Revised Final Business Plan Wwaos Enterprise111 07212021 3 730PM

QUEZON CITY UNIVERSI
TY
WWAOS ENTERPRISE
The Marketing and Production Plan

Presented to the Faculty of Quezon City University
San Bartolome Campus, Quezon City
1st Semester, Academic Year: 2020-2021
In Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Entrepreneurship
By: ENT-3F
Bagtindon, Angelee
Bernabe, Jubilee
Cesora, Valerie
Constantino, Mariel
Escobido, John Andrei
Fernandez, Chricel
Leonares, Glyza
Machica, Antoinette
Maglalang, Kimberly Nicole
Noble, Jaypee
Nuguit, Michel Francis
Salatan, Erika S.
San Juan, Edriane Rose
Toribio, Janvier Luis
Zomil, Rea Elena
GERALDINE S. ADLAWON
Professor
JULY 2021
i
CERTIFICATION OF APPROVAL
The business paper of WWAOS Enterprise submitted by BAGTINDON,

BERNABE, CESORA, CONSTANTINO, ESCOBIDO, FERNANDEZ,
LEONARES, MACHICA, MAGLALANG, NOBLE, NUGUIT,
SALATAN, SAN JUAN, TORIBIO, ZOMIL in partial fulfillment of the
requirements for the degree BACHELOR OF SCIENCE IN
ENTREPRENEURSHIP has been examined during the Oral Examination.
Approved by the Panel Oral Examination on June 28, 2021
Panel Chair
DR. EDMOND P. FREO
Panel Member Panel Member

MR. JOHN REY DORMENTES MR. BERNARD P. ESPEŇA
Accepted in partial fulfillment of the requirements for the degree

BACHELOR OF SCIENCE IN ENTREPRENEURSHIP.
Mr. Gerardo T. Bautista

Dean of College of Business and Accountancy
CERTIFICATION of EDITING
This Business Plan paper of:
WWAOS ENTERPRISE
was PROOFREAD by the undersigned on July 15, 2021.
(Signature)
Patrick B. Mendoza
ACKNOWLEDGEMENT
First and foremost, we would like to praise and thank God Almighty, for
all the blessings He has given along with the strength that we all need in
performing all the needed tasks in order to complete this business plan.
The WWAOS Enterprise General Manager, Heads of every department,

and staff would like to express gratitude to everyone who gave their support
throughout everyone’s hardship in making this business plan. We are thankful
to those people who gave their support, inspiring guidance, and friendly advice
during the challenges we’ve faced while working on this business plan. We, as
part of WWAOS Enterprise, give our sincere gratitude to them for sharing their
truthful and illuminating views on the number of issues related to this business
plan.
Furthermore, we would also like to thank our beloved professor, Miss

Geraldine S. Adlawon, for guiding, supporting, and giving us advice to properly
complete this business plan. She inspired and pushed us to give our best shot in
completing this business plan. Her enthusiasm in motivating each member of
the group to contribute helped us to finish this business plan.
We would also like to express our sincere gratitude to our panelists,

headed by Dr. Edmond P. Freo together with Mr. John Rey Dormentes and Mr.
Bernard P. Espeña, for their approval and recognition of our business plan, as
well as, for their time, encouragement, insightful comments, and suggestions
during the oral defense.
We would also like to thank our family, who gave us the full
understanding and support, apart from the financial aid that they gave for us to
accomplish this business plan. Additionally to our dear friends, thank you for
the moral support and motivation that you lend us in completing this project.
And lastly, we would like to give ourselves a hat tip, as members of this
enterprise, for doing our respective duties and responsibilities in materializing
this business plan. Kudos to us all!
WWAOS ENTERPRISE
TABLE OF CONTENTS
Title Pages.....................................................................................................i
Certification of Approval..............................................................................ii
Certification of Editing..................................................................................iii
Acknowledgement........................................................................................iv
Table of Contents..........................................................................................v
List of Tables................................................................................................vii
List of Figures................................................................................................xiii
I. EXECUTIVE SUMMARY
A. Management Highlights
1. Nature of Business..............................................................................1
2. Business Name...................................................................................1
3. Mission...............................................................................................1
4. Vision..................................................................................................1
5. Objectives...........................................................................................1
6. Core Values........................................................................................2
7. Logo...................................................................................................3
B. Marketing and Production Highlights

Marketing Highlights..............................................................................3
Production Highlights.............................................................................4
C. Organizational Highlights and Financial Highlights

Organizational Highlights......................................................................4
Financial Highlights...............................................................................4
D. Socio-Economic Contributions
Society....................................................................................................6
Economy.................................................................................................6
Environment...........................................................................................6
II. MARKETING PLAN

Product/Services....................................................................................7
Target Market.........................................................................................8
Demographic Profile.............................................................................13
Customer Profile....................................................................................17
Customer Behavior...............................................................................20
Demand and Supply Analysis...............................................................30
Projected Sales......................................................................................36
Marketing Program...............................................................................37
Marketing Strategy...............................................................................41
Marketing Expense...............................................................................46
III. PRODUCTION PLAN
Technical Production Description.........................................................47
Production/ Operations Process.............................................................47
Production Schedule.............................................................................49
Labor Requirements.............................................................................49
Machinery/ Equipment Requirements.................................................50
Raw Materials Equipments..................................................................52
Existing and Potential Supplies............................................................54
Plant Location.......................................................................................56
Plant Layout..........................................................................................57
Waste Disposal System........................................................................58
Quality Control System........................................................................59
Quality Standard Checklist....................................................................60
Production Cost....................................................................................65
IV. ORGANIZATIONAL PLAN

Legal Form of Business........................................................................66
Organizational Structure......................................................................73
Qualifications of Officers.....................................................................74
Duties and Responsibilities..................................................................76
Office Equipments...............................................................................80
Gantt Chart of Activities......................................................................82
V. FINANCIAL PLAN
Total Project Cost..................................................................................84
Sources of Financing.............................................................................85
Projected Financial Statement................................................................86
Profitability............................................................................................89
Financial Assumption............................................................................90
APPENDICES
Appendix 1: SWOT Analysis Matrix....................................................95
Appendix 2: Risk Management Plan.....................................................96
Appendix 3: Business Implementation Action Plan..............................97
Appendix 4: Survey Questionnaire........................................................98
Appendix 5: Sampling Size..................................................................101
Appendix 6: Survey Result and Interpretation.....................................102
Appendix 7: Correspondence...............................................................110
Appendix 8: Training Certificate.........................................................111
Appendix 9: Group Reflection.............................................................112
Appendix 10: Curriculum Vitae...........................................................113
Appendix 11: Business Plan Photo.......................................................128
LIST OF TABLES
Table 1: Barangay San Bartolome Area Coverage............................................8
Table 2: Barangay Gulod Area Coverage..........................................................9
Table 3: Barangay Nagkaisang Nayon Area Coverage.....................................10
Table 4: Novaliches Proper Area Coverage.......................................................11
Table 5: Age Bracket of All Barangay..............................................................12
Table 6: Demographic Profile (San Bartolome)................................................13
Table 7: Demographic Profile (Gulod).............................................................14
Table 8: Demographic Profile (Nagkaisang Nayon)........................................15
Table 9: Demographic Profile (Nova Proper)...................................................16
Table 10: Brand of Toothpaste..........................................................................17
Table 11: Packaging size of Toothpaste............................................................18
Table 12: Preferred Store...................................................................................19
Table 13: Factors in Buying toothpaste.............................................................20
Table 14: Flavors/Variant of Toothpaste...........................................................21
Table 15: Consumption of toothpaste................................................................22

Table 16: Willingness to Buy............................................................................23
Table 17: Consumer’s most important attribute (San Bartolome).....................23
Table 18: Consumer’s most important attribute (Gulod)..................................24
Table 19: Consumer’s most important attribute (Nagkaisang Nayon).............24
Table 20: Consumer’s most important attribute (Nova Proper).......................25
Table 21: Level of Agreement in toothpaste (San Bartolome)..........................26
Table 22: Level of Agreement in toothpaste (Gulod)........................................27
Table 23: Level of Agreement in toothpaste (Nagkaisang Nayon)...................28
Table 24: Level of Agreement in toothpaste (Nova Proper).............................29
Table 25: Age (San Bartolome).........................................................................30
Table 26: Gender (San Bartolome)....................................................................30
Table 27: Status (San Bartolome)......................................................................31
Table 28: Age (Gulod).......................................................................................31
Table 29: Gender (Gulod)..................................................................................31
Table 30: Status (Gulod)....................................................................................32
Table 31: Age (Nagkaisang Nayon)..................................................................32

Table 32: Gender (Nagkaisang Nayon).............................................................32
Table 33: Status (Nagkaisang Nayon)...............................................................33
Table 34: Age (Nova Proper).............................................................................33
Table 35: Gender (Nova Proper).......................................................................33
Table 36: Status (Nova Proper).........................................................................34
Table 37: Population of Student and Professional.............................................34
Table 38: Toothpaste Users...............................................................................35
Table 39: Per Month in Volume and In Peso.....................................................36
Table 40: Per Year.............................................................................................36
Table 41: Pricing Computation..........................................................................43
Table 42: Marketing/Selling Expense................................................................46
Table 43: Marketing/Selling Expense (Yearly).................................................46
Table 44: Step by Step Procedure......................................................................47
Table 45: Duration Step per Batch....................................................................48
Table 46: Labor Requirement............................................................................49
Table 47: Production Schedule..........................................................................49
Table 48: Production Schedule (Year 1)............................................................50

Table 49: Machinery/Equipment Requirements................................................52
Table 50: Raw Materials Requirements.............................................................54
Table 51: Suppliers............................................................................................55
Table 52: Quality Standard Checklist................................................................62
Table 53: Procedure/Process..............................................................................63
Table 54: Finished Goods..................................................................................64
Table 55: Total Production Per Year.................................................................65
Table 56: Production Cost per Unit...................................................................65
Table 57: Legal Requirements...........................................................................72
Table 58: Qualifications of Officers..................................................................75
Table 59: Duties and Responsibility..................................................................79
Table 60: Office Equipment/Furniture and Supplies.........................................81
Table 61: Gantt Chart Activities........................................................................83
Table 62: Total Projected Cost..........................................................................84
Table 63: Sources of Funding...........................................................................85
Table 64: Projected Cash Flow..........................................................................86

Table 65: Projected Income Statement..............................................................87
Table 66: Projected Balance Sheet....................................................................88
Table 67: Return on Investment.........................................................................89
Table 68: Payback Period..................................................................................89
Table 69: Net Income........................................................................................89
Table 70: Break-even Point...............................................................................90
Table 71: Projected Sales Summary Schedule..................................................91
Table 72: Per Year.............................................................................................91
Table 73: Fixed Capital Investment with Depreciation.....................................92
Table 74: Production Cost (Yearly)...................................................................92
Table 75: Production Cost per Unit...................................................................93
Table 76: Cost of Goods Sold............................................................................93
Table 77: Direct Materials Cost (Yearly)..........................................................93
Table 78: Administrative Expenses...................................................................94
Table 79: Marketing Expenses..........................................................................94

Table 80: Appendix 1: SWOT Analysis Matrix................................................95
Table 81: Appendix 2: Risk Management Plan.................................................96
Table 82: Appendix 3: Business Implementation Action Plan..........................97
Table 83: Appendix 5: Sampling Size............................................................101

LIST OF FIGURES
Figure1: Logo....................................................................................................3
Figure 2: Projected Sales in Peso.......................................................................5
Figure 3: Net Profit............................................................................................5
Figure 4: Cost of Goods Sold............................................................................6
Figure 5: Product...............................................................................................7
Figure 6: Barangay San Bartolome Area Coverage...........................................8
Figure 7: Barangay Gulod Area Coverage........................................................9
Figure 8: Barangay Nagkaisang Nayon Area Coverage....................................10
Figure 9: Novaliches Proper Area Coverage.....................................................11
Figure 10: Product.............................................................................................41
Figure 11: Brand name......................................................................................41
Figure 12: Labelling...........................................................................................42
Figure 13: Packaging.........................................................................................43
Figure 14: Facebook Page..................................................................................45
Figure 15: Instagram Account...........................................................................45

Figure 16: Shopee Account................................................................................45
Figure 17: Lazada Account................................................................................45
Figure 18: Twitter Account................................................................................45
Figure 19: Plant Location..................................................................................56
Figure 20: Factory Location..............................................................................56
Figure 21: Plant Layout.....................................................................................57
Figure 22: Quality Control System....................................................................59
Figure 23: Organizational Structure...................................................................73
Figure 24: Number of Respondent..................................................................101
Figure 25: Gender...........................................................................................102
Figure 26: Age................................................................................................102
Figure 27: Status.............................................................................................103
Figure 28: Allowance/Salary (For Student)....................................................103
Figure 29: Allowance/Salary (For Professional)............................................104
Figure 30: Usual Toothpaste Problem Encountered.......................................104
Figure 31: Brand of Toothpaste.......................................................................105

Figure 32: Pack Size of Toothpaste.................................................................105
Figure 33: Respondent Preferred Store..........................................................106
Figure 34: Factors in Buying Toothpaste.......................................................106
Figure 35: Flavors/Variant of Toothpaste.......................................................107
Figure 36: Consumption of Toothpaste..........................................................107
Figure 37: Willingness to Buy Toothpaste.....................................................108
Figure38: Consumers Most Important Attributes to Consider.......................108
Figure 39: Level of Agreement......................................................................109
Figure 40: Group photo with Panelist.............................................................128
Figure 41: Group Photo..................................................................................128

TY
I. EXECUTIVE SUMMARY
A. Management Highlights
1. Nature of Business
The WWAOS Enterprise is an example of a business partnership that
works as a manufacturing firm that will produce and sell an oral hygiene
product that can whiten, clean and protect the teeth from tooth decay and
gum diseases. The product of WWAOS enterprise is a toothpaste in tablet
form that contains less chemicals which protects the customer's oral health.
2. Business/ Company Name

WWAOS Enterprise is the chosen business name by its members.
WWAOS stands for “Wear Wonderful, Adorable, and Overjoy Smile”.
3. Vision
To promote good oral healthcare in the Philippines by providing a
creative and innovative oral care product that is high-quality and highly
exceptional because it is efficient, cost-effective, sustainable, and an
accessible dental care product for everyone.
4. Mission
To serve the community by producing a high-quality dental care
product that will help the customer maintain a clean white teeth and fresh
breath. To make the consumers happy and confident in showing their
beautiful smiles without any worry.
5. Objectives
❖ To promote a high-quality and innovative oral care product - a tablet
toothpaste, particularly in the District V of Quezon City.
❖ To produce 3,040 units of tablet toothpaste in the first eight months of
operations.
❖ To achieve P 197,600 sales for the first 8 months of operations.
❖ To gain ₱ 36,863.17 net profit for the first 8 months of operations.
❖ To get the 61% return on investment (ROI) in the first 8 months of
operation.
 To have a payback period of 1.63 for the first 8 months of operations.
1
6. Core Values
Values, morals, ideals are important things in order for the
enterprise to work harmoniously. Employees having positive traits leads to
a more productive and stronger enterprise.
Commitment
It shows integrity and a willingness to stick to your own passions and
principles in the face of adversity.
Optimism
Having a favorable view of events or conditions and to expect the
most favorable outcome. Demonstrating or reflecting a favorable view of
events and conditions and the expectation of a positive outcome.
Efficiency
Signifies a peak level of performance that uses the least amount of
inputs to achieve the highest amount of output.
Flexibility
A strategy that emphasizes the ability and willingness to adapt
to changing circumstances when it comes to how work gets done.
Teamwork
Involves a group of individuals working together to complete a task
or a large goal.
Uniqueness
A characteristic that will make a business to be the only one of its kind.
7. Logo
Figure 1: Logo
The enterprise logo is represented by two colors: White and black.

White stands for sincerity, purity, and cleanliness. Black is a symbol of
professionalism and uniqueness. The combination of black and white helps the
viewer focus on other aspects of the logo such as the texture, shape, and pattern.
Wear, wonderful, adorable, and overjoyed smile symbolizing a smile while the
WWAOS enterprise and tooth bite (broken circle) represents the product in a
tablet form.
B.Marketing and Production Highlights
Marketing Highlights
The product’s name is Toothbite. It is a chewable toothpaste in tablet
form that helps whiten teeth and freshens breath. Toothbite is sealed in a 8.5 x
13 cm tin can which holds 30 tablets, and has a market price of ₱ 65.00. The
enterprise used social media sites such as Facebook, Twitter, and Instagram as
the main advertising platforms to market the product. While sales promotion
includes direct selling, live selling, and the use of e-commerce platforms like
Lazada and Shopee.
The total marketing expenses for the 1st year of operation is ₱10,400.00.
The target market/places of the enterprise are selected Barangays in Quezon
City namely; Brgy. San Bartolome, Brgy. Gulod, Brgy. Novaliches Proper, and
Brgy. Nagkaisang Nayon. Every Barangay has a main contact person while the
rest of the members will serve as the point persons of their respective Barangay.
Production Highlights
The production team of WWAOS Enterprise was responsible for
supervising, manufacturing, and producing the product from raw materials into
finished goods, with the target of 3,040 units to accomplish in the first 8 months
of operation and with ₱113,093.63 production costs. The production team
monitored the product manufacturing process, ensuring a strict observance of
the quality control method, maintaining product quality and product safety, and
keeping the inventory records organized. And because of the pandemic, health
and safety protocols were strictly implemented during the production process,
this includes the wearing of gloves, face masks, and face shields, and
maintaining the cleanliness and sanitation of the production area was strictly
observed.
C.Organizational Highlights and Financial Highlights

Organizational Highlights
WWAOS Enterprise or "Wear Wonderful, Adorable, and Overjoy
Smile" is a type of general business partnership where all the partners of the
enterprise will contribute and share a fair amount of funds at the start of
business except for the General Manager, who is expected to provide a higher
amount of contribution compared to the rest of the group. All businesses need
legal requirements to operate. Thus, the enterprise underwent registration of its
company name to the Department of Trade and Industry (DTI) to obtain a
registration certificate which authorizes the enterprise to use its own trading
name for any business-related operation and for other small companies not to
use the same brand or name (Yaptinchay, D,). Second, is the registration of the
partnership with the Securities and Exchange Commission (SEC) since it’s
mandatory to all businesses not only to legitimize its juridical entity but also to
enable it to legally engage in business, issue receipts, trade financial assets, and
be entitled to certain rights under the country's corporate and investment laws
(Kittelson Carpo Consulting). Next is to get a Tax Identification Number (TIN)
from the Bureau of Internal Revenue (BIR) for the business to be accounted for
and be included in BIR’s programs for the sector (Philippine News Agency),
and to test the product in certified testing laboratories, and finally, get a
barangay clearance to obtain a business permit. The fifteen (15) members of
WWAOS Enterprise are as follows: Erika Salatan as General Manager, Rea
Elena Zomil as Finance Head, Chricel Fernandez and Angelee Bagtindon as
Finance Staff, Jubilee Bernabe as Marketing Head, Valerie Cesora, John Andrie
Escobido, Glyza Leonares and Michel Francis Nuguit as Marketing Staff,
Jaypee Noble as Production Head, Edriane San Juan, Mariel Constantino,
Antoinette Machica, Kimberly Nicole Maglalang and Janvier Toribio as
production staff.
Financial Highlights
The annual projected sales for the first 8 month operation is ₱197,600.00 which will
yield a net profit of ₱36,863.17. The cost of investment is ₱60,000.00 while the
return on investment (ROI) has a 61% percentage indication of profitability and the
payback period of 1.63.
Figure 2: Projected Sales in Peso
Figure 3: Net Profits

Figure 4: Cost of Goods Sold
D. Socio-Economic Contributions
The WWAOS Enterprise is not only focused on earning a profit, but

also giving satisfaction to its customers by providing a high quality oral care
product with less chemicals, to protect customers’ oral health. It also
contributes to the betterment of the society, economy, and environment through
the following:
Society. The WWAOS Enterprise will provide help to the community by

producing high-quality, creative, and innovative oral health care products which
promotes a unique oral healthcare experience among the people who are
looking for something new and innovative in their oral care products and at the
same time convenient and less hassle to bring and use. Thus, the
aforementioned characteristics of the product will have a positive contribution
to the oral health of the community.
Economy. The WWAOS Enterprise provides contributions to the economy

through generating profitable business through local products, which will also
generate manpower and will somehow aid with the current unemployment
status of the community. The generated profit of the business from its future
customers and consumers will contribute to the economic stability of the
country because of the growing number of small local businesses.
Environment. The WWAOS Enterprise promotes refillable packaging to

reduce waste that will help with environmental conservation. The enterprise
also guarantees cleanliness implemented in the production area where the
product is made. Waste segregation is also observed, recyclable wastes are sold
to junk shops and the generated money is used as additional funds, while non-
recyclable wastes are kept in bins for propers waste disposal.
II. MARKETING PLAN
A. PRODUCT/SERVICES
Figure 5: Product
The enterprise creates a unique and innovative toothpaste that is in a

tablet form and is called "Toothbite", a tablet toothpaste that looks like a small
piece of medicine. It helps to whiten the teeth and freshens breath and is very
convenient to bring and use anywhere. Toothbite is made from citric acid,
xylitol, sodium carbonate, glycerin, sodium benzoate, peppermint, cream of
tartar, and food additive that helps prevent cavities, lessens tartar and fights the
germs and infection in your mouth. Its main purpose is to cleanse, freshen, and
whiten the teeth and mouth of the users. It is safer and healthier because its
ingredients contain less chemicals than its competitors, thus promoting the
increase in the public use of toothpaste. It also provides high quality products at
an affordable price and is designed to meet the needs of consumers who are
trendy and yet conscious of the nature of the products they use.
B. Target Market
1. Area Coverage
The Management Team chose these places as the potential market
where the products will be sold and they are selected locations in Quezon City,
namely Brgy. San Bartolome, Brgy. Gulod, Novaliches Proper, Brgy.
Nagkaisang Nayon. (District V)
Figure 6: Barangay San Bartolome Area Coverage
AGE FREQUENCY PERCENTAGE
18-25 YEARS OLD 76 70%
26-45 YEARS OLD 32 30%
TOTAL 108 100%
Table 1: Barangay San Bartolome Area Coverage
This table shows that seventy percent (70%) of the respondents from
Brgy. San Bartolome is between 18-25 years old. The remaining thirty
percent (30%) of the respondents are from 26-45 years old.
Figure 7: Barangay Gulod Area Coverage
18-25 YEARS OLD

52 41%
26-45 YEARS OLD 76 59%
TOTAL 128 100%

Table 2: Barangay Gulod Area Coverage
This table shows that 59% of the respondents of Brgy. Gulod are
between 26-45 years old and the remaining 41% of the respondents are from
18-25 years of age.
Figure 8: Barangay Nagkaisang Nayon Area Coverage
18-25 YEARS OLD 77 62%
26-45 YEARS OLD 47 38%
TOTAL 124 100%

Table 3: Barangay Nagkaisang Nayon Area Coverage
This table shows that 62% of the respondents of Brgy. Nagkaisang

Nayon are between 18-25 years old and the remaining 38% of the respondents
are from 26-45 years of age.
Figure 9: Novaliches Proper Area Coverage
18-25 YEARS OLD 24 63%

26-45 YEARS OLD 14 37%
TOTAL 38 100%
Table 4: Novaliches Proper Area Coverage
This table shows that 63% of the respondents of Novaliches Proper are
between 18-25 years old and the remaining 37% of the respondents are from
26-45 years of age.
AGE BRACKET BARANGAY NO. OF POPULATION
Female Male Total
18 - 45 YRS OLD San Bartolome 10,887 10,586 21,473
18 - 45 YRS OLD Gulod 12,536 12,627 25,163
18 - 45 YRS OLD Nagkaisang Nayon 3,751 3,728 7,479
18 - 45 YRS OLD Nova Proper 12,362 12,185 24,547
TOTAL 39,536 39,126 78,662
Table 5: Age bracket of all Barangay
2. Consumer/ Customer Market Segment

The table shows the enterprise’s target population matrix within Brgy.
San Bartolome, Brgy. Gulod, Novaliches Proper, and Brgy. Nagkaisang
Nayon in District V.
Survey Data from Respondent

The presentation of data gathered from the respondents
according to the target population of the enterprise.
I. DEMOGRAPHIC PROFILE
Table 6.
Demographic Profile of the Respondents in
Barangay San Bartolome
Frequency Percentage
Category
(f) (%)
18 - 25 years old 76 70
Age 26 – 45 years old 32 30
Total 108 100

Female 70 65
Gender
Male 38 35
Total 108 100
College Student / Working
64 59
Student
Status
Young Professional 44 41
Total 108 100

2,000 and below 57 76
2,001 – 5,000 12 16
Allowance/Monthly
5,001 – 10, 000 and above 6 8
Salary (Students)
Others 0 0
Total 75 100
10,000 and below 12 37
10,001 – 15,000 3 9
Allowance/Monthly
15,001 – 20,000 6 18
Salary
20,001 – 25,000 3 9
(Professionals) 25,001 –30,000 8 24
Others 1 3
Total 33 100
Cavities 71 30
Sudden Joints 25 11
Tooth Sensitivity 44 18
Usual Toothpaste Toothpaste and Dental Agencies 7 3
Problem Tartars 28 12
Encountered Gum Disease 12 5
Bad Breath 28 12
Mouth Sore 22 9
Others 0 0
Total 238 100
QUEZON CITY UNIVERSIT
Y
Table 15.
DemographicBarangay
Profile ofGulod
the Respondents in
Category
(f) (%)
18 - 25 years old 52 41
Total 128 100

Female 65 51
Gender
Male 63 49
Total 128 100
65 51
Student
Status
Total 128 100

2,000 and below 44 85
2,001 – 5,000 8 15
Allowance/Monthly
5,001 – 10, 000 and above 0 0
Salary (Students)
Others 0 0
Total 52 100
10,000 and below 6 9
10,001 – 15,000 23 35
15,001 – 20,000 13 20
Allowance/Monthly
20,001 – 25,000 14 22
Salary (Professionals)
25,001 –30,000 4 6
30,001 and above 5 8
Others 0 0
Total 65 100
Cavities 66 25
Sudden Joints 18 7
Problem Tartars 23 7
Bad Breath 39 15
Mouth Sore 33 12
Others 0 0
Total 266 100
15
QUEZON CITY UNIVERSIT
Y
Table 16.
Barangay
Demographic Nagkaisang
Profile Nayon
of the Respondents in
Category
(f) (%)
18 - 25 years old 77 62
Total 124 100

Female 58 47
Gender
Male 66 53
Total 124 100
College Student/Working Student 70 56
Status
Total 124 100

2,000 and below 51 73
2,001 – 5,000 11 16
Allowance/Monthly
5,001 – 10, 000 and above 8 11
Salary (Students)
Others 0 0
Total 70 100
10,000 and below 18 38
10,001 – 15,000 10 17
Allowance/Monthly 15,001 – 20,000 10 17
Salary 20,001 – 25,000 10 17
(Professionals) 25,001 –30,000 6 11
30,001 and above 0 0
Others 0 0
Total 54 100
Cavities 91 35
Sudden Joints 14 5
Problem
Tartars 28 11
Bad Breath 48 18
Mouth Sore 13 5
Others 2 1
Total 261 100
16
TY
Table 9.
Demographic Profile of the Respondents in
Barangay Novaliches Proper
Category
(f) (%)
18 - 25 years old 24 63
Total 38 100
Female 21 55
Gender
Male 17 45
Total 38 100
20 53
Student
Status
Total 38 100
₱2,000 and below 16 80
₱2,001 – 5,000 4 20
Allowance/Monthly
₱5,001 – 10, 000 and above 0 0
Salary (Students)
Others 0 0
Total 20 100
₱10,000 and below 6 33
₱10,001 – 15,000 5 28
Allowance/Monthly ₱15,001 – 20,000 2 11
Salary ₱20,001 – 25,000 2 11
(Professionals) ₱25,001 –30,000 2 11
₱30,001 and above 1 6
Others 0 0
Total 18 100
Cavities 21 23
Sudden Joints 18 20
Problem
Tartars 7 8
Encountered
Gum Disease 5 5
Bad Breath 12 13
Mouth Sore 5 5
Others 0 0
Total 91 100
17
II. CUSTOMER PROFILE
1. What brand of toothpaste do the respondents usually buy?
Table 10.
Brand of Toothpaste
Barangay Category Frequency (f) Percentage
(%)
San Bartolome Colgate 73 54
Hapee 29 21
CloseUp 29 21
Sensodyne 2 2
Pepsodent 2 2
Others 0 0
Total 108 100

Gulod Colgate 55 43
Hapee 13 10
CloseUp 48 38
Sensodyne 5 4
Pepsodent 7 5
Others 0 0
Total 128 100

Nagkaisang Colgate 62 50
Nayon Hapee 10 8
CloseUp 22 18
Sensodyne 17 14
Pepsodent 13 10
Others 0 0
Total 124 100

Nova Proper Colgate 23 60
Hapee 2 5
CloseUp 6 16
Sensodyne 5 13
Pepsodent 1 3
Others 1 3
Total 38 100
2. What packaging size of toothpaste do the respondents usually

buy and how much do they spend?
Table 11.
Packaging size of
Toothpaste
Barangay Category Frequency Percentage

(f) (%)
San Sachet
Bartolome ₱7.00 – 8.00 pesos (22g) (Twin Pack) 42 41
₱10.75 – 13.00 pesos(24g) (Twin Pack) 18 18
Others 1 1
Tube
₱25.00 – 29.00 pesos (25 ml) 11 11
₱35.00 pesos (35g) 6 6
₱40.25 – 46.00 pesos (50 ml) 21 20
Others 3 3
Total 108 100
Gulod Sachet
₱7.00 – 8.00 pesos (22g) (Twin Pack) 40 31
₱10.75 –13.00 pesos (24g) (Twin Pack) 36 28
Others 0 0
Tube
₱25.00 – 29.00 pesos (25 ml) 13 10
₱35.00 pesos (35g) 10 8
₱40.25 – 46.00 pesos (50 ml) 29 23
Others 0 0
Total 128 100
Nagkaisang Sachet
Nayon ₱7.00 – 8.00 pesos (22g) (Twin Pack) 30 24
₱10.75 – 13.00 pesos (24g)(Twin Pack) 22 18
Others 0 0
Tube
₱25.00 – 29.00 pesos (25 ml) 20 16
₱35.00 pesos (35g) 15 12
₱40.25 – 46.00 pesos (50 ml) 37 30
Others 0 0
Total 124 100
Novaliches Sachet
Proper ₱7.00 – 8.00 pesos (22g) (Twin Pack) 14 37
₱10.75 –13.00 pesos (24g) (Twin Pack) 8 21
Others 1 3
Tube
₱25.00 – 29.00 pesos (25 ml) 2 5
₱35.00 pesos (35g) 5 13
₱40.25 – 46.00 pesos (50 ml) 7 18
Others 1 3
Total 38 100
3. Where do you usually buy your Toothpaste?
Table 12.
Preferred Store in Buying Toothpaste

(f) (%)
San Bartolome Drug Store 15 11

Convenience Store 22 16
Supermarket 52 39
Sari-sari Store 43 32
Others 2 2
Total 108 100

Gulod Drug Store 10 8
Supermarket 51 40
Others 0 0
Total 128 100

Nagkaisang Nayon Drug Store 21 17
Supermarket 50 40
Others 0 0
Total 124 100

Novaliches Proper Drug Store 5 13
Supermarket 12 32
Others 1 3
Total 38 100
III. CUSTOMER BEHAVIOR
1. What are the factors considered in choosing and buying toothpaste?
Table 13.
Factors in Buying Toothpaste

(f) (%)
San Bartolome Quality 77 38
Pricing 50 24
Appearance 10 5
Benefits/Advantages 40 20
Commonly Used 28 13
Others 0 0
Total 205 100

Gulod Quality 84 29
Pricing 56 24
Appearance 33 11
Commonly Used 55 19
Others 0 0
Total 292 100

Nagkaisang Nayon Quality 64 30
Pricing 58 27
Appearance 43 20
Commonly Used 22 10
Others 0 0
Total 214 100

Novaliches Proper Quality 32 47
Pricing 21 31
Appearance 1 1.5
Commonly Used 1 1.5
Others 0 0
Total 68 100
2. What flavor or variant of toothpaste do you usually choose?
Table 14.
Flavors or Variants of Toothpaste

(f) (%)
San Bartolome Mint 63 58
Fruity 4 4
Classic (White) 32 30
Sweet 0 0
Others 9 8
Total 108 100

Gulod Mint 63 45
Fruity 6 4
Sweet 8 6
Others 0 0
Total 128 100

Nagkaisang Nayon Mint 66 53
Fruity 6 5
Sweet 12 10
Others 0 0
Total 124 100

Novaliches Proper Mint 28 74
Fruity 2 5
Sweet 2 5
Others 0 0
Total 38 100
3. How long does your toothpaste last?
Table 15.
Consumption of Toothpaste

(f) (%)
San Bartolome 2 days 20 19
3 days 25 23
4 days 32 30
Others 31 28
Total 108 100

Gulod 2 days 19 15
3 days 33 26
4 days 67 52
Others 9 7
0 0
Total 128 100
Nagkaisang Nayon 2 days 24 20
3 days 34 27
4 days 52 42
Others 14 11
Total 124 100

Nova Proper 2 days 5 13
3 days 12 31.5
4 days 12 31.5
Others 9 24
Total 38 100
4. If there will be a toothpaste product in tablet form. Are you willing
to purchase it?
Table 16.
Willingness to Buy Toothbite
(f) (%)
San Bartolome Yes 94 87
No 14 13
Total 108 100
Gulod Yes 116 91
No 12 9
Total 128 100
Nagkaisang Nayon Yes 104 84
No 20 16
Total 124 100
Novaliches Proper Yes 35 92
No 3 8
Total 108 100
5. What are the most important attributes that you consider?
Table 17.
Consumers Most Important Attributes to Consider
BARANGAY SAN BARTOLOME

5 4 3 2 1 Total
Attributes (f) % (f) % (f) % (f) % (f) % (f) %
Cleans teeth 92 85 15 14 1 1 0 0 0 0108 100
Cavity Prevention 86 80 21 19 1 1 0 0 0 0108 100
Fights Bad Breath 92 85 14 13 2 2 0 0 0 0108 100
Teeth Whitening 94 87 13 12 1 1 0 0 0 0108 100
Fresh Tasting 80 74 25 23 1 1 0 0 0 0108 100
Removes Tartar and 88 81 19 18 1 1 0 0 0 0108 100
Plague
Freshens Breath 90 83 18 17 0 0 0 0 0 0 108 100
Promotes Healthy 90 83 17 16 1 1 0 0 0 0 108 100
Gums
5- Extremely Important; 4- Quite Important; 3- Fair; 2- A little bit important; 1-
Not that important
Table 18.
BARANGAY GULOD
5 4 3 2 1 Total
Cleans teeth 105 82 22 17 1 1 0 0 0 0 128 100
Cavity Prevention 107 84 18 14 3 2 0 0 0 0 128 100
Fights Bad Breath 111 87 14 11 3 2 0 0 0 0 128 100
Teeth Whitening 95 74 27 21 6 5 0 0 0 0 128 100
Fresh Tasting 108 84 13 10 7 6 0 0 0 0 128 100
Removes Tartar and 112 88 12 9 4 3 0 0 0 0 128 100
Plague
Freshens Breath 114 89 8 6 6 5 0 0 0 0 128 100
Promotes 119 93 7 5 2 2 0 0 0 0 128 100
Healthy Gums
Not that important
Table 19
BARANGAY NAGKAISANG NAYON
5 4 3 2 1 Total
Cleans teeth 117 94 7 6 0 0 0 0 0 0124 100
Cavity Prevention 117 94 7 6 0 0 0 0 0 0124 100
Fights Bad Breath 118 95 6 5 0 0 0 0 0 0124 100
Teeth Whitening 110 89 14 11 0 0 0 0 0 0124 100
Fresh Tasting 108 87 16 13 0 0 0 0 0 0124 100
Removes Tartar 111 90 11 9 2 1 0 0 0 0124 100
and Plague
Freshens Breath 113 91 11 9 0 0 0 0 0 0 124 100
Gums
Not that important
Table 20
BARANGAY NOVA PROPER
5 4 3 2 1 Total
Cleans teeth 31 82 6 15 0 0 1 3 0 0 38 100
Cavity Prevention 25 66 10 26 2 5 1 3 0 0 38 100
Fights Bad Breath 30 79 7 18 1 3 0 0 0 0 38 100
Teeth Whitening 23 61 8 21 7 18 0 0 0 0 38 100
Fresh Tasting 28 74 4 10 5 13 1 3 0 0 38 100
Removes Tartar and 23 61 13 34 1 2.5 1 2.5 0 0 38 100
Plague
Freshens Breath 31 82 6 15 0 0 1 3 0 0 38 100
Gums
5- Extremely Important; 4- Quite Important; 3- Fair; 2- A little bit important; 1- Not
that important
6. Rate the following statement in terms of your level of agreement.
Table 21.
Level of Agreement in Toothpaste Lifestyle Statement
BARANGAY SAN BARTOLOME
5 4 3 2 1 Total
1. Brushing
teeth 2-3x a day 67 62 35 32 6 6 0 0 0 0 108 100
is important.
2. Handy
toothpaste is
very useful in
59 55 44 40 5 5 0 0 0 0 108 100
school,
workplace and
traveling.
3. Proven and
tested is usually
one of the basis 67 62 39 36 2 2 0 0 0 0 108 100
in buying a
toothpaste.
4. Toothpaste
comes in many
flavors that
helps to remove 48 45 52 48 8 7 0 0 0 0 108 100
bad breath and
refreshes the
mouth.
5. Packaging is
one of the
customer’s
50 46 44 40 14 14 0 0 0 0 108 100
preferences in
purchasing
toothpaste.
6. The benefits
acquired from
toothpaste can 79 73 28 26 1 1 0 0 0 0 108 100
attract
customers.
7. Affordable
price is mostly 72 67 33 30 3 3 0 0 0 0 108 100
preferred.
8. In buying
toothpaste,
78 72 28 26 2 2 0 0 0 0 108 100
quality comes
first.
9. Having
difficulty when it
comes to
choosing what 50 46 35 32 16 16 6 6 0 0 108 100
brand of
toothpaste to
buy.
10. Less
chemicals in
the toothpaste 48 45 46 42 10 9 4 4 0 0 108 100
can be a basis
in purchasing.
5- Strongly Agree ; 4-Agree ; 3- Neither Agree/Disagree ; 2- Disagree ; 1- Strongly Disagree
Table 22.
BARANGAY GULOD
5 4 3 2 1 Total
1. Brushing
teeth 2-3x a day 102 80 26 20 0 0 0 0 0 0 128 100
is important.
2. Handy
toothpaste is
very useful in
school, 65 51 53 41 10 8 0 0 0 0 128 100
workplace and
traveling.
3. Proven and
tested is usually
one of the basis 102 80 23 18 3 2 0 0 0 0 128 100
in buying a
toothpaste.
4. Toothpaste
comes in many
flavors that
helps to remove 65 51 58 45 5 4 0 0 0 0 128 100
bad breath and
refreshes the
mouth.
5. Packaging is
one of the
customer’s
preferences in 64 50 50 39 14 11 0 0 0 0 128 100
purchasing
toothpaste.
6. The benefits
acquired from
toothpaste can 93 73 34 26 1 1 0 0 0 0 128 100
attract
customers.
7. Affordable
price is mostly 93 73 26 20 9 7 0 0 0 0 128 100
preferred.
8. In buying
toothpaste,
quality comes 81 63 47 37 0 0 0 0 0 0 128 100
first.
9. Having
difficulty when it
comes to
choosing what 58 45 39 31 31 24 0 0 0 0 128 100
brand of
toothpaste to
buy.
10. Less
chemicals in
the toothpaste 86 67 39 31 3 2 0 0 0 0 128 100
can be a basis
in purchasing.
Table 23.
BARANGAY NAGKAISANG NAYON

5 4 3 2 1 Total
1. Brushing
teeth 2-3x a day 109 88 13 10 2 2 0 0 0 0 124 100
is important.
2. Handy
toothpaste is
very useful in
school, 101 81 18 15 5 4 0 0 0 0 124 100
workplace and
traveling.
3. Proven and
tested is usually
one of the basis 94 76 29 23 1 1 0 0 0 0 124 100
in buying a
toothpaste.
4. Toothpaste
comes in many
flavors that
helps to remove 89 72 31 25 4 3 0 0 0 0 124 100
bad breath and
refreshes the
mouth.
5. Packaging is
one of the
customer’s
preferences in 87 70 26 21 11 9 0 0 0 0 124 100
purchasing
toothpaste.
6. The benefits
acquired from
toothpaste can 98 79 24 19 2 2 0 0 0 0 124 100
attract
customers.
7. Affordable
price is mostly 98 79 23 19 3 2 0 0 0 0 124 100
preferred.
8. In buying
toothpaste,
103 83 20 16 0 0 1 1 0 0 124 100
quality comes
first.
9. Having
difficulty when it
comes to
choosing what 87 70 26 21 9 7 2 2 0 0 124 100
brand of
toothpaste to
buy.
10. Less
chemicals in
the toothpaste 95 77 22 18 7 5 0 0 0 0 124 100
can be a basis
in purchasing.
Table 24.
BARANGAY NOVA PROPER

5 4 3 2 1 Total
1. Brushing
teeth 2-3x a day 22 58 16 42 0 0 0 0 0 0 38 100
is important.
2. Handy
toothpaste is
very useful in
school, 23 60 11 29 4 11 0 0 0 0 38 100
workplace and
traveling.
3. Proven and
tested is usually
one of the basis 24 63 14 37 0 0 0 0 0 0 38 100
in buying a
toothpaste.
4. Toothpaste
comes in many
flavors that
helps to remove 14 37 21 55 3 8 0 0 0 0 38 100
bad breath and
refreshes the
mouth.
5. Packaging is
one of the
customer’s
preferences in 14 37 21 55 3 8 0 0 0 0 38 100
purchasing
toothpaste.
6. The benefits
acquired from
toothpaste can 20 53 17 45 0 0 0 0 1 2 38 100
attract
customers.
7. Affordable
price is mostly 19 50 17 45 1 2.5 1 2.5 0 0 38 100
preferred.
8. In buying
toothpaste,
23 60 13 35 2 5 0 0 0 0 38 100
quality comes
first.
9. Having
difficulty when it
comes to
choosing what 14 37 20 53 3 8 1 2 0 0 38 100
brand of
toothpaste to
buy.
10. Less
chemicals in
the 26 69 11 29 1 2 0 0 0 0 38 100
toothpaste can
be a basis in
purchasing.
The total population in District V is seventy-eight thousand six hundred
sixty-two (78,662). The samples taken by the enterprise per area are as follow:
one hundred eight (108) in San Bartolome, one hundred twenty-eight (128) in
Gulod, one hundred twenty four (124) in Nagkaisang Nayon, and thirty-eight
(38) in Nova Proper, for a total of three hundred ninety-eight (398) college
students and young professionals in District V.
C. Demand and Supply Analysis

1. Potential Demand
Table (x): Population of student and professionals ages between 18-45
years old from year 2016-2020.
 BARANGAY SAN BARTOLOME
AGE
FREQUENCY MEAN PERCENTAGE
CATEGORY
18-25 YEARS OLD 76 0.70 70%
26-45 YEARS OLD 32 0.30 30%
TOTAL 108 1 100%
Table 25: Age (Barangay San Bartolome)
This table shows that seventy percent (70%) of the respondents from
Barangay San Bartolome are between 18-25 years old. The remaining thirty
percent (30%) of the respondents are from 26-45 years old.
GENDER
CATEGORY FREQUENCY MEAN PERCENTAGE

MALE 70 0.65 65%
FEMALE 38 0.35 35%
TOTAL 108 1 100%
Table 26: Gender (San Bartolome)
This table shows that sixty five percent (65%) of the respondents
from Barangay San Bartolome are male. The remaining thirty five percent
(35%) of the respondents are female.
STATUS
CATEGORY FREQUENCY MEAN
PERCENTAGE
STUDENTS 64 0.59 59%
WORKING 44 0.41 41%
TOTAL 108 1 100%
Table 27: Status (Barangay San Bartolome)
This table shows that fifty nine percent (59%) of the respondents from
Barangay San Bartolome are students or working students. The remaining forty
one percent (41%) are working professionals.
 BARANGAY GULOD
AGE
CATEGORY PERCENTAGE
FREQUENCY MEAN (X)
(%)
18 - 25 YEARS OLD 52 0.4 41
26 – 45 YEARS OLD 76 0.6 59
TOTAL 128 1 100%
Table 28: Age (Barangay Gulod)
This table shows that 76% of the respondents of Barangay Gulod are
between 26- 45 years old and the remaining 41% of the respondents from 18-
25 years of age.
GENDER
CATEGORY
FREQUENCY MEAN (X) PERCENTAGE (%)
FEMALE 65 0.5 51
MALE 63 0.5 49
TOTAL 128 1 100
Table 29: Gender (Barangay Gulod)
This table shows that fifty one (51%) of the respondents of Barangay
Gulod are Female and forty-nine (49%) of the respondents are male.
STATUS
CATEGORY FREQUENCY MEAN (X) PERCENTAGE (%)
STUDENTS 65 0.5 51
WORKING 63 0.5 49
TOTAL 128 1 100
Table 30: Status (Barangay Gulod)
This table shows that fifty one percent (51%) of respondents of

Barangay Gulod are students, while the young professional has an average of
forty nine percent (49%) of respondents.
 BARANGAY NAGKAISANG NAYON
AGE

18-25 YEARS OLD 77 0.62 62%
26-45 YEARS OLD 47 0.38 38%
TOTAL 124 1 100%
Table 31: Age ( Barangay Nagkaisang Nayon)
This table shows that 62% of the respondents of Barangay

Nagkaisang Nayon are between 18-25 years old and the remaining 38% of the
respondents are from 26-45 years of age.
GENDER
MALE 66 0.53 53%
FEMALE 58 0.47 47%
TOTAL 124 1 100%
Table 32: Gender (Barangay Nagkaisang Nayon)
This table shows that fifty five percent (53%) of the respondents from
Barangay Nagkaisang Nayon are male. The remaining forty seven percent
(457%) of the respondents are female.
STATUS
WORKING 54 0.44 44%
TOTAL 124 1 100%
Table 33: Status (Barangay Nagkaisang Nayon)
This table shows that fifty six percent (56%) of the respondents from
Barangay Nagkaisang Nayon are college students or working students. The
remaining forty four percent (44%) are working/young professionals.
 BARANGAY NOVALICHES PROPER
AGE

18-25 YEARS OLD 24 0.63 63%
26-45 YEARS OLD 14 0.37 37%
TOTAL 38 1 100%
Table 34: Age (Barangay Novaliches Proper)
This table shows that sixty three percent (63%) of the respondents from
Barangay Novaliches Proper are 18-25 years old. The remaining thirty seven
percent (37%) of the respondents are 26-45 years old.
GENDER
MALE 17 0.55 55%
FEMALE 21 0.45 45%
TOTAL 38 1 100%
Table 35: Gender (Barangay Novaliches Proper)
This table shows that fifty five percent (55%) of the respondents from
Barangay Nova Proper are male. The remaining forty five percent (45%) of the
respondents are female.
STATUS
WORKING 18 0.47 47%
TOTAL 38 1 100%
Table 36: Status (Barangay Novaliches Proper)
This table shows that fifty three percent (53%) of the respondents
from Barangay Novaliches Proper are students or working students. The
remaining forty seven percent (47%) are working professionals.
BARANGAY POPULATION
SAN BARTOLOME 21,473
GULOD 25,163
NAGKAISANG NAYON 24,547
NOVA PROPER 7,479
TOTAL 78,662
Table 37: Population of student and professionals

Current toothpaste user 94%
BARANGAY TOOTHPASTE USERS
SAN BARTOLOME 20,031

GULOD 24,503
NAGKAISANG NAYON 22,864
NOVA PROPER 6,547
TOTAL 73,945
Table 38: Toothpaste Users
The business will target a mere 94% of those who are currently using
toothpaste.
2. Direct Competitors
The direct business competitors that are known in producing toothpaste

products are the following:
• Colgate
• Hapee
• Oral-B
• Pepsodent
• Close Up
• Sensodyne
• Crest
3. Indirect Competitors
The indirect business competitors that are known in producing oral
health care products are the following:
• Listerine
• Master
• Double mint
D. Projected Sales
1. Per Month In Volume and In Pesos
MONTH 1 2 3 4 5 6 7 8 TOTAL
In Units 380 380 380 380 380 380 380 380 3,040
Selling
₱65 ₱65 ₱65 ₱65 ₱65 ₱65 ₱65 ₱65 ₱65
Price
In Pesos
₱24,700 ₱24,700 ₱24,700 ₱24,700 ₱24,700 ₱24,700 ₱24,700 ₱24,700 ₱197,600
Table 39: Per Month in Volume and In Pesos
2. Per Year (5 Years)
2022 2023 2024 2025 2026
In 3,040 4,620 4,680 4,780 4,800

PRODUCT units
TOOTHBITE Price ₱65 ₱65 ₱65 ₱65 ₱65
Total ₱197,600 ₱300,000 ₱304,200 ₱310,700 ₱312,000

sales
Table 40: Per Year

E. Marketing Program/ Strategies
1. Practices of Competitors
COMPETITOR PRODUCT PRICE PLACE PROMOTION

STRATEGY STRATEGY STRATEGY STRATEGY
Colgate Colgate Colgate Provides Colgate
segments its Palmolive the option Palmolive
offerings products are of online promotes its
across Oral, priced at a shopping Products to its
personal & similar range where the huge target
Home care or slightly products audience
product higher range are available through various
categories based with respect to and can be channels. The
on its competitors. bought brand is
Demographics through the advertised
website.
Psycho- through various
graphics & TVC, billboards
behavioral and hoardings. It
factors. is promoted
through print
media by
various
advertisements
in newspapers
and magazines.
Hapee Strawberries Hapee Uses Create a page
contain natural toothpaste TV, events, there must be a
whitening lower price, its experiences clear idea on the
agents and are market share and it is target
one of the is still lower distributed audiences and
popular home than that of nationwide. how to reach
remedies for Colgate and the brand
teeth Closeup. through a page.
whitening.
Oral B Always gives It has launched The products It uses the

importance to some can be found mainstream
Innovation and innovative in a small media for its
product products and grocery shop promotion.
quality. at the onset to a large Their
does supermarket. television
not have that It also has a advertisements
many presence at consist of
competitors. online stores dentists who
and focuses on
upcoming educating the
grocery consumers
delivering about dental
startups hygiene and thus
promoting their
product.
Pepsodent Pepsodent has Pepsodent Is sold through To create trendy
positioned the mainly targets retail outlets. ads the
product as one the urban It is also company
that fights segment who do available on e- released some
germs and not mind commerce really
offers spending more platforms like catchy taglines,
protection for a quality flip kart and some
against cavities product. The amazon. of its most
and gum brand has famous taglines
related positioned some include,
problems. of its daily use “Protection
products a little outside
above that of freshness
Colgate. The inside”,
additional price is “DSS Nahi to
commanded for base
its Germ shield Nahi”, “My
active ingredients. toothpaste
fights 10”,
“Gets your teeth
their whitest.
Close up The brand has Brand also The young Close Up

always adopted a population believes in
positioned Promotional living in making a
itself as pricing urban areas statement with
young & policy when forms the best style and
vibrant. it introduced market therefore all its
its other segment that commercials are
products Unilever should catchy, stylish
such as target for its and
mouthwash and
toothbrush. closeup brand of up-market. The
From time toothpaste. brand sold the
to time, it idea of a unique
offers product that was
schemes perfect in close
under which a and personal
toothbrush situations as it
is provided free guaranteed fresh
of charge with the breath and white
toothpaste teeth.
.
Crest It has a Crest has been The product is A brand like
different using a penetration manufactured Crest does not
product pricing strategy in and then need
lines its marketing mix distributed promotions, its
For wherein it offers a either through word of mouth
Different low price for a big publicity
target new retailers directly speaks when
audiences. product launch, like Walmart, any of its new
and this Tesco or by products is
strategy attracts wholesalers and launched in the
the target retailers. Small market. The
audience. retailers are the personal
The products are best place to get selling
decided according the product of trustworthy
to the market quickly. consumers
condition and Crest uses all made this
consumer media channels company a
behavior. while promoting brand.
the brand.
Sensodyne The main To penetrate in the The product The main

offerings of market,high price can now be offerings of
Sensodyne with good found in small Sensodyne as
as a part of promotional towns to a part of its
its activities and large cities, Marketing
marketing marketing From small Mix product
mix product strategies was medical shops portfolio are
portfolio are adopted. The prices to large retail toothpaste and
of mouth shops. mouthwash.
toothpaste
fresheners and The idea behind
and
Toothbrushes are creating them is
mouthwash.
also kept at the to provide relief
premium segment against the pain
to attract the after having
middle and upper- something hot
class people. or cold. This is
their point of
differentiation
from other
products.
2. Proposed Marketing Strategy
2.1 Product
Figure 10: Product
Toothbite offers good and unique quality and a new kind of toothpaste. A
tablet toothpaste that can fight germs and protect you against cavities. It will
give you a refreshing breath and feeling after use, it will also make your teeth
whiter and three times stronger.
2.1.1 Brand Name
Figure 11: Brand Name

Toothbite came from the product itself which is in a tablet form, which you
need to bite thru your teeth to help whiten the teeth and freshens the mouth.
2.1.2 Labeling
Figure 12: Labeling
The lid has the company name and product brand name. At the bottom of the
tin can the product description is found, from the ingredients, instruction,
precautions and benefits. On the upper right corner, the directions are indicated.
On the upper left side, the ingredients used in making the product is listed. On
the middle right side, the benefits and lower left are the warnings and
manufacturer’s name and address.
2.1.3 Packaging
Figure 13: Packaging
The 50g Tablet toothpaste is stored and sealed in a silver aluminum tin can,
with a 5.5 cm X 2.5 cm in size which makes it easy to carry anywhere.
2.2 Price
Production Cost per Unit ₱ 37.08
Desired Markup ₱ 27.92
Selling Price ₱ 65.00
Price Margin 75.30%
Table 41: Pricing Computation

2.3 Place
WWAOS Enterprise will provide the products to its target market and
customers using the direct and indirect distribution,
The Direct Distribution to distribute the product to its
customer.WWAOS Enterprise will use social media platforms such as
Facebook, Twitter, and Instagram and E commerce platforms such as Lazada
and Shopee. WWAOS Enterprise will also use door to door delivery to deliver
the order of the customers. A physical store was also set-up to personally
introduce and promote the product directly to the customers.
Producer→→→→→ customer
The Indirect Distribution to distribute the product to its customers via

retailers, WWAOS enterprise will go to the different dental clinics in Quezon
City to promote and sell the products to dentists who will also recommend and
sell the product to their patients.
Producer→→→ Retailer →→→ customer
2.4. Promotion
Use of a special introductory offer
• Rather than just announcing our product we can make it available as part
of a special introductory deal. This deal can take many forms, including:
Discounted Pricing and Refillable Deal.
• Share Customer Reviews.

One of the best ways to promote our product is to let our customers
promote it for us. We can ask them to write an online review about the
product. Product Reviews will be invaluable when rolling the product out
to our more general audience. After all, 84% of consumers trust online
reviews as much as personal recommendations.
• Posting on Social Media.

Posting on social media timelines are an easy way to reach out with
customers and gain more followers. One of the benefits of posting on
social media is that customers can ask questions about the product in the
comments section. We can also use hashtags in our promotional post.
Figure 14: Facebook Page Figure 15: Instagram Account
Figure 16: Shopee Account
Figure 17: Lazada Account
Figure 18: Twitter Account

F. Marketing/ Selling Expenses
ADVERTISING QUANTITY PRICE

TOOLS MONTHLY
GIVEAWAY/FREEBIES 25 PIECES/BOX ₱150.00 ₱300.00
2BOXES
50 pieces
INTERNET ₱1000.00 ₱1,000.00
TOTAL ₱1,150.00 ₱1,300.00
Table 42: Marketing/Selling Expenses Monthly
Year 1 Year 2 Year 3 Year 4 Year 5
Internet Expense ₱8,000.00 ₱12,000.00 ₱12,600.00 ₱13,230.00 ₱1,3892.5
Giveaway/Freebies ₱2,400.00 ₱3,600.00 ₱3,780.00 ₱3,969.00 ₱4,167.45
Total Marketing ₱10,400.00 ₱15,600.00 ₱16,380.00 ₱17,199.00 ₱18,059.95

Expense
Table 43: Marketing/Selling Expenses Yearly

III. PRODUCTION/ OPERATIONS PLAN
A. Technical Production Description

The WWAOS Enterprise management decided that the production team
will also serve as the manpower in producing the product, thus minimizing
expenses by not hiring a subcontractor to manufacture the product for the
company.
B. Production/ Operations Process

1. Step by Step Procedure
Mix all solid ingredients
Step  3.5grams of baking soda,

1.  4 grams cream of tartar,
 0.5g of citric acid,
 5g of Xylitol.
Step  1g of Sodium Benzoate

2.  1.5g food additives,
 1.5g menthol
 22.5g of cornstarch.
Step After doing the step two, all liquid ingredients must be
3. added;
 2.5g of Glycerin
 1.5g of peppermint
 1.5g of coco betaine.
Step  Mold the ingredients using the presser, and shape it into
4. a tablet form.
Step  Bake the molded tablet for 1530 seconds to solidify

5. the tablet.
Table 44: Step by Step Procedure

2. Duration per Step per Batch
STEPS Process DURATION
FIRST STEP
PREPARING AND MEASURING 20 minutes

ALL THE INGREDIENTS.
SECOND STEP
20 minutes
MIXING ALL THE SOLID
INGREDIENTS.
THIRD STEP
MIXING ALL THE LIQUID 5 minutes

INGREDIENTS.
FOURTH STEP
MOLDING THE INGREDIENTS BY 1 Hour and

USING A PRESSER TO SHAPE IT 15minutes
IN A TABLET FORM.
LAST STEP
1 Hour
BAKING
TOTAL TIME DURATION 3 Hours
Table 45: Duration Step per Batch

3. Labor and Machine Requirements per Step
C. Labor Requirement
POSITION NUMBER SALARY/ALLOWANCE PER HOUR
MEASURING 2 ₱12.50 pesos

MIXING 2 ₱12.50 pesos
MOLDING 4 ₱12.50 pesos
BAKING 1 ₱12.50 pesos
PACKAGING 2 ₱12.50 pesos
Table 46: Labor Requirements
D. Production Schedule
PRODUCTION SCHEDULE
No. of
Names Time Day production
per month
Jaypee Noble 8:00 am to 12:00 pm; Monday 4
1:00 pm to 5:00 pm
Mariel Constantino 8:00 am to 12:00 pm; Monday 4
1:00 pm to 5:00 pm
Kimberly Nicole 8:00 am to 12:00 pm; Monday 4
Maglalang 1:00 pm to 5:00 pm
Antoinette Machica 8:00 am to 12:00 pm; Monday 4
1:00 pm to 5:00 pm
Edriane Rose San 8:00 am to 12:00 pm; Monday 4
Juan 1:00 pm to 5:00 pm
Janvier LuisToribio 8:00 am to 12:00 pm; Monday 4
1:00 pm to 5:00 pm
No. of units to be
produced in 8 95 units
hours
Table 47. Production Schedule
Monthly Production
Production Schedule (Year 1)
Year
Month Jan Feb March Aug Sept Oct Nov Dec
End
Planned Sales
380 380 380 380 380 380 380 380 3,040
Volume, in units
Add: Desired
Ending FG 10 10 10 10 10 10 10 10 10
Inventory, in units
Less: Beginning
FG Inventory, in 0 10 10 10 10 10 10 10 0
units
Units to be
390 380 380 380 380 380 380 380 3050
Produced
Table 48: Production Schedule (Year 1)
E. Machinery/Equipment Requirement
ITEMS PICTURES PRICE PER UNIT
MEASURING
SPOON
₱20.00
BOWL ₱108.00
SPOON ₱10.00
OVEN
₱3,650.00
GLOVES
₱20.00
TIN CAN ₱18.00
TABLET
PRESS ₱844.00
TOOL
PLATE ₱50.00
WEIGHING ₱109.00
SCALE
₱150.00
HAMMER
TOTAL ₱4,979.00
Table 49: Machinery/Equipment Requirements
F. Raw Materials Requirements
ITEMS PICTURE PRICE PER UNIT
Citric Acid ₱205.00
Xylitol ₱360.00
Baking soda ₱38.00

₱400.00
Sodium Benzoate
Cream of Tartar ₱75.00
Food Additives ₱136.00
Menthol ₱390.00
Cornstarch ₱66.00
₱369.00
Peppermint
Coco Betaine ₱200.00
TOTAL ₱2,239.00
Table 50: Raw Materials Requirements
G. Existing and Potential Suppliers
NAME OF
SUPPLIER/ MATERIALS ADDRESS AND
COMPANY NAME CONTACT DETAILS
Unit A No. 700 Del Monte
KEMRAD  Citric Acid Ave. Brgy. Talayan,
INCORPORATED  Sodium Quezon
Benzoate City.
0998-883-6881
 Xylitol
ALYSON’S  Food Additives G. Araneta Ave. Near
CHEMICAL  Sodium De Monte Ave. Siena Quezon
ENTERPRISES INC.  Bicarbonate City.
 Peppermint (02) 236-5710
 Menthol
Level 26 A Rufino Pacific

DALKEN Tower, 6784 Ayala Ave. Brgy
CORPORATION  Coco Betaine
San Lorenzo, Makati City
0998-984-8721
DAN & LIZ  Baking Soda 14, Susano Rd,
GENERAL  Cream of Novaliches Quezon
MERCHANDISE Tartar City
 Corn Starch 0998-991-9506
 Food Additives
 Sodium 7/Floor unit 1-A Rockwell
FAAS CORPORATION Bicarbonate Business Center, Ortigas
 Sodium Avenue, Pasig MetroManila
Benzoate (02) 8470 8382
 Sodium
Bicarbonate
 Sodium 1181 Masangkay St.
NECO PHILIPPINES, Benzonate Binondo, Manila
INC.  Citric Acid (02) 8255 0901
 Food Additives
ARB House 11 Don

 Sodium Jose,Ext. cor. Samonte
EUNICE INC. Benzoate Road Brgy. Holy Spirit,
 Sodium Diliman, Quezon City (632)
Bicarbonate 8932-7845
SBS PHILIPPINES  Peppermint 10 Rest Haven, Francisco Del

CORPORATION  Menthol Monte Quezon City
 Food additives (02) 8371 1111
Table 51: Suppliers

H. Plant/ Factory Location
Figure 19: Plant Location
RP near at SM Novaliches 20 Senading Street, Gulod, Novaliches, Quezon City
Figure 20: Factory Location

I. Plant Layout
Figure 21: Plant Layout

J. Waste Disposal System
The WWAOS Enterprise production head conducted research about the

most appropriate, easiest and fastest way of disposing the waste products right
after production, this ensures that the cleanliness and safety of the products are
maintained, and at the same time it promotes environmental protection and
safety with proper waste disposal.
WWAOS Enterprise Waste Disposal System
First, is ensuring that protective clothings are worn at all time, proper wearing
of hand gloves, face masks, and other safety accessories to avoid accidents and
product contamination.
Second, collecting all the waste in the garbage bag.
Third, handling the waste in the separation or storage for proper waste
management.
Fourth, segregating the recyclable from non-recyclable materials and later

selling the recyclable materials to junk shops.
Fifth, put the non-recyclable waste in the proper trash bin for the disposal.
K. Quality Control System
Figure 22: Quality Control System
The enterprise’s goal is to manufacture a unique toothpaste with

ingredients that will reduce chemical consumption in order to support the
public’s use of safe and eco-friendly toothpaste and to meet the buyer’s
preferences. The following is an example of the quality control
being observed by the enterprise.
Observing Safety Protocols due to the pandemic. The production team

strictly enforced the observant of the health and safety standards by enforcing
the “NO FACE MASK and NO FACE SHIELD, NO ENTRY.” The production
team will sanitize and disinfect the workplace before and after production to
ensure everyone’s safety. The primarily goal of the implementation of the
health and safety protocols is to protect everyone from the virus.
Proper dress code. The production team is required to wear proper
attire including gloves, masks, and hairnets, in order to start the production.
Also, wearing of any kinds of accessories including and jewelries are
prohibited, because of the possibility of accidental dropping and while the
product is being made, which will pose possible harm to the consumer.
Monitoring the team. Ensuring that the enterprise’s goals and objectives
are met by monitoring the final product through quality checks.
L. Quality Standards Checklist
NAME MATERIALS TO DESCRIPTION REMARKS

BE USED
 White crystalline  Good.
compound  Used in
 Slightly alkaline cleaning and
SODIUM taste helps to
BICARBONATE  Used in making eliminate odors.
effervescent salts
and beverages
 Powdered form  Good.
of tartaric acid.  Added for
 Prevents sugar teeth whitening
from effects.
CREAM OF crystallizing
TARTAR  White powder
made by
purifying and
grinding the
crystals.
 White powdered  Good.
form  Used as
 Sour taste natural
 Weak organic preservatives.
acid found in  Added to
citrus fruits balance the taste.
CITRIC ACID  Natural
preservative and
is also used to
add an acidic
(sour taste).
 Soft white  Good.
powered texture.  Add sweet
 Used as sugar taste but
 Substitute and in unlike sugar,
"sugarfree". this is not
XYLITOL  Sugar alcohol converted in
that occurs to acid which
naturally in leads to tooth
some plants decay and
cavity.
 Refine white  Good.

powdered  Used to
 Antimicrobial keep your
SODIUM food toothpaste
BENZOATE preservatives from safe to
avoid
bacterial
development
.
 White powder  Good.
texture  Added to
food to
maintain or
improve
FOOD freshness,
ADDITIVES taste, texture
or appearance.
 Natural or
synthetic
chemical
added to food
to preserve
flavor.
 Strong minty,  Good.
Cooling odour  It provides
and taste the familiar
MENTHOL  Colorless, cooling
crystalline sensation
and minty
odour and
taste.
 Refine white  Good.
powder  It is used to
 Odorless whiten teeth
CORNSTARCH and helps to
thicken and
form the
tablet
toothpaste.
 Strong sweetish  Good.
odor and a warm  Helps fight
pungent taste bacteria,
with a cooling prevents
aftertaste cavities and
PEPPERMINT gum disease
and gives
you with
fresh
breath.
 Clear very pale  Good.
yellowish liquid,  Helps fight
no or faint odor. bacteria,
prevents
COCO BETAINE cavities and
gum disease
and gives
you with
fresh
breath.
Table 52: Quality Standard Checklist
Procedure/ Process
STEP NO. DESCRIPTIONS REMARKS

STEP 1 PREPARTION TOOLS :  Make sure that the
 Bowl, Measuring spoon, tools are clean and
Presser, Oven, Gloves keep functioning.
 Check if the raw
Raw Materials; materials are not
 Sodium bicarbonate, expired yet.
Cream of tartar, Citric  20 minutes.
acid, Xylitol, Sodium
benzoate, Food
additives, Menthol ,
Corn starch, Glycerin,
Peppermint, Coco
betaine
STEP 2  Mixing the solid  Mix for 20 minutes

ingredients such as until the ingredients
Sodium bicarbonate are mixed well.
Cream of tartar, Citric
acid, Xylitol, Sodium
benzoate, Food
additives, Menthol and
Corn starch.
STEP 3  Mixing the liquid  Mix for 5 minutes
ingredients such as until all ingredients
Glycerin Peppermint stick together and can
and Coco betaine. be formed into a
tablet.
STEP 4  Mold the ingredients  Mold for mixture for 1-2
using a presser. minutes per piece until
it forms into a tablet.
 Total hour is 1 hour
and 15 minutes.
STEP 5  Baking of ingredients  Bake for 10 to 15
seconds so the tablet
will harden.
 Total hour 1 hour.
Table 53: Procedures/Process
Finished Goods
PACKAGING DESCRIPTION REMARKS

TIN CAN  Round silver stainless  Tin cans offer
tin can for packaging incredible flexibility in
packaging due to their
 50g of capacity rigidity and strong
shatter features. It is
lightweight and
 5.5 cm diameter portable, and it can be
stored in a pocket
 2.5 cm height
when not in use. It is
also reusable.
STICKER/ LOGO  Sticker  To make the product

memorable, easy to
 Length 3½ cm
find, and appealing
 Width 1 ½ inch to new and loyal
customers.
Table 54: Finished Goods

M. Production Cost
1. Total production Per Year
Production Cost (Yearly)

Direct Materials ₱32,026.83 ₱48,512.77 ₱49,142.81 ₱49,772.84 ₱50,402.88
Direct Labor ₱11,250 ₱11,250 ₱11,250 ₱11,250 ₱11,250
Packaging ₱54,720 ₱83,160 ₱84,240 ₱85,320 ₱86,400
Production Overhead
Transportation Expense ₱7,040 ₱10,560 ₱11,088 11,642.4 ₱12,224.52
Production Supplies ₱3,774 ₱5,616 ₱5,896.8 6,191.64 ₱6,501.22
Rent and Utilities ₱4,000 ₱6,000 ₱6,000 ₱6,000 ₱6,000
Depreciation of Production ₱282.80 ₱424.20 ₱424.20 ₱424.20 ₱424.20

Equipment
Total Cost of Production ₱113,093.63 ₱165,522.97 ₱168,041.8 ₱170,601.1 ₱173,202.8
Table 55: Total Production per Year
2. Production Cost per Unit
Production Cost per Unit

Total Cost of Production ₱113,094 ₱165,523 ₱168,042 ₱170,601 ₱173,203
Units to be Produced 3,050 4,620 4,680 4,740 4,800
Production Cost per Unit ₱37.08 ₱35.83 ₱35.91 ₱35.99 ₱36.08

Table 56: Production Cost Per Unit
IV. ORGANIZATIONAL PLAN
A. Legal Form of Business
The WWAOS Enterprise is generally a form of business partnership, in

which all the members will be given the right to participate in the development
of the product and to operate the business. The profit of the business will be
equally divided among all the partners and if the business will encounter a
problem, as a partner of the business everyone will take responsibility to
resolve the problem.
Furthermore, as a partner of the business, all the members are required

to give an equal share for the expenses that will be used in expenditures on all
operations and development of the business. The main responsibility of every
proponent aside from sharing of shares, they are also required to participate in
the product development by sharing their ideas, giving suggestions and
opinions for the improvement of the business.
1. Articles of Partnership
ARTICLE OF PARTNERSHIP OF WWAOS ENTERPRISE
KNOW ALL MEN BY THESE PRESENTS:
That we, the undersigned partners, all of legal age, residents, and
citizens of the Philippines, have on this day voluntarily associated ourselves
together to form a general partnership under the following terms and conditions
and subject to existing and applicable laws of the Republic of the Philippines:
AND WE HEREBY CERTIFY:
ARTICLE I. Partnership Name: That the name of this partnership shall be

“WWAOS ENTERPRISE” and shall transact business under the said company
name.
ARTICLE II. Business Purpose: That the purpose/s for which this
partnership is formed is/are:
 To serve the community by producing high-quality dental care products
that will help clean, whiten, and freshen the customer's oral health. To
make the users happy and confident to show their beautiful smiles without
worrying.
 To promote good oral health care in the Philippines by providing a
creative and innovative oral care product with high-quality and
exceptional product, with efficient, cost-effective, sustainable, and
accessible dental care for all.
ARTICLE III. Principal Place of Business: That the principal place of

business of this partnership shall be located at RP SM Novaliches #20
Senading Street, Gulod Novaliches Quezon City.
ARTICLE IV. Term of Existence: That this partnership shall have a term
of five (5) years from and after the original recording of its Articles of
Partnership by the Securities and Exchange Commission.
ARTICLE V. Partners’ Circumstances: That the names, nationalities, and

complete residence addresses of the partners are as follows:
ARTICLE VI. Capital Contributions: That the capital of this Partnership
shall be the amount of Sixty thousand (P60, 000.00), Philippine Currency,
contributed in cash by the partners, as follows:
Name Amount Contributed
Bagtindon, Angelee O. ₱ 3,000.00
Bernabe, Jubilee M. ₱ 6,000.00
Cesora, Valerie S. ₱ 3,000.00
Constantino, Mariel A. ₱ 3,000.00
Escobido, John Andrei ₱ 3,000.00
Fernandez, Chricel S. ₱ 3,000.00
Leonares, Glyza P. ₱ 3,000.00
Maglalang, Kimberly Nicole G. ₱ 3,000.00
Machica, Antoinette ₱ 3,000.00
Noble, Jaypee S. ₱ 6,000.00
Nuguit, Michel Francis G. ₱ 3,000.00
Salatan, Erika S. ₱ 9,000.00
San Juan, Edriane Rose ₱ 3,000.00
Toribio, Janvier Luis ₱ 3,000.00
Zomil, Rea Elena R. ₱ 6,000.00
TOTAL ₱ 60,000.00
That no transfer of interest which will reduce the ownership of
Filipino citizens to less than the required percentage of capital as provided by
existing laws shall be allowed or permitted to be recorded in the proper
books of the partnership.
ARTICLE VII. Sharing Ratios: That the profits and losses of this
partnership shall be divided and distributed proportionately on the ratio of
the capital contribution of each partner.
ARTICLE IX. Management: This partnership shall be under Erika S.

Salatan, as General Manager, who shall be in charge of the management of
the affairs of the company. She shall have the power to use the partnership
name and in otherwise performing such acts as are necessary and expedient
in the management of the firm and to carry out its lawful purposes.
ARTICLE X. Undertaking to Change Name: That the partners undertake

to change the name of this partnership, as herein provided or as amended
thereafter, immediately upon receipt of notice or directive from the
Securities and Exchange Commission that another partnership or person has
acquired a prior right to the use of that name or that the name has been
declared as misleading, deceptive, confusingly similar to a registered name,
or contrary to public morals, good customs or public policy.
Q U E ZAOrtNicleCs
oIfTPYartUneNrsIhVipE R S I T Y
IN WITNESS WHEREOF, we have hereunto affixed our signatures
this day 18 month of June, 2021, at Quezon City University.
71
TY
ACKNOWLEDGEMENT
REPUBLIC OF THE PHILIPPINES
BEFORE ME, a Notary Public, for and in , this

day of , 20 , personally appeared the following persons:
Name TIN/ID/Passport Date & Place Issued

No.
Bagtindon, Angelee O. 16-0431 QUEZON CITY
Bernabe, Jubilee M. 18-2319 QUEZON CITY
Cesora, Valerie S. 18-2392 QUEZON CITY
Constantino, Mariel A. 16-2052 QUEZON CITY
Escobido, John Andrei 18-2430 QUEZON CITY
Fernandez, Chricel S. 16-0477 QUEZON CITY
Leonares, Glyza P. 18-2668 QUEZON CITY
Maglalang, Kimberly Nicole G. 18-2404 QUEZON CITY
Machica, Antoinette 18-2582 QUEZON CITY
Noble, Jaypee S. 18-3091 QUEZON CITY
Nuguit, Michel Francis G. 18-2271 QUEZON CITY
Salatan, Erika S. 18-2612 QUEZON CITY
San Juan, Edriane Rose 18-2238 QUEZON CITY
Toribio, Janvier Luis 18-2273 QUEZON CITY
Zomil, Rea Elena R. 18-2410 QUEZON CITY
known to me and to me known to be the same persons who executed the

foregoing Articles of Partnership constituting of pages, including this
page where the acknowledgement is written, and they acknowledged to me that
the same is their free and voluntary act and deed.
WITNESS MY HAND AND SEAL on the date and place above written.
NOTARY PUBLIC
Doc. No. ;
Page No. ;
Book No. ;
series of 20 .
72
2. Legal Requirements
Business Permit (Barangay) ₱ 100.00

Mayor’s Permit ₱ 500.00
Sanitary Permit Fee ₱ 90.00
DTI Permit ₱500.00
BIR Permit ₱ 500.00
SEC ₱ 2,000.00
Laboratory Test
Fluoride Stability Test ₱ 400.00
Total and Soluble Fluoride ₱ 400.00
Test
In Vitro Whitening Test ₱ 300.00
Pellicle Cleaning Ratio (PCR) ₱ 500.00
Chemist Consultation ₱ 2,500.00
TOTAL ₱ 7,790.00
Table 57: Legal Requirements

B. ORGANIZATIONAL STRUCTURE
Figure 23: Organizational Structure

C. Qualifications of Officers
Names Position Duties and Responsibilities Qualifications
Erika S. General Manager  Evaluating performance  Bachelor of

Salatan and productivity of staff. Science in
 Monitoring and Entrepreneurshi
motivating staff. p
 Maintaining activities and
timelines to ensure tasks
are accomplished on
time.
 Supervising
business operation.
 Managing and providing
decision making for the
business.
Rea Elena Finance Head  Supervising the  Bachelor of
Zomil finance team. Science in
 Monitoring and Entrepreneurshi
managing the budget p
of the enterprise.
 Collecting and
interpreting financial
information.
 Developing strategies to
minimize financial risk.
 Conducting
financial reports
 Developing secure
procedures in maintaining
confidential information.
Consulting the general
manager and other heads of
the enterprise about funding
options.
Jubilee Marketing Head  Developing and leading  Bachelor of
Bernabe the implementation of Science in
strategic and tactical Entrepreneurship
plans.
 Identifying new
customers.
 Directing, planning and
coordinating marketing
efforts.
 Evaluating and
maintaining a marketing
strategy.
 Communicating the
marketing plan.
 Handling social media,
public relation efforts,
and content marketing.
 Evaluating competitors.
Jaypee Production Head  Planning and  Bachelor of

Noble organizing production Science in
schedule, and Entrepreneurship
purchasing of materials.
 In-charge of training the
production staff in
guidelines and
regulation in preparing
to produce the product.
 Ensuring that resources
are distributed safely,
efficiently, and in
accordance with the
artistic and business
objectives of the
company.
Table 58: Qualifications of Officers

D. Duties and Responsibilities of Officers/Staff Laborers
Names Positions Duties and Responsibilities

Erika S. Salatan General  Evaluating performance and productivityof
Manager staff.
 Monitoring and motivating staff.
 Maintaining activities and timelines to
ensure tasks are accomplished on time.
 Supervising business operations.
 Managing and providing decision making
for the business.
Rea Elena Zomil Finance Head  Supervising the finance team.
 Monitoring and managing the budget
of the enterprise.
 Collecting and interpreting financial
information.
 Developing strategies to minimize
financial risk.
 Conducting financial reports.
 Developing secure procedures to
maintain confidential information.
 Consulting general manager and other
heads of the enterprise about funding
options.
Chricel S. Bookkeeper  Keeping all the financial records that is
Fernandez related to the enterprise.
 Keeping all the financial activities or
financial transactions.
 Handling receipts and make purchase.
 Recording and maintaining the financial
transactions such as purchases and
expenses of the enterprise.
 Keeping financial records, organizing and
recording day to day transactions.
Angelee O. Finance Staff  Keeping the manager and other
Bagtindon departments informed on financial matters.
 Assisting finance team in running financial
systems constantly.
 Helping in setting up and implementing
financial procedures and decisions.
 Supporting the finance head in the
formulation of budgets and other financial
tasks.
 Analyzing and evaluating accounting
documents, reports, data, and flowcharts.
 Assisting finance team in managing
expenses and other financial transactions.
Jubilee Bernabe Marketing  Developing and leading the implementation

Head of strategic and tactical plans. Identifying
new customers.
 Directing, planning and coordinating
marketing efforts.
 Evaluating and maintaining a marketing
strategy.
 Communicating the marketing plan.
 Handling social media, public relation
efforts, and content marketing.
 Evaluating competitors.
Valerie Cesora Marketing  Customer Service Representative

Staff  In-charge in creating marketing
advertisement to persuade and
communicate with customers to buy or
patronize the product.
 Collaborating with Marketing Manager/
Head
 Analyzing questionnaires
 Writing reports, brochures, and
similar documents.
 Organizing and hosting presentations and
customer visits.
 Assisting with promotional activities
 Responsible for marketing strategies
John Andrie Marketing  Advertising Staff
Escobido Staff  In-charge in creating marketing
advertisement to persuade and
communicate with customers to buy or
patronize the product.
 Identifying and assessing customers’
needs to achieve satisfaction.
Glyza Leonares Marketing  Sales Representative
Staff  Understanding and promoting company
programs.
 Negotiating all contracts with prospective
clients.
 Answering client questions about credit
terms, products, prices and availability.
Michel Francis Marketing  Sales Representative

Nuguit Staff  Client servicing to product troubleshooting.
 Answering queries, sale visit, customer
query, product sale & support. Product
demonstration.
Jaypee Noble Production  Responsible in planning and organizing
Head production schedule, purchasing of
materials.
 In-charge of training production staff
about guidelines and regulations in
preparing with the production of the
product.
 Ensuring that resources are distributed
safely, efficiently, and in accordance with
the artistic and business objectives of the
company.
Edriane San Juan Production  Inventory Controller
Staff  Maintaining inventory level.
 Making monthly inventory report.
 Labeling all items that will be used.
 Making sure that all items are complete.
Mariel Production  Quality Control Personnel
Constantino Staff  Monitoring operations to ensure
production standards are met.
 Inspecting, testing, or measuring
materials or products.
 Removing all products and
materials that failed quality
standards.
 Recording and reporting issues.
 Supporting process improvements.
 Making necessary repairs.
Janvier Luis Production  Reviewing orders.
Toribio Staff  Handling purchases from suppliers.
 Managing communication with all
suppliers and ensure optimal level
of quality.
Antoinette Production  Purchaser
Machica Staff  Establishing solid quality standard
specifications.
 Testing and evaluating sample
products.
 Ensuring adequate supply.
 Managing communication with all
suppliers and ensure optimal levels
of quality.
Kimberly Nicole Production  Purchaser
Maglalang Staff  Interacting with suppliers on a
daily basis.
 Ensuring that raw materials are not
expired and if it’s safe to use.
 Purchasing required materials in
the production.
Table 59: Duties and Responsibilities
E. Office Equipment/Furniture and Fixtures/Supplies
OFFICE EQUIPMENTS FURNITURE AND FIXTURES

Printer Table
Laptop Chair
Paper trimmer Light bulb
Puncher Fan
OFFICE SUPPLIES
Bond papers short Scissors
Ballpen Calculators
Binder clips Scotch Tape
Stapler and staples Correction Tape
Folders
Table 60: Office Equipments/Furniture and Fixtures/Supplies

F. Gantt Chart of Activities
2021
Activities Oct Mar Apr May Au Sep Sept Oct
June g Oct July
Publishing WWAOS
ENTERPRISE page.
Preparation for Business Plan
papers.
Presenting the result of
Marketing Research,
Production, and Marketing
Plan.
Creating the
Organizational Chart.
Creating the Financial
Statements.
Preparation for the upcoming
defense.
Following the suggestions of
the panels.
Revisions of the business
papers.
Preparation for Business
Implementation.
Preparing all the
finances needed.
Purchasing and
Preparing the materials
and ingredients needed
Creating our product
“Toothbite.”
Formulating the policies for
the Execution and Marketing
Strategy
2022
Activities Nov Oct Jan Feb Apr May Jun Jul
May May
Actual performance of the

Business Implementation
Selling of products to different
social media platforms
Creating Annual Goals
Checking and Controlling all
the performance and tactics
Computing all the expenses and
income for the preparation of
Financial Statements
Creating the Financial
Statements
Preparation for the Final
Defense for Business
Implementation
Final Defense for Business
Implementation
Table 61: Gantt Chart of Activities
V. FINANCIAL PLAN
A. Total Project Cost
Start-up Capital
Start-up Assets
Production Equipment/Tools/Furniture ₱ 4,991.00
Total Start-up Assets ₱ 4,991.00
Start-up Expenditures
Marketing Expense (2 months provision) ₱ 2,600.00
Materials Purchase (2 months provision) ₱ 8,006.71
Packaging (2 months provision) ₱ 13,680.00
Production Supplies (2 months provision) ₱ 943.50
Direct Labor (2 months provision) ₱ 2,812.50
Salaries/ Allowances (2 months provision) ₱ 5,625.00
Training Expenses ₱ 2,500.00
Rent and Utilities (2 months provision) ₱ 1,000.00
Transportation Expenses (2 months provision) ₱ 2,160.00
Office Supplies ₱ 3,224.00
Licenses, Permits and Registration Expenses ₱ 7,790.00
Total Start-up Expenditures ₱ 50,341.71
Contingency Fund ₱ 4,667.00
Total Start-up Capital ₱ 60,000.00
Table 62: Total Projected Cost

B. Sources of Financing
Name Amount Contributed

Bagtindon, Angelee O. ₱ 3,000.00
Bernabe, Jubilee M. ₱ 6,000.00
Cesora, Valerie S. ₱ 3,000.00
Constantino, Mariel A. ₱ 3,000.00
Escobido, John Andrei ₱ 3,000.00
Fernandez, Chricel S. ₱ 3,000.00
Leonares, Glyza ₱ 3,000.00
Maglalang, Kimberly Nicole G. ₱ 3,000.00
Machica, Antonette ₱ 3,000.00
Noble, Jaypee S. ₱ 6,000.00
Nuguit, Michel Francis G. ₱ 3,000.00
Salatan, Erika S. ₱ 9,000.00
San Juan, Edrianne Rose ₱ 3,000.00
Toribio, Janvier Luis ₱ 3,000.00
Zomil, Rea Elena R. ₱ 6,000.00
TOTAL ₱ 60,000.00
Table 63: Sources of Funding
The WWAOS Enterprise consists of fifteen (15) members whose capital

contributions from parts of their salaries as working student, from parents and
guardians.
C. Projected Financial Statement
1. Projected Cash Flow Statement
Table 64: Projected Cash Flow

WWAOS Enterprise
Comprehensive Statement of Cash Flow
For the Years 2022-2026
Cash Inflows
Star-up Capital ₱ 60,000 0 0 0 0
Sales ₱ 197,600 ₱ 300,300 ₱ 304,200 ₱ 308,100 ₱ 312,000
Total Cash Inflows ₱ 257,600 ₱ 300,300 ₱ 304,200 ₱ 308,100 ₱ 312,000
Cash Outflows
Marketing Expenses ₱ 10,400 ₱ 15,600 ₱ 16,380 ₱ 17,199 ₱ 18,059.95
Materials Purchase ₱ 32,026.83 ₱ 48,512.77 ₱ 49,142.81 ₱ 49,772.84 ₱ 50,402.88
Packaging ₱ 54,720 ₱ 83,160 ₱ 84,240 ₱ 85,320 ₱ 86,400
Production Supplies ₱ 3,774 ₱ 5,616 ₱ 5,896.8 ₱ 6,191.64 ₱ 6,501.22
Direct Labor ₱ 11,250 11,250 ₱ 11,250 ₱ 11,250 ₱ 11,250
Salaries/ Allowances ₱ 22,500 ₱ 22,500 ₱ 22,500 ₱ 22,500 ₱ 22,500
Training Expenses ₱ 2,500 0 0 0 0
Rent and Utilities ₱ 4,000 ₱ 6,000 ₱ 6,000 ₱ 6,000 ₱ 6,000
Transportation Expenses ₱ 8,640 ₱ 12,960 ₱ 13,608 ₱ 14,288.4 ₱ 15,002.82
Office Supplies ₱ 3,224 ₱ 4,836 ₱ 4,836 ₱ 4,836 ₱ 4,836
Production Equipment/ ₱ 4,991
Tools/ Furniture
Licenses, Permits and ₱ 7,790 ₱ 2,500 ₱ 2,500 ₱ 2,500 ₱ 2,500
Registration Expenses
₱165,815.83 ₱ 212,934.77 ₱ 216,353.61 ₱ 219,857.88 ₱ 223,452.87

Total Cash Outflows
Net Cash Flow ₱ 91,783.88 ₱ 87,365.23 ₱ 87,846.39 ₱ 88,242.12 ₱ 88,547.13
Add: Beginning Cash 0 ₱ 91,783.88 ₱ 179,149.11 ₱ 266,995.50 ₱ 355,237.61

Balance
₱ 91,783.88 ₱ 179,149.11 ₱ 266,995.50 ₱ 355,237.61 ₱ 443,784.74

Ending Cash Balance
2. Projected Income Statement
WWAOS Enterprise
Comprehensive Statement of Profit and Loss
Sales ₱ 197,600 ₱ 300,300 ₱ 304,200 ₱ 308,100 ₱ 312,000

Less: Cost of Goods Sold ₱ 112,722.83 ₱ 165,535.50 ₱ 168,041.02 ₱ 170,600.23 ₱ 173,201.90
Gross Profit ₱ 84,877.17 ₱ 134,764.50 ₱ 136,158.98 ₱ 137,499.77 ₱ 138,798.10
Less: Operating Expenses

Administrative Expenses ₱ 37,614 ₱ 32,236 ₱ 32,356 ₱ 32,482 ₱ 32,614.3
Total Operating Expenses ₱ 48,014 ₱ 47,836 ₱ 48,736 ₱ 49,681 ₱ 50,674.25
Net Profit ₱ 36,863.17 ₱ 86,928.50 ₱ 87,422.98 ₱ 87,818.77 ₱ 88,123.85
Sales ₱ 197,600 ₱ 300,300 ₱ 304,200 ₱ 308,100 ₱ 312,000
₱ 112,722.83 ₱ 165,535.50 ₱ 168,041.02 ₱ 170,600.23 ₱ 173,201.90

Less: Cost of Goods Sold
Gross Profit ₱ 84,877.17 ₱ 134,764.50 ₱ 136,158.98 ₱ 137,499.77 ₱ 138,798.10
Less: Operating Expenses

Administrative Expenses ₱ 37,614 ₱ 32,236 ₱ 32,356 ₱ 32,482 ₱ 32,614.3
Total Operating Expenses ₱ 48,014 ₱ 47,836 ₱ 48,736 ₱ 49,681 ₱ 50,674.25
Net Profit ₱ 36,863.17 ₱ 86,928.50 ₱ 87,422.98 ₱ 87,818.77 ₱ 88,123.85
Table 65: Projected Income Statement

3. Projected Balance Sheet
WWAOS Enterprise
Comprehensive Statement of Financial Position
ASSETS
Current Assets
Cash ₱ 91,783.88 ₱ 179,149.11 ₱ 266,995.50 ₱ 355,237.61 ₱ 443,784.74
Finished Goods Ending ₱ 370.80 ₱ 358.27 ₱ 359.06 ₱ 359.92 ₱ 360.84
Inventory
Total Current Assets ₱ 92,154.68 ₱ 179,507.38 ₱ 267,354.56 ₱ 355,597.53 ₱ 444,145.58
Non-Current Assets
Production
₱ 4,991 ₱ 4,991 ₱ 4,991 ₱ 4,991 ₱ 4,991
Equipment/Tools/Furniture
Less: Accumulated
₱ 282.80 ₱ 707.00 ₱ 1,131.20 ₱ 1,555.40 ₱ 1,979.60
Depreciation
Total Non-Current Assets 4,708.20 ₱ 4,284 ₱ 3,859.8 ₱ 3,435.6 ₱ 3,011.4
TOTAL ASSETS ₱ 96,862.88 ₱ 183,791.38 ₱ 271,214.36 ₱ 359,033.13 ₱ 447,156.98
LIABILITIES &
PARTNER'S EQUITY
Partners' Equity ₱ 60,000 ₱ 96,862.88 ₱ 183,791.38 ₱ 271,214.36 ₱ 359,033.13

Net Profit ₱ 36,863.17 ₱ 86,928.50 ₱ 87,422.98 ₱ 87,818.77 ₱ 88,123.85
TOTAL LIABILITIES &

₱ 96,862.88 ₱ 183,791.38 ₱ 271,214.36 ₱ 359,033.13 ₱ 447,156.98
PARTNERS EQUITY
Table 66: Projected Balance Sheet

D. Profitability
1. Return on Investment
Formula & Solution Answer Analysis
With the Return of
Investment (ROI) of 61%,
* 100 WWAOS Enterprise is
61% profitable on its one year of
operation.
*100
Table 67: Return on Investment
2. Payback Period
Formula & Solution Answer Analysis
WWAOS Enterprise’s
projected payback period of
1.63 investment is
approximately one year of
operation.
Table 68: Payback Period
3. Net Income: Sales Ratio
Formula &Solution Answer Analysis

The ratio of the net profit
against net sales for the first
* 100 eight months of operation is
19% 0.19 or 19%, which means that
for every 1 peso of the
company’s sale, they will earn
* 100 0.19 in the first year of
operation.
Table 69: Net Income: Sales Ratio

4. Break-even Point
Formula & Answer Analysis

Solution
Therefore, given
the fixed costs,
1,720 Units variable costs, and
selling price of the
Toothbites,
WWAOS Enterprise
would need to sell
1,720 units of
Toothbites to
break even.
Table 70: Break-even Point
E. Financial Assumption
The Enterprise’s financial assumptions for the years to come are as follows;
 The market demand of a tablet form of toothpaste which is “Toothbite”
will increase every year.
 With increase in the market demand, the production volume will also
increase by 70% annually.
 Due to the increase in production cost, the unit price will also increase.
This will give room for a sudden price hike of direct materials.
 The increase in production volume leads to an increase in the hourly
wages of production staffs and all partners of the Enterprise.
F. Schedules
1. Projected Sales in Volume and In Peso
PROJECTED SALES SUMMARY SCHEDULE (YEAR 1)
Month 1 2 3 4 5 6 7 8 TOTAL
In
Units 380 380 380 380 380 380 380 380 3040
Selling
Price ₱ 65 ₱ 65 ₱ 65 ₱ 65 ₱ 65 ₱ 65 ₱ 65 ₱ 65 ₱ 520
In
Pesos ₱24,700 ₱24,700 ₱24,700 ₱24,700 ₱24,700 ₱24,700 ₱24,700 ₱24,700 ₱197,600
Table 71: Projected Sales Summary Schedule (Year 1)
2. Per Year (5 years)
Projected Sales (Yearly)
Planned
3,040 4,620 4,680 4,740 4,800
Sales
Volume
Selling ₱ 65 ₱ 65 ₱ 65 ₱ 65 ₱ 65
Price
Sales in
₱197,600 ₱300,300 ₱304,200 ₱308,100 ₱312,000
Pesos
Table 72: Per Year

3. Fixed Capital Investment with Depreciation
DEPRECIATION SCHEDULE (Production Equipment/ Tools/ Furniture)
LIFE ANNUAL
ACQUISITION TOTAL SALVAGE MONTHLY
ITEMS QTY SPAN (IN DEP.
COST COST VALUE DEP. COST
YEARS) COST
Presser ₱ 844 1 ₱ 844 5 ₱ 250 ₱ 118.80 ₱ 9.90
Oven ₱ 3,650 1 ₱ 3650 5 ₱ 2,500 ₱ 230 ₱ 19.17
Hammer ₱ 180 1 ₱ 180 5 ₱ 50 ₱ 26 ₱ 2.17
Weighing
₱ 109 1 ₱ 109 5 ₱ 50 ₱ 11.8 ₱ 0.98
Scale
Measurin
₱ 20 1 ₱ 20 5 0 ₱4 ₱ 0.33
g Spoon
Bowl ₱ 108 1 ₱ 108 5 ₱ 20 ₱ 17.6 ₱ 1.47
Spoon ₱ 10 1 ₱ 10 5 0 ₱2 ₱ 0.17
Gloves ₱ 20 1 ₱ 20 5 0 ₱4 ₱ 0.33
Plate ₱ 50 1 ₱ 50 5 0 ₱ 10 ₱ 0.83
Total ₱ 4991 Total ₱ 424.20 ₱ 35.35
Table 73: Fixed Capital Investment with Depreciation
4. Projected Cost of Production

Production Cost (Yearly)
Direct Materials ₱ 32,026.83 ₱ 48,512.77 ₱ 49,142.81 ₱ 49,772.84 ₱ 50,402.88

Direct Labor ₱ 11,250 ₱ 11,250 ₱ 11,250 ₱ 11,250 ₱ 11,250
Packaging ₱ 54,720 ₱ 83,160 ₱ 84,240 ₱ 85,320 ₱ 86,400
Production Overhead
Transportation Expense ₱ 7,040 ₱ 10,560 ₱ 11,088 ₱ 11,642.4 ₱ 12,224.52

Production Supplies ₱ 3,774 ₱ 5,616 ₱ 5,896.8 ₱ 6,191.64 ₱ 6,501.22
Rent and Utilities ₱ 4,000 ₱ 6,000 ₱ 6,000 ₱ 6,000 ₱ 6,000
Depreciation of Production
Equipment ₱ 282.80 ₱ 424.20 ₱ 424.20 ₱ 424.20 ₱ 424.20
Total Cost of Production
₱ 113,093.63 ₱ 165,522.97 ₱ 168,041.8 ₱ 170,601.1 ₱ 173,202.8
Table 74: Production Cost (Yearly)
Production Cost per Unit
Total Cost of Production ₱ 113,094 ₱ 165,523 ₱ 168,042 ₱ 170,601 ₱ 173,203

Production Cost per Unit ₱ 37.08 ₱ 35.83 ₱ 35.91 ₱ 35.99 ₱ 36.08

Table 75: Production Cost per Unit
5. Projected Cost of Goods Sold

Table 76: Cost of Goods Sold
Cost of Goods Sold
Total Production Cost ₱ 113,093.63 ₱ 165,522.97 ₱ 168,041.81 ₱ 170,601.08 ₱ 173,202.82
Add: Finished Goods

0.00 ₱ 370.80 ₱ 358.27 ₱ 359.06 ₱ 359.92
Beginning Inventory
Total Cost of Goods ₱ 113,093.63 ₱ 165,893.77 ₱ 168,400.08 ₱ 170,960.15 ₱ 173,562.74
Available For Sale
Less: Finished Goods
₱ 370.80 ₱ 358.27 ₱ 359.06 ₱ 359.92 ₱ 360.84
Ending Inventory
Total Cost of Goods Sold ₱ 112,722.83 ₱ 165,535.50 ₱ 168,041.02 ₱ 170,600.23 ₱ 173,201.90
6. Direct Materials
Direct Materials Cost (Yearly)

Direct Material Cost Per Unit ₱ 10.50 ₱ 10.50 ₱ 10.50 ₱ 10.50 ₱ 10.50
Total Direct Material Cost ₱ 32,026.83 ₱ 48,512.77 ₱ 49,142.81 ₱ 49,772.84 ₱ 50,402.88

Table 77: Direct Materials Cost (Yearly)
7. Projected Administrative and Selling Expenses
Administrative Expenses
Salaries/ Allowances ₱ 22,500 ₱ 22,500 ₱ 22,500 ₱ 22,500 ₱ 22,500
Training Expenses ₱ 2,500 0 0 0 0
Transportation Expenses ₱ 1,600 ₱ 2,400 ₱ 2,520 ₱ 2,646 ₱ 2,778.3
Office Supplies ₱ 3,224 ₱ 4,836 ₱ 4,836 ₱ 4,836 ₱ 4,836
Licenses, Permits and ₱ 7,790 ₱ 2,500 ₱ 2,500 ₱ 2,500 ₱ 2,500

Registration Expenses
Total Administrative ₱ 37,614 ₱ 32,236 ₱ 32,356 ₱ 32,482 ₱ 32,614.3
Expenses
Table 78: Administrative Expense
Marketing Expenses (Yearly)
Internet Expense ₱ 8,000 ₱ 12,000 ₱ 12,600 ₱ 13,230 ₱ 13,892.5
Giveaway/Freebies ₱ 2,400 ₱ 3,600 ₱ 3,780 ₱ 3,969 ₱ 4,167.45
₱ 10,400 ₱ 15,600 ₱ 16,380 ₱ 17,199 ₱ 18,059.95

Total Marketing Expense
Table 79: Marketing Expense

APPENDICES
Appendix 1: SWOT Matrix/ Analysis
STRENGTH WEAKNESSES
 Convenient  New to market

 Refillable  Low penetration in
 Unique Product the rural areas.
 Less chemical for an oral care
product
OPPORTUNITIES THREATS
 Offer discounts  Lots of competitors in

 Accepting resellers, retailers, the market from regular
and wholesalers toothpaste brands
 Inflation of raw
materials.
 Pandemic
Table 80: SWOT Matrix
Appendix 2: Risk Management Plan
Potential Risk Action to be taken to reduce When Who Proof of Action

and prepare for risk (Tentative (Responsible)
Date)
Accidents and  Emergency procedures Ongoing General  See operational

injury of staff to be followed, Manager and Manual.
in the incident report Production Head  See Cleaning
workplace completed, first aid kit Schedule in
used. Operational
 Cleaning and Manual.
maintenance schedule  See staff
to be kept to ensure induction
regular inspection in procedures in
the workplace. Operational
 Staff induction to Manual.
cover safe practices
and safe handling.
Damage by fire,  Emergency Ongoing General  See and develop
flood or other management plan to be Manager emergency
natural disaster observed to reduce the management
damage in the plan.
business.
Loss of  Maintain supplier Ongoing General  See supplier

important database to aid in the Manager and database.
suppliers or management of stock Marketing Head  See and Revise
customers and equipment. Marketing
 Monitor the business Strategy.
environment for
risks such as changes
in trends and
customer
expectations on a
regular basis.
Decrease in  Seek and use regular Ongoing Marketing Head  Check and
Market share feedback from revise
because of new customer and other marketing
competitors people that deal in the strategy.
business.
Unexpected  Seek expert advice on Ongoing Finance Head  Seek for a
financial loss a regular basis to financial/
due to an assess the financial busine ss
economic health of the business adviser.
downturn and obtain  Revise financial
recommendations on Plan.
how to improve it.
Table 81: Risk Management Plan
Appendix 3: Business Implementation Action Plan
Table 82: Business Implementation Action Plan

ACTIONS CRITICAL RESPONSIBLE DEADLINE
PEOPLE  Outsource activities
to improve the skills
of an individuals in NO General Manager
the enterprise.
PROCESSES  Make schedules in Marketing

preparing orders. NO And
Production
 Make schedule in
buying materials. NO Production
TECHNOLOGY  Use of Laptop to
promote the product. YES Marketing
 Use of Android
smart phones for
Digital application NO Marketing
to communicate
with the suppliers.
PARTNERS  Agreement with
stakeholders. General Manager
(Different suppliers YES And
for a materials) Marketing
 Partnership and
Good relationships NO Marketing
with retailers.
KNOWLEDGE OR  Use of applications
MATERIALS for editing of
pictures and creating NO Production
designs for
packaging.
 Make space for Finance
preparing orders for NO And
the delivery person. Production
MARKETING OR  Creating discounts NO Marketing
SALES for opening.
 Use advertising
platforms like NO Marketing
Facebook, Twitter,
Instagram,
and Tiktok.
 Coherent
Communication NO Marketing
with clients.
 Use of E-
commerce NO Marketing
platforms for sales
like Shopee and
Lazada.
Appendix 4: Survey Questionnaire
“WWAOS ENTERPRISE”
We are the WWAOS “Wear Wonderful, Adorable, and Overjoy, Smile” Enterprise
and we’re here to conduct a survey for our product “TOOTHBITE” a chewable
toothpaste.
Direction: Put check () on the chosen answer.
Name (Optional):
DEMOGRAPHIC PROFILE
Age: Tooth Sensitivity
18 – 25 y/o Toothpaste and Dental Agencies
26 – 45 y/o Tartars
Gum Disease
Gender: Bad Breath
Female Mouth Sore
Male Others (Please specify):
Please indicate if you are: II. CUSTOMER PROFILE

Student 1. What brand of Toothpaste
Working do you usually buy?
Colgate
Allowance/Monthly Salary Hapee
(FOR STUDENT) CloseUp
 2, 000 and Below Sensodyne
 2,001 - 5,000 Pepsodent
 5,001 - 10,000 Below Others (Please specify):
Others: Please specify
2. What packaging size of toothpaste do
(FOR PROFESSIONAL) you usually use buy and how much
 10,000 and below do you spend?
 10,001 – 15,000 Sachet
 15,001 – 20,000 7.00 – 8.00 pesos (22g) (TwinPack)
 20,001 – 25,000 10.75 – 13.00 pesos (24g)
 25,001 –30,000 Others (Please specify):
 30,001 and above
Tube
Usual Toothpaste Problem 25.00 – 29.00 pesos (25 ml)
Encountered: (You can select as 35.00 pesos (35g)
many as you can) 40.25 – 46.00 pesos (50 ml)
Cavities Others (Please specify):
Sudden Joints
3. Where do you usually 3. How long does your toothpaste
buy your Toothpaste? last?
Drug Store 2 days
Convenience Store 3days
Supermarket 4days
Sari-sari Store 1 week
Others (Please specify): Others (Please specify):
III. CUSTOMER BEHAVIOR 4. If there will be a toothpaste

1. What factors that makes you buy in a tablet form? Are you willing
Toothpaste? (You can select as to buy?
many as you can) YES
Quality NO
Pricing
Appearance
Benefits/Advantages
Commonly Used
Others (Please specify):
2.What flavor or variant of

toothpaste do you usually
choose?
Mint
Fruity
Classic (White)
Sweet
Others (Please specify):
IV. What is the most important attributes that you

consider? (Rate the level of each attributes)
5- Extremely Important 2- A little bit important
4- Quite Important 1- Not that important
ATTRIBUTES 5 4 3 2 1
1. Cleans teeth
2. Cavity Prevention
3. Fights Bad Breath
4. Teeth Whitening
5. Fresh Tasting
6. Removes Tartar and Plague
7. Freshens Breath
8. Promotes Healthy Gums
V. Rate the following statement in terms of your level of agreement.
Strongly Neither
LIFESTYLE Agree Agree Agree/ Disagree Strongly
Disagree Disagree
1. Brushing teeth 2-3x a
day is important.
2. Handy toothpaste is
very useful in school,
workplace and traveling.
3. Proven and tested is
usually one of the basis in
buying a toothpaste.
4. Toothpaste comes in
many flavors that helps to
remove bad breath and
refreshes the mouth.
5. Packaging is one of
the customer’s preference
in purchasing toothpaste.
6. The benefits acquired
from toothpaste can
attract customers.
7. Affordable price is
mostly preferred.
8. In choosing a
toothpaste, quality comes
first.
9. Having difficulty when
it comes to choosing what
brand of toothpaste to
buy.
10.Less chemical in the
toothpaste can be a basis
in purchasing.
RECOMMENDATION
~ Thankyou for your cooperation ~
GOD BLESS!
Appendix 5: Sampling Size
Barangay Population Percentage No. of Sample

(18-45) (%) Size
SAN BARTOLOME
21,473 27% 108
GULOD
25,163 32% 128
NOVA PROPER
7,479 10% 38
NAGKAISANG
NAYON 24,547 31% 124
TOTAL 78,662 100% 398
Table 83: Sampling Size
No.OfRespondents
NAGKAISANG NAYO 124
NOVA PROPE 38
GULOD 128
SAN BARTOLOM 108
Figure 24: Number of Respondents

Appendix 6: Survey Result and Interpretation
GENDER
MALE, 46%
FEMALE5, 4%
Figure 25: Gender
Figure 26: Age

Figure 27: Status
Allowance/MonthlySalary (FOR STUDENTS)

7
16
77
P2,000 and below P2,001 - P5,000 P5,00 - P10,000 and
Figure 28: Allowance/Monthly Salry (For Student)

Figure 29: Allowance/Monthly Salary (For Professional)
Figure 30: Usual Toothpaste Problem Encountered

1. What brand of toothpaste do the respondents usually buy?
Figure 31: Brand of Toothpaste that respondents usually buy
2. What packaging size of toothpaste do the respondents usually buy and how
much do they spend?
Figure 32: Pack size of Toothpaste the respondents usually buy and how much
they spend
3. Where do you usually buy your Toothpaste?
Figure 33: Respondent’s Preferred Store in Buying Toothpaste
4. What factors that makes you buy a toothpaste?
Figure 34: Factors in Buying Toothpaste

5. What flavor or variant of toothpaste do you usually choose?
Figure 35: Flavors or Variants of Toothpaste
6. How long does your toothpaste last?
Figure 36: Consumption of Toothpaste

7. If there will be a toothpaste product in a tablet form. Are you willing to buy?
Figure 37: Willingness to Buy Toothbite
8. What is the most important attributes that you consider?
Figure 38: Consumers Most Important Attributes to Consider

9. Rate the following statement in terms of your level of agreement.
Figure 39: Level of Agreement in Toothpaste Lifestyle

Appendix 7: Correspondence
February 17, 2020
Dear Ma’am / Sir,

We, the 2nd year students of Quezon City University taking Bachelor of
Science in Entrepreneurship specializing in Market Research and Consumer
Behavior course. As part of our course requirement is to conduct a survey for
the development of our research. In line with this we are asking for your kind
approval to have a copy of your Barangay records specifically the population of
your registered voters.
Rest assured that all of the information given will be treated with
utmost confidentiality and will be used for educational purposes only.
Thank you in anticipation of your favorable response.
Very truly yours,
Bernabe, Jubilee
Class Representative
Noted by:
Ms. Geraldine S. Adlawon, MBA, LPT

Adviser
Appendix 8: Training Certificate
Appendix 9: Group Reflection
Starting a business plan is not an easy task. There are a lot of things to
take into consideration. The product, target market, and marketing strategies.
Along with the production process, production area and handling inventory
and the contribution of each member and how to handle it.
As a team, we have faced different struggles creating the Business Plan.

Our product have gone through different stages, from using charcoal in the
product to make it unique with less chemicals in a toothpaste. As we develop
the product, each of us developed into different individuals. Through our
differences we became more willing to acknowledge each other’s opinion and
because of our arguments and adaptable personality we have come up with
different ideas that made this business plan a success.
This pandemic challenged us to pursue success even without even

seeing each other. We have to be flexible and adaptable especially during this
situation. we have to compile each assigned task in order to complete this
business plan. This pandemic really challenged us to make a product and
develop it despite not seeing each other, so we don’t know if the size is right
and if the ingredients are in the right amount to create the product. Another
challenge we’ve experienced is with our regular meetings which is done online
but because of poor internet connection, some members failed to join in. Thus
we also learned how to be patient with members who doesn’t have a stable
internet connection.
The manufacturing of our product challenged us greatly because when

the pandemic started our existing ingredients became stale, which lead us to
have additional expenditures to buy fresh ingredients. We also have to meet
physically to ensure that our products are well packaged.
Completing this Business Plan mold us to be the best version of

ourselves. We discovered our abilities and accepted our flows and turn it to
strength. We have learned the value of unity and cooperation. And most of all
we learned to appreciat the opinion of each other and we are grateful for the
great team that we have formed.
Appendix 10: Curriculum Vitae
ERIKA SILVANO SALATAN

Address: #63 Dormitory Pasacola Nagkaisang
Nayon, Novaliches, Quezon City
Contact no: 09667653656
Email Address: salatanerika27@gmail.com
EDUCATIONAL ATTAINMENT
Tertiary: Bachelor of Science in Entrepreneurship
Quezon City Polytechnic University
2018-Present
Senior High School: Culinary Arts
STI College Novaliches
2016-2018
Junior High School: San Bartolome High School
2012-2016
Primary: Odelco Elementary School
2006-2012
PERSONAL INFORMATION
Nickname : Kang
Age : 21 years old
Birth date : May 30, 2000
Birth place : Lying in
Gender : Female
Civil Status : Single
Height : 5’4
Weight : 45kg
Nationality : Filipino
Religion : Roman Catholic
Languages Spoken : Filipino, English
Parent's Name : Marites S. Salatan
: Wilfredo F. Salatan
Skills : Communicating Skills, Leadership Skills
ANGELEE BAGTINDON
Address: 153 Lanzones St. Purok 4, Luzon Ave
Brgy. Culiat, Quezon City
Contact no: 09279886295
Email Address: angeleebagtindon@gmail.com
2018-Present
Senior High School: Accountancy Business and Management
2016-2018
Junior High School: Don Alejandro Roses Sr. Science
Technology High School
2012-2016
Primary Tomas Morato Elementary School
2006-2012
Nickname : Gelee
Age : 21 years old
Birth date : January 29, 2000
Birth place : Quezon City
Gender : Female
Height : 5’0
Weight 49
Languages Spoken : Filipino and English
Parent's Name : Grenaldo Bagtindon
: Anto Bagtindon
Skills : Communicating Skills
JUBILEE BERNABE
Address: 5 Mabolo St. Brgy Capri
Novaliches Quezon City
Contact no: 09062766653
Email Address: iamjubilee19@gmail.com
2018-Present
Senior High School: Masaguisi National High School
2016-2018
Junior High School: Masaguisi National High School
2012-2016
Primary: Fidel Reyes Memorial Elementary School
2006-2012
Nickname : Bilee
Age : 21 years old
Birth date : April 19, 2000
Birth place : Mina De Oro Bongabong Mindoro
Gender : Female
Height : 5’2
Weight 44
Parent's Name : Vevencio L. Mano
: Juliet B. Mano
Skills : Communicating Skills, Public Speaking
VALERIE S. CESORA
Address: #8 Maria St. FB De Jesus Subdivision, Sitio
Damong Maliit Nagkaisang Nayon,
Contact no: 09751250699
Email Address: cesoravalerie20@gmail.com
2018-Present
Senior High School: Accountancy Business Management
STI College Balayan, Batangas
2016-2018
Junior High School: Bilaran National High School
2012-2016
Primary Nasugbu East Central School
2006-2012
Nickname : Val
Age : 21 years old
Birth date : June 25, 1999
Birth place : Nasugbu, Batangas
Gender : Female
Height : 5’3
Weight 62
Religion : Roman Christian
Parent's Name : Jeneth S. Cesora
: Rodrigo E. Cesora
Skills Communicating Skills
MARIEL CONSTANTINO
Address: #456 Diamond Ave. GreenHeights
Subd. Brgy San Bartolome, Novaliches QC
Contact No: 09501357472
Email Address: fuentesmariel20@gmail.com
Tertiary: Bachelor of Science in
Entrepreneurship Quezon City
Polytechnic University
2018-Present
Senior High School: Cuisine Arts and Banquet Services Quezon City
Polythecnic University
2016-2018
Junior High School: Bantolinao Integrated School
2012-2016
Primary Kinamaligan Elementary School
2006-2012
Nickname : Yeng
Age : 21 Years Old
Birth date : November 15, 1998
Birth place : Magsaysay Lopez Quezon
Gender : Female
Height : 5’0
Weight 45
Language : Filipino and English
Parent's Name : Alicia A. Constantino
: Ariel A. Constantino
Skills : Cooking and Baking
JOHN ANDRIE ESCOBIDO
Address: #3 Mabolo St. Brgy Capri
Contact no: 0948943129
Email Address: andrie.casimsiman@gmail.com
2018-Present
Senior High School: Integrated Innovation and Hospitality College
2016-2018
Junior High School: Novaliches High School
2012-2016
Primary: Nagkaisang Nayon Elementary School
2006-2012
Nickname : Andeng
Age : 21 years old
Birth date : July 26, 2000
Birth place : Caloocan City Deparo
Gender : Female
Height : 5’8
Weight 52
Language : Filipino and English
Parent's Name : Jose Escobido
: Florian Escobido
Skills : Communication Skills
CHRICEL S. FERNANDEZ
Address: 81 Guerrero St. SFDM Quezon City
Contact No: 09973000850
Email Address: fernandezchricel@gmail.com
Tertiary: Bachelor of Science in Entrepreneurship Quezon
City Polytechnic University
2018-Present
Senior High School: Accountancy, Business and Administration
Quezon City University
2016-2018
Junior High School: Judge Juan Luna High School
2012-2016
Primary: San Antonio Elementary School
2006-2012
Nickname : Cel
Age : 21 years old
Gender : Female
Height : 5’2
Weight 46
Religion : Catholic
Languages Spoken. : Filipino, English
Parent's Name : Elcelsa Fernandez
: Christopher Fernandez
Skills : Good Communication Skills and
Hardworking
GLYZA P. LEONARES
Address: Blk 2 L2 Goodhaven 1 Sending St.
Rp, Gulod Novaliches Quezon City
Contact no: 09068693465
Email Address: leonaresglyza66@gmail.com
2018-Present
Senior High School: Accountancy, Business and Management
Metro Manila College
2016-2018
Junior High School: Sta. Lucia High School
2015-2016
St. Patrick School of
Novaliches 2014-
2015
Sto.Niño de Novaliches School
2012-2014
Primary: Rosa Susano Novaliches Elementary School
2006-2012
Nickname : Gly
Age : 21 years old
Gender : Female
Height : 5'4
Weight 43
Parent's Name : Joseph A. Leonares
: Melyn P. Leonares
Skills Good communication skills and writing skills
ANTOINETTE R. MACHICA
Address: Blk 38 L3 Catleya St. Alecon Homes
Caloocan City
Contact no: 09389735655
Email Address: tonethm@gmail.com
2018-Present
Senior High School: Culinary Arts
2016-2018
Junior High School: Deparo High School
2012-2016
Primary: Deparo Elementary School
2006-2012
Nickname : Toneth
Age : 21 years old
Birth date : February 14, 2000
Gender : Female
Height 52
Weight : 60 kls
Languages Spoken. : Filipino, English,
Parent's Name : Ligaya R. Machica
: Antonio S. Machica Jr.
Skills : Cooking and Baking
KIMBERLY NICOLE G. MAGLALANG
Address: #1 C Apahap St. Cadaing Village
Talipapa Quezon City
Contact no: 099558563045
Email Address: kimberlynicolaaa@gmail.com
2018-Present
2016-2018
Junior High School: Tandang Sora National High School
2012-2016
Primary: Placido Del Mundo Elementary School
2006-2012
Nickname : Kim
Age : 21 years old
Birth date : May 24, 2000
Gender : Female
Height : 5"3
Weight : 55 kls
Parent's Name : Jean G. Maglalang
: Anthony P. Maglalang
Skills : Playing Volleyball and
JAYPEE S. NOBLE
Address: #39 Kalinisan St. Barangay Gulod
Novaliches, Quezon City
Contact number: 09667033864
Email: jaypeenoble101@gmail.com
2018-Present
Senior High School: Information Technology
2016-2018
Junior High School: Sta. Lucia High Shool
2012-2016
Primary: San Gabriel Elementary School
2006-2012
Nickname : Jepoy
Age : 21 years old
Birth date : : February 10, 1999
Gender : Male
Height : 5’6
Weight : 52 kls
Religion : Christian
MICHEL FRANCIS G. NUGUIT
Address: Blk 3 Lot12 Tulip St. Lupang Biyaya
West Fairview, Quezon City
Contact no: 09560753244
Email Address: francisnuguit0126@gmail.com
2018-Present
Senior High School: Metro Manila
College 2016-
2018
Junior High School: North Fairview High Shool
2012-2016
Primary: West Fairview Elementary School

2006-2012
Nickname : Francis
Age : 21 years old
Birth date : January 26, 2000
Gender : Male
Height : 162 cm
Weight : 60 kg
Religion : Catholic
Languages Spoken. : Filipino and English
EDRIANE ROSE R. SAN JUAN
Address: #4 lapu lapu st. Dona Faustina brgy. San
Bartolome Novaliches ,Quezon City
Contact no: 09367564035
Email Address: edrianerose29@gmail.com
2018-Present
Electron College of Technical Education
2016-2018
Junior High School: San Bartolome High School
2012-2016
Primary: Northville 4b Elementary School
2006-2012
Nickname : Riane
Age : 21 years old
Birth place : Tondo, Manila
Gender : Female
Height : 5"4
Weight 45
Religion : Born Again Christian
Parent's Name : Rosita R. San Juan
: Eduardo T. San Juan
JANVIER LUIS A. TORIBIO
Address: #29 Herminigildo comp. Brgy sauyo
Novaliches, Quezon City
Contact no: 09068706686
Email Address: janviertoribio0529@gmail.com
2018-Present
Senior High School: Dr. Carlos S. Lanting College
2016-2018
Junior High School: Sauyo High Shool
2012-2016
Primary: Sauyo Elementary School
2006-2012
Nickname : Jaja
Age : 21 years old
Birth date : November 25, 2000
Gender : Male
Height : 5"8
Weight 57
Languages Spoken. : Filipino, English and Nihonggo
Parent's Name : Alejandro Toribio
: Berna Toribio
REA ELENA R. ZOMIL
Address : #80 Sta. Veronica Villareal St. Brgy
Gulod, Novaliches Quezon City
Contact no: 09071546480
Email Address: reaelena.zomil28@gmail.com
2018-Present
Dona Rosario High School
2016-2018
Junior High School Dona Rosario High School
2012-2016
Primary: Rosa L. Susano Elementary School
2006-2012
Nickname : Eyang
Age : 21 years old
Birth place : Sta. Mesa, Manila
Gender : Female
Height : 4’8
Weight 53
Skills : Computing basic accounting and good in numbers
Appendix 11: Business Plan Photos
Figure 40: Group Photo with Panelist

January 27, 2020
Figure 41: Group Photo

October 28, 2019

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QUEZON CITY UNIVERSI

The Marketing and Production Plan

In Partial Fulfillment of the Requirements for the Degree

The business paper of WWAOS Enterprise submitted by BAGTINDON,

Approved by the Panel Oral Examination on June 28, 2021

Panel Member Panel Member

Accepted in partial fulfillment of the requirements for the degree

Mr. Gerardo T. Bautista

This Business Plan paper of:

was PROOFREAD by the undersigned on July 15, 2021.

The WWAOS Enterprise General Manager, Heads of every department,

Furthermore, we would also like to thank our beloved professor, Miss

We would also like to express our sincere gratitude to our panelists,

B. Marketing and Production Highlights

C. Organizational Highlights and Financial Highlights

II. MARKETING PLAN

IV. ORGANIZATIONAL PLAN

Table 1: Barangay San Bartolome Area Coverage............................................8

Table 2: Barangay Gulod Area Coverage..........................................................9

Table 3: Barangay Nagkaisang Nayon Area Coverage.....................................10

Table 4: Novaliches Proper Area Coverage.......................................................11

Table 5: Age Bracket of All Barangay..............................................................12

Table 6: Demographic Profile (San Bartolome)................................................13

Table 7: Demographic Profile (Gulod).............................................................14

Table 8: Demographic Profile (Nagkaisang Nayon)........................................15

Table 9: Demographic Profile (Nova Proper)...................................................16

Table 10: Brand of Toothpaste..........................................................................17

Table 11: Packaging size of Toothpaste............................................................18

Table 12: Preferred Store...................................................................................19

Table 13: Factors in Buying toothpaste.............................................................20

Table 14: Flavors/Variant of Toothpaste...........................................................21

Table 15: Consumption of toothpaste................................................................22

Table 17: Consumer’s most important attribute (San Bartolome).....................23

Table 18: Consumer’s most important attribute (Gulod)..................................24

Table 19: Consumer’s most important attribute (Nagkaisang Nayon).............24

Table 20: Consumer’s most important attribute (Nova Proper).......................25

Table 21: Level of Agreement in toothpaste (San Bartolome)..........................26

Table 22: Level of Agreement in toothpaste (Gulod)........................................27

Table 23: Level of Agreement in toothpaste (Nagkaisang Nayon)...................28

Table 24: Level of Agreement in toothpaste (Nova Proper).............................29

Table 25: Age (San Bartolome).........................................................................30

Table 26: Gender (San Bartolome)....................................................................30

Table 27: Status (San Bartolome)......................................................................31

Table 28: Age (Gulod).......................................................................................31

Table 29: Gender (Gulod)..................................................................................31

Table 30: Status (Gulod)....................................................................................32

Table 31: Age (Nagkaisang Nayon)..................................................................32

Table 33: Status (Nagkaisang Nayon)...............................................................33

Table 34: Age (Nova Proper).............................................................................33

Table 35: Gender (Nova Proper).......................................................................33

Table 36: Status (Nova Proper).........................................................................34

Table 37: Population of Student and Professional.............................................34

Table 38: Toothpaste Users...............................................................................35

Table 39: Per Month in Volume and In Peso.....................................................36

Table 40: Per Year.............................................................................................36

Table 41: Pricing Computation..........................................................................43

Table 42: Marketing/Selling Expense................................................................46