmade element in their products, whether it is hand -woven
textiles, hand-block printing, hand embroidery or handcrafting home products,
Fabindia helped fulfill the need to provide and sustain rural employment.

2. Franchising

 Franchising is the other area that the company explored as a growth driver.
This has enabled it to leverage local knowledge and relationships, especially
in the smaller Tier III and Tier IV towns. Currently, the company runs more
than 400 stores across the country including franchisee and fully -owned
stores.

3. A unique ‘traditional, yet modern’ product line

 The major portion of Fabindia’s product range is textile based. Non -textile
introductions to this range are home products including organic food products
and Fabindia’s range of authentic personal care products.
 The company also has two large sections named ‘Fabindia Organic’ which
carries products like grains, cereals, pulses, spices, coffee, sugar, honey, and
so on, and ‘Fabindia Sana’ which includes products like soaps, shampoos,
hair oils, pure oils, hair conditioners and other special skin care p roducts.
Answer 2.

1. Daily no. of Daily visitors of Fabindia.com:-27568

2. Alexa Rank of Fabindia:-28592
3. Daily pageviews: 85462


4. Various payment methods accepted by company on the website are,
 Credit/Debit card
 Net banking(HDFC Bank, SBI, Axis bank, Kotak, Standard Chartered, ICICI Bank)
 Cash on Delivery
 UPI
 Google pay
 Wallet (Paytm, Freecharge, Airtel money, Amazon pay, Phonepay, eZeClick).
Answer 3.

SWOT Analysis of Fabindia

Fabindia Strengths

 The brand has maintains its indianness with the authenticity of hand woven fabric for over
years.
 The brand has provided sustainable employment for the skilled artisans in rural areas
 The autonomy given to employees has helped induce accountability among them.
 The fact that brand strongly believes in word of mouth marketing which has proved very
effective as the brand does not advertise much

Fabindia Weekness

 The brand is losing out on attracting new customers as it hugely depends on repeat
purchases
 Not enough experienced personnel to push Fabindia towards growth in the retail sector.
 Limited global penetration despite huge potential in international market.

Fabindia Opportunities

 The brand needs to tap the potential of organic foods by creating awareness about their
merits.
 Display of FABINDIA products in MBO’s and collaborating with various construction groups
would give greater visibility to the brand
 Geographic expansion in US and UK with huge Indian population

Fabindia Threats

 Unorganized local players can be a serious threat to the brand

 Development of state owned co-operatives in the same segment can be serious
competition
 Consumers tilt towards foreign brands in the lifestyle segment
Answer 4: The technologies name which are used to build the website are:

Server-side programming Language:

Java is a general-purpose language originally developed by Sun Microsystems.

Java

Client-side programming Language:

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within

web pages.

JavaScript

RequireJS is a JavaScript file and module loader.

Reverse Proxy Service

Akamai is a content delivery network. This includes the former brand Instart Logic.

DNS Service provider

Cloudflare provides DNS servers and other web services.

Email Service provider

Gmail is the email service provided by Google.

SSL certificate authority

DigiCert is an SSL certificate authority. This includes Verizon, whose Enterprise SSL Business has
been acquired by DigiCert.

Site element

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web
page.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may
increase security.

Secure cookies are used only via encrypted connections, which may increase security.

Non-secure cookies may be used via unencrypted connections, which may be a security threat.

Gzip (GNU zip) is a file compression algorithm.

HTTP/2 is the second major version of the HTTP network protocol.

The websites redirects visitors to its www subdomain, e.g. from example.com to
www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to
https://example.com/.

Markup Language

HTML5 is the fifth revision of the HTML standard.

Character Encoding

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode,
which is backwards compatible with ASCII.
Answer 5.

a) 60.65% of the total traffic is coming from organically.

b) 30.17% of the total traffic is coming from Direct traffic.

c) 4.58% of the total traffic is coming from Social Media Platforms.

g) Yes, Mobile application is available on both Android and IOS.