QUESTIONNAIRE

Dear Sir/Madam
The students of Indira Institute Of Management, Wakad, are conducting this
survey, as a part of their project in the field of Market Research. The purpose of this
activity is to measure the penetration of Maggi in Pune.

Q.1] Are you aware of Maggi?

Ans: YES

NO

Q.2] If yes, which product of Maggi do you prefer most?

Ans: a) Noodles

b) Sauces

c) Soups

d) Pazzta

Q.3] Why do you prefer it?

Ans: a) Flavours

b) Price

c) Taste

d) Brand Image

Q.4] Which Advertisement of Maggi product do you like most?

Ans: a) Noodles: “Me Aur Meri Maggi”

b) Sauces: “It’s Different”

c) Soups: “Taste Bhi, Health Bhi!.”

d) Pazzta: “Nutri-Licious Pazzta”

Q.5] Do you think attractive advertisement helped Maggi to increase their sales?

Ans:
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Q.6] Do you think, prices of Maggi products is affordable? Why?

Ans:
_______________________________________________________________

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Q.7] According to you which age group prefers Maggi most?

Ans: a) 4 – 12

b) 13 – 26

c) 27 – 40

d) 41 – above

Q.8] Do you think Maggi is a healthy product?

Ans: YES

NO

Q.9] According to you who is the biggest competitor for Maggi products?

Ans: a) Noodles:

b) Sauces:

c) Soups:

d) Pasta:

Q.10] Any Suggestions or other improvements you would you like to suggest?

Ans: